This director is vindictive.

Chapter 122: Long-lost feeling, you have to pay more

"Are you planning to insert advertisements directly like this?" Chen Mo looked at the current advertising model of Penguin Video's online dramas and came to Penguin Video as soon as possible.

"This? Isn't it always like this?" Sun Huai, the vice president of Penguin Video, looked at Chen Mo in confusion.

Then his eyes lit up and he asked, "Director Chen, do you have any new ideas?"

This was Chen Mo in front of me! A marketing genius, a Midas touch! Since he asked that, he must have other ideas!
The current online drama advertisements can be said to be very primitive, that is, patch ads are directly inserted when the drama is halfway or one-third of the way through.

That's what everyone uses.

Chen Mo was also a little surprised. Yes, in his later life, small theater advertisements were not uncommon, but it was only 2014, and it seemed that small theater-style advertisements had not really appeared officially.

From the audience's point of view, Chen Mo certainly doesn't like advertisements, but as a director and an investor, he certainly can't abandon them. He is not that noble.

Small theater advertisements actually require a lot of creativity. When to insert small theater advertisements and what kind of plot linkage to use are all things that need to be considered.

At the same time, it also depends on what product it is that is being advertised. Chen Mo will definitely not do crazy product placement like in later dramas like "Eternal Love", but it is completely OK to make the advertisement more interesting!
"If you put yourself in the audience's shoes, what do you think of this kind of advertisement? Will they be willing to watch it? Or will they like it?" Chen Mo asked back.

"Well, it's hard to make viewers want to watch advertisements, right?" Sun Huai, vice president of Penguin Video, frowned.

"I don't know about other things, but the advertisement for "Ghost Blows Out the Light: The Mystical Ancient City" definitely can't be done this way, and it won't sell for much money!" Chen Mo shook his head.

"Director Chen, if you have any new ideas, please feel free to tell us. We at Penguin Video will fully cooperate." Sun Huai said quickly.

He was also very much looking forward to it. After all, Chen Mo was famous for his many clever ideas.

"Small theater advertising allows the plot and advertising to be linked together!" said Chen Mo.

Sun Huai was stunned for a moment. As an executive of Penguin Video, he did have some vision, and his eyes suddenly lit up.

"Director Chen, can you explain it in detail?" he asked quickly.

Because if the small theater advertising that Chen Mo mentioned in "Ghost Blows Out the Light: The Lost Tomb" is effective, it can be said to be another huge change, and it can even change the current advertising model of online dramas.

One may not be a big deal, but if you include all web dramas, it will be a huge revenue source!
"This is easy. Let me give you an example, like the rice phone! We can insert commercials when Hu Bayi, Shirley Yang, and Fatty Wang are struggling to explore the ruins of Junjue Ancient City, and then follow the plot directly. Suddenly, a narrow passage appears ahead, and strange lights flicker on the walls on both sides of the passage."

Hu Bayi walked forward cautiously, using his flashlight to illuminate the way. Suddenly, Fatty Wang tripped and fell forward. In his panic, he subconsciously reached out and grabbed around, and he pulled a strange object from a crack in the wall!

“This object is the Rice Phone.”

"But how could they have ever seen a Mi phone in that era? So, they can completely treat the phone as an antique. The next step is to show off the phone's various functions."

"Fatty Wang is greedy and keeps saying he's going to make a fortune, but Hu Bayi and the others say they're going to hand it over to the country!"

"Of course, I'm just giving an example. It doesn't have to be shot this way." Chen Mo said with a smile.

But Sun Huai was already overjoyed and was astonished!
"No, no, no, this idea is great, Director Chen, you really are a genius director! Even if I stand in the audience's position, I will definitely not be disgusted by such a small theater advertisement. On the contrary, I will look forward to other subsequent advertisements! However, there is a problem. If such a small theater advertisement is shot, will the cost be higher?" Sun Huai asked.

Chen Mo nodded and said, "Yes, we will definitely have to reshoot these shots, but do you think the advertising company will be willing to pay a higher price for such an advertisement?"

