This director is vindictive.

Chapter 544: Not very harmful, but extremely insulting!
Chen Mo's statement was not unfounded.

"If they really make a commemorative edition, like a silk scarf or perfume, and then give it away as a giveaway, that would be great."

As I mentioned before, the quantity must be sufficient, but if the quantity is too large, a problem can easily arise.

"That is, the problem of brand damage," Chen Mo analyzed.

"Is it really that bad?" Gao Yuanyuan asked, puzzled.

"How could it not be? First of all, they've done such a big promotional campaign this time, and with 'Hanfu Millennium Show' paving the way for them, the target audience is definitely not small."

Let's not talk about a million, but it should be at least several hundred thousand, right? Anything less is worse than not giving it at all.

"But if you have too much, it won't be worth anything!" Chen Mo said with a smile.

"Moreover, many ordinary netizens are not actually that friendly towards luxury goods. You'll see, there will definitely be problems later," Chen Mo said confidently.

Putting aside everything else, a product or a brand's reputation is actually very easily affected.

Maserati's reputation in China has plummeted in recent years, and the reason is simple—it has been ruined by micro-businesses!

When WeChat e-commerce first emerged, a bunch of so-called "successful female CEOs" were constantly flooding their WeChat Moments with posts about "getting a Maserati" and accompanying inspirational captions like, "Women have to be tough on themselves!"

"Career in one hand, family in the other; true independence is buying a luxury car on your own!"

And what was the result? These people were selling either substandard face masks or pyramid scheme products, tricking others into stockpiling them to make a fortune for themselves. Then they used that money to buy a used Maserati, take a picture, post it on social media to show off, and create a persona of success.

Over time, people's first reaction when they see a Maserati is – is this car a standard feature on microcars?

What's even funnier is that many of the later micro-business owners who went bust, ran away, got arrested, or absconded with the money were all driving Maseratis when they were exposed. Netizens then turned this into a running joke:

"The three steps to success in WeChat e-commerce: stockpiling goods, developing downlines, and finally, getting a Maserati."

"Maserati before the accident, Maserati after the accident."

In addition, Maserati itself has a mediocre reputation for quality, with engine problems and a cheap-feeling interior, leading to it being jokingly referred to as "a million-dollar shell with workmanship worth only a few hundred thousand."

The wealthy look down on it, and ordinary people can't afford it. In the end, it's only used by micro-business owners to show off. As a result, the reputation of micro-businesses is ruined, and Maserati naturally suffers as a result.

It's like Cadillac being ridiculed as "the official car of a foot massage parlor owner." Once a brand image is associated with a negative label, it's hard to turn things around!

Closer to home.

Chen Mo suddenly had a new inspiration because of this.

He reached out and put his arm around Da Meiyuan's waist, saying, "What do you think? Should we make our wedding a little more interesting?"

Da Meiyuan naturally perked up immediately.

After all, this is her wedding.

"How can it be made more interesting?" She was really looking forward to Chen Mo's ingenious ideas.

“Anyway, we don’t make money from movie box office. Since everyone’s starting to call me Chen Mo the Welfare Bro, let’s go all out,” Chen Mo said, rubbing his chin.

In fact, neither Chen Mo nor his women rely on movie box office revenue to make money anymore.

Therefore, he felt no pressure at all when it came to providing welfare benefits.

And often the results are even better.

"How about we give it another push? What do you think about us organizing another event where people wear fancy clothes and watch movies for free?" Chen Mo asked with a smile.

"Isn't this a bit too much?" Gao Yuanyuan asked, her eyes wide.

"Hmm, that does seem a bit like it. How about this, let's say that Huayun is doing this to thank its customers, and we'll have another event where people who wear Huayun clothing can watch a free movie, how about that?" Chen Mo said with a smile.

Gao Yuanyuan's eyes lit up instantly.

In fact, sometimes giving away money shouldn't be done randomly, and welfare benefits shouldn't be distributed haphazardly either.

The so-called showing courtesy for nothing is either cheating or stealing.

If you're too generous, people might think you have ulterior motives or ulterior motives.

But if you create a specific category, it's a completely different story.

What Chen Mo said makes perfect sense.

Since "Qipao Wedding" is a promotional video for Huayun Wedding Attire series, it's perfectly reasonable for Huayun to hold such an event for promotional purposes.

Is that a lot of force?
You could say it's big, or you could say it's not.

Compared to the price of Huayun's clothes, the movie ticket is a tiny price.

However, before Chen Mo's new benefits could be released, the luxury goods alliance had already begun to exert its efforts.

As the "frugal show" trended on the internet, the luxury goods alliance couldn't sit still any longer.

The news was released quickly, and an event with a resounding slogan was launched.

"Book your spot at the fashion show and receive a free gift worth billions!"

It has to be said that Chen Mo's "welfare festival cash giveaway" model was something the other side learned from.

This event has indeed made those netizens who previously criticized them for being stingy seem less credible.

The event quickly became a hit.

Because the threshold is indeed not high, you only need to book a live broadcast of this special show with Chinese elements to participate in the lucky draw.

The reason it's said that the other party has quite a good grasp of Chen Mo's "money-spraying" strategy is because the winning rate is very high. With the launch of the luxury goods alliance's "billion-dollar prize" event, public opinion quickly shifted. The hashtag #PrayingToWin# rapidly topped social media, and netizens' comments took a dramatic turn:

"Gucci, you're so generous! Pick me up! Pick me up!"

