This director is vindictive.

Chapter 542 The Ultimate Level of Wool-Fighting: A Composite of Huayun Wedding Attire

It works very well in terms of emotional appeal, and it's just as good at creating a sense of ritual.

The official website of "The Wedding in a Qipao" launched the "Collect Ticket Stubs, Summon Movie Tickets" event.

On Qixi Festival, as long as you collect the first five movie ticket stubs of the Huayun Wedding Dress series, you can redeem a movie ticket for "Qipao Wedding".

And it will even be stamped and certified!

Furthermore, they launched the "Chinese Wedding Attire, Witnessing Love" series of events.

If you were already together five years ago when Huayun Wedding Dress launched its first film, "The Phoenix Brings Auspiciousness," then you can receive a "Qipao Wedding" wedding dress as a gift from Huayun by presenting your ticket stub and an intimate photo from that year! Of course, when you receive the wedding dress, both of you need to wear the dress to recreate the intimate photo from that year.

Actually, this activity was added at the last minute.

To be honest, there's a pretty good chance this event was faked, since the Huayun wedding attire is quite expensive.

It's possible that some people have already broken up, but are pretending to be together again in order to get the wedding dress that Huayun is offering as a gift.

However, Chen Mo felt that this was not a bad thing, but rather a good thing.

Because we want to bring together as many couples as possible!

After the event was announced, it immediately gained a lot of attention.

Especially on second-hand websites, ticket stubs for the Huayun Wedding Dress series of wedding promotional videos were immediately resold for several times the price of movie tickets.

Especially those couples' ticket stubs.

The ticket stubs for couples' tickets to "The Phoenix Brings Auspiciousness" have been sold at exorbitant prices!
A couple's ticket stub for the movie "The Phoenix Brings Auspiciousness" was resold for 5000 yuan (the original price was less than 100 yuan). Old movie tickets with stubs were even labeled with the bizarre note "Exes please do not disturb, only for current couples".

Under the trending Weibo topic #ReconciliationForHuaYunWeddingClothing#, someone posted a photo of receiving a text message from their ex at 3 a.m.: "How about we pretend we never broke up?"

The comments section instantly turned into a tearjerker: "Hilarious! He used to think I was fat, but now he's telling me I'll definitely look slimmer in my wedding dress!"

"This marriage is bound to end in divorce sooner or later, all because they're trying to get back together by taking advantage of others!"

Netizens photoshopped a "breakup cooling-off period calculation formula"—if the value of the wedding dress is greater than the pain of breaking up, it is recommended to get back together; the popular Douyin background music "How about we start over with 'Feng Yi Cheng Xiang'" has surpassed 100 million views.

Many netizens exclaimed in amazement, "Chen Mo really knows how to have fun!"

"Chen Mo really knows how to play the game! And he's so generous! He knows there might be fakes, just to cheat people out of tens of thousands of yuan worth of Huayun wedding clothes, but he doesn't care at all!"

"No problem, you can always trust Chen Mo's movie promotions, they're even more exciting than the movies themselves!"

"This year's Qixi Festival was really lively!"

As a result of this campaign, countless couples rummaged through their belongings looking for old ticket stubs and, incidentally, rewatched the first four promotional videos of Huayun, causing the replay data of the "Wedding Attire Series" to surge by 300%.

However, this has also sparked some controversy.

This is a common phenomenon in Chen Mo's style of marketing; a fashion influencer criticized "Huayun Wedding Attire" for its poor marketing.

"Putting love on a price tag like 'trading wedding dresses with a ticket stub' is essentially the objectification of emotions by consumerism! Weddings shouldn't be a KPI tool for brands!"

Soon, others followed.

"A wedding dress costs tens of thousands of yuan. Does that mean love without money doesn't deserve to be 'witnessed'? Huayun is just labeling true love!"

"Replicating the wedding photo to get clothes? Is the next step to livestreaming the wedding night before you can get the wedding ring?"

However, these people who are trying to ride the wave of popularity will naturally be dealt with and refuted by netizens.

"Some people live like AIs, yet they're jealous of the human way ordinary people commemorate their loved ones!"

"Those who say that a sense of ritual is hypocritical should first delete all the photos of birthday cakes and Christmas trees from their WeChat Moments!"

"We, a poor couple, saved up for five years but couldn't afford a wedding. Now, a brand is giving away wedding clothes for free and we're being called 'low-class'? (Posts a picture of a yellowed ticket stub and a tearful emoji)"

"I support Chen Mo and Huayun's event. I don't see anything wrong with it. There were no paid activities from beginning to end. If this kind of event is still being criticized, what more do you want?"

The results came out very quickly.

Because the threshold for this event is not particularly high, but it is not low either, so the actual number of people who actually commit fraud is still small.

Most of them are real couples.

Even if they've already broken up but are pretending to still be together, Hua Yun doesn't make things difficult for them at all.

Huayun releases its first batch of "Witnessing Love" photos.

And each photo is accompanied by the other person's "love story"!
For example, one couple watched "The Phoenix's Auspiciousness" as the first movie they watched after they started dating, but they broke up in the middle of the relationship.

However, they remained single until Huayun launched this event.

The two did not contact each other, but silently came to the Huayun store where the event was being held. To their surprise, they found that after so many years, they were still in perfect sync.

There was also a couple who came with their child. They had been together since they were in school uniforms, and now their child was three years old.

