This director is vindictive.

Chapter 121 He comes, he comes again, the miracle reappears

The impact of live streaming sales exceeding 100 million yuan per day has just begun to ferment.

The next day, Pang Di realized it too late. When the broadcast started, he was shocked by the number of people online in the live broadcast room.

The public screen was filled with messages asking for coupons.

Chen Mo was also affected because after the news broke today that yesterday's live broadcast sales exceeded 100 million yuan, various media outlets rushed to the scene.

We want to interview Chen Mo, the initiator. Of course, what we mainly want to interview is about the new e-commerce model of live streaming with goods.

"Ghost Blows Out the Light: The Mystical Ancient City" has become a foil, which makes Chen Mo laugh and cry.

Many people also think that it doesn’t matter what Chen Mo shoots. What’s important is that filming is just a byproduct, and product development, marketing, and sales seem to be his main business.

After all, how much profit do you expect from a web drama like "Ghost Blows Out the Light: The Mystical Ancient City"?
However, the revenue brought by this live broadcast alone and the revenue brought by selling goods through live broadcast far exceeds the TV series itself.

Chen Mo was also helpless! He really just had a sudden inspiration and thought that it would be a waste to leave the traffic there, so he took advantage of it. Who would have thought that live streaming, which was so common in later generations, could cause such a sensation in this era.

Because the discount coupons issued yesterday were valid for 3 days, as a result, on the second day, Pang Di did not continue to issue coupons or do live streaming to sell goods, but on that day, the sales of Huayun’s official flagship store still reached more than million.

The most important thing is that the fans in the live broadcast room did not think that this was live streaming to sell goods, because the discounts were real, but instead they thought it was a real benefit.

So many people actually asked Pang Di to continue promoting products, not limited to Huayun's clothing, but also other things, as long as the discount is high enough.

I can only say that netizens these days are still relatively simple. Of course, it’s also like this live streaming sales, there is no messy stuff, and everyone can see whether it is a discount or not.

Chen Mo himself was a little surprised. He had originally expected to have sales of tens of millions at most, but he really didn't expect that such a primitive live streaming could bring in so much and such high sales.

Seeing Chen Mo eating meat while live streaming and selling goods, many merchants also became interested.

It is not realistic for them to do live streaming to sell goods themselves, because many people have discovered that the reason why Pang Di’s live streaming room can bring such high sales is because of the popularity and attention he has accumulated.

They want to replicate this sales miracle, but it is impossible to do so in a short period of time.

So they came to him one after another, wanting Pang Di to help them sell goods through live streaming.

Pang Di is eager to try this, but Chen Mo has some reservations. First of all, to be realistic, the current live streaming sales model is actually still immature. After all, many netizens still watch live broadcasts on computers.

Secondly, live streaming e-commerce has not yet truly formed a mature model.

Like Pang Di’s previous live broadcast of selling goods, strictly speaking, it was not considered an event at all, it was just distributing coupons.

However, the voices of netizens in the live broadcast room are indeed very high. After they tasted the sweetness before, especially in the past two days, many netizens posted their orders on the Internet, and the same buyers paid a much higher price because there were no coupons. It makes people feel that this live broadcast room is not selling things, but Chen Mo is really giving benefits to fans.

Since Chen Mo asked Pang Di to launch the live streaming sales model in advance, he naturally had some ideas.

So we came up with a plan quickly.

It’s okay to sell goods through live streaming, but not too much. You can spend a maximum of one hour a day, or even less, to promote one or two products, and you must really lower the price to the lowest possible.

Let the netizens and fans in the live broadcast room truly benefit.

Although he could have simply turned the live broadcast room into a pure sales room, that is not advisable and can be said to be killing the chicken to get the eggs.

Although that unique live streaming event brought in impressive sales, the media coverage was exaggerated, and people from all walks of life were indeed paying attention, in reality, there were still doubts.

Because that live broadcast can be said to have all the right time, place and people.