(Image: Kneeling and receiving a red envelope with both hands - meme)

"Those who criticized me for being stingy, come out and apologize! A wallet they casually gave me is worth three months' salary!"

(Showing off the purchase record of the second-hand wallet of the same brand that I bought last year)

"Hilarious! Chen Mo had to prove his love by giving away wedding clothes, and the foreign brand just threw money at him—that's what a top international brand is all about! (Leans back tactically)"

(Forward this giveaway link with the message "I've already asked all 18 of my family's alternate accounts to help")
Fashion bloggers have collectively changed their tune, releasing a guide overnight on "How to Increase Your Chances of Winning": "Filling in your English name and linking your credit card during the reservation creates a more 'high-end' user profile," and "Including keywords like 'Eastern aesthetics' in your reposting content triggers algorithmic preferences"...

Even more dramatically, a secondhand platform suddenly saw a surge in "reservation services," boasting "professionally increasing the winning rate of luxury goods promotions," and even offering "full refunds if you don't win." Netizens joked, "This is like the bargain hunters cultivated by Chen Mo getting their hands on things by foreign brands!"

In an instant, the buzz surrounding the billion-dollar gift overshadowed the previous discussion about being stingy.

The number of reservations suddenly surged to over 100 million.

It's fair to say that the other side learned a valuable lesson this time.

However, the good times did not last long.

The other party's billion-dollar giveaway event was indeed very attractive, drawing a large number of netizens who wanted to take advantage of the offers.

Had a great time.

But when they received the prize money, they suddenly stopped smiling.

In an attempt to capitalize on the trend, an online influencer did an unboxing livestream.

"Family, look what I won! I just received a lavish gift from the 'Luxury Goods Alliance'. Although the package looks a bit flimsy, don't be disappointed yet, let's open it and see what's inside!"

The popular livestreamer, Nailong, chuckled and squeezed the thin delivery bag, smiling at the camera as he spoke.

Then, while picking up the utility knife, I started cutting open the sealant.

"It should be a silk scarf, that's right, it's a silk scarf! As expected of a luxury brand gift, let's see, there's also a product certificate, and oh right, a hangtag!"

"2025 Chinese Elements Special Show Commemorative Silk Scarf!" the host read from the instruction manual.

"See that? That's real vision, and he even has a certificate!" the streamer, Nailong, said with a smile.

Then point the tag at the camera.

As you can clearly see, the retail price written above is: ¥399!
However, the smile on the streamer Nailong's face was clearly somewhat perfunctory.

Suddenly, a netizen left a comment in the live chat: "This thing is clearly 9 for 9 yuan in Yiwu wholesale! Why is it 399 yuan?"

"Haha, the live stream next door is also doing an unboxing, and it's exactly the same! Good heavens, a billion-dollar prize, and they're just giving away this junk? That's some serious downgrading!"

"Is this certificate more expensive than a silk scarf?"

"Not even as good as a single leg hair from the wedding dress Chen Mo gave us!"

"Good heavens, it's a commemorative silk scarf, tsk tsk, do they really think they can set the price however they want just by printing a brand label on it?"

Previously, Nailong had praised the official luxury brand for its grandeur.

That's visionary!

But this time he really couldn't hold back anymore.

The main problem is that if it were only a small number of people, it wouldn't be a big deal, but the issue is that the comments on the live stream seem to suggest that everyone received the same gift.

They're all silk scarves!
This is a bit hard to handle.

What's even more interesting is that some netizens joked: "I know this trick all too well: the livestreamer next door is selling scarves for 0.1 yuan!"

This time, the dragon's defense was broken.

Not only the livestreamers broke down, but the other "lucky netizens" who were originally full of expectations and waiting for the surprise also broke down.

The main problem is that I feel cheated. Even though it was free, the difference between what I expected and reality is just too big.

The hashtag #BillionDollarScheme# trended on social media that night!

"A billion-dollar gift = 1 million 9.9 yuan silk scarves with free shipping? This is like a luxury goods alliance taking the 'buying a Maserati' scenario for micro-businesses to a whole new level—'buying a Yiwu wholesale market'! (Image: Comparison of the silk scarf with the same style on Pinduoduo)"

"In the past, you had to buy other items to get a bag; now, even winning the lottery requires you to acquire intelligence—a 399 yuan scarf costs 39 yuan to produce, the remaining 360 yuan is to help you see the true face of capitalists (lights a cigarette)."

"Chen Mo gave me a wedding dress: I'll admit defeat if you try to fleece me; a luxury brand gave me a silk scarf: worth 399, even my mom complains about it when she wears it to square dancing!"

"I suggest printing 'This item once missed out on a billion-dollar budget' on the back of the scarf, instantly turning it into an investment product (doge)."

—A secondhand platform has listed an "unopened commemorative silk scarf, originally priced at 399, now 3.99, plus a short essay criticizing the brand."

"When I received the scarf, I thought I had won a prize, but after opening Taobao, I realized I had fallen for a scam (Image attached: Searching for 'same scarf' and sorting by price from low to high)"

"The luxury goods alliance's move is brilliant! First, they used 'Eastern aesthetics' to appeal to nostalgia, then they used 'billions' to appeal to greed, and finally they used Yiwu goods to appeal to fools—a perfect closed loop!"

"It's the same as giving gifts: "
Chen Mo: Sending you a wedding dress is a way of asking you to prove your love;

Luxury Goods: Sending rags proves their shamelessness (Image: Silk scarf tied to mop for cleaning)

(End of this chapter)