Huayun's "Ticket Stub for Wedding Attire" event was originally a heartwarming one, but then an epic drama suddenly broke out - a couple posted their ticket stubs and old photos from five years ago for the play "Feng Yi Cheng Xiang" and successfully received a "cheongsam wedding" dress worth tens of thousands of yuan. However, less than 24 hours after receiving the dress, the man blocked the woman on WeChat!
Ex-girlfriend angrily posts a TikTok video accusing her (with screenshots of chat history and wedding dress packaging):

"When we got back together, he said 'I still can't forget you,' and when we got his clothes, he put his arm around my waist for a photo, then turned around and blocked me?"

"Hua Yun sent you wedding attire, and you're going to wear it as a funeral garment, aren't you?"

Netizens were absolutely in stitches.

"This guy has turned 'freeloading' into an industry chain!"

"I'm not just wondering, but who is the groom going to wear this wedding dress with?"

"We suggest the brand add a clause next time—the wedding dress must be returned after a breakup, or else you'll be struck by lightning!"

"They used to fight over pets after a breakup, now they fight over wedding dresses, will they fight over the wedding photography team next?"

However, netizens went even further, uncovering even more outrageous tactics.

The groom had planned this all along – a week ago, his Weibo alt account liked a post on "how to get a traditional Chinese wedding dress at low cost";

The woman was no pushover either—it was revealed that she had taken "anniversary photos" with different men using the same ticket stub last year;
The same wedding dress has appeared on a second-hand platform – someone listed it as "brand new and unopened, urgent sale due to breakup", priced at 3 (original price 6)!
In reality, this kind of thing is not an isolated case.

Many netizens are speculating when Huayun will change its rules, because it's really annoying.

However, after waiting for a long time, Huayun did not change the rules.

In fact, Gao Yuanyuan had asked Chen Mo why he didn't change the rules to prevent this from happening.

Chen Mo, however, didn't take it to heart: "To be honest, the real target audience for this marketing campaign has always been real couples, even if they've broken up, they were still couples before, weren't they?"

"This kind of feud isn't necessarily a bad thing. Although Huayun Wedding Dress was taken advantage of by the other party, it's not a loss at all in terms of the buzz it generates."

Besides, we should always look on the bright side, shouldn't we? Didn't some people reunite and get together again because of this event?

However, Chen Mo did not expect that as the popularity of the "Chinese Wedding Attire, Witnessing Love" event soared, the couple ticket stubs for "Phoenix Blossoms" on second-hand platforms were being sold at exorbitant prices, and even professional "ticket stub scalpers" and "fake photo Photoshop services" appeared!
Although it's not so easy to get freebies from Huayun, photoshopping can be easily detected.

However, the controversy among netizens is quite heated.

"This event has huge loopholes! A couple who broke up five years ago got back together just to get a free wedding dress, then broke up again after getting the dress. Huayun is losing a lot of money!"

"This is outrageous! A second-hand platform has launched a 'professional proxy photography' service—offering a one-stop service of combining a five-year-old movie ticket stub with a photoshopped 'intimate photo,' priced at 2999 yuan. The advertising slogan is: 'Don't panic after a breakup, Huayun will help you cover up the lie!' Isn't this a defilement of love?"

However, there are also supporters.

"Who cares if it's true or not! If a relationship can be salvaged with a set of clothes, it means it wasn't completely over in the first place!"

"Hua Yun is actually playing matchmaker for the God of Love. Instead of criticizing it as fake, you should be criticizing yourselves for not having any exes to get back with!"

"Heh, those professional proxy bidders on secondhand platforms are useless. Do they really think Huayun is that stupid? If someone is just passing by and tries to take fake photos to get freebies, they'll be punished on the spot!"

One girl even shared a screenshot of her chat history where her ex suggested getting back together and splitting the clothes 50/50. She then took a screenshot and posted it on her WeChat Moments, saying, "Thanks, Huayun, for letting me see how much this jerk is worth."

Faced with such controversy.

Huayun's official Weibo account responded: "Be wary of secondhand platform bidding services. Huayun has sufficient technology to verify authenticity. To avoid being scammed on the spot, please do not trust them!"
Additionally: An extra bonus for Qixi Festival – during the event, the ten couples whose photos look most alike each day will receive a free wedding photo shoot in the style of "Qipao Wedding"! (Note: Public disclosure is required.)

In fact, some people did set up so-called proxy bidding services. When they arrived at the scene, the event was quite lively, with many people participating.

As a result, the other party was found to have used fake photos on the spot, and they were not the photos from that year. They were immediately killed on the spot.

Many couples at the scene looked at them with disdain and disgust.

Some were even posted online and went viral.

Therefore, these factors have deterred many people who wanted to take advantage of the promotion.

Of course, Hua Yun really doesn't care about those who pretend to be together after breaking up!
However, Chen Mo still posted a Weibo post addressing the controversy.

"Recently, I've seen many netizens hoping that Huayun will revise its rules to prevent fake breakups and reconciliations from exploiting loopholes."

However, the original intention of the "Chinese Wedding Attire, Witnessing Love" event was to witness love!

In an era where more and more people believe that "the wise do not fall in love," we sincerely hope that this event can witness some true love.

Even if only one out of ten couples actually gets together, then this event will have been meaningful!
If someone reconciles with their ex-lovers and then gets married, rekindling the flame of love, then that truly testifies to a hard-won love!

Chen Mo's influence is undeniable; the moment this Weibo post was published, the comments section immediately became lively.

Netizens exclaimed in disbelief: "Chen Mo, are you an undercover agent sent by the wedding company?"

"I suggest renaming it the 'Chinese Charm Matchmaker' series!"

"Heh, trying to trick me into dating again? Impossible, absolutely impossible, cough cough, unless you give me a complete set of traditional Chinese wedding attire?"

(End of this chapter)