I can become stronger by paying salaries. I have one billion employees!

Chapter 174 Pinduoduo's First Major Promotion: 1.7 Billion Yuan in Sales Achieved in Collaboration with JD.com (Seeking Monthly Tickets)

On Double Twelve, Taobao and JD.com competed fiercely.

Taobao is calling it a "National Shopping Spree Festival," offering 5% off everything with free shipping, while Zhifubao is also launching a "Recharge 100 and Get 100 Back" promotion.

Ma Liyun was shrewd; she used Ali's marketing funds to promote her own Zhifubao, hoping to increase the market share of this payment tool.

Even frequent online shoppers instinctively distrust third-party payment apps like Zhifubao.

People usually pay with online banking or transfer a few dozen yuan to their Zhifubao account, and then top it up when they run out.

However, Ma Liyun had high expectations for Zhifubao and naturally did not want to wait for users to come to him, so he launched the "money-giving" mode during this Double Twelve event.

Chen Yansen deposited 100 yuan into his Zhifubao account, and Taobao immediately sent him a 100 yuan cash bonus. Apart from the fact that virtual products were not available, there were not many restrictions.

This cashback bonus can be used when a single purchase is greater than or equal to 100 yuan, but each person can only participate once.

This is practically free!

During the event, a total of 1200 slots were available, and this alone cost 12 million yuan.

Even Chen Yansen, who was used to the cutthroat competition in the internet industry, couldn't help but gasp in astonishment. No wonder that a few years later, netizens were shamelessly calling Ma Liyun "Dad."

This promotional method is simple yet extravagant.

It doesn't cost much, but it's very effective!
JD.com was not to be outdone, and came up with a marketing slogan of "White, Clothing, and Beauty": a Smart car with a market price of 11.5 yuan at a bargain price; offering upgraded services such as extended warranty and on-site repair; and arranging beautiful female couriers to deliver goods to buyers in first-tier cities.

In addition, coupons worth 20 yuan, 30 yuan, and 50 yuan with no minimum spend are placed in prominent positions at the main venue and can be claimed in limited quantities at the top of the hour.

With JD.com's current user base, aside from the 50 yuan coupon which is a bit difficult to obtain, the 20 and 30 yuan coupons are practically free to claim and use, with no difficulty whatsoever.

JD.com and Taobao's marketing strategies are simple and straightforward!
As for Pinduoduo's promotional copy, it is very concise.

Use Pinduoduo, every day is like Singles' Day! Use Pinduoduo to be smarter!

The product has added a 10 billion yuan subsidy channel to its original functions.

The app is positioned in the center of the app's home screen, while on PC it's in the upper middle of the webpage, with a daily UV of up to 2000 million.

All products here are hand-selected and filtered through a price comparison system to ensure they are the lowest prices online.

此外，活动组还设置了5元、10元的无门槛优惠券，以及20、30、50、100、500和1000元的满减红包。

While the discounts may not be as substantial as those from JD.com and Taobao, the discounts on individual items during the promotion are more attractive.

However, e-commerce promotions in those days hadn't yet developed to the level of difficulty that would later rival the college entrance examination. Most of the complex marketing tools, such as store coupons, single-item coupons, multi-item discounts, brand coupons, category-specific coupons, and general coupons, hadn't yet appeared.

When shopping, people only check if there are store coupons. If there are, they grab one. If not, they go through the new FoxTao shopping platform to save a few dollars in rebates and complete the order process to their satisfaction.

Compared to more than a decade later, both platforms and merchants need to be more honest.

Although there are some fancy tricks, they are not many.

Chen Yansen got up and walked to the window, looking at the brightly lit Building No. 6 across the street.

This is Pinduoduo's first major promotion!
Everyone is taking it very seriously!
The administration department had already booked a hotel because they planned to wait until the day's performance data was released before leaving get off work.

Chen Yansen pushed open the door, took the elevator down to the first floor, and walked towards Building 6.

The early winter winds howl, and the weather grows colder.

Besides Pinbei and Orange Technology, there are a few other companies in the science park, but they have all gone home and the office buildings are pitch black.

As soon as Chen Yansen went up to the second floor, he heard a customer service representative excitedly shout, "I got it! You really can't get a 100 yuan red envelope from Zhifubao if you're not quick enough!"

"Jingjing is amazing, help me try to get a spot in the next two games."

Another customer service representative looked dejected and quickly sought help.

"Okay, give me the account." Tian Jing squinted her eyes and readily agreed with a grin.

Chen Yansen's forehead was covered in black lines. He shook his head helplessly and said nothing.

For these 18- or 19-year-old college students, the opportunity to easily earn 100 yuan is indeed hard to refuse.

Although the 100 yuan balance cannot be withdrawn and can only be used for shopping, some Taobao shop owners have been privately promoting in shopping groups that they can help users "cash out" at an 85% discount.

Chen Yansen continued forward and arrived at the investment promotion team's office area.

"Brother Sen!"

"boss!"

Zhang Yifeng, Li Hui, and Yuan Wei called him "Brother Sen," while later recruiters all called Chen Yansen "Boss."

Chen Yansen nodded slightly in response.

He then pulled up a chair and sat down, asking Zhang Yifeng, "How are the fruits selling in Western Guangdong?"

“We sold 27 orders of tangerines and 19 orders of emperor tangerines. The local agricultural association said that next spring’s kumquats, Wogan tangerines and sugarcane will also be sold through Pinduoduo.”

