I can become stronger by paying salaries. I have one billion employees!

Chapter 521 1000 Million in Three Days! CEO Candidate! Old Ma: Why did you have to pick this crucial moment?
The next day was Monday.

Chen Yansen only stayed at the company for one day. After holding weekly business and financial meetings for various projects, he took Song Yuncheng to visit the headquarters of chain supermarkets such as Yonghui, Walmart, and RT-Mart.

He did not return to the virtual city until December 6.

At 10 a.m. that day, after learning that Honkai Impact 2 had been launched, Chen Yansen took out his phone and uploaded a video clip of him playing Honkai Impact 2 in the office to Toutiao, Douyin, and Weibo.

"Turns out, even billionaire CEOs like me like to slack off at work!"

"What game is this? The art style looks so cute and adorable!"

"I saw it on Bilibili before, I think it was called 'Honkai Impact 3rd', and it cost 6 yuan to download."

"You're charging money? Then I'm not playing anymore, I'm leaving."

"This is Honkai Impact 2. The game is free and can be downloaded from Orange App Store, Aurora Future App Store, Tencent App Store, Xiaomi App Store, and 360 App Store. It's quite fun."

"It's free! Why didn't you say so earlier? I'll give it a try."

The netizens in the comments section were discussing it animatedly.

Chen Yansen's total number of fans across the internet has long exceeded 100 million, and with his help, the download volume of "Honkai Impact 2" has skyrocketed.

Many people are curious about what games the world's richest man, with a net worth of hundreds of billions, enjoys playing in his daily life.

the other side.

Cai Yuhao and his two companions, who were sitting in front of the computer, stared intently at the data backend.

From 0:00 to 10:00, the number of downloads for Honkai Impact 2 increased by 300,000, an experience they had never had before.

It feels so good to be pulled along and fly!
Liu Wei's eyes widened and his mouth slightly open. He hadn't expected that the number of downloads for "Honkai Impact 2" in just ten hours would surpass the data for "Honkai Impact 1" over six months.

Especially after Chen Yansen posted the update, the download curve of "Honkai Impact 2" soared straight up.

In just half an hour, the number of downloads increased by another 100,000.

"Brother Dawei, how many downloads do you think we can get today?" Technical Director Luo Chenghao asked with a surprised look.

"I can't guess," Liu Wei said with a wry smile, shaking his head.

"I finally understand the true meaning of financing."

Cai Yuhao remained silent for a long time before speaking softly.

Financing involves securing both funds and resources.

The changes in Mihoyo before and after receiving Chen Yansen's full support were like night and day.

"With a helping hand from a powerful figure, one's career will soar to great heights!"

Liu Wei said, shaking his head, with a smug smile on his face.

"Have you checked the source of the channel?" Cai Yuhao turned to Luo Chenghao and asked.

"31% came from Bilibili, 47% from app stores, 21% of new users came from Douyin, and the remaining 1% were organic users, which may be the conversion effect of last week's comic convention event."

Luo Chenghao scratched his sparse short hair on his head and slowly spoke.

"If it were a buyout system, we would have generated 240 million yuan in revenue this morning," Liu Wei remarked.

"The download growth rate of paid games is not so exaggerated. Whether you can make money depends on the quality of the game."

Cai Yuhao looked very confident.

But in reality, he wasn't sure either.

But he dared not show it. This was almost a do-or-die battle for Mihoyo. If the revenue did not meet expectations, they would really have to consider breaking up.

Senlian Capital has provided Mihoyo with considerable support in terms of app distribution and funding. If they suffer another crushing defeat this time, they will have no face to continue.

"Forget it, let's check the data tomorrow. Let's focus on making the overseas version of Honkai Impact 2 first. Mr. Chen said he'd give us a 40% discount and put ads on Mimo to make money from foreigners."

Liu Wei waved his hand and pulled Cai Yuhao and Luo Chenghao out of the office.

This data is not worth looking at!
Because the more I look at it, the more anxious I become!
at the same time.

Chen Yansen had just returned to Zhuxianzhuang Science and Technology Park and, before he could even rest, stepped into a reception room.

Hearing the commotion outside the door, Hou Yi quickly stood up. After recognizing the person, he respectfully greeted him, "Hello, Mr. Chen, I am Hou Yi."

"Mr. Hou, please have a seat!"

Chen Yansen pulled out a chair and sat down opposite Hou Yi.

"Mr. Chen, these are the three development plans I have prepared for Orange Supermarket."

Hou Yi picked up a stack of documents from the table and presented them to Chen Yansen with both hands.

He is 49 years old this year, two years older than Yu Donglai. He is from Shanghai, has a formal computer science background, and was a software engineer in the 1980s.

Later, after leaving the state-owned enterprise, he successively ran businesses in clothing and home appliances, and also opened a real estate agency and a self-service hot pot restaurant.

