I was forced to start the second round because I was raised in poverty

Chapter 28 Full Score Answer Sheet
"Boss Su, we got the young master's plan!"

Su Tianyan took the plan from Secretary Bai and read it carefully.

The business problems Tang Li encountered were actually very simple, and there were many ways to solve them.

Su Tianyan didn't do much research at the time, but countless ways to get the cafe back on track popped up in his mind.

But what he was most curious about was what method Su Cheng would use?
The more Su Tianyan read down, the more surprised he felt.

This surprise slowly turned into satisfaction.

First of all, Su Cheng has already obtained the basic points. He has identified the most suitable user group for Tang Li and chosen the high-end route that is most suitable for Tang Li.

Targeting customer groups is one of the essential basic skills.

In an industry like coffee, it is even more important to find potential customers as accurately as inserting a needle into a crack in the wall.

Even if Su Tianyan is the richest man now, he would not buy a 70 yuan cup of coffee.

It's not that he doesn't like coffee, but because it's really not worth the price.

So the question is, what kind of person can accept a 70 yuan cup of coffee?

Are these people included in the business scope of Tangli Coffee Shop?
If Su Cheng could only achieve this level, Su Tianyan would only give him a passing grade.

What really satisfied him was Su Cheng's subsequent actions.

What about breaking down the wall and replacing the glass... changing the color of the lights in the store...

At first glance, an outsider might find this plan a bit bizarre and raise doubts.

However, Su Tianyan was able to keenly understand the meaning behind every step in the plan.

The layman looks at the excitement and the insider looks at the doorway.

Things like expanding the field of view and increasing the visual radius, which can be seen at a glance, are actually superficial things.

Su Cheng’s real purpose is... to create an anchor point!
Especially when it comes to expanding the pastry and dessert business, it doesn’t matter how much money you make, because it was born to be an anchor!
There are all kinds of noble and gorgeous coffee names, almond croissants in the window, freshly baked Italian cookies, custard puff pastries, raspberry velvet cakes, etc.

All of Su Cheng's operations are aimed at bringing consumers a unique and new experience.

Every customer has an anchor point in mind when making a purchase, and usually makes comparisons with similar products.

In simple terms, it's apples to apples and bananas to bananas.

When customers are faced with a new cup of coffee, they will compare it with the coffee they have purchased before.

The taste of the coffee, the price, the aroma of the coffee beans in the coffee shop, etc., and of course the distance cost required to purchase it.

One has two.

Once all the anchor points like Tangli Café win, there will be no need to create more anchor points in the future, just keep them.

The next customers will enter a kind of "self-herding effect".

The common herd effect, in simple terms, means that there are many people queuing, and every customer in front is a sheep.

The more sheep there are, the more subsequent customers will believe that this coffee shop is great.

As for whether this sheep is real or fake, it doesn’t matter, the effect is the same.

Seventy to eighty percent of the people on the market are fake, that is, extras hired to stand in line, giving people the false impression that the coffee shop is very popular.

Su Cheng's plan doesn't need to be so complicated at all. It is a more advanced method.

At first, customers may be scared by the 70 yuan price because they may have previously drunk Starbucks coffee for 40 yuan or other brands of coffee for 45 yuan.

But at the same time, I am also curious about what such expensive coffee tastes like.
So some people would try to order the cheapest small cup of American coffee.

The situation in the future will probably be like this:
One small Americano, one medium Americano, one medium cappuccino, and one large Missto milk coffee.

Every consumption can be regarded as a sheep.

Once drinking Tangli’s coffee becomes a habit, their anchor point will no longer be comparison with other coffee shops, but comparison will be within the scope of Tangli coffee shops.

This is the "self-herding effect".

These operations can increase the number of ordinary customers and coffee lovers in addition to specific groups of customers for the store, and can absorb customers who place orders for Tang Li on a daily basis, becoming the basic base of operations.

But at this point, Su Cheng could only get 75 points.

What really made Su Tianyan excited was the final cup tactic.

He had previously wondered why Su Cheng went to the Dihao Group every day, and thought Su Cheng had discovered something strange. After investigation, he discovered that the trio had gone there to deliver cups.

Lack of market share is a headache for all bosses.

The competition in the CBD where Tang Li is located is very fierce, and fighting for market share is tantamount to snatching food from a tiger's mouth.

If you only rely on the first two methods, you can only erode the entire market share bit by bit and accumulate your own customers bit by bit.

The coffee shop will have to continue to make losses for another 3 to 6 months before it can gradually turn losses into profits.

It may take several years to recoup all the costs of the coffee shop.

But Su Cheng's "cup tactics" can shorten this time process at a very fast speed.

It's like temporarily adding a set of sharp teeth with extremely ferocious fangs to a tiger cub whose teeth haven't grown fully yet.

With the help of this tactic, Tang Li can grab a large piece of market share at once and then digest it slowly.

Su Tianyan himself has extremely high talent in business. He doesn't even need to wait for the actual results. He only needs to deduce in his mind to know the feasibility and effectiveness of this plan.

If Tang Li's coffee shop becomes profitable next week, has a huge demand every day, or even becomes popular throughout Jingzhou, Su Tianyan will not be surprised at all.

Because this is a perfect solution, a perfect solution!

"it is good!"

"very good!"

The answer Su Cheng submitted was beyond Su Tianyan's expectations.

Secretary Bai saw that his boss was so satisfied, so he also acted as a supporting role: "Boss Su, how would you rate the young master?"

Su Tianyan was very satisfied.

But if he were asked to give a score, he would have to think carefully.

"90 points."

"You only gave the young master 90 points?"

In the early days of Su Tianyan's entrepreneurship, Bai Zihua followed him around the country. His ability and vision are unquestionable, and he has been his secretary until now.

Su Tianyan was curious about Bai Zihua's opinion on Su Cheng's plan: "How would you rate him?"

"I definitely give you full marks! Master, you did a great job this time! Even I couldn't come up with such a plan."

Su Tianyan smiled with his face but not his heart.

He admitted that Su Cheng did a really good job this time.

But it’s not a perfect score.

Just 90 points.

Su Tianyan praised: "Zihua, you did a good job."

If Bai Zihua had not suggested to him to loosen the reins on Su Cheng and give him a promotion and a raise, he would not have seen that Su Cheng had such potential!

"Boss Su, the main reason is that you are usually too harsh on the young master. The young master is still young and may feel psychologically traumatized."

"I have observed the young master for so many years. In fact, the young master is as talented in business as you are."

"Alright, alright." Su Tianyan interrupted Bai Zihua, "If he heard what you said, he'd probably get all cocky and get into some kind of trouble."

"Don't praise this brat in front of me anymore."

As his father, he knew Su Cheng's worth very well.

But then again.

Su Cheng's performance this time really has the style he had back then.

Although he didn't get full marks, he could still give Su Cheng a small reward.

"Zihua, think about giving him some reward."

"Don't make it too dramatic, just a small reward will do."

(End of this chapter)