I was forced to start the second round because I was raised in poverty

Chapter 23 Look at the people first, then the things

Su Cheng and Ye Li have highly consistent views.

Tang Li’s store is located in a commercial CBD area, which is mostly composed of office buildings and Class A office buildings, with almost no entertainment areas and stores.

In other words.

This isn't supposed to be a place for leisure.

Most people work 996, and even more are on call 007 at all times.

Where can I find so much peaceful time, enjoying my own time, or meeting my destined person in a cafe?

Some only have mortgages, car loans, and their children’s international school tuition.

Even if the times are peaceful, I don’t want to choose a place like a cafe. Everyone wants to catch up on some sleep during this time, otherwise their brains will easily explode.

so.

He is just a rich second-generation who is out of touch with reality and actually doesn't have much concept of money.

Does Tang Li lack money? No, he doesn’t.

He opened the cafe just to find something to do.

In other words, what he wants is a sense of identity, he wants to participate in other people's stories, as a witness, participant, etc., and he also wants to make friends with this identity.

"Hey, Sister Li, Brother Cheng, I think I actually saw something called a canteen. Is that the concept?"

“Yes, our Stanford students have made progress!”

"But his coffee is really good, and that cafeteria looks terrible."

Qin Fen was pleased for a moment that he understood what the two of them had in common.

Like Su Cheng's line of work.

They have to first understand the human body's anatomy before they can formulate a plan based on the situation.

Otherwise, it will be easy to cause trouble and the bosses will come to settle the score.

It is easy to collect the bill for this kind of business consulting fees.

Therefore, everyone is pursuing low "return rate" and high satisfaction.

Tang Li essentially has no problems with a sense of identity or belonging.

Logically speaking, Su Cheng and the others don't need to worry about this matter, as this kind of spiritual need is not within the scope of their services.

But Tang Li is special.

He had no sense of identity because his coffee couldn't be sold and he felt bored making it.

Losing money is a small matter.

Tang Li is a wealthy second-generation.

No shortage of money.

But I can’t bear losing money every day.

Su Cheng's plan didn't even need to be earth-shattering, like opening stores all over the country in one year and listing on the main board in two years.

Tang Li’s needs are very simple. He just wants to make a small profit while being responsible for his own profits and losses.

Therefore, as long as the business problems are improved, his problems of identity and belonging will naturally be solved.

These are all additional information they got from Tang Li.

Sometimes you can’t get key intelligence just by listening to what the client says. You have to filter it yourself and interpret it based on your professional knowledge and experience.

After clarifying their goals, the three did not rush to make a plan, but continued to conduct research.

The taste of the cafe is fine, the cost control is fine, and the pricing is fine.

So what went wrong?

They had just analyzed that Tang Li did not clearly define his customer base, so his positioning was wrong.

But this might just be one of the reasons. Su Cheng wanted to know if there were any other factors.

With in-depth research.

The three of them realized that the difficulties faced by the cafe were not as simple as they had imagined.

They checked the business information to find out what kind of business Tangli Coffee Shop was doing before.

The result was a surprise.

Industrial and commercial information shows that it is also a cafe!

Good guy.

Su Cheng forgot to ask this question, and Tang Li didn't say it on his own initiative.

I contacted Tang Li and asked him in person, only to find out that it was indeed a cafe.

Tang Li had sublet the place when he took it over, so the rent was so cheap. Furthermore, they had received intelligence that Tang Li's rent would increase in a year and a half.

"This feels a bit silly. The last cafe closed down and was sublet, and he dared to take it."

Ye Li couldn't help but complain.

"He doesn't think he can make a profit after taking over..."

Qin Fen explained, "Didn't Tang Li say that the boss had to go abroad for something, so he was in a hurry to sell it, and he didn't even collect the transfer fee."

"It's so funny, he believes everything people say... He knew it was a trap but still jumped in..."

"Team Leader Ye, our company has regulations that prohibit talking behind customers' backs. You can't have double standards~" Su Cheng teased Ye Li with a smile.

Ye Li didn't say anything, but just clenched his right fist and showed it to Su Cheng, then raised his chin viciously.

Su Cheng curled his lips. Ye Li looked like a tigress when she got fierce.

"Okay, okay, we can't generalize people's IQs."

"If there were no customers like Tang Li in the world, what would we eat? Don't you agree?"

Su Cheng asked Ye Li and Qin Fen to stop going off topic and concentrate on their work.

The three of them stroked it.

The closure of the previous cafe and the poor business performance of Tangli Cafe may be a problem.

After an in-depth investigation, the three people found that there were 17 coffee shops of various sizes in this area.

These include 10 chain brands and 7 self-operated brands.

And these stores have been open for a long time.

Tang Li and the previous owner were latecomers, and that meant they opened the 18th coffee shop.

In addition, there are 5 chain milk tea shops.

This is the CBD. Su Cheng and Ye Li knew there would definitely be competitors, but they didn't expect there would be so many.

17 coffee shops!

5 milk tea shops!

We all sell caffeine, so who is better than who?

Taking into account factors such as future rent increases, multiple competitors, and no delivery, the difficulty will actually increase to a higher level.

Ye Li felt that Su Cheng's request of 34 was relatively low.

Tangli opened late and therefore had no market share.

Our stomachs are so small that we can't drink one cup after another.

Customers are used to the activities and taste of other restaurants.

If Tang Li opens a coffee shop now and wants to make a profit, it will be as difficult as snatching meat from a tiger's mouth.

This does not take into account commercial competition.

No one even fought with you, and you fell down on your own.

It was obvious that Tang Li didn't even do any market research. He wanted to open a coffee shop, so he just picked a crowded place and plunged in.

The previous owner of the coffee shop might have been like Tang Li, but he knew how to cut his losses in time and sold the business and ran away after two months.

Tang Li was able to hold on for half a year before thinking about finding a solution. He is really a genius.

"It's okay, just a small problem."

Su Cheng has seen many people like this.

This is what happens to people who do business for the first time.

Again.

Without people like Tang Li who have limited abilities and short-sightedness but want to be bosses, what will they eat?

After a few days of visiting and investigating.

The three of them are almost familiar with the information and the market.

"Eh? Brother Cheng, Sister Li, I have an idea."

"tell me the story."

"Should we play the free card?"

Ok?
free?