I was forced to start the second round because I was raised in poverty

Chapter 201 The young master has made great progress!

Jingzhou.

A renovated luxury villa.

Bai Zihua is reporting to Su Tianyan about the optimization plan written by Su Cheng for "Heart Signal".

After listening to it, Su Tianyan praised it rarely: "Not bad."

“Not bad, not bad, not bad!”

Bai Zihua breathed a sigh of relief.

He had already read this version before reporting. Even if Xiao Cheng's plan was taken to the group headquarters for evaluation, it would be an excellent plan with at least 96 points.

But when reporting, Bai Zihua still held his breath.

Fortunately.

Mr. Su did not say those two words.

"Boss Su, the young master has made great progress!"

“Well, there has been progress.”

Su Tianyan took the original plan from Bai Zihua and read it again and again.

The plan proposed by the brat is not superfluous, but rather a great help!
In society, appearance, more than any other merit, determines a person's position in the "social pyramid" and his or her potential for finding a mate.

This is exacerbated in the field of online dating, or in the premise of "Heart Signal" that relies solely on pictures/videos for others to make judgments, which makes people feel uncomfortable.

Everyone likes handsome men and beautiful women.

But if a match is made, it is highly likely that the handsome guy will like the beautiful girl, and the beautiful girl will only match the handsome guy.

If the appearance is not good, just pass it and there is no need to waste time on further communication.

But these handsome men and beautiful women belong to the top of the charm ladder, or the top of the pyramid.

These people are a minority after all.

If you want to make high-quality friends that are boutique, niche, and high-threshold, it is enough to serve these people well.

But it certainly can’t take up the entire market.

There are more ordinary people, ordinary people with shortcomings.

The hair is a little bald, the teeth are a little crooked, the face is too big or too small, the cheekbones are protruding, the eyes are small, the person is not tall enough, fat, and has dark skin.

People with ordinary looks and ordinary looks are the majority, the user group of "Heart Signal", and the people they need to serve.

Su Tianyan didn't even need to look at the data to know that these people accounted for more than 95% of the total "Heart Signal" users.

He collectively referred to these people as: people with aesthetic deficiencies.

Know your appearance limitations before you even enter an online dating app.

Except for a very few eccentrics, people with aesthetic flaws generally lower their aesthetic ideals to a level that matches themselves.

In everyone's eyes, handsome guys are still handsome guys, and beautiful girls are still beautiful girls.

They will not change their own aesthetic concepts, but will change the focus of their observation of people and seek other advantages, such as: conversation, personality, and world outlook.

But some people just can't figure out where they fit in the social pyramid.

She is obviously not good-looking, but she only wants to match with a white, thin and 188cm tall handsome guy with abdominal muscles. How can she possibly match him?

Even if someone accidentally matches the wrong person, no progress can be made.

A 50-year-old fat, bald man thinking about dating a woman around 30 years old is a lack of self-awareness.

Such people will never truly recognize the limitations of their innate conditions and will never accept their social status in the pyramid.

If you find someone who is similar to you, you will still feel that the other person is not worthy of you.

What Su Tianyan likes most is the questionnaire designed by Su Cheng, which is a measure to divide customers into different traffic pools.

Forced diversion is a very wise decision.

Taking into account factors such as photo-editing, beautification, and fake photos, the diversion measures provided by the brat are simple and crude.

Except for a very few handsome men and beautiful women who need to pass real-name verification and whose photos are of themselves, the rest are treated like ordinary people.

Some of the questions in the questionnaire may seem strange, but they actually have their own set of judgment methods.

For example, give yourself a score.

Everyone thinks they are not bad, but not particularly good either.

So I usually give myself a score of around 7.

This score is not low, it is above the average, which just corresponds to this mentality.

Only by creating certain social achievements can I support myself to give myself an 8.

So most people walking on the street would give themselves a score of 7.

But the brat directly deleted the option of 7 points.

You either get 6 points or 8 points, but not 7 points.

For example, let’s give a score to Emperor Wu of Han.

Su Tianyan could roughly imagine his son's thoughts when he designed this question.

Users who rate 7 stars will have one point deducted.

