This director is vindictive.

Chapter 543 Spend another 1 million to make the whole internet call him daddy
August this year was indeed a lively month. First, there was the Welfare Festival, a traditional event; then, the Luxury Alliance was forced by the "Millennium Show of Chinese Clothing" to put on a special show featuring Chinese elements; and then there was the Huayun Republic of China-themed fashion show.

Now, Chen Mo and Gao Yuanyuan's "The Grand Wedding in a Cheongsam" has launched a series of large-scale promotional activities, leaving netizens completely overwhelmed.

Chen Mo was a master of the promotional tactics for the Huayun Wedding Attire series, but no one else could copy his methods.

The reason is simple—this film series is a unique and peculiar phenomenon in the entertainment industry.

On the surface, it's a wedding-themed promotional video, but in reality, it's a live broadcast of a series of lavish weddings that Chen Mo throws at his harem!

Although they haven't registered their marriage, who in the industry doesn't know about his several official girlfriends?
From "The Phoenix Brings Auspiciousness" to "The Wedding in a Cheongsam," fans can name every woman in each film.

What's even more amazing is that this series has been a "limited edition" from the very beginning—the number of films made depends entirely on how many women Chen Mo has.

Netizens had already figured it out: the relationship should end once he finishes filming his current girlfriend, unless he hooks up with a new love interest.

So every wedding movie becomes a rare collector's item, with fans counting down the days until the finale: "There are X more movies left!" This kind of approach, treating private life like a TV series, is truly unique in the entire entertainment industry.

Most importantly, as long as it's a movie starring Chen Mo, there will definitely be perks offered for its promotion.

Well, maybe that's why everyone is so enthusiastic.

He's genuinely generous and gives away good things.

For example, this time, even though he knew that someone might be forging documents—no, that someone had already forged documents—Chen Mo still refused to change his ways.

It directly highlights what is meant by "grand and imposing".

Of course, this is August, and Chen Mo's magnanimity has already won people's hearts during the 814 Welfare Festival.

And so it is sometimes true that comparisons are the thief of joy. On the other hand, the promotion of the Chinese-themed fashion show by the Luxury Alliance actually involved a greater investment of resources.

But then, someone suddenly raised a question.

Actually, it was just a netizen making a slight complaint.

"Tsk tsk, Chen Mo is so generous! We're both doing promotions, marketing, and selling things, but Chen Mo is truly exceptional. He really thinks of everyone when there's something good. He just gave away Huayun wedding attire as promised. And according to official statistics from Huayun, since the start of the event, more than 5,000 couples across the country have successfully recreated their intimate photos from back then and received a set of wedding attire from Huayun. The total value of these gifts has already exceeded 100 million yuan."

As a result, the luxury goods alliance's advertising was everywhere, but there were absolutely no benefits. How stingy!

Some things, if no one brings them up, people wouldn't care so much.

But when someone suddenly brought it up, it immediately got netizens who were used to taking advantage of Chen Mo's popularity really excited.

"It really is true! Lately, we've been hearing about this big fashion show co-hosted by multiple luxury brands everywhere, but it seems as aloof as ever. Compared to Chen Mo's generosity, they're really stingy; they haven't given a single penny!"

"Hehe, no problem. It's a luxury brand. Their target buyers are people who don't care about money. We ordinary people are not their target customers. So, let's just watch the show. Expecting them to actually 'lower themselves' to please us ordinary people is wishful thinking."

"Hilarious! The luxury goods alliance tries to emblazone 'nobility' on every invitation to their fashion show, but they can't even afford to give away a pair of Chinese-style socks in a raffle! Look at Chen Mo, he just gives away his wedding attire without hesitation. That's true cultural export (physical)!"

"What we're saying is, these big foreign brands are making money off China while they're splurging on some 'Oriental elements,' and then expect consumers to kneel down and thank them? Chen Mo, on the other hand, gives you a wedding dress; his magnanimity is absolutely superior!"

"Luxury Goods Alliance: We spent eight figures on our show! Chen Mo: I'm giving away 100 million to my fans. Netizens: Got it, I'm going to line up at Huayun's entrance to claim my love (doge emoji)."

"Fun fact: Chen Mo's condition for giving you a wedding dress was 'proven you loved me,' while the luxury goods alliance's condition was 'proven you deserve to buy it'—one teaches you to believe in love, the other teaches you to recognize your social class (lights a cigarette)."

"Foreign brands are 'generous': they give you a bottle of mineral water when you attend a fashion show; Chen Mo is generous: he gives you a wedding dress when you attend a fashion show. I suggest the Luxury Goods Alliance change its name to the 'Luxury But Stingy Goods' Alliance (picking nose)"

To be honest, this whole thing really has little to do with Chen Mo. He genuinely didn't expect netizens to think in this direction.

But once this topic started, it was impossible to stop.

To be honest, people's hearts are sometimes very complicated. For example, ordinary people hate luxury goods. Why?
Because I can't afford it!
Logically speaking, if you can't afford it, you should just ignore it.