First of all, many of the viewers in the live broadcast room are fans of Professor Do. They naturally have a better acceptance of the brand products launched by Chen Mo, and many of them are consumers of the Huayun brand themselves, so the targeting can be said to be very strong.

Secondly, before that live broadcast, the crew had just left Dunhuang. The Dunhuang series itself can be said to have a good linkage with the previous live broadcast.

Finally, the discount is indeed big enough!
After screening, the target of the second live broadcast was also selected, which is the domestic instant noodle brand, White Elephant!

In fact, White Elephant sold quite well in 2013, and it is a genuine domestic brand. In addition, White Elephant has some conscientious practices, such as its little-known disaster relief, hiring a large number of disabled employees, and refusing investment from island companies.

So, I finally chose this one.

The result is also quite impressive, because this thing is not like Huayun Clothing. Huayun Clothing is positioned as a mid-to-high-end clothing brand, so the price is not low, and many ordinary people may not be willing to buy it, but instant noodles really have no threshold.

In addition, the live broadcast did offer discounts, so sales exploded again as expected.

Compared with the high unit price of Huayun clothing, although the unit price of instant noodles is low, its sales volume is high.

Although the live broadcast lasted only one hour that day, the sales volume on that day still reached 4500 million!
Although not as exaggerated as the previous sales of over 100 million, due to the low unit price, the actual number of people who purchased it was several times more.

The continuous success of live streaming sales has truly made live streaming sales the hottest topic nowadays.

In fact, live streaming sales actually originated from TV shopping, the only difference is that the place of selling goods has been moved from TV to the Internet.

Compared to those salespeople on TV who can make something dead come alive, Pang Di’s ability to sell products is really not that good. He just introduces the product, then some people eat it, and that’s it!

But the live broadcast room is too popular.

In the days that followed, the live broadcast room still did not turn this into a pure live broadcast room for selling goods. It still promoted one product a day, such as Xiaomi mobile phones, shampoos, and so on.

Anyway, the sales are very hot.

This made colleagues jealous!

Many people are privately criticizing Chen Mo for not being a director at all. Which director is so good at business?
A web drama that no one was optimistic about, thinking he was lowering himself to film, turned out to be something special by him once again.

It is even a bit exaggerated to say that Chen Mo's live streaming of goods is said to have the potential to change the industry landscape and create a new sales model.

Is it an exaggeration? Not really.

Because what is even more exaggerated is the sales data of live streaming sales.

In just over half a month, as live streaming sales became more and more well-known, many people really benefited from the benefits of the live streaming room and bought the same things at a lower price.

As a result, sales volume is getting higher day by day, and the effect is getting better day by day.

In fact, many people come to the live broadcast room just to grab coupons to buy things.

The live broadcast of "Travel with the Crew" generated sales of more than 2 billion in just over half a month.

Of course, the bulk of these are high-priced products such as mobile phones.

Anyway, it's outrageous.

Following closely behind, major e-commerce platforms began preparing to test the live streaming sales function.

Chen Mo's name was once again pushed to the forefront.

Even many technology and Internet giants are amazed that if Chen Mo wants, he doesn't need to be a director. He can achieve great success by starting his own business with his endless creative ideas.

Of course, this kind of talk is just for fun.

Chen Mo scoffed at this.

He is not arrogant. You have to know that there are prerequisites for his ideas to succeed.

If "Love Is Not Blind" wasn't a movie, what would be the point of having such a great promotion?

The same was true of the later "Search".

The success of the Huayun brand is also due to the medium of "My Love from the Star".

Therefore, he did not think about changing his career because being a director is his profession after all! He is doing fine now.

Of course, with the luxurious and exaggerated data and influence achieved by live streaming sales, the leading actors in the crew looked at him with eyes that were almost like calling him godfather.

Especially Zhang Yuqi, this fierce woman, Chen Mo always felt that something was wrong with her recently. There was always a hook in her eyes when she looked at him.

Moreover, she would pose in front of him from time to time, showing off her figure and giving him various benefits, which made Chen Mo unable to help but feel a little angry.