This is similar to Zhou Hongyi, except that Zhou Hongyi found the right path from the start and earned his first pot of gold with the rogue software 3721.

Hou Yi struggled from the age of twenty to thirty-five, eventually joining the "Kedi Convenience Store" project under Bright Dairy, where he worked in the logistics and supply chain field for ten years, accumulating a wealth of industry connections and resources.

Four years ago, I switched jobs to JD.com and became the chief logistics planner, where I spearheaded the construction of the Asia No. 1 logistics center.

It's easy to tell from his slightly plump physique that Hou Yi's thirty years of hard work in the workplace have definitely paid off.

He was wearing a white shirt, a red tie, and a royal blue suit. He had glasses perched on his nose, and half of his head was white, with a short buzz cut.

Chen Yansen took the proposal and casually flipped through it.

Even more than a decade later, Hou Yi is not highly regarded by the outside world.

The reason is simple: under his leadership, Hema tried 12 different business models in 9 years, basically copying all the supermarket models on the market, but it still failed to make a profit.

Since ancient times, heroes have been judged by their success or failure.

Hou Yi failed and was naturally relegated to the 'garbage dump'.

But Chen Yansen doesn't see it that way. The actual controller behind Hema is Alibaba and Ma Liyun. If the strategic positioning goes wrong, Hou Yi can't be blamed alone.

Problems such as uncontrolled costs and supply chain weaknesses may also be caused by Alibaba's management repeatedly changing its development strategy.

Of course, Chen Yansen didn't care about these realities at all; he only cared whether Hou Yi in 2013 could meet his personnel requirements in terms of procurement and cost control.

As for the opponent's strength, he will judge for himself.

"Light asset model: Community fresh food convenience stores"
Store model: 80-120㎡ in area, covering communities within a 500-meter radius, focusing on fresh produce, pre-cooked meals, and daily necessities;

Supply chain: Direct contracts with local farms, adopting a "nighttime delivery, morning shelf placement" model to reduce the loss rate to below 5%; reusing the warehousing and distribution system of Yunsu Express and the supply chain of Kuaipao Maicai to reduce cold chain and procurement costs...

Chen Yansen glanced at it; this was likely Hou Yi applying the operating model of Kedi convenience stores, focusing on high-frequency consumption scenarios in the community and avoiding the asset-heavy risks of large supermarkets. Clearly, Hou Yi was an extremely cautious person; he was very sensitive to sales per square meter and knew exactly how to make money.

While Chen Yansen was looking at the documents, Hou Yi was also observing Chen Yansen.

Among the three e-commerce giants, Chen Yansen is the youngest, but has the most substantial wealth and domestic influence.

In terms of wealth, business ecosystem, or control over mobile terminals, he is the strongest among the three.

Only by working for a boss like this can you have the chance to stand at the top of the industry pyramid.

Chen Yansen continued to read.

"A membership-based premium supermarket, benchmarked against Costco, targeting the mid-to-high-end market."

A comprehensive supermarket integrating online and offline channels, covering all categories, adopting a streamlined approach, and primarily featuring flagship stores…

Hou Yi's approach is to prioritize the launch of community fresh food convenience stores that are asset-light, low-risk, and quick to validate; followed by membership-based premium supermarkets; and finally, large-scale integrated supermarkets that are asset-heavy, require high investment, and have long payback periods.

These three types of supermarkets can be combined into one or all three, and then launched to the market together.

However, key factors such as proportion and space efficiency must be considered.

"Regarding the issue of high spoilage rates of fresh produce in supermarkets, I would like to hear Mr. Hou's opinion."

Chen Yansen put down the documents and looked at Hou Yi, asking questions.

"When I was at Kedi convenience stores, I did similar optimizations, using a 'data-driven ordering' approach to reduce losses to 12%, compared to the industry average of 20%. This was achieved through three key factors:"
First, dynamic pricing: leafy greens are automatically discounted by 7% after 4 pm; cooked food is discounted by 5% after 8 pm, with prices adjusted in real time through the backend.

Second, the merchandise turnover cycle model utilizes store sales data to forecast demand and reduce losses at the source.
Third, establish a cost-reduction bonus mechanism; stores with a loss rate below 15% will provide all employees with additional bonuses.

Hou Yi spoke fluently without hesitation.

He has been deeply involved in the community convenience store industry for a full decade and has a wealth of experience.

He could talk for hours on the topic of controlling losses, covering aspects such as supply chain, employee management, and data collaboration.

"If you have a 5000-square-meter store located near a software park, surrounded by 20 established communities with a population of 7, how do you increase the sales per square meter to over 3 yuan?"

Chen Yansen continued to ask.

3?
Hou Yi hesitated for more than ten seconds, repeatedly pondering Chen Yansen's question.

It's important to understand that in the domestic supermarket industry, achieving a sales per square meter of over 3 yuan is already quite difficult, let alone for a large supermarket of 5000 square meters.

