I was forced to start the second round because I was raised in poverty

Chapter 26 Cup Tactics
Seventh day.

Tang Li came to Shengyue's conference room again. Opposite him sat the three persons in charge of this consulting project: Su Cheng, Ye Li, and Qin Fen.

"Mr. Tang, this is the plan we have developed for you. Please take a look."

Ye Li handed over the prepared plan with both hands.

There is nothing wrong with Su Cheng's plan.

It can be verified both from the perspective of business logic and consumer psychology behavior.

Ye Li approved of all three moves proposed by Su Cheng.

What she didn't expect was that Su Cheng had made such rapid progress since he became depressed.

Even Ye Li couldn't think of these three moves.

If she were solely responsible for Tang Li's affairs, her thinking would definitely prioritize stability. She would not easily change the price of drinks and would most likely resort to marketing tactics in the end.

Su Cheng's idea was very bold. He decisively chose to go the high-end route. Her quick reaction and resolute attitude made her stunned.

But whether it is feasible or not depends on the actual results.

If this is successful, it can be entered into the company database and used as a classic case study for reference by everyone in the group.

Tang Li looked at the plan for more than ten minutes.

In fact, there is not much content above, just three tricks.

But according to industry practice, Ye Li and the others would not explain to Tang Li from beginning to end why every decision was made, but would just give a brief explanation.

One reason is that some people don’t understand even if I explain it to them.

If the customer has enough understanding, he or she will understand it with just one sentence without having to explain it from beginning to end.

The second reason is that this is a commercial secret and is paid knowledge content.

If customers learn this and spread the word, the company's beverage-related business may be greatly reduced in the future.

So Tang Li had to sign an additional confidentiality agreement.

Tang Li read it over and over again, frowning with doubt: "Are you sure this plan will work?"

Su Cheng wanted to make another promise, but Ye Li got there before him this time.

Ye Li knew that Su Cheng was going to make another promise, so he patched it up for him: "Mr. Tang, based on our experience and professionalism, this is the best solution we can come up with at the moment."

"I can only assure you that we have fully considered the surrounding business environment and the difficulties your cafe faces, and have developed a targeted and feasible plan."

"But if you want to talk about 100% feasibility, we can't guarantee it."

Tang Li let out a long "oh".

He was still thinking that Su Cheng hadn't said that before...

Seeing that Tang Li was hesitant and couldn't make up his mind, Su Cheng became a little restless.

Su Cheng couldn't help but start giving Tang Li instructions and explaining things.

He told Tang Li not to do activities easily in the future.

We cannot compete with big brands in event promotions because they have capital behind them, strong risk resistance, and can withstand losses.

Tang Li is not as good at bundling and marketing as Starbucks. The fact that they can have stores all over the world is due to the many top graduates from Harvard and Yale.

Just try to make it look as cool as possible.

"Also, you absolutely must not lower the price. If you do, you'll be dead."

Tang Li spoke slowly, "Actually, I originally wanted to set the price at 90 yuan per cup, but then I thought I'd build up a customer base first and then slowly raise the price."

"No, that won't work. Prices are best kept constant. You can increase them, but you can't decrease them."

"Whether it's an increase or a decrease, it will have a certain impact. Generally speaking, the negative impact of the latter may be greater than the former."

"Oh...Is that so...Then will this also have an impact on me..."

"We adjusted your pricing because you don't have many customers right now, so don't worry, it won't have any impact."

As Ye Li listened, he quietly kicked Su Cheng under the table, and at the same time gave Su Cheng a look, reminding him not to speak so bluntly.

Qin Fen's expression also changed slightly. He wondered if Su Cheng's words were so rude...was it a bit too hurtful to him?

"Ok."

After listening to Su Cheng's explanation, Tang Li felt that the plan was quite feasible. Besides, he just didn't know what to do, so he paid Su Cheng to do something to change the current situation.

"I agree with this plan."

Tang Li quickly signed the confidentiality agreement at the end of the plan.

The three of them breathed a sigh of relief.

Ye Li took the initiative to stand up and shake hands with Tang Li: "Mr. Tang, thank you for your recognition of our work."

"If you have any doubts about our plan, or if it doesn't work well after implementation, you can go through the complaint feedback procedure according to Article 7, Section 2 of the contract."

“It’s a pleasure working with you.”

Tang Li nodded and shook hands with Ye Li.

"Then I'll be responsible for breaking down the wall and replacing the lights, and contacting the dessert shop to supply me with goods?"

"Are you in charge of this cup strategy?"

"Or we can switch, it's up to you."

Ye Li: Hmm?

Qin Fen: Ah?

Su Cheng: This...

When both sides reached this point, Su Cheng and his team's work was actually finished.

Ye Li had to explain again.

"Mr. Tang, you may have misunderstood."

"We are only responsible for coming up with plans, not for implementing them."

"Huh?" Tang Li was also surprised. He thought the 34 yuan included the execution. "Then do I have to do it myself?"

"Yes, you are the one who will contact the workers." Ye Li explained patiently, "Even if you ask us to break down the wall, we won't do it. What if we make a mistake? Professionals should be the ones to handle professional matters."

Tang Li thought about it and it seemed to be true.

Su Cheng and his team may be good at business, but breaking down walls, replacing glass, and changing lamps still require professional craftsmen, and Tang Li can't do it himself.

But how to implement this cup tactic?

Are you really going to put empty cups in other people’s companies?
Su Cheng added calmly, "Actually, we can help you, but we just need you to pay a little bit more."

Ye Li and Qin Fen looked at Su Cheng at the same time.

This……

Taking private jobs?

This violates company principles.

If you are caught, you will be punished, and in serious cases you may even be expelled.

Tang Li was not against accepting the reward: "Does this count as me hiring you to work part-time for me?"

Su Cheng quickly denied it: "No, no, no, according to Article 8 of Section 10 of the contract, according to this clause, if you need it, you can add additional services."

Ten clauses and eight items...

Ye Li was stunned.

The purpose of this clause is for clients who do not understand the plan, and they can be hired to oversee that the plan is 100% implemented.

But almost no one uses it, mainly because it costs extra money.

Su Cheng knew the terms by heart.

"Okay, how much is the additional service fee?"

"For the three of us, it'll be... 30,000 yuan."

Tang Li doesn't care about money. He has already spent 34 yuan, so he doesn't mind the yuan.

He mainly wanted this plan to work perfectly: "No problem!"

(End of this chapter)