Chapter 74 ZK2
"Mr. Deng!"
Zhong Taihong walked enthusiastically towards the Maybach S650 and shook hands with Deng Qiang warmly.
Deng Qiang was talking to Zhong Taihong, but after just a few words, he asked Zhong Taihong to go back, mainly because it was too late and they needed to rest.
Su Cheng and others started to get on the bus to carry their luggage.
They will stay in this hotel during this period until the investigation is completed.
Although it looks ordinary, it is already the highest standard hotel near the factory.
Jibei also has a five-star hotel, and it is the Dihao Group’s own five-star hotel.
It’s just that the factory is located in the suburbs of northern Hebei. If it were farther away, it would be inconvenient for their daily work.
After comprehensive consideration, Deng Qiang chose to book a luxury single room at this hotel for 500 yuan per person per day.
……
After entering the factory, everyone carried out research and investigation.
The process and methods team was already familiar with the process and it only took a few days to get a thorough understanding of Zhong Taihong's company.
This time has passed very, very quickly.
But Zhong Taihong was still not satisfied, mainly because he was too anxious and had been urging Deng Qiang and others intentionally or unintentionally.
In the end, Deng Qiang had no choice but to make an exception and allow Zhong Taihong to attend their seminar.
Zhong Taihong felt a little relieved.
At the meeting, Ye Lixian took out a comprehensive report on the company and factory.
To be honest, the lighters produced by Taihong are indeed of good quality.
However, this type of kerosene-filled lighter is not a technological product. The technology was quite mature decades ago.
Moreover, the factory is located in northern Hebei, a region with a developed steel industry and a complete upstream and downstream industrial chain, so the cost is not high.
A lighter has only a few parts: steel, rayon, flint, copper wire, and flame core.
Ye Li also learned that Taihong was previously a foundry invested by Baozhi, but after adjustments to its strategy and policies, it transferred its industry back to its home country.
However, Zhong Taihong retained the factory and its skilled workers, and established a brand under his own name, manufacturing and selling his own products.
As for kerosene, Taihong adopts Baozhi's technology, mainly distilling naphtha, which is also a petroleum derivative. The cost of this petroleum scrap is also not high.
Although most of them are made with Zippo's craftsmanship, Zhong Taihong has improved the design in some places, and the product strength is still very good.
For example, their current model ZK2 lighter combines the lid-pushing and ignition into one step, so the light will come out as soon as the lid is opened.
This design gives ZK2 excellent performance.
Strong winds are hard to extinguish.
Sub-zero seconds.
Pushing the lid will produce a signature ringing sound.
This type of kerosene lighter will not age, shake, or make a rattling sound even after being used for a long time or being dropped or bumped.
Zhong Taihong also made improvements here and added the concept of self-locking.
The pushing and pulling of the lighter is mainly completed by the hinge, which connects the main shell. The metal block is driven upward by the hinge and finally hits the metal sheet on the inside of the lid, thus locking it.
And there will be a small magnet on it, which is equivalent to double self-locking.
Both the resistance and tension are very good. Compared with similar products, it has many advantages, strong product power and great design.
Zhong Taihong was very satisfied after listening to Ye Li's opening report.
It’s worthy of being the Emgrand Group!
In just a few days, I understood his products so clearly, and he explained the advantages clearly.
If you don’t know, you would think Ye Li is an old expert who has been in the industry for many years.
But in fact, we have only been in contact for a few days.
When Zhong Taihong heard Ye Li's repeated praise for zk2, his anxious state of mind eased a little.
But only for a moment.
Because Ye Li’s report has not been finished yet.
"Even though the product is good, there are still many problems." "This kerosene lighter looks good, the craftsmanship is not complicated, and a small workshop can also make it."
The first thing to be affected is the large number of counterfeit and shoddy products.
Ye Li has already checked this thing, and it costs 10 yuan each on Pinxixi.
Even the nearby two-yuan store sells them for 15 yuan each.
Secondly, it is not worry-free enough.
The kerosene in this type of lighter evaporates quickly and may evaporate and be used. You need to add kerosene once a week and maintain it every two or three months.
It’s better to use a windproof lighter that costs two dollars. When you run out of it, you can just find a convenience store and buy another one.
I won’t feel sad even if I lose it.
Zhong Taihong couldn't help but interrupt Ye Li when he heard this: "The quality of those online products that cost only ten or twenty yuan is definitely not good!"
"Their prices suggest they're using shoddy materials."
"We have designed a safety feature for kerosene, which can ensure that it won't evaporate completely for more than half a month."
"But those rotten materials will evaporate in two or three days, and they're hard to light, so it can only be used as a small toy."
Zhong Taihong was defending ZK2, and Ye Li had to stop speaking and report.
Deng Qiang stood up at this time and reminded Zhong Taihong: "Mr. Zhong."
"What you are talking about is the comparison after in-depth use experience."
“How can consumers possibly know this before the sale?”
"These lighters are basically identical in appearance, the biggest difference being the color of the paint."
"I've made an exception and allowed you to attend the meeting. I hope you won't interrupt our meetings again."
Zhong Taihong is just too impatient.
Even after working for so many years, Zhong Taihong had to admit that what Ye Li talked about were indeed objective problems and obstacles.
It can also be said that she talked about the two most core issues.
First, there are many shoddy products because they all look similar.
Second, it is not worry-free enough.
There is no point in him making excuses here.
After being harshly retorted by Deng Qiang, he had no choice but to apologize to Ye Li: "Okay, I'm sorry, I'll start to pay attention now."
Ye Li finished the report and then handed the right to speak to Deng Qiang.
"it is good."
"Today's meeting is to discuss this first."
"Does anyone have any good ideas?"
"Except for Mr. Zhong, everyone can speak freely."
Deng Qiang excluded Zhong Taihong without hesitation.
He didn't like Zhong Taihong's impatient urging. They had their own work pace.
Deng Qiang then looked at Su Cheng and asked, "Su Cheng, do you have any ideas?"
Su Cheng doesn't like to nag or complain the most.
Regardless of whether they use the plan proposed by Su Cheng or not, they should first give Zhong Taihong some fancy work.
Su Cheng was still organizing his thoughts and logic, so he didn't speak immediately.
Instead, the clerk Chen Suna raised her hand: "Well, can I tell you what I think?"
Deng Qiang stretched out his arm and raised his hand forward: "Sure, go ahead."
Chen Suna's focus was not on Taihong's product strength. Ye Li had already said everything that needed to be said.
"I think we can change the advertising channels."
(End of this chapter)
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