I was forced to start the second round because I was raised in poverty

Chapter 22 C'est La Vie
"Boss Su, the situation has been thoroughly investigated. Here is Tang Li's personal information and the cafe's operating report."

Less than two hours after Tang Li and Sheng Yue signed the contract, Secretary Bai had already delivered all the information he could get to Su Tianyan.

Su Tianyan was holding a glass of C'est la vie in his hand, which was bought by Secretary Bai from Tang Li's cafe.

He looked at the stack of reports while drinking Tang Li's coffee.

It tastes really bad.

Su Tianyan took two sips and put the coffee on the table.

Everyone else in the team said it tasted good, but Su Tianyan still couldn't get used to drinking coffee after all these years.

It's bitter and a bit sour.

Su Tianyan is still only used to drinking tea.

There are so many coffee shops in that area, but no teahouse.

If Tang Li opened a teahouse there, it might do well.

Anyway, Su Tianyan will definitely try to visit.

Su Tianyan doesn't need to ask anyone to help him analyze these reports, as he himself is an expert in business.

In Tang Li's eyes, the problem he encountered was as simple as it could be.

However, Su Tianyan still wanted to ask: "Has he ever held any activities?"

Secretary Bai replied, "We have. It's a buy-one-get-one-free promotion, and there are also things like inviting friends, but the data doesn't seem to have changed much."

Su Tianyan nodded slowly.

This kind of activity is the most useless. In terms of activities, individual operators like Tang Li are definitely no match for Luckin Coffee and Starbucks.

"Have you ever held any free activities?" Su Tianyan continued to ask.

"We don't have that, but according to our investigation, Tang Li seemed to have held a trial drink event before, about 15ml."

When Su Tianyan heard this answer, he immediately started coughing violently.

Secretary Bai quickly stepped forward and patted his back to help him breathe normally.

Free tasting?

Isn’t this something made by a milk tea shop?

Hire two shop assistants to let passers-by taste the drink at the door. If they like it, they can buy a cup. This is usually done on a street with a lot of traffic.

But Tang Li makes coffee.

Coffee tasting?

"Explain to me clearly, is it a small cup?"

"No, it's one of those 15ml disposable cups, just enough for one mouthful."

There’s nothing wrong with milk tea, and there’s nothing wrong with cakes in the mall, but not with coffee.

Who wants to be stopped in the CBD and have a sip of your coffee?

What's more, what can you taste in one bite? It's just bitter and sour.

This operation is very unpopular.

There are only two words in Su Tianyan's mind now.

fool.

It would be a miracle if such a boss did not make a loss.

It only took Su Tianyan 15 minutes to give the standard answer.

That is: while marketing and packaging, increase the unit price of coffee and take a high-end route.

The sub-standard answer is: long-termism.

The price remains the same, in the mid-range category.

Let customers develop the habit of drinking his coffee, but the cycle will be much longer than expected.

Because there are affordable coffee shops like Starbucks and Luckin Coffee nearby, as well as many personal brands of coffee, there is no advantage.

Tang Li will have to endure losses for at least another year before he can gain a firm foothold.

But Tang Li is unlikely to accept it, as it is not enough to quickly change the status quo and is not the wisest choice.

If Su Cheng took this path, Su Tianyan would not give him many points.

The answer that will deduct points is: lower the price and go for the affordable route.

Tang Li’s costs cannot be reduced at all. If he wants to go this route, he will have to change all the raw materials, and the quality of the coffee may be reduced.

If you can't sell hundreds or thousands of cups every day steadily, there's actually not much profit.

If the price of any raw material changes at that time, even if the landlord raises the rent, the cafe will continue to lose money.

Assuming that Su Cheng really made such a stupid business decision, he would deduct a lot of points and impose necessary punishment on Su Cheng!
However, Su Tianyan felt that Su Cheng should not be so stupid as to ask Tang Li to lower the price.

No matter what, as long as Su Cheng can identify the right customer base, he will give Su Cheng a passing grade without reward or punishment.

What he is thinking about now is whether Su Cheng will play the free card?
……

……

Ye Li and Su Cheng conducted research around the cafe.

Ye Li reminded: "Su Cheng, you made a serious mistake today."

Su Cheng didn't realize what she said yet: "Huh? I really don't cricket customers behind their backs anymore."

"That's not what I said!"

What Ye Li wanted to say was that there was a problem in Su Cheng’s recent negotiation with Tang Li.

And it is a matter of principle.

In their line of work, they can never guarantee anything to their customers; this is one of the iron rules.

Su Cheng has been an intern for two years, and he just made a promise to the client with confidence. This is a mistake of principle.

"Oh, it's just a small matter."

Su Cheng now has extraordinary business experience and abilities.

It's really not comparable to myself at this time in my previous life.

Dad’s “training” over the years was not in vain, it’s just that he started to perform on his own later.

He has worked in the Emgrand Group for ten years, and has held various positions and solved various problems.

There's a lot of water involved in the Tangli Coffee Shop incident.

It’s really not Su Cheng’s problem.

It’s like Su Cheng’s usual research topics are vector algebra and multivariate function integration.

But after his rebirth, the first paper Su Cheng did was the one for the transition from primary school to junior high school, which required him to find common denominators and combine like terms.

So he really couldn't help it.

"I'll pay attention next time, I'll pay attention next time."

Ye Li felt that since Su Cheng could make a promise, he must be very confident.

But even if it can be done 100%, there is no guarantee.

That's the rule.

Beyond that, there's another problem.

Then the price.

The quotations they make in this line are supported by a complete set of logic.

First, cover the cost of their time, and then evaluate how much value the solutions they can come up with can bring to the customer.

Su Cheng started with 34, which seemed a bit high...

After a day and night of research.

The two of them had collected almost all the intelligence.

Su Cheng, Ye Li and Qin Fen sat down and began to discuss the plan.

But before that, Su Cheng raised a question.

That is "what kind of person is Tang Li".

This is Su Cheng's habit.

He likes to analyze people first and then dissect things.

Ye Li was the first to express her opinion: "I think he is an ideal person."

"Ideal is full, the reality is very skinny."

It’s more like living in a fantasy than an ideal.

Tang Li hopes that people will come to his store to discuss business, make friends, date, etc.

The cafe that Tang Li imagined was the kind of cafe that appeared in business workplace themes in movies and TV shows, or in literature about the pain of youth.

The two are worlds apart.

According to Tang Li's current account, the most frequent customers in his shop are internet celebrities and photographers.

Three or four people ordered a cup of coffee, and then shot for the entire afternoon, and even had to borrow the lights from his shop.

This seems unlikely.

People are talking about business while someone next to them is constantly taking pictures, which in itself is a very conflicting thing.

What if the other party is not convenient to appear in public and the business being discussed is very confidential, so they find a cafe, and end up being photographed by the photographer nearby, then what’s the point of discussing it!

(End of this chapter)