I was forced to start the second round because I was raised in poverty

Chapter 27 The Prince is working

This account is still easy to calculate.

The first and second moves are enough to solve Tang Li's problem.

The cup tactic is Su Cheng's "compensation" to Tang Li, and it cannot be calculated with money.

If we have to measure it by market value, Tang Li might have to invest about 300,000 or 400,000 yuan in advertising operating expenses to achieve the same effect.

So, Su Cheng really didn't ask for too much 30,000 yuan.

Moreover, this money must be divided among the company first. Fifteen thousand will be deducted from the thirty thousand, and each of the three people will get 5000.

However, unlike the large sum of 34 yuan, this 5000 yuan is tax-free, and the tax will be borne by the company.

Su Cheng doesn't care.

He mainly wanted to seek some benefits for Ye Li and Qin Fen.

He can invite the prince of Dihao Group to do things for him with only 30,000 yuan. This is already a huge profit.

It's just that Su Cheng hasn't inherited legally yet. When Su Cheng takes the position of chairman in the future, Tang Li can brag about it and say that Su Cheng has worked for him.

The three of them followed Tang Li to the store to pick up a batch of cups.

Unexpectedly, the car broke down on the way back!

This……

The three of them looked at each other.

Qin Fen didn't know whether to laugh or cry: "Sister Li, why didn't we drive the company car when we went out?"

"Deng Qiang drove off." Ye Li explained, "Alright, stop blaming me. You two should hurry down and help."

It was not acceptable for the car to break down in the middle of the road, so Ye Li directed the following cars to take a detour, and then Su Cheng and Qin Fen were responsible for pushing the car to a safe area on the side of the road.

Su Cheng let out a long sigh, rubbing his old waist and complaining: "Oh my god, I'm so tired."

"Li Zi, you have to take care of our dinner tonight."

Ye Li: ???
How did Su Cheng act for her?

He and Qin Fen pushed it less than 15 meters, and she could do the job alone.

"No matter what, be careful or I'll beat you up!"

Su Cheng chuckled and stopped talking to Ye Lipi.

Ye Li is the big sister in front of the two of them, and Su Cheng and Qin Fen are her younger brothers.

It’s just that Su Cheng sometimes doesn’t really respect this big sister, so he is always beaten by Ye Li.

Su Cheng checked the car: "It won't start, it seems like the cylinder is broken."

Qin Fen is different from Su Cheng. He doesn't dare to act like a spoiled child in front of Ye Li.

So Qin Fen just weakly reminded: "Sister Li, it's time to change your car."

Su Cheng echoed from the side: "This broken car should have been replaced long ago."

Ye Li's car is a second-hand Polo that is six years old.

But Ye Li rarely drives it normally.

In Jingzhou, driving is not as fast as taking the subway during rush hours, so people usually just use the subway to commute.

Moreover, if the company is busy, it may only be held once or twice a month, so Ye Li has never changed it.

But what happened today did remind Ye Li.

When she goes out, she represents the company's image to a certain extent.

Normally, I can drive the company's Maybach, but if the company is out of cars for a while, I have to drive my own car.

If today was the first time they followed Tang Li to inspect the coffee shop and the car broke down on the road, it would be extremely embarrassing and Tang Li probably wouldn't sign a contract with them.

Even if it has the Stanford brand, it’s useless.

"If I want to change my car, what kind of car do you think is suitable?"

Qin Fen thought for a moment and said, "Sister Li, you are suitable for driving a Porsche."

"Are you stupid?" Ye Li complained, "Porsche is bullshit! What's the point of calling it a Porsche? Where would I get the money? The cheapest Porsche would cost at least 600,000 or 700,000 yuan."

Ye Li shifted her gaze to Su Cheng, wanting to know what kind of car Su Cheng thought was suitable for her.

But he was calling the rescue service at the time and seemed not to hear this topic, so Ye Li did not ask any further questions.

The rescue tow truck arrived and towed the car to the repair shop, and the three of them called a taxi back to the company.

The car breakdown was just a minor incident, delaying him for less than forty minutes. After returning to the company, Su Cheng began preparing for the cup strategy.

He did not target the CBD area where Tang Li Coffee Shop was located.

Although this CBD is Class A, it is still far from the top level.

In Jingzhou, only Dihao Group owns top-level office buildings, skyscrapers and parks.

Su Cheng decided to start with the Dihao Group’s building.

If a drink suddenly becomes popular, it will probably have a pyramid trend like this:

The four super cities of Beijing, Shanghai, Guangzhou and Shenzhen, then first-tier cities, second-tier cities, third-tier cities, and finally all small counties.

The same reason.

Su Cheng wants to build the top-notch commercial building first, and then move on to the Grade A office building in Tangli area.

The former is like a super city, and the latter is a first-tier city.

This is in line with popular trends.

Attack from far away.

Leading from high to low.

Besides.

Su Cheng had another consideration, which was also one of the reasons why he took the initiative to ask Tang Li to hire them.

That means he can go to the Dihao Group during the day to collect information and do some research.

This way, Su Cheng can relax and rest at night without having to deliver food.

The location has been determined.

As for the position of the cup...

Trash cans, sinks, storage racks, express racks, elevator entrances, smoking rooms and other obvious places.

Su Cheng instructed: "If the trash can is full, you can throw it in, but if it is a clean trash can, don't throw it in, it will be covered up soon."

We have the location and the position.

Finally, there is the number of cups.

The cup tactic is essentially to give people a "psychological hint", or a "psychological reminder", the purpose of which is to tell everyone that there is such a thing on sale.

It’s up to you whether to buy it or not.

A cup appears on each floor, which serves as a "reminder".

The appearance of two cups can also be considered a "reminder".

But if there are three or four, five or six, or eight or nine cups, that would be considered an unconventional marketing tactic.

Because there are so many cups, it will definitely give people the impression that this coffee is selling very well and is very popular, thus arousing curiosity and making them consume it.

These two concepts are different.

The former is: the customer wants to drink coffee, then thinks of this cup, then actively searches for the store, and then consumes.

The latter is: employees saw so many leftover cups suddenly appearing near the company, and were very curious about the taste, so they chose to try it, which raised suspicion of "cheating".

Because Tang Li’s coffee shop is not that popular at all, he pretends to be very popular.

This goes against Su Cheng's principles.

In fact, some colleagues at Shengyue like to provide clients with marketing proposals.

Su Cheng does not deny the means of [marketing]. Marketing is to sell products better. It is a low-cost, simple and direct way.

He just personally doesn't like it.

Changing the decoration, raising the price, and taking a high-end route is not marketing, but a business strategy.

Considering the inconvenience of entering and exiting these commercial office buildings, the three of them had to act together.

The following week.

The three have been implementing the cup tactics.

Su Cheng also took this opportunity to get to know the Dihao Group's parks, office buildings, and skyscrapers.

Su Cheng wrote down in a small notebook which company was on which floor and what business they were doing.

(End of this chapter)