I can become stronger by paying salaries. I have one billion employees!

Chapter 523 12 Lithography Machines! A Three Kingdoms Kill Game? Meituan: No, there's still me!

On the morning of Double Twelve, KuaiPao and TaoDianDian simultaneously issued coupons, including all food delivery users in the Jiangsu and Zhejiang regions in the subsidy program. The two companies were fiercely competing, but QianDu Waimai was caught in the crossfire and its market share declined rapidly.

Everyone else is participating, but if you don't, you're doomed.

We spent hundreds of billions to acquire this market, are we just going to hand it over to others for nothing?
How could Robin Li possibly accept this!

中午11点30分，正值饭点，千度外卖的PC端和移动端均弹出了红包领取入口，除了一张15元无门槛优惠券，还有满40减20、满60减30、满100减40的卡券包组合。

Tempted by free milk tea, free bread, and free claypot rice, users immediately turned to Qiandu Waimai.

Although Qiandu Waimai's delivery is slow and the riders have poor service, it's free, so I can just put up with it.

Before December 10, the highest number of food delivery orders in the entire Jiangsu and Zhejiang region was only 2 million. However, after Kuai Pao, Tao Diandian, and Qian Du Waimai successively launched subsidies, the total number of orders from the three platforms had exceeded 2.4 million before noon.

Users who were previously indifferent to food delivery also downloaded and registered accounts during this event.

The market size has expanded!
This was precisely Chen Yansen's objective.

Every penny invested has its purpose.

Of course, ultimately winning the market is the only way to succeed; otherwise, you're just doing the work for someone else.

As the midday rush hour approached, all three platforms experienced a surge in orders.

Kuaipao not only has professional full-time riders, but also more than 400,000 part-time riders nationwide. In addition, Chen Yansen is willing to increase the delivery bonuses for riders, so even if the number of orders doubles, there will be no shortage of riders.

Before issuing coupons, Qiandu Waimai adjusted the unit price and order bonus in the Jiangsu and Zhejiang regions. After all, once bitten, twice shy; Wang Zhongpu had already figured out Kuaipao's tactics during the year he had been dealing with Pei Yi.

He knew that transportation capacity was the key factor.

No matter how many subsidies you offer or how many new users you attract, if the user experience isn't good, user retention will be like a hole that's been breached, and users will be leaving in droves.

Users who have painstakingly cultivated their own reliable food delivery customers will only migrate to platforms offering better services.

In contrast, Taodian, despite having been in operation for a year, has not yet grasped the key logic in business competition. It simply keeps issuing coupons and has not realized the importance of riders at all.

Therefore, Taodiandian is facing a serious problem with order delays.

System order dispatching anomalies, merchants' inability to prepare meals quickly enough, and riders accepting too many orders with unreasonable route planning have all caused widespread delivery delays.

Two days ago, when Qiandu Waimai didn't enter the market, Taodian could still rely on the other party's scattered delivery resources. But when Wang Zhongpu made his move, offering high unit prices and order bonuses, he pulled the riders back.

"I'm so frustrated! The Taodian system crashed! I placed the order at 11:27 and it's already 1:43 now. It's been more than two hours and there hasn't been a single delivery person to accept the order."

"Order from Kuaipao, and it will be delivered within 29 minutes. That speed is amazing."

"Does anyone work for KuaiPao, Ali, or QianDu Waimai? Tell them to stop fighting, I've gained several pounds in the last two days."

"I'm genuinely envious of netizens from Jiangsu and Zhejiang!"

OrangePay's group chats, WeChat, QQ groups, Douban groups, Weibo, and Renren comment sections are filled with netizens' messages.

In this battle among the three major food delivery platforms, a total of nearly 6000 million yuan is spent on marketing every day, essentially "forcing" users to order takeout.

At 2 p.m., Meituan Waimai, which had been quiet and almost forgotten, finally arrived late and distributed coupons to users in the Jiangsu and Zhejiang regions.

For Sanpower Group, Meituan can drive traffic to other projects, so it can't just sit idly by and watch its market share shrink. It has to make its presence felt.

In fact, both the food delivery and group-buying industries have long become internal power struggles among internet giants.

It's worth noting that Kuaipao's parent company is Senlian Capital, Taodiandian belongs to Alibaba, Qiandu Waimai is backed by Qiandu, and Meituan is owned by Sanpower Group.

Those food delivery or group-buying websites that lack funds and backing either go bankrupt or are acquired.

at the same time.

A group chat was also set up between Pinduoduo and JD.com, with Liu Qiangdong promising to provide Kuaidi Dache and Kuaidi Dache with a primary traffic entry point.

Chen Yansen can use this to acquire high-value users from JD.com, while Liu Qiangdong can leverage food delivery, group buying, and ride-hailing products to increase user stickiness and activity within the platform and expand the number of users outside the platform.

This is just the first step in the collaboration between the two companies!
Next, JD.com and Yunsu Express will share warehousing, logistics, and pricing systems for digital home appliances, and will launch a full-scale attack on Tmall and Taobao.com.