However, it couldn't be stopped, because although "Hanfu Millennium Show" also has high-end products, it also has products targeting the lower-tier market.

The main selling point is that if you have money, you can buy the expensive stuff. The fabrics are all made of fine silks and satins, and the embroidery is all handmade. The main selling point is that it's expensive.

But it's okay if you don't have money. Even if you can't afford those fine silks and satins, the styles are the same. The key point is that the welfare week also gave away a lot of expensive products, allowing many people to enjoy a bit of "luxury"!
Of course, this is also because Huayun and other domestic brands that combine traditional Chinese style, under Chen Mo's guidance, have not acted aloof or pretentious.

The main focus is on full coverage.

Huayun focuses on the mid-to-high-end market, while other brands focus on the low-end market.

There's nothing wrong with that. After all, as netizens have said, it's a luxury brand, and its target customers are people who are not short of money, so there's naturally no need for them to please ordinary people.

However, this time their big show was heavily promoted, and they also followed suit by live-streaming the entire event. So here's the problem. You don't want to please the average viewer, but you still want to use their opinions to gain influence, which has led to the current situation.

As a result, the hashtag #FrugalShow# actually became a trending topic on social media thanks to these busybodies.

To Chen Mo's surprise, Wu Yue, the Greater China president of the luxury goods group in charge of the show, also had a headache.

This has already become a public opinion crisis.

After all, the essence of this grand show is to imitate the "Hanfu Millennium Show" and expand its influence, especially among ordinary people.

But Chen Mo has no sense of martial ethics!

He's rich and capricious, giving things away whenever he wants, but if it could have that kind of effect, they could do it too.

Despite Huayun Wedding Dress giving away products worth over 100 million yuan, they actually didn't lose out at all.

With such influence and reach, and considering the people who receive the wedding attire, they will inevitably become fans of the brand.

It also highlights a generous nature.

Moreover, Chen Mo could make the decision on this matter with a single word, but even though he was the president of the Greater China region, Wu Yue was in a dilemma because this was not how things were done in the past.

The key point is that they can't directly copy homework.

"Unexpected, yet reasonable!" Chen Mo commented with these eight words after seeing the news.

Yes, this was indeed unexpected, but it was also entirely reasonable.

There's no other reason than that Chen Mo has ruined the entire market, unwittingly whetting the appetites of netizens.

"So what do you think they (the luxury goods alliance) will do this time? Will they also send gifts?" Gao Yuanyuan asked, resting her chin on Chen Mo's chest.

Chen Mo shook his head and said, "This is really a big problem for them, because there's really no solution!"

"No solution? That's impossible!" Gao Yuanyuan stared wide-eyed, her face filled with astonishment.

“Why not? Actually, they are now in a dilemma, which has a lot to do with the product positioning of luxury goods,” Chen Mo said with a smile.

"Look, Huayun Wedding Dress has given away thousands or even tens of thousands of sets. In fact, it can only benefit our brand and not harm it, because Huayun Wedding Dress series has high-end, mid-range and low-end products. The ones we gave away are all mid-range products."

Previously, while the "Hanfu Millennium Show" also gave away a large quantity of clothing, the variety of styles and the focus on coverage rather than limited scarcity meant the impact was positive.

Chen Mo reached out and stroked her silky skin, smiling as he said, "But they are different; we really can't just give them away randomly."

"What do you think is the purpose of their big show this time?" Chen Mo asked with a smile.

"Expand our influence? Recover the market share lost due to the 'Hanfu Millennium Show'?" Gao Yuanyuan thought for a moment and said.

Chen Mo nodded and said, "That's right! Their big show is trying to imitate 'The Millennium Show of Chinese Clothing' by targeting ordinary audiences, and that's the biggest contradiction."

"The greatest success of luxury goods lies in two things: limited editions and scarcity!"

"Anyone who has bought luxury goods knows that they often have a so-called 'quota' system, which means that certain styles can only be purchased by buying them together with other products."

The advantage of this model is that it increases the scarcity of the product. As the saying goes, scarcity increases value, and they've mastered this technique to an art! Chen Mo explained with a smile.

“Yes, sometimes when a limited edition bag comes out, you have to buy it with other products to reach a certain spending threshold to qualify.” Gao Yuanyuan was naturally familiar with this.

This is a common tactic used by many luxury brands these days.

"So now you understand why I said this is an unsolvable problem, right?" Chen Mo asked with a smile.

Gao Yuanyuan nodded and said, "I understand what you mean. It really is true. On the one hand, you want to emphasize limited editions and scarcity, while on the other hand, you want to rely on the public's opinions to build brand influence."

However, this involves welfare benefits. If they give too little, it will only amplify the accusations of stinginess; if they give too much, it undermines their long-standing emphasis on scarcity.

"Wait a minute, shouldn't they make a commemorative product to give to everyone? Wouldn't that solve the problem?" Gao Yuanyuan suddenly asked again.

Chen Mo smiled and shook his head: "No, quite the opposite, doing so might cause even bigger problems!"

(End of this chapter)