Especially this tiger girl's voice is really great. Different from Lin Zhiling's coquettish voice, her voice naturally has a seductive flavor.

At the same time, putting aside Zhang Yuqi's violent temper, she is indeed very attractive to many men. But Chen Mo really doesn't want to be a thief yet! He feels that at least this bottom line must be maintained.

Fortunately, Chen Mo has become popular again in the past few days because of live streaming of goods, so several women with connections to him have come to visit him frequently.

For example, Yang Mi, although she is a workaholic, Pang Di is her artist. Although this live broadcast is not acting or anything, Pang Di's value and fame are no longer comparable to when he first came.

Although everyone knows that this live broadcast is Chen Mo's credit, Pang Di has also gained countless fans through live broadcasts during this period of time.

How could the big secret not be extremely happy?
She arrived just in time, and Chen Mo finally calmed down.

Not only Yang Mi, but also Xiao Zhao and, oh yeah, Fan Binbin, all came over specially, claiming to be visiting the set, but in fact, they were a little jealous of Yang Mi.

There is no way. Both Yang Mi and Fan Binbin are ambitious. Therefore, they have made such a big fuss about launching the live streaming sales channel this time. The daily sales volume and sales data are closely watched by all walks of life. Looking at those numbers, they know too well what it means.

Naturally, I became more and more amazed at Chen Mo's ability and talent.

Chen Mo enjoyed it very much. Although at the beginning, his relationship with Fan Binbin was purely a transaction, he couldn't resist his own charm!

Although it was not said explicitly, everyone knew it. Fan Binbin obviously did not want to be exposed once or twice. This clearly showed that he wanted to take the path of sustainable development.

Chen Mo naturally would not refuse. Anyway, he had a completely passive, non-rejecting, and irresponsible attitude towards Yang Mi and Fan Binbin.

In comparison, Xiao Fupo and Xiao Zhao are different.

Xiao Zhao has been very busy recently. "The Journey of Flower" has officially started. I don't know what she was thinking, but she actually found several directors from Hong Kong TVB to direct this drama.

Chen Mo couldn't remember who the director of the original "The Journey of Flower" was, but he didn't care too much. He could see that although Xiao Zhao looked very tired recently, she seemed to be enjoying it.

As for the little rich woman? She's taking on another role.

Chen Mo didn't bother to care and didn't even ask what play it was. As long as she was happy, that was all that mattered.

If the 2,000 HP of "My Love from the Star" is not enough, Chen Mo can help her add more later.

Although the external disturbances did affect the filming of the crew, the impact was actually not that great.

The main reason is that director Chen Mo is not arrogant, so no one else can be affected by him.

Of course, although the live broadcast of "Travel with the Crew" seems to have changed its flavor and the sales of goods brought by the live broadcast are more concerned, the drama "Ghost Blows Out the Light: The Mystical Ancient City" is almost well-known, even if it has become a foil.

The publicity effect can also instantly kill other online dramas and even TV dramas.

"Travel with the Crew" also lets the audience know that the filming of this drama can indeed be regarded as a conscientious work.

Just following the crew, we went to many places.

During the entire filming process, the crew traveled to Beijing, the Western Regions, and Dunhuang, walking through plains, mountains, forests, and deserts. They also had to shoot very dangerous scenes such as explosions and rolling rocks. Eating dirt and snow, and crawling around in mud, water, wind, and sand became commonplace.

These also became the promotional material for this drama.

In fact, the live broadcast room of "Travel with the Crew" also vigorously promoted "The Lost Tomb: The Mystical City" in the following live broadcasts.

Because the story of "Ghost Blows Out the Light: The Lost Tomb" takes place in the 1980s and s, the props team carefully prepared costumes that fit the characteristics of the era, from denim jackets, military shoes, sailor shirts, large backpacks, frog-eye glasses, to the posters and tapes of female singers in Wang Pangzi's room, all of which are precise "memory killers" of the s.