Qin Shi Huang and Han Wudi, Qin Shi Huang and Han Wudi, these two emperors are read together, which shows their achievements. But he was only given 7 points, which means that this person is a fucking illiterate and must be deducted points.

Two extra points for those who rated 8 stars.

Most people wouldn't just give an 8-star rating, which is neither a compromise nor a particularly high rating. They must have thought it over carefully, recalling the historical achievements and faults of the person before giving that score.

This user gets extra points because he has historical common sense, knowledge, and thinking.

Five points will be deducted from those who rated 9 stars.

This kind of person has common sense, knowledge, and thinking, but not much. He may not have his own independent thinking consciousness and only knows Emperor Wu of Han in history books.

Just believing in slander and forcing his own son to death cannot possibly get 9 stars.

Therefore, those who gave 9 stars are most likely ordinary people, without any outstanding points, so they will be deducted a lot of points.

There are no perfect people or things in the world.

Therefore, users who give Emperor Wu of Han a full star rating must believe that the shortcomings of this historical figure are acceptable, or they must compare him with the kings of other dynasties and believe that his achievements are greater and his faults are smaller.

In other words, the user has a full understanding of history and a certain level of knowledge, but his subjective ideas are too strong. He will get extra points, but not a lot.

5 stars means failing, which means that the user values ​​other qualities more than historical achievements, for example, he thinks that forcing his son to death is a great sinner, or for other reasons, so it is a big plus!

问卷调查或者说苏澄压根不关心汉武帝到底是7星、8星，或者9星10星还是5星。

The number of stars doesn't matter at all.

What is important is why users give this score and the judgment based on their thought process.

It would be foolish to judge what kind of person this person is based solely on the question "Rate Emperor Wu of Han" because there are too many uncertain factors.

Assuming that the user is blind to history and fills in the score randomly, it will lead to misjudgment.

Even if Su Cheng had six eyes, it would be impossible for him to tell what a person looks like from just one choice. Unless the user writes a subjective statement of several hundred words, clearly stating the reasons for his rating, it would be possible to get a glimpse.

But this is a questionnaire.

It must be quick and concise so that customers can complete it within one or two minutes.

This is to show Su Cheng's wisdom and ability. He puts a question that tests common sense at the beginning and a question that tests thinking at the end.

Assuming that the user does not understand history, he randomly gives Emperor Wu of Han 7 stars.

This was originally a deduction.

But when combined with the options of the previous question, the two questions immediately become plus points.

If the latter question is taken into account, it will become a point deduction item.

Finally, the program cross-judges the 12 questions answered by the user, and the combined scores can roughly restore the person.

Although I don’t understand history, I do understand other areas, such as common sense, chemistry, computers, etc.

Based on their answers, the user's world outlook, values, wisdom, humor, kindness, self-confidence, personality, etc. are restored.

Some of the questions are Su Cheng's own way of looking at people, which are designed into questionnaire questions through specificity and different degrees of simplification.

The questionnaire designed using Six Eyes is much more accurate than ordinary questionnaires.

Users are divided into different matching pools based on their scores.

It’s not accurate enough and may lead to misjudgment, but it’s more than enough to classify people into four areas on dating apps.

Su Tianyan could already predict what Su Cheng would do next.

The 12 multiple-choice questions are just a preliminary diversion.

Several different sets of questionnaires can be designed later. The more questionnaires you do, the more the software will restore the customer's portrait, and the more accurate the users in each matching pool will be.

This shows that the brat has progressed to the point where he can quickly identify different groups of people, find their commonalities and categorize them.

This requires a sharp eye, strong judgment, and strong enough logical thinking ability to achieve!

Su Tianyan thinks that the design of adding fun mini-games to "Heart Signal" is also very good.

The role of diversion is before matching.

The role of fun games is to facilitate user communication after matching.

A date is when two people experience something together.

Watch a movie together, eat at the same restaurant, visit exhibitions together, and exchange values ​​and spiritual views.

These experiences will quickly become catalysts for both of them.

Is he polite to the waiter?

Does he/she spit or litter?

