This director is vindictive.

Chapter 120: It’s just a bonus, why is it causing such a stir? (It’s the end of the month, please give me a monthly pass)

In fact, live streaming sales have always existed.

However, in the past, live streaming sales basically only brought emotional value to the public.

It will take many years for the real thing to appear.

Chen Mo didn’t know what the effect would be if he did it in advance, but the popularity was there anyway, so even if the effect was not as expected, there would be no loss.

In fact, Pang Di has always wanted to discuss some things with Chen Mo.

The live broadcast of "Travel with the Crew" is quite satisfactory in all aspects, but the only thing that makes the majority of Jiaoshou fans dissatisfied is that this live broadcast rarely actually shoots the crew's shooting scenes.

Chen Mo rarely appears on camera. Recently, many fans in the live broadcast room have asked Pang Di to take more photos of Du Jiaoshou at work.

Pang Di also wanted to, but because the crew was not allowed to live broadcast during filming, there was nothing she could do about it.

Why are the scenes shot by many film crews rarely used for publicity?
Even if it's promotional, it's just some edited footage?
This is because, for actors, filming on the set is actually a private matter in itself.

They are also human beings. During filming, they will lose their temper, expose their shortcomings, and may be scolded like grandsons by the director. Naturally, they don't want these to be seen by the public.

So, maybe they can say that they were scolded by the director during the filming, but they will never let the public see that they were really scolded.

On the other hand, it will really affect the normal shooting work.

Acting may be a daily routine for many actors, but the prerequisite is that they are under the camera, and this camera is basically only available to the director and a small number of people in the crew.

But if they know that their every move will be broadcast live to millions of netizens, then how can they remain unaffected? This is impossible.

When Chen Mo heard the complaints from netizens and fans mentioned by Pang Di, he frowned slightly.

"We definitely can't broadcast live while filming!" Chen Mo shook his head.

"Actually, what the Professor Do fans want to see is Professor Do at work. Can I just live stream you?" Pang Di said.

"Only broadcasting me?" Chen Mo was stunned for a moment, but he had forgotten that although the live broadcast room is now popular and the audience is no longer just fans of Professor Do, in fact, the reason why this program became popular from the beginning is entirely thanks to the fans of Professor Do.

"Don't you say you want to give back to your fans? The New Year is coming soon, why don't you make an exception and give it as a benefit to your fans?" Pang Di looked at Chen Mo expectantly.

Chen Mo doesn't have any idol baggage, and he's not afraid of being seen by netizens and fans if he loses his temper during filming.

If you just take pictures of yourself, it doesn't seem to be a problem.

"Okay then, but remember you can only take pictures of me!" Chen Mo agreed.

"Oh yeah!" Fat Di immediately shouted excitedly.

"Okay, okay, I came to you because I have a task to assign to you. Do you know the brand Huayun?" Chen Mo quickly interrupted Pang Di's excitement and said.

"I'm also a fan of Jiaoshou, and a die-hard one at that. I never miss any new products of Huayun." Fat Di said with his chin raised.

"Since we are going to give benefits to netizens in the live broadcast room, I have an idea. Let's just be direct and affordable. I will communicate with Huayun and Taobao and ask them to make some large discount coupons specifically for netizens in the live broadcast room." Chen Mo told Pang Di his idea.

That’s right, Chen Mo just wanted Pang Di to try live streaming to sell goods.

Of course, this first live broadcast of selling goods must not be too complicated, and the live broadcast selling sales language of later generations is not necessary.

Be direct, simple and clear, issue real discount coupons and let netizens collect the coupons and make purchases themselves.

Of course, this discount is definitely not a real price increase and fake discount like the Double Eleven or Double Twelve, and it will not be something extremely complicated.

It’s a simple and clear thing, discounts. No matter what Huayun products you buy, all are discounted.

Although this live streaming sales model is a bit primitive compared to the future, it is the first to try it after all, so it is enough.

Fat Di's eyes lit up when he heard that.

