I was forced to start the second round because I was raised in poverty

Chapter 75 A little test
Chen Suna has listened to Ye Li, Su Cheng and others analyzing and dissecting Taihong a lot these days.

Her idea was to use advertising as a starting point.

Taihong's business model is direct sales. It only has four offline stores in Beijing, Shanghai, Guangzhou and Shenzhen, and its products are not distributed in any large supermarket channels.

Taihong's sales mainly rely on live broadcast rooms on major e-commerce platforms and short video platforms.

This will bring about a big problem if the brand power is not strong enough.

That is, Taihong's manufacturing cost is low, but its operating cost is too high, even exceeding the former.

No matter where Taihong's factory is located, how mature its technology is, or how complete its upstream and downstream industrial chains are, it still cannot avoid the problem of operating costs.

As long as you don’t pay e-commerce and video platforms to buy traffic products such as through trains and recommended positions, you won’t be able to sell your products.

A considerable portion of Taihong's profits were indirectly earned by these platforms.

Not much actually ends up in your pocket.

Instead of paying the platform to buy traffic, it is better to use the money to build your own brand.

"I think we can stop paying for traffic and try a different way of advertising."

"For example, sponsoring movies and TV series with urban settings."

When Chen Suna said this, everyone actually understood her logic.

It is the way that "cigarettes" came into being, and it can be regarded as a very classic operation case in the business history of the primitive times.

However, Qin Fen raised an objection: "I'm afraid this is not easy to implement."

Because the cigarette case was too exaggerated, smoking scenes are no longer allowed in current film and television works, including variety shows.

"Well... you don't have to light a cigarette."

Chen Suna explained silently.

"Lighters can be used to light other things, such as burning contracts, documents, and other plot points."

"You can even not light a fire, and let the actors do some tricks with it in their hands."

Mu Xueping, who has been invisible for many years, added at this time: "I think this idea is good. If it is a drama about a domineering CEO, you can also add the character of the domineering CEO."

Although it is a bit like "Duanmu Lei takes Chu Yuxuan to Metersbonwe", it is enough to scare people.

Until now, many people still believe that Metersbonwe is a top international brand.

Zhong Taihong had doubts in his heart.

Because this thing takes effect too slowly.

It took years for cigarettes to make it from the screen to the hands of consumers.

And the prerequisite is that these film and television works are very popular in order to make lighters popular.

Even if you cast a wide net, it will take at least three to five years, or at least one or two years, right?

They are now barely alive, and if they don't get better in six months, they will die.

So this idea definitely won’t work.

Zhong Taihong immediately raised an objection.

"I'm sorry, Mr. Zhong, I haven't finished speaking yet."

Film and television works are slow to show results and may not necessarily be effective.

No one who can sit here today is a fool who acts idealistically.

Chen Suna, who came up with this idea, had certainly thought of this.

Zhong Taihong was still too anxious. He interrupted Chen Suna before she finished speaking.

Her idea is: "Film and television works are just a fantasy of mine. I can only do it if I have enough funds in the later stage."

"At this stage, we should focus on short-form video and medium- and long-form video platforms."

"Lighters don't necessarily have to be used to light cigarettes. We can explore many more uses for them."

"As far as I know, some medium and long video platforms have a lot of enthusiasts of wilderness survival, outdoor sports, mountain climbing, and camping and RV travel."

"We can sponsor video bloggers in these fields and let them carry out soft promotion for Taihong, so as to reach more consumers." Fields such as wilderness survival, outdoor sports, mountain climbing, camping enthusiasts, and RV travel are indeed easy to promote, and there is also such demand.

"Link lighters with the outdoors, camping, and extreme sports," Ye Li briefly concluded. "While exploring more selling points, we can also tap into more potential customers."

"Yes, yes, that's what I wanted to say."

Chen Suna wanted to say it at the beginning, but she didn't know what to say to express it accurately.

Not only did Ye Li summarize it very well, but she also agreed with this approach.

Wilderness survival, camping, RV travel, and mountaineering.

Who are the people behind these sports and hobbies?

Basically, they all have money and time, and most of them are hardcore men with strong hands-on skills.

Selling lighters to them is considered a point-to-point sale.

If compared with film and television product placement, the effect will be faster.

"Specific, precise, and targeted promotion is definitely much cheaper than buying traffic on e-commerce platforms, and the effect is even better."

Select a few bloggers with large traffic, and you may see a good sales explosion in just one week.

These are things that Zhong Taihong had never thought about.

Besides lighting cigarettes, what other uses can lighters have?
Link lighters to outdoor sports?

Maybe it is possible!!!
Even if there is no demand, we can create a hypothetical demand.

Deng Qiang, Ye Li, Su Cheng and others almost all looked at Chen Suna with admiration.

This was Chen Suna's first time participating in a case, and no one actually expected her to have any good ideas. After all, the work assigned to her these days was recording and summarizing, and occasionally running errands for everyone.

But her suggestions perfectly meet Taihong's current needs and are practical and can help Taihong break the deadlock.

"Mr. Zhong, let me introduce you. This is our intern, Chen Suna, who has just joined our team less than three days ago."

Zhong Taihong couldn't help but reveal an expression of horror on his face.

what?
Really, intern?
Are all the interns at Emgrand Group so awesome?

Zhong Taihong certainly knew what Deng Qiang meant by this.

An intern who had just been there for three days came up with a feasible idea, not to mention these veteran experts.

"Sorry, Mr. Deng, I just interrupted you again."

"Since you already have a feasible solution, I won't panic."

"Well, you shouldn't panic."

"We are here to solve the problem for you and our group."

Deng Qiang also emphasized the group.

After all, this company does not belong entirely to Zhong Taihong. The Dihao Group still holds about 15% of the shares.

In the following meeting, Zhong Taihong kept his mouth shut.

Continuing with this idea, everyone began brainstorming.

Ideas are just ideas.

However, more careful planning is needed to determine how the specific plan will be implemented.

The core can be simply summarized as: discover more selling points.

The advantage of the ZK2 product is that it is very stable and has strong performance under various extreme conditions.

Soon, everyone came up with two key words for zk2: stability and limit.

Focusing on these two core selling points, we replanned and produced the advertising plan, and re-shot the advertising videos and promotional photos.

Everyone's ideas became clearer and their plans became more specific.

(End of this chapter)