"Yes, definitely. Putting aside other things, just take the example you just mentioned. I believe that if the people at Xiaomi Mobile knew about it, they would definitely be willing to pay for it!" Sun Huai understood the manufacturers' thoughts very well.

They are not short of money, the only prerequisite is that you can provide them with better advertising!

Chen Mo's creativity is undoubtedly groundbreaking in this era!

This is indeed the case, although "The Lost Tomb: The Mystical City" is just a web drama.

But no one underestimated this web drama at the moment. Whose web drama is it? It’s still being filmed, but it came up with live streaming to sell goods and sold billions of products.

Therefore, the advertisements for "Ghost Blows Out the Light: The Mystical Ancient City" are also being pursued by many manufacturers.

Of course, at the beginning, the manufacturers only saw the potential of the drama and did not have too many requirements for the way the advertisements were broadcast.

However, when Penguin Video introduced the "small theater advertising" model proposed by Chen Mo, it immediately attracted their attention.

What makes many advertising companies even more excited is that this is another fresh model created by the genius director Chen Mo!

Nowadays, it can be said that in this regard, Chen Mo’s own name has already formed a brand, and the so-called products of Chen Mo must be high-quality.

In fact, this thing can be said to be overused in the future, but in this day and age, it is really extremely rare.

Of course, the idea of ​​small theater advertisements was not invented by Chen Mo, but it was the first time that small theater advertisements for online dramas and small theater advertisements that were linked to the plot appeared.

This is also one of the reasons why many manufacturers are flocking to it.

Among them, several manufacturers who had previously sold products in the live broadcast room and reaped the benefits were the most active.

Rice Technology was the most proactive and financially powerful. After hearing Chen Mo's impromptu rice advertising case study, they immediately decided to invest.

Even Lei Jun of Dami Technology wanted Chen Mo to personally create an advertising blockbuster for Dami Technology.

In fact, many people want to find Chen Mo to shoot commercials, mainly because Chen Mo has wonderful ideas and has repeatedly created astonishing miracles, such as this live broadcast of selling goods.

In this live broadcast, the sales volume of Xiaomi mobile phones was the highest among all the live broadcasts.

Of course, this is also due to the fact that Xiaomi mobile phones are very popular nowadays, coupled with the high unit price and the actual profit sharing.

But this is enough to make other competitors envious and jealous.

"Ghost Blows Out the Light: The Mystical Ancient City" has finally been launched on Penguin Video.

Interestingly, at the launch conference, Chen Mo, while discussing the series' production philosophy, admitted that tackling an adventure theme for the first time was "tremendous pressure." He described filming the series as an "adventure journey" both inside and outside the show, and said the team's goal was to "create a web series of higher standards than a TV series." Furthermore, the production team used a combination of artistic and realistic techniques to showcase the archaeological team's adventurous journey and convey positive energy.

However, after the report was released, it was criticized by netizens.

"I believe other directors when they say they're under a lot of pressure, but Chen Mo, he's under a lot of pressure? The drama hasn't even finished filming yet, and he's already earned back several times the investment, and he's still under a lot of pressure?"

"Spread positive energy? Submit it to the country?"

"Under immense pressure? Why do I feel like he's being too Versailles? Who would do a livestream with such immense pressure? With tens of millions of viewers and billions in livestream sales, you're really putting immense pressure on other directors, aren't you?"

Penguin Video will air the first 2 episodes for free, and members can watch 4 episodes in advance! A total of 6 episodes.

The data for the first broadcast was also very impressive.

On the first day of its broadcast, the total number of views of the six episodes exceeded 8.6 million, and the word of mouth was also very good, with a Douban score of points.

"A true breath of fresh air in the IP adaptation world, and the actors are also very well chosen!"

"It's a conscientious drama. Although it's not perfect, it's well-made, highly realistic, and full of sincerity."

"I'm very satisfied with the original novel. Professor Do is worthy of this production, and the scenes and details of the original novel are restored very well. I watched all six episodes in one go. From this beginning, it can be seen that the production team captured the sense of time and tension in the book when creating the story. The strange journey in the Kwantung Army fortress is well told. The acting of the veteran cadres and a group of supporting actors is definitely not comparable to that of the unremarkable young actors. If it doesn't fall apart, I will continue to watch it!"