She didn't think too much about it, nor did she notice at all what kind of impact the live streaming sales model proposed by Chen Mo would have on the e-commerce circle. She just felt that Chen Mo really doted on his fans too much.

The brand Huayun was launched during the TV series “My Love from the Star” and has now become the leading brand of traditional Chinese style clothing in China.

It includes mid-to-high-end traditional Chinese clothing, accessories, etc.

The prices range from a few hundred to a few thousand yuan.

This discount can be said to be a real big deal for fans!

"Wow, professor, you're awesome!" Fat Di was so excited that he couldn't help but peck Chen Mo hard on the face.

However, she immediately blushed and lowered her head in embarrassment, her heart pounding at her own boldness and impulsiveness.

Chen Mo was also a little confused by her sudden attack.

He wiped the saliva off his face in disgust and glared at Pang Di.

But Fat Di couldn't help rolling his eyes, and the corners of his mouth twitched slightly. What the hell is that look of disgust in your eyes?
I am Fat Di, a beautiful girl with natural beauty who is hard to give up, right? Are you serious about that look of disdain?

Is it because I’ve been eating too much recently and gained weight again?
Fat Di was so shocked by Chen Mo's disgusted look that he began to doubt his life.

Ignoring Pang Di's crazy imagination, Chen Mo drove her away in disgust.

At the beginning of a new day's live broadcast, Pang Di excitedly announced the good news to everyone in the live broadcast room.

Of course, the main announcement was that there would be a live broadcast of what everyone was interested in, which was Professor Do at work.

As for the New Year live broadcast of selling goods, Pang Di said in a mysterious tone that Professor Du will give fans a real benefit in the New Year.

Fans of Professor Do who got the news would naturally not miss the opportunity to see what Professor Do looks like in real life when he is working.

Chen Mo also greeted the actors in the crew in advance to avoid any accidents during the live broadcast.

Fat Di arrived as promised.

Netizens also saw their Professor Do Chen Mo sitting in the director's chair and working.

When Pang Di came, Chen Mo was watching the replay of the footage he had just shot.

With his brows slightly furrowed and staring at the monitor meticulously, Chen Mo at work is undoubtedly unfamiliar to many of his fans.

It can be said that apart from being equally handsome, he is completely different from what is shown in the TV series.

Fat Di was afraid of disturbing Chen Mo, so he kept silent. However, it is said that men are most attractive when they are concentrating on doing one thing.

At this moment, Pang Di himself was attracted by Chen Mo's handsome and focused appearance, not to mention the "beast fans" in the live broadcast room.

"Wow, professor, he looks even more handsome when he's working, doesn't he?"

"This is the first time I see Professor Do like this, so handsome!"

"Lick the screen, lick the screen, so cool!"

However, what surprised them was that Chen Mo was as quiet as a virgin the moment before, and gave people the impression of a focused handsome man, quiet and wise.

but
"Hu Bayi, why are you walking around like that? Remember, you're a soldier who participated in the counterattack. Don't walk so proudly. I've told you so many times, why can't you change your old habits?"

"Also, Chief of Staff Yang, what are you reciting here? Feelings, feelings, feelings, do you understand? Teacher Zhang, please explain it to her again. She's really the perfect Chief of Staff Yang, but unfortunately, she just has a big mouth!"

"And you, Jiang Chao, you are mercenary, but not vulgar."

Chen Mo almost opened fire at full force, scolding the iron triangle of the crew.

He really didn't notice that Pang Di was secretly taking pictures of him.

The netizens in the live broadcast room were stunned.

"Holy shit, holy shit, holy shit! This is really eye-opening!"

"That's such a fierce scolding! He was such a quiet and handsome man one moment, and he erupted like a volcano the next?"

"I've heard that many directors have bad tempers on set, but I didn't expect that even the bestials are not immune to this!"

"But, doesn't anyone think that he's handsome even when he's cursing?"

"It's true. That aura is incredible. It's like he's really a murderer when he curses people!"