Can he/she control his/her emotions when he/she is very tired during a long journey? Or how long does it take for him/her to lose control of his/her emotions? What is his/her total battery power?

The design of the mini-game is to condense and simplify certain elements of the real world, and then introduce them into online communication, imitating the way friends and lovers interact in real life.

Even virtual interactions are effective because they provide more information than a one-on-one chat.

So this is why so many young people fall in love online through games.

We are playing the same game, the same battle situation, the same team battle, and working hard together for "victory".

Whether it's cutting into the opponent's back row or combining skills to attack at the right time, both people are working hard to achieve the same goal.

Using some fun games to break the ice and communicate will quickly warm up the relationship between the two and make them become a couple.

If the addition of small games such as Gobang and Draw Me Guess is quite standard.

Then the brat's commercialization measures were very clever, even Su Tianyan was surprised: he actually played a free card this time.

Su Tianyan and Su Cheng have the same understanding of the big ace and the small ace.

When ordinary people in front of the TV see the promotional advertisements of Mercedes or Cadillac, in which the protagonists in the films drive leisurely and stress-free along the beautiful coastline, they already imagine themselves driving the car to xxx area.

This is a psychological behavior.

Apple never tells people what its specifications are. Its advertising videos all convey a sense of leisure, technology, progress, and cutting-edge.

If Su Tianyan remembered correctly, the brat used this method in the last Taihong ZK2 lighter case.

But if it is just for the atmosphere, then it can only be regarded as a gray Joker, just a small king.

This is a red Joker, an existence that suppresses everything.

Unlike the trump card, this card cannot be played easily, otherwise it will have a counterproductive effect.

Su Tianyan summarized its underlying logic as "virtual ownership."

Different from the virtual ownership of "sense of atmosphere", this power goes a step further and is embodied in a more concrete way.

Because this card is really for customers to use.

The ones who often use this trick are film and television platforms.

You can now experience SVIP for free for 7 days and enjoy 4K images, Dolby audio and video, and high-speed loading routes.

But the ones who play this card the most are mobile phone operators.

Xx Communications is giving you a big giveaway! You can now upgrade your 0 yuan package to a three-month new package for free, with 99GB of data, 50 minutes of calls, and 500 text messages.

There will be a line of small text below (automatically renewed after three months, the price is 199 yuan per month)
Also, apply for a new mobile phone card (199 yuan per month) and use it for free for the first three months!
Users are very rational before paying.

What SVIP? I don’t need it.

The 99 yuan package is enough for me, it's not worth spending the money.

But after experiencing it, it is impossible to accept the reality of losing 4K images, Dolby audio and video, high-speed loading routes and the tempting 50g high-speed traffic.

Now you only need to spend an extra 5 yuan to maintain your SVIP status and keep the right to 4K images, Dolby audio and video, and high-speed loading routes.

Rationalization makes people forget the price they pay, and because of the fear of loss, more than 75% of customers will obediently pay.

If you really let customers drive a Cadillac for free for three months, then when they return it, they will become dependent on it, reluctant to part with it, and miss it, and regard it as a loss of their own.

Actually.

There is simply not enough time to watch movies in life.

There is no need for long calls of less than 800 minutes, and all of them are made using instant messaging software.

You don’t even need 50g of traffic, there is WIFI everywhere.

The same goes for "Heart Signal".

Even if the difference between being a member of "Heart Signal" and not being a member is just the ordinary default app icon and the [Black Gold] icon on the mobile phone, it can greatly promote the payment rate.

Once you sell something you own, you will feel very sad.

What Su Cheng is doing is to make users accustomed to the VIP privileges of "Heart Signal".

Apart from this trump card, Su Tianyan could not think of any other way to commercialize "Heart Signal" and achieve profitability faster.

The plan made by the brat is accurate, efficient and there is nothing wrong with it.

If you scroll down further, you will find the advertising business, which is nothing much to say.

"What about retention? Why don't I see any analysis on customer retention?"

Su Tianyan flipped through the pages over and over again. He thought that Bai Zihua had given him a page or two.

"Without President Su, this is the entire plan of the young master."

what?
Is this over?

Retention is such an important issue, and he didn't even analyze it?

(End of this chapter)