"The pace is really fast, going to the tomb in just three episodes, no drag at all, great review!"

"Hu Bayi still feels a bit too reserved, but the casting of Fatty Wang Kaixuan and Shirley Yang is truly insightful!"

What’s even more interesting is that the first small theater advertisement for "Ghost Blows Out the Light: The Mystical Ancient City" has actually received a lot of praise.

"This little theater ad is a surprise! So creative! The idea of ​​handing over the rice phone to the country is hilarious!"

"When Chief of Staff Yang returned to China, Wang Kaixuan actually treated him to a luxurious White Elephant family bucket of instant noodles. It's unbelievable, haha!" "This mini-theater commercial is definitely more interesting than the past ones. The key is that it seamlessly connects the plot without any random patchwork, which makes it really fun!"

"I almost burst out laughing at the thought of serving Coke to a monster, hahaha!"

As word of mouth spread, the number of new views of "Ghost Blows Out the Light: The Mystical Ancient City" also increased dramatically the next day, successfully exceeding 100 million.

After that, the number of views per day was no less than 100 million.

The small theater advertising model has once again become popular in online dramas and is hailed as another innovation by the industry.

In fact, the small theater advertising model of "Ghost Blows Out the Light: The Mystical Ancient City" has indeed increased the revenue of this drama.

Other online dramas also followed suit immediately and launched their own small theater advertisements, which all achieved good results.

However, for a director like Chen Mo who likes to stir up trouble, netizens are used to this kind of little creativity.

"Chen Mo's idea, that's all right!"

"So it's Professor Do, the director from the stars. It's normal that his thinking is different from that of Earthlings."

"At first I was curious about who was so creative, but I didn't expect it to be Professor Do. That's all right!"

"The integration of movies and reality, live streaming and selling goods, can all be very successful. This is just a small idea, but it's just a small one!"

"If he doesn't do something weird, he wouldn't be himself!"

Many netizens seem to have gotten used to the fact that every time Chen Mo shoots a new movie, he always comes up with something new, and the title of genius director has been firmly attached to him.

Of course, although "The Lost Tomb: The Mystic Nine" was well-made and had very good data, it was not good enough to set a record or become as popular as "My Love from the Star" across the country or even Asia.

In addition, it is just a web drama, so this is already Chen Mo's least outstanding drama.

Of course, for Chen Mo, it is actually enough. He still has a clear understanding of himself, and not all themes can be achieved to the same level as "My Love from the Star".

Looking back at the present world, with so many film and television works, how many dramas like "My Love from the Star" are there?

He is not a real genius screenwriter, he is just standing on the shoulders of his predecessors. This is why Chen Mo rarely creates anything original just because he has been reborn. He doesn't have that ability, you know?
Of course, this doesn’t mean that you can’t create original works.

For example, on the side of Dami Technology, Lei Jun is still very interested and has invited Chen Mo several times, hoping that Chen Mo, a genius director with a Midas touch, can shoot an advertisement for Dami Technology.

Before, Chen Mo had indeed never thought about shooting commercials or anything like that. Although he had shot commercials for many companies in his previous life to earn extra money, he was really not that amazing when it came to creativity.

So, at first he refused, but he couldn't resist the fact that Lei Jun was really kind and generous.

He is a big shot in the Internet circle. He has sent messages to Chen Mo several times and even called him in person, hoping to have a chat with him. Naturally, Chen Mo couldn't refuse.

In fact, Chen Mo was also quite puzzled. There are so many great directors in China. Even if Lei Jun wanted to shoot an advertisement and was willing to pay, he could hire anyone. But why did he choose himself?
"Director Chen, I've heard of your name for a long time, but I've never had the chance to meet you. Today, I finally invited you here." Lei Jun said enthusiastically as soon as he saw Chen Mo.

Chen Mo was a little stunned. He still couldn't understand why Lei Jun was so enthusiastic towards him.