"Why do I feel that Professor Do's image has become more three-dimensional? Before in the drama, I always felt that something was missing. Now I realize that he was gentle but lacked a bit of life!"

"Yeah, the show didn't show much of Professor Do's state when he was facing his work. Does that make up for it now?"

Only now did Chen Mo realize from Zhao Ming's reminder that Pang Di had been secretly taking pictures there at some point.

Chen Mo didn't care. He just glared at Pang Di and continued working.

However, his look made Pang Di a little crazy again.

In fact, sometimes, it is really difficult to evaluate the idol filter. In the three segments that Chen Mo just mentioned, the first segment was about working quietly and attentively, the second segment was about scolding the actors like a volcanic eruption, and the third segment was about the invisible power.

According to netizens, it shows Professor Do's various states from all angles. The key is that whether he is quiet, explosive, or just glaring, it makes people unable to stop. Chen Mo didn't expect that this could be boasted?

Of course, when Chen Mo gets angry, he is actually quite scary.

Fat Di was a little scared. Although he was reluctant, he still retreated reluctantly under Chen Mo's warning look.

"My family, my heart almost jumped out of my chest just now, but that look was so domineering and handsome!" Pang Di said excitedly.

"Ahhh, why did Pang Di walk away? Keep filming, it looks great, I love watching it!"

"Yeah, why did you walk away? Fatty, you're so low. I chased you away with just one look. Go back quickly, we want to see Professor Do!"

"Hurry up, hurry up, that's it? I haven't even seen it yet, and he's already running away!"

One by one, fans urged Pang Di to go back and continue filming.

But Fatty refused to do it, saying, "You guys are talking nonsense. He looks pretty cool when he gets angry, but he's also scary, right?"

"Okay, I won't go, even if you kill me! Don't hurt me!"

Fat Di quickly changed the subject.

"Family, do you remember the mysterious benefits I mentioned earlier?"

As expected, as soon as she said this, the audience in the live broadcast room immediately became interested.

"Could it be a photo of Professor Do?"

"I guess it should be a signed photo of Jiaoshou!"

"Isn't this the professor's dinner?"

Netizens in the live broadcast room began to speculate.

"Didn't you notice that I'm different today?" asked Fatty.

"Different? Fatter than yesterday?"

"Your makeup isn't smudged! Are you really fatter than yesterday?"

"Nothing's wrong, I'm just fatter than yesterday! Fatty, you better be more careful. If you get any fatter, we'll have to replace you in the live broadcast!"

Netizens in the live broadcast room started to make fun of it.

Fat Di rolled his eyes, then pointed at his clothes and said, "Look here, look here, Huayun's latest style! How is it? Pretty, right? This is the newly released Dunhuang series!"

"Wow, it looks like this isn't officially on the market yet? Where did you buy it?"

"I'm so jealous and envious. I want it so badly. Where did Pang Di get it?"

"Is this today's benefit?"

After being reminded of this, netizens immediately noticed that the clothes that Pang Di was wearing today were indeed very different. They were the latest "Huayun" and "Dunhuang series"!
"The Dunhuang series is officially on sale today, and I'm talking about more benefits than just this!"

"Today's benefits are New Year benefits that I, Reba, specially asked Professor Do to bring to everyone! Everyone can receive a 7% off coupon in the live broadcast room, and can use it without any threshold at Taobao's "Huayun Official Flagship Store". In other words, no matter what you buy or how much you buy, everything is 7% off! One account is limited to one! Only valid today. How about it? Isn't this benefit great?" Pang Di said proudly.

"boom!"

The live broadcast room exploded instantly.

"Holy crap, is this true? Then wouldn't I have lost a lot of money on my previous purchase?"

“Try it now!”

"Awesome, 7% off!"

"Is it true? Try it!"

"I'm just about to buy it, let me try it out!"

This discount itself is very generous. Although Huayun officials occasionally hold some activities and discount sales, new models are definitely not among them.

This time, the discount is 30% off, and no matter how much you buy, you can get 30% off on everything.

