This director is vindictive.

Chapter 541 The Battle at the Top of Shanghai on Qixi Festival
In fact, many foreign luxury brands and fashion weeks have incorporated what they consider to be "Chinese style" into their products, but apart from a very few that were somewhat normal, the results were just awful!
For example, Chen Mo remembers Gucci, a foreign luxury brand, very well. The brand's clothes are very popular in China. Although they are extremely expensive for many ordinary people, they are not considered extremely luxurious for elite white-collar workers. They are a good choice for socialites and celebrities to wear when going out!

The other party's overall style of clothing is retro and elegant, giving the impression that each outfit has a refined, courtly feel!
Chen Mo still vividly remembers that the so-called "Chinese style" design launched by Gucci at that time completely overturned his understanding of fashion.

The entire piece, from the collar to the hem, was made of highly saturated emerald green silk, paired with green stockings, creating a striking monochromatic look that resembled a moving "dark jade cabbage." Even more ridiculous was the model's makeup—pale foundation paired with deliberately elongated eyeliner, and a layer of eerie bluish-gray shadow swept across her cheeks, making her look like a zombie bride who had just crawled out of an ancient tomb.

There was an even more outrageous set. Chen Mo couldn't remember which brand's show it was from, but the overall feeling was that of a funeral procession where someone was carrying a portrait of the deceased. However, the design was quite ingenious, allowing people to wear the portrait on their bodies.

What's most amazing is that during that show, many of the people sitting on both sides were dressed in black, giving the impression of a funeral procession with portraits of the deceased.

All I can say is that Chen Mo is really serious and quite confident in this regard.

“However, now that you mention it, I think we shouldn’t let this wave of traffic go to waste. How about I have Huayun pair our ‘Qipao Wedding’ with a ‘Republic of China’ special performance in Shanghai on Qixi Festival?” Chen Mo pondered.

Gao Yuanyuan was also a little confused by Chen Mo's thought process.

It's worth noting that their premiere of the film "The Grand Wedding in a Cheongsam" was planned to be held in Shanghai.

After all, when people think of the Republic of China and the cheongsam, what comes to mind most is probably "the bustling metropolis of Shanghai, a place of glitz and glamour, a place where fortunes rise and fall!"
Therefore, holding the premiere in Shanghai was also based on this consideration.

Of course, another reason is that the wedding promotional video was also filmed in old Shanghai during the Republic of China era.

As the absolute controller of Huayun, Chen Mo naturally made the decision with a single word.

Of course, Huayun also had similar plans in the past.

The news immediately went viral.

It wouldn't have become so popular so quickly, but it couldn't be stopped by the fact that Huayun was one of the organizers of the previous "Hanfu Millennium Show," and Huayun is now synonymous with the trend of traditional Chinese style.

Everyone knows that this grand fashion show featuring Chinese elements organized by the luxury alliance is aimed at the "Millennium Show of Chinese Clothing".

As a result, Huayun suddenly went head-to-head and announced that it would hold a "Republic of China" themed fashion show in Shanghai on Qixi Festival.

This is clearly a direct challenge!
Fight!Fight!
This is the kind of melon that onlookers love the most.

"It was intentional, haha, absolutely intentional! Well done! As the saying goes, 'One should press on with the remaining strength to defeat the enemy, not seek fame like Xiang Yu!' The 'Hanfu Millennium Show' has utterly crushed a whole host of high-end fashion brands, so we certainly can't give them a chance to breathe; we have to keep chasing them down!"

"Isn't this giving Huayun too much credit? After all, they're taking on a whole group at once! The foundation of the Luxury Goods Alliance is something Huayun can't compare to!"

"I disagree with what the person upstairs said. If you're talking about other themes, maybe Huayun (a style of traditional Chinese music) really isn't good enough, but when it comes to the Chinese style theme, do foreigners understand it as well as Chinese people? It feels like they're completely attacking the enemy's strength with their own weakness! I'm on Huayun's side!"

"A hundred flowers blooming is spring! Chen Mo's approach is too narrow-minded! Only when the whole world promotes Chinese culture can we achieve true cultural export. This kind of relentless attack is petty."

"Heh, Huayun is a brand that made its fortune through entertainment and film productions. It's only been established for a little over ten years. Any luxury brand could easily crush it. Besides, it's a good thing that luxury brands are paying attention to our Chinese elements. They say that a great mind is like a vast ocean that embraces all rivers. And this is what they've come up with?"

"The person upstairs has been kneeling for so long that they've forgotten how to speak standing up. Without the 'Hanfu Millennium Show,' would this special event featuring Chinese elements even exist? Your foreign daddy just gave you a little charity and you're already satisfied? And what's this talk about cultural heritage? Goodness, isn't China's thousands of years of history and culture a valuable asset? Even if it's a special event from the Republic of China era, that's still a century old. When it comes to this, China has never been inferior, okay?"

For a time, supporters and opponents began to argue fiercely.

In the past, many people would probably have said that Huayun was overestimating itself, but the "Hanfu Millennium Show" did indeed cause a sharp drop in the sales data of Western luxury brands in China, thus giving many Chinese people confidence.

It turns out that their so-called foundation wasn't that strong after all!

Of course, luxury goods are not limited to clothing and bags; there are many other things. Chen Mo never thought he could overturn the existing order on his own.

But at least, he hoped that Huayun would truly become a disruptive force.

Returning to the wedding promotional video for "Qipao Wedding," the Huayun Wedding Dress series has now become a very famous IP, with five films in the series to date. Therefore, this film already has a lot of attention.

It could even be said that because of the concepts of "wedding" and "wedding attire," coupled with the fact that the release dates are usually during holidays like Valentine's Day or Qixi Festival, it has now become an essential item for couples to check off their holiday photos.