A convenience store of a few dozen square meters might be able to do it, but it's much more difficult for a large supermarket.

Currently, RT-Mart's sales per square meter are 1.5 yuan, Yonghui's are 1.8 yuan, and Walmart's are 1.3 yuan, while Chen Yansen's requirement is twice that level.

Unless Sam's performance can be replicated.

"For a 5000-square-meter store, the key to improving sales per square meter is to 'make every square meter of space generate precise value.' In a residential area with a population of 7, this means that each person needs to spend 2000 yuan."

My idea is to proceed in three steps: First, dynamically adjust the category ratio. For example, if the calculation shows that the sales per square meter of the fresh produce area is 2.3 times that of the daily necessities area, we can expand the fruit and vegetable counter from 300 square meters to 350 square meters, and at the same time introduce processed products such as freshly cut fruit boxes to increase the output per unit area.

Secondly, reduce inefficient shopping routes. Currently, many supermarkets have overly mechanical shelf arrangements. Customers have to go around three turns to find soy sauce. The layout can be reorganized according to cooking scenarios. Soy sauce, vinegar, and cooking wine can be placed in the condiment section, next to Sichuan condiments such as broad bean paste and Sichuan peppercorns, so that customers can buy everything at once. This will not only improve shopping efficiency but also drive related consumption.

Third, establish a membership system to increase user repurchase frequency and retention rate, and provide preferential policies in terms of pricing, gifts, and benefits.

After a moment's consideration, Hou Yi gave a clear and logical reply.

After speaking, she looked at Chen Yansen with a slightly uneasy expression.

To be honest, the proposition they gave was difficult to achieve: an annual expenditure of 2000 yuan per person, and assuming a family of three to four people, the total annual expenditure would be 6000 to 8000 yuan.

You can imagine how difficult it is.

Chen Yansen smiled noncommittally, and then asked a few more questions about supply chain and team management.

Hou Yi answered each question one by one, and while his answers weren't exactly amazing, they were still quite standard.

An hour later, Meng Yun saw Hou Yi off from the science park.

Over the next three days, Chen Yansen met with Byron, Vice President of Walmart Greater China; Lin Xiaohai, President of Procter & Gamble Greater China; Zhu Jingxiao, Director of Strategic Development at Honeywell, and others.

After careful consideration, he selected Byron as the project leader.

The other party not only has experience in supermarket operation, but also experience in managing membership supermarkets and the ability to integrate international supply chains.

As for Hou Yi, he was appointed as the president of the supply chain, responsible for improving the supply chain system of Orange Supermarket.

Meanwhile, three days after its release, Honkai Impact 2 had accumulated over 1000 million downloads and generated 170 million RMB in revenue, far exceeding Cai Yuhao and his two companions' expectations.

In the eyes of game industry professionals, Senlian Capital's capabilities in the application distribution field are too strong.

Today's Headlines, Douyin, and Xiaohongshu are responsible for seeding products and attracting traffic, while Orange App Store and Aurora Future App Store are responsible for boosting traffic. As long as the product is good, it will take off with just a push.

Therefore, many small and medium-sized game companies have set their sights on Senlian Capital, either seeking financing opportunities or wanting to carry out game joint venture cooperation.

After finalizing the selection of the CEO of Orange Supermarket, Chen Yansen began preparations.

Once Orange Supermarket is launched, he will also integrate it with Pinduoduo Mall and Kuaipao Takeaway Platform, combining e-commerce, takeaway, and physical supermarket.

……

……

December 10th, the eve of Double Twelve, at 8:00 AM.

KuaiPao Takeaway is offering a 12 RMB no-minimum-spend discount coupon to both new and existing users in Hangzhou via a pop-up window.

There's no way around it, Ma Liyun is too timid. In order to stabilize the pre-IPO valuation, he has been hesitant to increase investment in the food delivery and group buying sectors, fearing that an aggressive cash-burning strategy would affect the capital market's confidence in investing in Ali.

But Chen Yansen wouldn't let him off the hook.

Since both sides are destined to fight, they should take advantage of the moment when Old Ma is hesitant to act.

KuaiPao used this wave of red envelope campaigns to carve out a niche in the Hangzhou market.

Just half an hour after the pop-up was pushed out, Kuaipao Waimai's local order volume surged by 60% compared to the previous period.

Upon learning this news, Ma Liyun's face darkened. He hadn't expected Chen Yansen's revenge to come so quickly.

"This kid is determined to cause trouble before Double Twelve."

Old Ma clenched his knuckles until they turned slightly white, and the air in the office instantly became heavy.

Tang Yongbo, the business manager of Taodiandian, sat quietly to the side, waiting for his boss to announce the order for the big battle.

　Godfathers, Chapter 3 is still being written, and it probably won't be finished until 2 a.m. You guys should go to sleep early.

　　
　
(End of this chapter)