I was forced to start the second round because I was raised in poverty

Chapter 29: The cafe is booming!
Regarding the cup tactics, the most critical part lies in the cycle of the first cup.

That is the moment when the cup that Su Cheng lost was transformed into the cup that the customer bought with real money.

This is the true beginning of the cycle.

The cycle took much shorter time to start than Su Cheng had imagined. It took about five days for the cycle to start working.

During these five days, the total daily wages of each of the three of them was one thousand yuan.

It's an easy job with good pay.

However, this cycle was easily interrupted at the beginning, so Su Cheng ran for two more days to be on the safe side.

The three of them worked on this for about a week.

Su Cheng felt that it was about time, so he went to Tang Li’s coffee shop with Ye Li and Qin Fen to pay a return visit.

Ye Li’s car hasn’t been repaired yet, so today he’s riding in Qin Fen’s Tesla Model Y.

After arriving at the coffee shop, Ye Li and Qin Fen were shocked by the bustling scene in the coffee shop.

The two knew that Su Cheng's plan was useful, but they didn't expect that the coffee shop business would become so popular so quickly.

Customers lined up from the bar to the door.

These are not professional queue-keepers hired by them, but real customers who come to buy coffee.

The three of them also joined the queue. After counting the number of customers in front of them, Qin Fen started counting.

Although the line is long, the coffee is made quickly.

When it was their turn, Su Cheng looked at Qin Fen.

Qin Fen checked his watch: "7 minutes and 22 seconds."

"It's okay, the speed is pretty fast."

Coffee is not like the milk tea that is used for hunger marketing in a city that never sleeps. It takes more than ten or twenty minutes to make a cup, which is not very interesting.

When it comes to serving food, Tang Li does a satisfactory job.

"Hello, what could you drink...eh? Mr. Ye? Mr. Su?"

"Three large iced American coffees, thank you." Su Cheng smiled and started to order.

"I don't want an iced Americano. I can't drink iced Americano. I want a hot Americano."

"Two iced Americanos and one hot Americano. Okay, please wait a moment. This is my treat."

Su Cheng quickly waved his hand and refused: "How can that be? We are customers now and we still have to pay."

"Okay...205, Alipay or WeChat?"

Su Cheng was silent at this moment, then looked at Ye Li.

Ye Li: ???
You said you would pay, so go ahead and pay!

What do you want me to do?
Ye Li paused for about two seconds. Seeing that Su Cheng had no intention of taking out his phone, he had no choice but to open his own QR code: "Alipay."

"OK, just a second."

After the three cups of coffee were ready, Tang Li washed his hands and took the three of them to the manager's office in the back.

"I'm so sorry, I was so busy that I didn't see you just now. If I had known you were coming, I would have cut you in line."

"It's not nice to cut in line. Other customers will be unhappy about it."

"Mr. Tang, we are here today mainly for a return visit." Ye Li held the coffee in both hands and explained his purpose to Tang Li.

According to the company's procedures, a follow-up visit is a necessary step in completing a business transaction. Basically, it involves asking the customer whether they are satisfied with the plan, or if they have any opinions or ideas, and then consulting Su Cheng and others to see if it can be implemented.

Tang Li was very satisfied with Su Cheng's plan.

Only half a month had passed since he found Su Cheng, and the cafe's business immediately became booming.

He even regretted not seeking consultation with Shengyue earlier, which would have saved him so much time.

Tang Li also praised the three people for being graduates of prestigious overseas universities, unlike him who studied in France.

"I'm telling you, on the second and third days after you implemented the cup strategy, I saw a significant increase in searches for our store on the group buying platform, and then it doubled."

Although Tang Li does not do takeout, he has opened group purchase coupons on e-commerce platforms, similar to the kind that offers 48 yuan off for 50 yuan.

Normally there is not much traffic, but since Su Cheng took over, the search volume has doubled.

Now he has made it into the top three in the CBD beverage category.

Awesome Klas!
"Mr. Tang, since you are satisfied, please sign the receipt." Ye Li handed over the receipt and told Tang Li some of the regulations.

Tang Li signed the form, and Ye Li put it away. "Thank you very much for your approval."

"It's okay, it's okay. I should be the one thanking you."

"Do you have anything else to do tonight? I'll treat you to dinner."

Ye Li politely declined: "It's okay, Mr. Tang, you don't have to spend any money. We have already received your reward. This is what we should do."

"By the way, Mr. Tang." Su Cheng had a few more things to say.

"Huh? Please speak."

"Mr. Tang, you must remember this."

"From now on, what you sell won't be coffee, but...artwork."

"Do you understand what I mean?"

Tang Li was slightly stunned and muttered to himself: Work of art?

How can coffee be a work of art?

Oh, he understood. Su Cheng wanted him to make coffee as if he were making a work of art.

"I understand!" Tang Li nodded vigorously. "By the way, I have a question I've always wanted to ask you."

"Please go ahead, Mr. Tang." Ye Li said with a smile.

"I've never understood why you guys, who know so much about business, don't start your own business?"

"I think if you three started a company, you could achieve great success in any field you chose. They call it a 'track' these days, right?"

Tang Li was very confused.

This time the plan was proposed by Su Cheng, and the Stanford student seemed to have just done some errands.

