I can become stronger by paying salaries. I have one billion employees!

Chapter 522 The Great Battle Begins, the 6000 Billion Target Has Been Achieved! Brother Sen and Brother Dong's Second Honeymoon!

The main reason Chen Yansen set the start of the battle on the eve of the Double Twelve shopping festival was that Kuaipao had just received $31.8 billion in funding. With money in hand, he naturally wanted to give Jack Ma a hard time.

Including Li Yanhong, all three companies need to work together to expand the market.

Otherwise, relying solely on Kuaipao (a food delivery platform) would be too slow in cultivating the market.

An hour later, Ma Liyun had no choice but to accept the challenge.

The subsidy is also limited to Hangzhou, and the coupon is a 12 yuan no-minimum-spend coupon.

Old Ma spent a lot of money to regain the 11 o'clock market share in the food delivery market.

As a result, Kuai Pao and Tao Diandian saw a surge in takeout orders. The riders of Qiandu Takeout, sitting on their electric bikes and watching the busy riders from those two companies after the surge in orders, simply took off their clothes and either changed into the orange work uniforms of Kuai Pao part-time riders or put on the blue work uniforms of Tao Diandian.

Merchants on Qiandu Waimai usually don't have many orders, and now there's practically no one to deliver them.

With customers pressing for delivery, the merchants had no choice but to grumble and swear as they rode their electric scooters to deliver the food themselves.

At 6 PM, KuaiRun distributed another batch of milk tea vouchers to users, applicable to drinks priced between 6 and 10 yuan.

But there's a catch with this coupon: if you buy one cup, you don't need to pay the minimum delivery fee, and if you buy two cups, you have to add a few dollars.

This is equivalent to a 50% discount, like buying one get one free.

In order not to lose users during the evening rush hour, Taodian had no choice but to continue issuing coupons.

For a time, one-yuan bread, three-yuan Shaxian fried noodles, and five-yuan two cups of milk tea became the dinner and late-night snack for Hangzhou residents.

This scene made netizens around the area extremely envious.

Ever since Qiandu Waimai backed down, they have never accepted a coupon for more than 5 yuan.

"Big cities are so much better! There are so many internet companies, the competition is fierce, and you can't possibly collect all the red envelopes and free coupons!"

"@Mr. Chen Yansen, when will the coupons be issued in Shanghai? I also want to drink the 5 yuan for two cups of Shanghai Auntie's drink."

"Where's Robin Li? Has Baidu not launched its service in Hangzhou? It's one of the BAT giants, surely they wouldn't be so stingy as to not even issue a coupon?"

"What BAT? This is the era of SAT, there's no B anymore!"

In the comments section of social media platforms, netizens discussed the topic with smiles.

Some say that Baidu doesn't even have a market value of 200 billion US dollars, which is far behind companies like Senlian Capital, Alibaba, and Tencent, and should be kicked out of the BATS group.

Some people also said that Baidu was kicked out a long time ago.

The last time the concept of BAT was mentioned in the news was three months ago.

After learning about the food delivery battle between KuaiPao and TaoDianDian in Hangzhou, Li Yanhong pondered for a moment and instructed Wang Zhongpu: "QianDu will not participate for the time being."

At this time, he was busy wresting back market share from Lingxi Search and 360 Search, so he naturally did not want to be distracted or divert the group's resources.

In the early hours of the morning, users in Hangzhou opened the KuaiPao delivery channel, a slight smile playing on their lips, revealing an expression of "I knew it."

They knew that, given Kuai Pao CEO Pei Yi's style of doing things, he would definitely not just wage a subsidy war for one day.

Based on past experience, it can take anywhere from two weeks to three months.

Pei Yi deliberately chose Hangzhou as the main battlefield because it is Ali's stronghold, where Taodiandian holds more than 50% of the market share.

Previously, during the honeymoon period of their cooperation, Pei Yi turned a blind eye and did not increase marketing efforts, but simply maintained a normal pace of business competition.

However, after Ma Liyun placed Kuaipao at the entrance of Taobao and demoted its ranking, the two companies broke off relations.

at the same time.

