My Realistic Simulation Game

Chapter 196 Appears on CCTV
time flies.

Li Chuze moved even faster. There were only a few people at Yanjing Station, but rows and rows of cargo boxes bearing the logo of the Southwest Development Group were everywhere.

With such a large-scale operation, people outside are speculating that Far East Trade is about to make another big move.

Countless private messages from players flooded into Li Chuze and Qin Yuan's accounts.

But both of them ignored it.

On the third day of the Lunar New Year, in order to ensure that the two hundred truckloads of supplies could be dispatched smoothly, Li Chuzhe even used his grandfather's note to get the Railway Administration to grant a special temporary train.

As the special train headed towards Moscow, Binzi, Wang Gongquan, and others also flew to the Soviet Union.

By the fifth day of the Lunar New Year, thanks to various media outlets, the brand name Jeanswest had become well-known, if not household names.

These media outlets also had their own unique characteristics in their promotional articles. Some focused on reporting the entrepreneurial rise of Jeanswest in Guangdong, while others emphasized the buying frenzy that Jeanswest caused in the Soviet Union.

Some went even further, digging deep into Far East trade and using it as a starting point to introduce the brand Jeanswest, praising the domestic clothing brand's dominance in the Soviet Union.

They've managed to subdue big brands like Levi's and Apple.

The accompanying photos were even more varied, including a fashionable young woman wearing Jeanswest jeans on the streets of Ulaanbaatar.

In the snowy northern country, Russian white women, with figures comparable to models, looked incredibly stylish thanks to their Jeanswest jeans and leather jackets.

Elena's full-body photo, in particular, went viral.

These jeans immediately attracted the attention of many female consumers, as they accentuated the curves of women's figures.

But when he put on a leather jacket, his androgynous style became incredibly cool and stylish, which, in modern terms, would be described as "captivating both men and women."

This is a kind of fashion beauty that has never existed in this era, or even before.

It was precisely through this multi-faceted advertising blitz that the Jeanswest brand exploded in popularity.

Readers across the country, both female and male consumers of these newspapers, are searching for the Jeanswest brand.

We strongly protest that, as a Chinese domestic clothing brand, it is so popular abroad, but has so few stores in China.

This craze was most intense in Yanjing (Beijing).

But they soon discovered that the Jeanswest brand had been displayed in two newly renovated stores in Guomao and Wangfujing.

The huge photograph of Elena was quietly hung on the two buildings on the morning of the fourth day of the Lunar New Year.

Now, consumers' enthusiasm immediately had a target.

"Please don't push, calm down. Our Jeanswest will open at 8:00 AM tomorrow."

"Don't worry, we have plenty of stock. Yes, the Guomao store is our first flagship store for Jeanswest, and the Wangfujing store is a brand store for the general public."

"You mean the style of the clothes? The ones in Guomao are more expensive, and the styles are the latest trends from designers in Hong Kong and Europe. But the ones in Wangfujing are classic styles for the general public, yes, the styles that sold best in the Soviet Union."

Feng Lun stood at the entrance of the Jeanswest Wangfujing store, his throat dry from talking.

He never expected that this project, which he considered a piece of cake, would cause such a sensation.

It's just a pair of jeans and a leather jacket, isn't it?
Is such fanaticism necessary?
He knew the task he was taking on wouldn't be simple, but now that he thought about the second task Qin Yuan mentioned...
Perhaps, there will be more surprises.

He didn't even consider that in this day and age, young people naturally love to follow trends.

I am in a state of extreme inner conflict.

She has a strong affinity for Western things, so she likes American-style clothing such as jeans and leather jackets.

But at the same time, I also feel a little proud of my country and my nation.

The brand Jeanswest is a domestic brand, but it has made a name for itself and gained popularity abroad, and its products are trendy fashion items such as jeans and leather jackets.

It can be said to accurately capture the psychological profile of most young people in this era.

It's a foregone conclusion that this brand's clothing will be a bestseller. In the south, many people have already seen this momentum.

Although they didn't yet have access to see the booming business of the two stores in Yanjing, they were seasoned business people.

They could see the immense value of the Jeanswest brand.

They use foreign spokespeople to build a reputation abroad and then resell their products domestically.

The topic has sparked heated discussions among young people.

It is another brand operated by Far East Trading, with Qin Yuan behind the scenes.

All of this is achieved by stepping on domestic clothing brands to ascend to the throne.

"Brother, I think we can join the Jeanswest brand store franchise. If we can get the goods through legitimate channels and operate it as a brand store, it will definitely be a good business opportunity."

In Nanchang, Yuan Zhijian looked at the newspaper in his hand, his eyes gleaming.

He had a gut feeling that this was an opportunity to make a fortune.

"Franchise? But the newspaper didn't mention anything about franchising."

Yuan Zhiqiang flipped through the newspaper but didn't see any mention of the word "franchise".

Throughout the entire piece, one message is conveyed: "Jeanswest leads fashion and leads Chinese clothing."

He was certainly envious, after all, in a third-tier city like Nanchang, quite a few people were paying attention to the Jeanswest brand, and it was quite popular.

"Brother, do you think it's normal for so many newspapers to report this news? Even if it's news, it's the New Year holiday now, why are they always reporting on Jeanswest? Reporting on news from the Soviet Union?"

"All these signs indicate that there must be a mastermind behind these advertorials!"

Yuan Zhijian excitedly analyzed, "Why are the people behind this pushing these advertorials? Isn't it all to promote the Jeanswest brand?"

"The purpose of building a brand is definitely to sell products, to sell clothes."

"I spent half a year in Guangdong before the Lunar New Year. The fastest-growing companies there were several Jeanswest OEM factories in Dongguan. I heard they were all Hong Kong-funded enterprises. These companies were continuously supplying goods to the Far East trade, so the Soviet Union had a steady supply of goods."

“Before I returned for the Lunar New Year, that Hong Kong Island company acquired another garment factory. I went to see it, and the warehouses there were full of goods.”

"The Soviet Union had a population of only two or three hundred million, while China has a population of one billion."

"That General Manager Qin of Far East Trade is such a smart man, how could he not know that China's market is several times larger than that of the Soviet Union?"

"With so many advertisements now, the sole purpose is to penetrate the domestic market; Jeanswest is starting to establish its presence in China."

Yuan Zhijian's eyes were full of eager excitement: "But it is impossible to quickly establish a sales network covering the whole country and open direct-sale stores one by one."

"The fastest and best way is to adopt the franchise model from Hong Kong Island, authorize the brand to others to open stores, and collect franchise fees and profit sharing."

"By using a unified decoration design, training system and supply chain support, we lower the operational threshold for franchisees. This is definitely the path that Jeanswest is taking."

The franchise model is still a relatively new model in today's world.

However, in coastal areas, and in special economic zones like Guangdong, such rumors have already been heard.

Fang Minghai's heart was pounding. As he looked at the reports in his hands, he knew that his moment of harvest was about to arrive.

"Mr. Qin, don't worry, I'm at the airport now and will arrive in Yanjing tonight."

"Watch CCTV tonight? Okay, I will."

After hanging up the phone, he knew that Jeanswest's TV commercial was about to air on television.

Tomorrow, a tsunami of people will arrive.

(End of this chapter)