Alibaba wants to go public, so naturally, Liangzai Dong has to give Ma Liyun a hard time.

Who told this guy to talk big all the time, even saying something like "Ali's mission is to cultivate more JD.com"? Liu Qiangdong just wants Ma Liyun to know that everyone is an e-commerce platform, and Tmall's model is not more advanced than JD.com's.

Don't pretend!

It's still uncertain who will win and who will lose!
After finishing the video conference with Liangzai Dong, Chen Yansen met with several other candidates.

After careful consideration, he made his choice among Shenzhou International, Li & Fung, the Yangtze River Delta region and overseas apparel companies, and finally gave the position of head of Orange Garment Factory to Lin Guolun.

The other party was previously the production director of Zara's Greater China region, responsible for managing contract manufacturers. He also worked in Zara's own factory at headquarters for four years. Currently, he serves as the general manager of Youngor's factory. He is skilled in fast-response production scheduling, familiar with worker management and production line automation transformation, and has very comprehensive abilities.

After finishing his work, Chen Yansen finally had some free time.

From mid-November to mid-December, for a whole month, he was either on business trips and attending meetings, visiting other places, or interviewing the heads of Orange Supermarket and Orange Garment Factory.

Fortunately, all the preliminary preparations have been completed, and now all we need to do is keep an eye on the project's progress.

the other side.

Liang Jinsong and his team have just inspected Zijing's production base. In addition, they purchased 12 second-hand NXT 1950i DUV lithography machines from GlobalFoundries and United Microelectronics Corporation, spending a total of only 400 million US dollars, with an average price of 35 million US dollars, which is almost 40% of the price of new equipment.

In addition, the three parties signed a contract manufacturing agreement, under which GlobalFoundries and UMC will undertake part of the production of the Tiangong A100 chip; and some of the Tiangong B100 and Tiangong C100 chips, which are currently under design, will also be outsourced to these two companies for production.

Therefore, Qualcomm's idea of ​​blocking Tiangong's chip production capacity has been completely thwarted, unless it can secure deals with TSMC, GlobalFoundries, and UMC all at once.

However, GlobalFoundries and United Microelectronics Corporation (UMC) would never agree to Paul Jacobs' proposal, especially since Chen Yansen had just bought $4 million worth of used equipment from them.

Chen Yansen stayed in the office until five o'clock, before the sun had completely set, and then he left work.

As he drove to Longdeyuan Community, he saw many employees of Senlian Capital along the way, some driving themselves and others taking buses, all heading home.

Only the employees of Pinbei remained seated at their workstations, engrossed in their work, for the sake of the generous quarterly bonuses.

Outside the car window, the afterglow gradually faded, and the shadow of the setting sun flashed swiftly across the birch treetops.

When he got out of the car, there was only a faint light on the ground, and the moon had quietly risen into the sky.

Chen Yansen walked straight into the elevator.

Huang Boxiang drove away without saying a word. Xiao Li would pick up his boss tomorrow morning.

……

……

In Jimo, Qingdao, the former Taihua Garment Factory now has a sign that reads "Orange Garment Co., Ltd."

Lin Guolun rubbed his temples. After a busy day, he had finally sorted out the factory's management, production, procurement, and recruitment. The factory had 5193 employees, including middle-level managers, but only 317 were covered by social insurance.

In other words, Taihua does not pay social insurance and housing fund for its front-line operators, and their basic salary is mostly between 1500 and 2500 yuan per month. If they want to earn more money, they have to work overtime.

Lin Guolun compared the two and found that although the labor costs in the domestic garment industry were much higher than those in Southeast Asia, they were still far behind those in Europe.

Forget about social security and benefits, it's already pretty good if we can get paid on time.

"Mr. Zhao, starting in December, the minimum base salary for all employees, whether they are sewing, cutting, quality inspection, ironing, or packaging, will be adjusted to 3300 yuan."

All employees will sign labor contracts and submit their information to the social security association. Social insurance and housing fund contributions will begin this month.

Lin Guolun raised his head and gave instructions to the director of the human resources department.

"Mr. Lin, the garment industry has a high turnover rate, so paying social security for them is a complete waste of money."

Zhao Changrui frowned and patiently advised.

Even if the company pays social security based on the minimum base salary of 3300 yuan, it will still have to spend an extra 660 yuan per person per month. For 4800 workers, that's 316.8 million yuan.

In his view, Lin Guolun, the former Zara executive, simply doesn't understand the unspoken rules of the domestic apparel industry.

"Their high turnover rate is precisely because they lack social security, have low base salaries, and no job security. After improving their benefits, would anyone still be thinking about leaving and switching factories all the time? If Mr. Zhao wants to save money for the company, then starting this month, your social security will be suspended."

Lin Guolun said in a deep voice.

Having lived both abroad and in China, he understood the mindset of these factory managers and knew that it wouldn't be easy to change their minds in a short period of time.

"Mr. Lin, I'm sorry, I know what to do."