At the brightly lit headquarters of Ali in Hangzhou, Ma Liyun rubbed his sore eyes and forced himself to stay awake, saying, "Since Kuaipao wants to fight, then let's play along. Otherwise, people will think I'm afraid of Chen Yansen."

He knew in his heart that he couldn't avoid it; the only option was to fight back.

In his view, some food delivery users have very low loyalty. When faced with similar services, they will choose whichever platform offers the biggest discounts.

Another group of users, whom we have finally managed to cultivate, not only place orders frequently but also have a high average order value. They are considered Taodian's seed users in Hangzhou. We can't just stand by and watch chopsticks run into our bowls and pick up food, can we?

"Mr. Ma, should we keep the subsidy the same or increase it?" Tang Yongbo asked tentatively.

Because Taodiandian does not have an advantage in terms of catering merchant resources, shipping costs, and delivery time, it is not difficult to see from yesterday's data that, under the same discount conditions, Taodiandian's redemption rate for red envelopes is only 53.7%.

In other words, even if users are given a 12 yuan no-minimum-spend coupon, only half of them will place an order.

"Increase the price to 15 yuan. Also, have the staff communicate with the merchants to select a batch of milk tea and bread vendors and set up a limited-time flash sale event. The event should cover the morning, noon, and evening peak hours to lock in, lock in, and lock in the users!"

Ma Liyun explained slowly and deliberately.

Since it's only in Hangzhou, the marketing expenses aren't actually that high.

But is Pei Yi really only going to limit the scope of subsidies to Hangzhou?
That afternoon, KuaiRun users in Shaoxing, Ningbo, Jiaxing and other places also received a large subsidy coupon of 12 yuan.

Clearly, Kuaipao aims to reclaim the food delivery market that Taodiandian has swallowed up.

Seeing this situation, Ma Liyun no longer backed down and immediately increased marketing investment to try and retain users.

Qiandu Waimai's market share in the Jiangsu and Zhejiang regions shrank by more than half in an instant.

Orders were already scarce, and now they have plummeted to rock bottom. Some small and medium-sized merchants, finding it troublesome, have simply changed their rest time to 0:00 to 24:00, clearly indicating that they do not want to accept orders.

Riders and delivery capacity are also rapidly being lost; the more capable ones go to Kuai Pao, and the less capable ones go to Tao Diandian.

In the order hall of Qiandu Waimai, an order notification occasionally pops up, but it's either because the distance is too far for anyone to accept, or the price is so low that it's not worth the effort.

The operations manager in charge of the Jiangsu and Zhejiang region sighed as he stared at the backend data, wanting to apply for subsidies to retain users, but was told that the group's resources were being concentrated on the search engine business, and the food delivery sector was required to be self-reliant.

Kuai Pao and Tao Diandian competed fiercely for two days, gradually building up their rivalry. On the evening of December 11th at 9 PM, they even launched another round of late-night snack coupons. This time, the discounts were even more aggressive!

筷跑直接甩出“满100减40、满60减20、15元无门槛”的大额券，覆盖了烧烤、火锅、炸鸡等深夜热门品类。

Not to be outdone, Tao Diandian followed suit with its own "free delivery during late-night hours" promotion, and added an 18 yuan discount coupon.

The nights in Jiangsu and Zhejiang seem to have been put on pause!

The exhaust pipes of barbecue and lobster restaurants were whirring loudly, and in the kitchens where takeout bags were piled up like small mountains, the owners were calculating how much more ingredients they should prepare for tomorrow.

The riders shared their earnings for the day in the group chat, and some even earned a full day's worth of money in just one night.

The platform provides subsidies, users place orders enthusiastically, restaurants accept orders promptly, and riders deliver meals quickly.

Through the combined efforts of several parties, the operating hours of late-night snack stalls in many cities in Jiangsu and Zhejiang provinces have been extended by several hours.

the other side.

Zhuxianzhuang Science and Technology Park, Building No. 6.

"what--!"