For many fans, this is a real discount.

Next, Pang Di had another "Dunhuang" series of costume show, changing the entire series.

In fact, it is equivalent to treating yourself as a sales model.

For this kind of live streaming sales, it can be said to be extremely fresh at this stage.

At first, some people just wanted to give it a try, but they soon discovered that the discounts were real and there weren't any tricks like raising prices first and then giving discounts.

Then, the live broadcast room exploded again.

This time is completely different from the previous ones, because many people came here after hearing the news and came specifically to get coupons to buy goods.

One million, two million, three million, five million, ten million!

Although they were somewhat prepared, the people in Huayun's sales department were still shocked by the soaring sales data in the background.

Pang Di had no idea of ​​the difference between this live broadcast and the previous ones, nor did she realize the impact this would have on the entire e-commerce industry in China.

Still making jokes and performing a dress-up show in the live broadcast room.

What he didn't realize was that at this moment, the number of people online in the live broadcast room was skyrocketing.

In just one hour, the sales of "Huayun" official flagship store on Taobao soared by tens of millions!
Two hours, three hours, four hours
According to statistics, more than one million 4% off coupons were distributed in the four hours after Pang Di’s live broadcast.

During these four hours, the sales of "Huayun" reached 60 million!
Such conspicuous data naturally cannot be hidden, and of course, Huayun has no intention of hiding it.

On the same day, Huayun’s sales exceeded 100 million thanks to this live broadcast!
"How much?" Even Chen Mo found it hard to believe after hearing the news.

"It's exceeded 100 million, Mr. Chen, it's really exceeded 100 million, it's too exaggerated, it's really too exaggerated!" The person in charge of Huayun was so excited that he could hardly contain himself.

You know, this is less than one day’s sales!
Huayun’s products are not cheap, but this time, they found that the majority of netizens really have money. The key is that because the coupons are discounted no matter how much you buy, most people buy several sets of clothes and match them with some accessories, such as belts, bags, etc.

The highest purchase amount for a single account exceeded 30 yuan!

Taobao was also confused.

This was in 2013, and the single-day sales of a single store exceeded million yuan, which is an extremely exaggerated figure even on Taobao.

And they soon figured out the reason, live streaming to sell goods?

This data was quickly exposed by the media the next day.

"Livestreaming from the stars, 4 hours, daily sales exceeding million! Livestreaming sales may become a new track in e-commerce!"

"Marketing genius Chen Mo strikes again, selling over 100 million yuan a day through live streaming, shocking the market!"

"Live streaming boosts sales, Chen Mo creates another sales myth, and the national style brand Huayun sets a new record with daily sales exceeding 100 million!"

"A Midas Touch! Chen Mo once again leads a new e-commerce model! Livestreaming sales create another legend!"

All of a sudden, the news broke out.

This time, it is completely different from before. If Chen Mo himself was the biggest beneficiary of the previous national style trend, then this time, it can be said that it has affected all walks of life!

Since clothing can be sold through live streaming, what about other categories? Is it also possible?

In fact, live streaming sales have indeed exploded the entire market. After all, it is not only Chen Mo who can do this, but others can do it too.

In particular, several e-commerce giants have seen huge business opportunities in this.

Chen Mo thought that the trend of live streaming sales might appear earlier, but he did not expect that the effect of this live broadcast would be so explosive.

Merchants across the country are paying attention to this matter. After all, the sales volume of this live broadcast is too high.

And the marketing costs seem pitifully low.

Live streaming e-commerce also immediately topped the Zhalang Weibo topic list!

The media shouted: He is here, he is here again, he has set a record again, attracting the attention of the whole nation.

In fact, this live broadcast of selling goods is still very primitive, but the effect is too exciting and explosive!

Daily sales exceeded 2013 million, but this was in 2. Taobao's total sales on Double Eleven was only over billion, and that involved the total sales of more than merchants.

In fact, even ten years later, daily sales exceeding 100 million is still amazing enough.

Not to mention now!
(End of this chapter)