This time is no exception.

According to netizens, the Huayun Wedding Dress series of wedding promotional videos has already aired its penultimate episode. Unless Chen Mo takes in another new couple, it's practically "one less to watch with each episode," and it has even become a national sentiment.

From the very first installment, "The Phoenix Brings Auspiciousness," how many people have followed this series all the way to the present? Couples who watched the first film together back then may have long since changed – some have found new love, some have tied the knot, and some have gone from being single to having families. But no matter how life changes, watching the new film in traditional Chinese wedding attire every Valentine's Day has long become an unwavering ritual.

Therefore, this time the promotion really doesn't need to be too fancy. Just focus on a "sense of ritual" and "nostalgia" is enough.

All I can say is that time is sometimes the greatest weapon.

As the publicity department began to take action, the promotion of the penultimate installment of the Huayun Wedding Attire series, "Qipao Wedding," gradually went into full swing. After all, Qixi Festival (Chinese Valentine's Day) was not far away.

Just the right time!
And the effect was just as Chen Mo had expected—it was absolutely explosive.

The key point is that quite a few people have actually watched it all along.

Once the themes of emotional appeal and ritualistic promotion were established, a strong response was quickly generated.

"Back when 'The Phoenix Brings Auspiciousness' premiered, I was still using a pirated website in my college dorm to create a PowerPoint presentation. Now my son is almost old enough to run errands!"

"My ex loved the scene from 'The Flying Swordsman' the most, and my current girlfriend forced me to delete all the stills from the show, but I secretly saved them to my cloud drive!"

"It's been almost five years without me even realizing it!"

"I met my current wife while watching the TV series 'The Phoenix Brings Auspiciousness'!"

Meanwhile, netizens have also started spontaneously posting their ticket stubs online.

Five years is neither a long nor a short time.

"I dug out the ticket stub for 'The Phoenix' from five years ago, and it's already yellowed. This time, I took my parents to see 'The Wedding in a Qipao'—back then, they thought I was wasting money chasing after celebrities, but now the two of them are even more concerned than I am about what Chen Mo's next movie will be!"

(Image: Comparison of yellowed ticket stubs and brand new pre-sale tickets)

"My best friend and I made a pact that whoever found a partner first would book an entire theater to watch a wedding dress show. Five years have passed, and we've accumulated a thick stack of ticket stubs. Finally, we can tear off one!"

(Image: Five ticket stubs from different years stacked into a heart shape)
"I confessed my feelings to her at the premiere of 'The Flying Swordsman' back then, but she failed. I've kept the ticket stub in my diary ever since. Today, she asked me to see 'The Wedding in a Cheongsam' and said, 'This time, I'll give you some Chinese-style wedding attire merchandise!'"

(Photo: Wrinkled old ticket stubs side by side with new tickets)
"International students are ecstatic! The film is being shown simultaneously in Paris cinemas, even though the tickets are three times more expensive than in China... but we have to show our French classmates what true Eastern aesthetics are all about!"

(Images: French e-ticket + program booklet for "Hanfu Millennium Show")
"I got married last month, and I ordered the wedding dress directly from Huayun's 'Golden Phoenix' series. The saleswoman heard that we've been following the movie since the first one, and she secretly slipped me tickets to a preview screening of 'The Wedding in a Cheongsam'—I'll brag about this after-sales service for the rest of my life!"

(Images: Wedding photos + close-up of ticket stub)

"Single Dog Counterattack! Show off your tickets for the first five movies to redeem a 'Lone Wolf Exclusive Seat'—The couple next to me fell silent the moment they saw 'Chen Mo's Official Wife' on my T-shirt."

(Image: Five ticket stubs arranged to form the pattern "FFF")
Some netizens are quite funny, and the pictures they post are full of memes.

A male netizen posted five photos, each a couple photo, with backgrounds ranging from "The Phoenix Brings Auspiciousness" to "The Empress's Wedding". However, it turns out that the female lead in each of the five photos is not the same person!

This has drawn criticism from many netizens who call him a scumbag!
What's even more interesting is the counterattack from the ex.

I don’t know if it’s true or not, but the five exes posted photos as soon as they saw them.

Surprisingly, they were all using the same series of copy.

The first ex posted a wedding photo: "Who hasn't encountered a jerk when they were young? I'm very happy now!"

The second ex posted a photo of their baby: "Thank you for not marrying me back then, now the baby can help you get half-price children's tickets for 'The Wedding in a Qipao'!"

(Photo: A cute child holding up a ticket stub from the Huayun Wedding Attire series of parent-child outfits)
The third ex posted a work photo:

“When ‘Swordsman’ premiered, you said ‘I’ll take care of you.’ Now my design company has booked a whole theater to show ‘The Wedding in a Cheongsam’ for my employees.”

The fourth ex posted a travel photo:

"I skipped my graduation trip to accompany you to the premiere back then, and now I'm taking photos in front of the Dunhuang flying apsara murals—oh, I'm wearing a Huayun co-branded outfit."

(Photo: A woman wearing Dunhuang-themed Hanfu takes a selfie in front of the Mogao Grottoes)

The fifth ex sent a collection of ticket stubs:
"Five years, five terms, five ticket stubs, I never expected that my husband would be the one to collect the whole set in the end."

(Image caption: Five movie ticket stubs arranged into a heart shape, next to a marriage certificate)
Then the scumbag who started it all broke down.

Netizens jokingly commented: "Wow, this is a record, isn't it? The progression from 'being cheated on' to 'a happy current situation'—marriage/career/personal growth—is a perfect anti-scumbag loop!"

(End of this chapter)