As soon as midnight struck and the Double Twelve shopping festival began, Huang Zheng couldn't help but yawn.

During this period, he was busy from morning to night every day. As soon as Singles' Day ended, he had to start preparing for Double Twelve without stopping.

"Go back early."

Chen Yansen took a small sip of a can of beer.

In fact, Pinduoduo has already achieved its annual transaction volume target of 6000 billion yuan, but the people below it are still thinking about getting higher performance bonuses.

After all, he said at the last meeting that for every additional 300 billion in annual transaction volume, the bonus coefficient for the fourth quarter would increase by 0.1.

"Boss, I'm not sleepy," Huang Zheng grinned.

"Really? Then you stay at the company and send me real-time sales data every 10 minutes. I'll check it when I wake up tomorrow, and I'll deduct 0.1 from my bonus coefficient for each missed sales."

Chen Yansen joked.

"..." Huang Zheng chuckled dryly and quickly changed his words, "Boss, I don't know what's wrong, I'm suddenly very sleepy, I'll go home first."

After saying that, he scurried out of the meeting room.

Chen Yansen chuckled softly, slowly stood up, stretched, and looked through the floor-to-ceiling windows. He could see that the entire science park was dark, with only buildings number five and six still lit.

Hundreds of buses were parked on the first floor.

He picked up the beer, tilted his head back, and drank it all in one gulp before throwing the can into the trash can.

Just as I was about to walk out, my phone rang in my pocket.

Chen Yansen took it out and looked at it—Handsome Dong!

Without thinking much about it, he pressed the answer button.

All that could be heard from the loudspeaker was Liu Qiangdong's voice: "President Chen, now you should understand why I hate Ma Liyun, right?"

This guy has absolutely no sense of contractual responsibility. As far as I know, Kuaipao and Taobao's contracts haven't expired yet, and he's already pulling these dirty tricks.

"Compared to President Liu, President Ma is indeed not trustworthy."

Chen Yansen stood by the window and replied with a light laugh, going along with the other person's meaning.

He could vaguely guess Liu Qiangdong's purpose, but he did not point it out and waited for the other party to speak first.

"Mr. Chen, I am willing to cooperate with Kuaipao and provide you with a primary traffic entry point, placing it on the homepage on PC and on the first screen on mobile."

Let's join forces and disrupt Ali's IPO process first.

Liu Qiangdong made the suggestion directly, getting straight to the point with a do-or-die attitude.

Before Chen Yansen could reply, he quickly added, "Ali has expanded too aggressively in the e-commerce field in recent years. If Lao Ma (Jack Ma) successfully goes public, Pinduoduo and JD.com will only have a harder time in the future."

"How does Mr. Liu plan to cooperate?" Chen Yansen pressed.

Old Ma has been too cocky lately, probably because Wall Street gave him an astronomical valuation, which has completely inflated his confidence.

"First, sharing warehousing and logistics systems will improve delivery efficiency between Pinduoduo and JD.com; second, maintaining consistent pricing for standard digital and home appliance products and engaging in joint procurement will enhance bargaining power..."

Liu Qiangdong was clearly well-prepared, and spoke at length.

Ten minutes later, seeing that Chen Yansen didn't react, his heart skipped a beat, and he cautiously asked, "Mr. Chen, aren't you interested?"

"I can agree to the first two points, but I can forget about the rest."

Chen Yansen responded.

By integrating some of Pinduoduo's orders into JD.com's warehousing and distribution system, a "next-day delivery" or "half-day delivery" experience can be achieved.

Conversely, JD.com can also put some of its goods into Yunsu's central warehouses and forward warehouses in advance, thereby speeding up the circulation of parcels.

Liu Qiangdong hadn't expected Chen Yansen to agree to everything. The fact that Chen was willing to share warehousing and logistics systems and even agree to work together to negotiate prices with the brand had already exceeded his expectations.

After a brief chat, the two agreed to hold a video conference at 10 a.m. the next day.

Old Ma, far away in Hangzhou, was unaware that Liu Qiangdong and Chen Yansen had entered their second honeymoon period.

(End of this chapter)