I was forced to start the second round because I was raised in poverty

Chapter 24 Free is a trump card

Free is a trump card.

Su Cheng will not fight unless there is an urgent need to stimulate the economy.

It's like a king card in Landlord.

He won't easily attack the big king unless the little king comes out.

If you play the free card, you will overdraw your future potential.

There may be a lot of new customers at the beginning, but these are just illusions. Sales will drop sharply and may even be worse than before the free service.

So Su Cheng never thought about formulating a plan around the element of "free".

"Well, I agree with Su Cheng's idea. We can't play this card lightly."

Ye Li nodded in agreement. She also considered the possible competition she would face in the future: "Tang Li wants to operate the business for a long time. If you win the Big King, you won't be able to control it if other coffee shops release Small Kings later."

Su Cheng and Ye Li have a consensus on the point of "free".

Then, Ye Li proposed a plan: "I think we can do some appropriate advertising and marketing."

Su Cheng quickly went through the logic in his mind, using the advantages and disadvantages of "marketing" to match the difficulties of the coffee shop.

To be honest, marketing is indeed a good idea and it is also cost-effective.

But Su Cheng doesn't like doing marketing.

In essence, marketing is more like deceiving consumers.

Su Cheng is an honest man. He hates deception and lies.

His father lied to him for so many years, so Su Cheng has been holding a grudge since his rebirth.

This is his biological father.

She's been deceiving him for all these years.

Don't tell him it's for his own good, he won't buy it.

So when Su Cheng was reborn, he was eager to expose his father's lies and even attempted suicide.

Although he didn't achieve the desired effect and purpose and took another path, it was because Su Cheng had not found a better way.

Delivering food and driving for others are all for the purpose of exposing my father's lies.

Therefore, Su Cheng does not plan to play the marketing card.

Don’t play free cards.

Don't even play the marketing card.

Qin Fen was curious about what Su Cheng was thinking: "Brother Cheng, you must have an idea, right?"

Su Cheng is the idea king of their small team.

This is not something Su Cheng calls himself. He has come up with some clever ideas for customers on three previous occasions.

According to the law of interaction between big boys, Su Cheng was automatically given the title of King of Ideas.

Su Cheng's idea is this:

They must first make good use of the few advantages of the coffee shop.

What are Tang Li’s advantages?
Well decorated, good layout and large area.

But this is not enough.

What Su Cheng needs to do is to expand the advantages of the store and work hard on the decoration first.

"What do you want to do?" Ye Li asked curiously, and kindly reminded, "Renovation will be a considerable expense, and Tang Li might not agree."

"I also think Tang Li wouldn't agree to a renovation. When he was in the store before, he clearly said that he really liked the current decoration style."

Ok……

Su Cheng also felt that Tang Li was very attentive in the decoration.

It's not just the huge renovation costs, but also the energy Tang Li has to consume.

Tang Li studied in France, so his aesthetic taste is acceptable.

But it can also be understood that Tang Li put most of his energy into how to decorate and arrange the house.

Tang Li had no idea how to run a successful coffee shop.

However, Su Cheng didn't plan to let Tang Li redecorate the house, as that would be too troublesome.

Su Cheng needs to do two things first.

First, change the light.

The lights Tang Li uses are basically cool-toned, mainly to match the decoration style of the store.

But this kind of light feels too white.

The lumens (a unit of brightness) of these cool-toned lamps are very high.

If there is sunshine during the day, it is not very visible.

But if it was cloudy or at night, he would be blind. He wanted Tang Li to replace the lamp with one that could adjust the color.

You can use cool colors during the day and switch to warm colors on cloudy days and at night.

It will not have any impact on the decoration of the store.

What Su Cheng wanted was to be able to tell from a distance that this was a store that was open for business.

Warm colors have a natural sense of intimacy.

Su Cheng had already made up his mind. If Tang Li couldn't choose the right lamp, he would just ask him to replace it with the kind of lamps used at Burger King or McDonald's.

second.

Smash the wall.

"Smash the wall?!"

"Yes! Smash the wall."

Tang Li's shop is located at a crossroads, which is a very good location.

Logically speaking, at least two walls should face the street.

But now only half of Tang Li’s shop is made of glass.

In a place like Jingzhou where every inch of land is valuable, every space must be utilized well, otherwise it would be a huge waste.

Ye Li understood: "You mean, tear down that half of the wall and replace it with glass?"

"Correct."

Su Cheng had already checked. The other half of the wall was just built by Tang Li to match the decoration style of the cafe and block the work area. It was also made of hollow shaped stone.

No need to report, you can just smash it.

After smashing, it is replaced with a whole wall of glass to expand the external visual range.

This way, more customers can be seen from a distance.

"Then the work area still needs to be exposed."

"I'm not done yet."

Replacing the glass is just the first step.

The key is the second step.

The newly vacated half wall was made into a display window to display some small cakes and the like.

This requires Tang Li to find those pastry shops to cooperate with himself.

The taste doesn’t matter, and it doesn’t matter whether it sells or not. It mainly serves a decorative purpose.

If Tang Li finds it troublesome, he can just look for plastic ones online, as long as they look realistic.

Su Cheng had already checked the business conditions of similar cafes in their database.

According to statistics from former colleagues.

Among all customers, less than 10% will buy pastries sold directly by the cafe.

So let Tang Li decide whether to expand this business or not. It won’t affect the overall situation anyway.

So many changes needed to be made inside the cafe.

Next is the exterior.

According to their investigation, the prices of coffee and milk tea in the CBD where Tang Li is located are basically in the range of 15 to 30 yuan.

Only Starbucks has an average price above 40.

Tangli’s prices are in the range of 20 to 30 yuan, with the most expensive being cappuccino, which costs 32 yuan.

External competition is fierce and Tangli’s prices have almost no advantage.

The cafe cannot reduce its costs, cannot compete on low prices, and cannot organize promotions.

And low prices have a very obvious disadvantage, which is that they feel cheap.

Most customers don’t understand coffee as well as Tang Li does.

Even if Tang Li used the best coffee beans, the most expensive machines, and hired the most skilled baristas, it would be useless.

No one will know where your beans are imported, what brand of machine you use, or how good your barista is.

Everyone’s time is precious, so you can only judge the quality of your coffee by the intuitive price.

If it’s expensive, it must be good.

If it’s sold cheaply, it must be average.

Customers who buy coffee need caffeine to refresh themselves, ensure their minds are clear, and thus ensure their work efficiency.

But what else does coffee provide besides caffeine?
That is...taste and style!

(End of this chapter)