But it is also possible that because they are good at different areas, the three of them each have their own responsibilities.

No matter what, the feeling that Su Cheng, Ye Li, and Qin Fen gave him was just two words: very strong.

Tang Li really wanted to know why they didn’t start their own business?

Ah... this question is rather complicated and not easy to explain.

Tang Li's question was somewhat ridiculous, but it seemed like a question he would ask.

Not everyone has money to start a business!
Who can easily come up with a few million dollars and still persist despite suffering losses for more than half a year?

I would have starved to death long ago.

Su Cheng remembered that they opened a 24-hour convenience store in their small county town. After not making a profit for a month, the owner closed the store and put up a sign saying it was for sublease.

Moreover, starting a business is risky.

From the perspective of Ye Li, Qin Fen and others, it actually means a stable income regardless of drought or flood.

No need to bear the risks of market, economy, epidemic and even natural disasters.

No matter what, there is a guaranteed salary.

Of course, the prerequisite is to enter a better company.

Dihao Group is a relatively conscientious company.

Most subsidiaries of the Dihao Group adopt a quasi-lifetime employment system rather than a last-in-first-out system.

As long as you don't make serious mistakes or major errors that are unacceptable to your superiors, you will not be fired.

Consulting companies like Shengyue can be regarded as the Huangpu Military Academy for the Dihao Group to cultivate available talents.

The headquarters will not let them stay in the consulting company forever, they will definitely be transferred later.

Depending on personal ability and performance, you may be responsible for other companies in the group in three to four years, or five to six years.

It is not uncommon for those with strong abilities to be transferred within a year or two.

But once transferred by the headquarters, equity will be allocated directly, and the position will start as a vice president with real power.

Everyone has their own strengths, and being able to handle business events does not necessarily mean that one can manage a company well.

This transparent promotion channel and generous treatment are the first choice for Ye Li, Qin Fen and others. There is no need to take risks in starting a business.

Su Cheng’s reasons for not starting a business are almost the same as theirs.

But after his rebirth, Su Cheng actually had enough strength to start his own business, directly jumping out of his father's "successor plan".

Su Cheng’s answer is: You can create it, but it is not necessary.

At its peak, the wealth of the Emgrand Group was enough to buy most of Sakura Island during the bubble economy.

Just rely on inheritance.

Even if Su Cheng had grasped the information gap in recent years, he had no funds.

It’s impossible for a naive rich woman to appear out of nowhere and lend him a few million as initial capital.

Even if there really was a rich woman who lent him the initial capital, Su Cheng successfully set up several companies and then went all in to buy a few stocks, but it would still take several years for the companies to develop and the stocks to appreciate.

How can it be compared with the trillion-level Emgrand Group?

The scale of wealth is not as huge as that of Dihao.

Wealth creation is not as fast as that of Geely Emgrand.

Moreover.

Starting a business is so tiring. Unless you have a problem with your brain or have a personality flaw like Lao Ma who can’t find a job, who would have a problem with their brain to start a business?

Su Cheng came back because he wanted to inherit quickly and become the crown prince directly.

But there is no need to tell Tang Li these words.

He wouldn't understand even if I told him.

Ye Li smiled and answered Tang Li's question in the simplest terms: "We will plan to start a business in the future."

"Oh, then you can definitely make it happen. You're better than me anyway."

Ye Li continued to smile politely.

Su Cheng took the initiative to terminate this return visit exchange: "Okay, then why don't you get busy first, there's no place to sit outside, we'll leave in a while."

"it is good."

After Tang Li finished speaking, he left the manager's office and returned to the bar to make coffee.

Looking at Tang Li's departing figure, Ye Li couldn't help but shake his head: "He definitely didn't understand."

Su Cheng felt the same way.

Ye Li felt that it would be more accurate for Su Cheng to use "luxury goods" instead of "artworks".

"No, no, no, he wouldn't understand if I told him about luxury goods. It would probably be even more confusing."

Ye Li thought about it and felt that it was true.

But it’s okay to call it a work of art, at least it makes Tang Li feel that it is reminding him to pay attention to his work attitude.

Luxury goods too.

A work of art, too.

In fact, no one can afford a cup of coffee for 70 yuan.

To make an analogy, Tang Li’s cafe is now like a driving school that teaches people how to drive.

It’s true that the psychological needs of the “special customer group” that Su Cheng is targeting are real, but this group of people won’t always buy expensive coffee to boost their confidence.

Or understand it.

Or they just can't afford it.

It can be considered a hurdle in life.

The awakening time can be as short as a few weeks or as long as half a year or a year.

Of course, there are also people who cannot get out and live a life of luxury in the world of luxury goods, which may last for several years or even even for ten years.

After a group of customers who don’t need coffee to boost their confidence and just want to show off leave, there will be another group.

It’s like once a person gets a driver’s license, he no longer needs to go to a driving school, but there will always be new young people coming to Tangli’s driving school to learn how to drive.

Although it is a phased process, there will always be new customers coming in.

But in fact, except for this special customer group.

Su Cheng's plan aims to create more anchor points to attract more normal consumers for Tang Li.

Only by maintaining this basic foundation can Tang Li’s coffee shop last longer.

(End of this chapter)