Zhao Changrui was stunned for a moment, then quickly changed his words.

Since he doesn't have to pay, why bother with his business?

"Next, we will set up training classes and offer courses in sewing, CAD pattern making, quality control, and design. I see that 26% of the employees in the factory are between 16 and 20 years old, which is about 1200 people. We will select 120 people in the first batch."

Lin Guolun continued.

The salary increase and the opening of training classes were both Chen Yansen's ideas.

Upon hearing this, the directors of the administration, human resources, and technology departments quickly nodded in agreement.

The first task Orange Garment Factory received was to produce T-shirts, down linings, and windbreakers, as well as black, white, and orange base layers and down jackets.

These are all internal orders, supplied to employees of Senlian Capital.

Therefore, the factory had no shortage of orders in the first two months, but after two months, it had to consider the external market.

After all, this is a large garment factory with more than 5000 employees and 83 production lines. If a three-shift assembly line model is adopted, the annual production capacity will be as high as 8000 million to 1 million pieces, which cannot be fully consumed by internal employees alone.

However, this was not a difficult task for Chen Yansen.

The sales data from Pinduoduo reveals the market trends and fashion trends in the apparel industry, which is the main reason why Zhou Jiancheng of Metersbonwe wanted to cooperate with Pinduoduo.

Senlian Capital has a natural advantage in the apparel industry.

In addition, at Chen Yansen's instruction, Lin Guolun planned to establish a design department to lay the foundation for expanding into external markets.

Before long, the workers in the production workshop heard bits and pieces of related news.

“Phoenix, have you heard? The new boss is going to raise our salaries. The base salary alone is 3300 yuan, and the commission for ironing a piece of clothing has increased from 0.28 yuan to 0.35 yuan. This boss is really stupid.”

Sister E in the ironing workshop couldn't stop smiling as she shared with Yang Fenghuang next to her.

"There are now time limits for overtime. Only 4 hours of overtime are allowed per day. Including the base 6 hours, that's only 10 hours. I used to iron 480 pieces of clothing in 14 hours, but now that it's changed, I can only iron 340 pieces, and my commission is 14.4 yuan less."

Yang Fenghuang counted on her fingers.

"Silly girl, the base salary has increased, and there's extra pay for overtime. I did the math, and I can earn at least seven or eight thousand a month."

Sister E said with a smile.

With a base salary, social security, quarterly bonuses, supplementary medical insurance, housing allowance, and meal allowance, the benefits are in no way inferior to those of foreign companies and factories.

"Seven or eight thousand?" Yang Fenghuang only knew that the base salary and piece-rate commission had increased, but she didn't know about the housing allowance, meal allowance and quarterly bonus.

"We receive quarterly bonuses four times a year, plus a monthly housing allowance of 660 yuan and a meal allowance of 500 yuan. That's all money."

Sister E said with a beaming smile.

She never expected that, despite being barely literate, in her forties, and just when her life was about to decline, she would take off again.

Four quarterly bonuses a year?
A housing subsidy of 660 yuan and a meal allowance of 500 yuan?
Yang Fenghuang was slightly taken aback. She couldn't understand why her treatment had changed so drastically just because the factory had changed owners.

When she passed by the gate on her way home from get off work and saw the brand-new factory sign, she instantly understood.

It turns out that the person who bought their factory was Chen Yansen!
No wonder the treatment and benefits are so good!
At that moment, Yang Fenghuang thought to herself: I wish I could work in the factory for the rest of my life.

Subsequently, someone posted the salary details of Orange Garment Factory on the Qingdao Forum, which was then forwarded to platforms such as Toutiao, Douyin, and Weibo.

"A base salary of 3300 yuan? That's definitely Mr. Chen's doing. The hourly wage in his factories is 25 yuan, and the workday is 6 hours!"

"@Mr. Chen Yansen, our company sells instant noodles. When you're tired from working overtime, you must want a bite. Why don't you acquire our factory as well?"

"@Mr. Chen Yansen, we're looking to be acquired! We're a seafood processing plant; the crayfish tails that everyone eats are processed by us."

In an instant, countless workers tagged Chen Yansen, hoping that he would buy the factory where they worked.

……

……

The following day, the sales reports for Double Twelve from the three major e-commerce platforms were released one after another.

Last night, when Liu Qiangdong called Chen Yansen, he mentioned that JD.com's sales revenue was 24.7 billion yuan, and said with a smile that there was absolutely no exaggeration.

Sure enough, the figures in the battle report were much higher, reaching a full 30.6 billion.

Pinbei's daily transaction volume was 47.2 billion yuan, while the publicly disclosed figure was 51.6 billion yuan.

Ahri's battle report is 81.4 billion, but whether that figure is inflated or not, nobody can say for sure.

With the Double Twelve shopping festival over, it also means that the e-commerce industry is coming to the end of the year.

But with the new year approaching, Pinduoduo has begun preparations for the 'New Year's Shopping Festival'.

(End of this chapter)