Hu Bayi's hairstyle may seem simple, but the audience can also see the stylist's "good intentions". One netizen said: "The hairstyle at that time was long hair and long bangs like Hu Bayi. Because it was just after the reform and opening up, people regarded foreign things as beautiful. Men with long hair, large flowered shirts, bell-bottom pants, and jeans were all symbols of Western style."

"Travel with the Crew" also held a special live broadcast to sell goods, specifically those "antiques".

The main focus was on nostalgia, and the sales were surprisingly good.

In this way, time passed day by day, and "Ghost Blows Out the Light: The Mystical Ancient City" was finally completed.

The crew finished filming. On that day, when Pang Di said goodbye to netizens in the live broadcast room reluctantly, the netizens in the live broadcast room suddenly realized that this live broadcast room was set up specifically for this web drama.

"Isn't this the end?"

"Just woke up! This is a livestream of a web drama. Fatty, why don't we just continue the livestream?"

"Yeah, once the crew wraps up filming, it's done. There are still so many places in the country we haven't visited yet."

"Looking back, more than two months have passed, and now it's suddenly coming to an end. I really don't want to let it go!"

"This live broadcast has brought me the most joy recently. It's coming to an end so suddenly, and I'm really not used to it!"

"I've developed this habit of opening my livestream room every day to see what's fun to watch. I really don't want to give it up!"

"Fuck, are the benefits going to be gone?"

Many netizens have spoken out to retain Pang Di, hoping that he can continue the live broadcast.

Moreover, the farewell on that day directly caused the number of online viewers in the live broadcast room to soar to a record high, and even made it to the hot topic list.

Chen Mo had considered whether to continue the live broadcast of "Travel with the Crew".

Finally decided to suspend this live broadcast.

It's nothing. In fact, although Pang Di's live broadcasts during this period seem very ordinary and there doesn't seem to be much to prepare.

But in fact, Pang Di’s live broadcast and her team have been busy all the time.

Although this live broadcast seemed to have changed its nature later because of the live broadcast of selling goods, in fact, anything new has a shelf life.

Although it is not impossible to continue the live broadcast, in reality, it has become a tree without roots.

You should know that most of the viewers of this live broadcast room were originally Chen Mo’s fans. Although there were many new viewers joining later, the basic base is still that group of fans.

Without the gimmick of "Travel with the Crew", how far can this live broadcast go?

Chen Mo didn't know.

In fact, other film crews have contacted me, saying that the filming of "Ghost Blows Out the Light: The Mystical Ancient City" has been completed, so is it possible to travel with their crew?

No matter what happens next, "Travel with the Crew" has finally come to an end for the time being.

Whether it will be restarted later is still unknown.

Yang Mi has offered her support several times for this matter, and she certainly hopes that this live broadcast can continue.

He even wanted to bring her to the crew of the film she was currently filming. To put it bluntly, he was just jealous of her popularity and profits.

But in the end, all I sent in return for warmth from thousands of miles away was loneliness.

Although her physiological needs were met, she had no power to persuade Chen Mo, a big pig.

Chen Mo knew what she was thinking, but he still refused, because the reason was very simple, nothing could remain popular forever.

He didn't want to kill the goose that lays the golden eggs and just drain the project dry.

Why do variety shows wait so long before filming the next season? Isn't it because they're afraid of aesthetic fatigue?

In fact, it’s not that other crews saw how popular this live broadcast was and tried to follow suit, but the result was a complete mess.

Popularity and heat are not increasing at all.

This is why so many film crews extended olive branches when the live broadcast ended.

Because they can’t do it!
Even Xiao Zhao was tempted by the idea. After all, the drama "The Journey of Flower" she was filming also needed publicity. However, she was not as utilitarian as the big secret. Since Chen Mo thought it was inappropriate, she gave up.

"Ghost Blows Out the Light: The Mystical Ancient City" has finally been completed.

This web drama was eventually acquired by Penguin for a large sum of money.

There is naturally no need to say much about the publicity. With the end of the live broadcast of "Travel with the Crew", this drama has gained more attention.

As everyone was discussing it, they suddenly realized that the popular live broadcast was just an accessory to such a web drama!

(End of this chapter)