"I have heard of Mr. Lei's great name for a long time. To be honest, I don't quite understand. Dami Technology wants to shoot an advertisement, and there are so many directors in China, why did Mr. Lei choose me?" Chen Mo finally couldn't help but ask.

"Hahaha! You are different from them! Really different!" Lei Jun said it twice in a row.

"Remember the star-like home you built for Professor Do in 'My Love from the Star'?" Lei Jun said with a smile.

Chen Mo nodded.

"Just because of this?" Chen Mo was a little surprised.

"Yes, that idea is really amazing!" Lei Jun exclaimed in amazement.

"Actually, before that, we at Dami Technology had plans to launch a smart home ecosystem, but it was still in a relatively primitive state. However, Director Chen's home from the stars gave me an epiphany, and my thinking became clear all of a sudden," Lei Jun explained.

"Isn't Mr. Lei exaggerating a bit? Is it just because of this?" Chen Mo still felt a little strange.

"Of course, there's more to it than that. I've actually been paying close attention to Director Chen since then, and then I saw him quietly come up with this brand new e-commerce model of live streaming sales. You know, this is something that many e-commerce practitioners haven't even thought of! Or even if they did, they didn't do it as well as Director Chen."

"It's common to have creative ideas, but it's very rare to have brilliant ideas and be able to realize them!" Lei Jun added.

"Mr. Lei, you are too kind. I am just a director. Things like the smart home were all realized by Vanke." Chen Mo shook his head. He was very clear about his own worth.

"No one says you have to do everything yourself, right?" Reeves couldn't help laughing.

Chen Mo thought about it and it seemed so.

So he was pretty awesome? He quickly suppressed this little thought.

"To be honest, Mr. Lei might have found the wrong person for advertising creativity. Those advertising creative companies are the ones Mr. Lei should look for." Chen Mo continued.

Because this is really not what he is good at.

"No, no, no, what I want is not advertising creativity, but product creativity!" Lei Jun looked at Chen Mo and shook his head.

"Product creativity? What does that mean?" Chen Mo was a little confused.

"I hope to borrow Director Chen's creative ideas to help our Dami Technology shoot a concept advertisement. For example, Director Chen can imagine what the mobile phones of the future will look like. Don't worry about whether the technology can be realized. Just come up with your ideas and creativity. Of course, it's not just about mobile phones, other aspects are also possible." Lei Jun said.

Chen Mo couldn't help but look at Lei Jun again. Wow, Lei Jun really hit the nail on the head.

If you ask Chen Mo to come up with advertising ideas, that's really a waste of time. The ideas for the advertisements he shot in his previous life were also created by others.

He was just responsible for taking the photos.

When it comes to his thoughts on future mobile phones, he can say that no one in the world knows it better than him. At least, he knows very well what mobile phones will be like in the next ten years.

However, should Lei Jun add some more to this?

Chen Mo has some knowledge in this regard. After all, he has personally experienced the development over the years.

Moreover, Chen Mo's thoughts suddenly began to spread out.

This seems to be my advantage!

So why not make a movie to show some things about the future? Think about it, when those things in the future are realized and applied to reality, will your movie also be mentioned again and again?

Uh, the rebirth story routine?
Well, this is a rebirth story.

It seems that there really is such a movie, "Charlotte's Troubles"!

It's a standard rebirth movie! However, if he were to shoot it himself, he could definitely postpone the time of Charlotte's rebirth to, say, 2025?
For example, predicting that the box office of "Nezha 2" will exceed billion?

Who would believe it in this day and age?
But when that era comes, isn't it?
By the way, speaking of "Nezha 2", it seems that the first part hasn't started yet?

You can invest it yourself, and then say that you are using the movie to advertise the movie you invested in advance. Is there anything wrong with that?
He almost forgot about it. Rebirth is really not omnipotent. There are too many things for him to remember in detail!
Does this mean I should thank Lei Jun?
Chen Mo was daydreaming, but Lei Bushi's eyes were shining. He knew too well what was going on with Chen Mo.

This is how designers in the company sometimes find inspiration.

For a moment, I became even more excited.

(End of this chapter)