Zhang Yifeng replied with a smile.

Previously, he, Yuan Wei, and Li Hui spent more than half a month in western Guangdong, and successfully persuaded the surrounding fruit growers with the outstanding performance of navel oranges.

When I returned to the virtual city, my suitcase was full of contracts.

"After Singles' Day, go to the digital and home appliance industrial zones in Shenzhen to do business. Contact Teacher Cao before you go. Pinduoduo and Taobao have different positioning. We need to go deep into the source factories to bypass the middlemen, get the best prices, and form a product advantage." Chen Yansen patted Zhang Yifeng on the shoulder and earnestly instructed him.

In his view, if Pinduoduo wants to successfully rank among the top three e-commerce platforms, or even the number one one, relying solely on Tencent's traffic, group buying and viral marketing, and price-cutting to attract new users is simply not enough.

More importantly, we need to focus on lower-tier markets and identify target users; strengthen supply chain management to create a stable supply-side advantage; and optimize logistics and distribution processes to improve efficiency and reduce costs.

Cloud speed is his hidden move, while cooperation with industrial zones is his open move.

"Brother Sen, don't worry, I understand." Zhang Yifeng nodded heavily.

During this time, he also understood the difference between recruiting merchants on FoxTao and on Pinduoduo.

Previously at FoxTao, his contact with merchants was limited to the operations, store manager, or online manager level; he had no access to brand owners, factories, or industrial cluster resources.

For example, with an air fryer priced at 399 yuan, he was worried that the merchant would lose money if FoxTao set a 60% commission.

He now realizes that the factory price of an air fryer is less than 60 yuan.

Last week, a business development manager from the home appliance group, who was originally a category manager at Yihaodian, negotiated with a factory in Cixi and secured a deal for an air fryer priced at 99 yuan with free shipping.

In just three days after its launch, it sold a staggering 37 orders, completely depleting the factory's monthly production capacity.

This Double Twelve, we worked in three shifts to produce 20 units. Any sales exceeding that amount had to be converted to pre-sales.

Chen Yansen chatted with Yuan Wei and Li Hui for a few more minutes.

A short while later, several young women from the administration department came up carrying large and small bags of KFC.

"One serving per person! There's pizza, barbecue, and hot pot coming up later, this is just the appetizer!"

Xu Xingxing stood at the top of the stairs and called out.

Upon hearing this, the people on the second floor gathered around with smiles.

Chen Yansen got up to leave when he saw Song Yuncheng walking over, so he waved to her.

The two grabbed drinks and sat down in the terrace lounge area.

“奇瑞E5卖了734辆，奥克斯一匹空调卖了12475台，雅萌的美容仪卖了3278件，43度茅泰卖了1945单……”

As soon as Song Yuncheng sat down, he started talking about the sales figures of the merchants he was in charge of today.

"President Song's commission next month must be quite substantial. Would you like to invite me to dinner at Mingli?"

Chen Yansen shook his drink and asked with a smile.

"I'm not going." Song Yuncheng blushed and refused decisively.

Inviting her to dinner was fine, but as soon as Chen Yansen returned to the hotel, he started to torment her in all sorts of ways.

Every time Song Yuncheng thought about those messy moves, he would blush with embarrassment.

"Then it's my treat," Chen Yansen said with a smile.

"The moon is quite round." Song Yuncheng turned her head, deliberately changing the subject.

"You're quite round too," Chen Yansen joked.

Song Yuncheng followed his gaze until she saw the final resting place, then she understood what Chen Yansen meant and gave him a playful glare.

At this time, Liu Qiangdong, far away in Yanjing, was also still at get off work.

He sat in his office, staring intently at the day's real-time sales data. When he saw that sales had surpassed 10 billion, he couldn't help but breathe a sigh of relief.

It's worth noting that JD.com only sold 10.6 billion yuan worth of goods during Singles' Day, while the traffic for Double Twelve is far less than that of Singles' Day. It's only 20 PM now, and there are still 4 hours left before the end of the promotion.

"By the way, I still don't know how much JD.com sold on Pinduoduo?"

Thinking of this, Liu Qiangdong found the report link sent by the data center and clicked on it.

Upon seeing the summary figures at the top, his face stiffened, and he immediately felt embarrassed.

Of JD.com's 1 billion yuan in sales, 16%, or nearly 20%, came from Pinduoduo.

Pinbei has been online for less than a month. How many daily active users does it actually have?
　The talisman was passed down to the Li family 257 years later.

　　The once glorious Tian Tang, where all nations paid homage to the emperor, stumbled to the winter solstice of the first year of Qianfu.

　　That winter, there were only three months left before Wang and Huang set up their flags, and only thirty-three years before the fall of the Tang Dynasty.

　　It was also in the winter of that year that the nobles in Chang'an were still indulging in the afterglow of the prosperous era, while in the southwest of the empire, the tiny Nanzhao once again invaded Xichuan.

　　……

　　In the first battle, the Tang army was defeated at Dadu River and fled to Qiongzhou. The Nanzhao army headed straight for Chengdu.

　　At the same time, outside the Dadu River, the Shura battlefield.

　　A young Tang army soldier opened his eyes, pushed away the corpse on his body, and saw the setting sun and the end of the world.

　　This was the first year of Qianfu. The Tang Dynasty's imperial palace had not yet collapsed, but the rest of the world was already a heap of ruins.

　　Our story begins in the winter of that year, with the Nanzhao War.

　　
　
(End of this chapter)