I was forced to start the second round because I was raised in poverty

Chapter 202 Benefiting from the Son

Heart Signal has an inherent disadvantage.

That means the vast majority of users are short-term users.

Once a user finds a partner on the platform, they will immediately "disappear" and will not use it again until they break up with their partner.

The issue of traffic splitting before matching.

Matched interactive questions.

That brat even thought of that.

But what about retention after matching?

"President Su, Secretary Bai, the young master has submitted another report regarding the retention issue."

"Huh? What a coincidence? Perfect timing, let me take a look."

This report was not submitted by Su Cheng voluntarily, but rather through an email exchange with Zhao Peng.

Zhao Peng proactively sent an email to Su Cheng to inquire about retention-related issues, and Su Cheng then responded.

Regardless of how that brat responded, the fact that Zhao Peng was aware of the retention issue shows that he's not stupid and has some skills.

Bai Zihua explained from the side: "President Su, Zhao Peng is the founder of 'Heart Signal'."

"Oh, the founder." Su Tianyan gave a dull hum. "Then it's not surprising."

However, even the founder, a boss who can realize this problem, is considered to be quite clever.

Su Tianyan and Bai Zihua watched Su Cheng's email reply regarding retention together.

[The users of "Heart Signal" are mostly short-term users, but they are a special user group that frequently cycles through the app.]
[For a long time, leading psychologists and behavioral scientists have conducted extensive research on humans, concluding that humans are a group that needs stable and secure attachment relationships.]
Short-term relationships cannot satisfy the need for long-term emotional connections. According to the theory of self-determination, people need a sense of belonging and intimate relationships to satisfy their psychological needs, and short-term relationships, such as temporary romantic relationships, cannot provide this.

Humans are strange creatures.

They seek longevity and stability, but are not satisfied with the status quo.

According to the "happiness Ferris wheel effect," young men who have successfully dated will start looking for the next target and constantly pursue new people after establishing the belief that they have "gotten" their partner.

This state will not stop, nor will it make people feel happy.

In other words, even with this inherent disadvantage, "Heart Signal" doesn't need to worry.

It's normal for retention rates to drop rapidly in the early stages; after six months, retention rates generally don't fluctuate.

The number of users who leave "Heart Signal" each month because they find a boyfriend or girlfriend, and the number of people who return after breaking up, will cancel each other out.

95后，00后找到合适的伴侣可能需要1~3个月，但维系的恋爱时间平均水平也就是1~3个月。

In other words, the breakup happened very quickly.

Everyone has already embraced Western culture.

Su Cheng predicts that the retention rate will remain at around 20-25% after six months.

The rate is around 20% in the sixth month, which seems a bit low, but it will remain at 20% in the 18th month.

It remains at a relatively healthy and stable level.

Therefore, Su Cheng does not make any optimization designs regarding the retention rate.

This is the inherent disadvantage of "Heart Signal," and no one can go against it.

It is wrong to offer a solution to a problem that is difficult to solve.

That would be gilding the lily.

"good."

"Not bad, not bad, not bad."

"It has the style I had 35 years ago."

In Su Tianyan's eyes, he was arrogant and there were very few people who could compare to him.

The fact that he could compare Su Cheng to himself, even 35 years ago, was a great compliment to Su Cheng.

Bai Zihua, observing Su Tianyan's expression, immediately sensed the joy and excitement in her words.

"President Su, this case proves that the young master has developed a keen eye for talent!"

"Yes, my eyesight has improved."

"So, should we consider letting the young master take over the business?"

Su Tianyan glanced at Bai Zihua upon hearing the sound.

That brat certainly has a good eye for worldly matters.

But they are far from meeting the standards for succession.

He responded to Bai Zihua's words with silence.

Bai Zihua was well aware of Su Tianyan's attitude.

If he suggested that Xiao Cheng take over, President Su would definitely be unwilling.

But if he were to suggest giving Xiao Cheng even more power and a higher position, then President Su might just accept it.

People always compromise.

But let’s be honest.

Bai Zihua genuinely believes that Su Cheng now possesses the ability to take over.

As long as you know how to recognize and utilize people, and put the right people in the right positions, that's enough!

Other skills can be developed gradually after taking over the reins.

Xiao Cheng is only in her early twenties, not yet thirty.

“You said it yourself, he’s not even thirty yet, it would be better for him to get more experience down here,” Su Tianyan added. “I’m still young too.”

Su Tianyan silenced Bai Zihua as well.

Having Xiao Cheng take over does not mean that Su Tianyan should retire now.

Xiao Cheng was raised in poverty, and it will take him a long time to adapt to his identity as the heir of the Dihao Group.

They can first tell Xiaocheng the truth about her family, and then give her more power after she has adapted.

Just as Su Tianyan said, he is not yet fifty years old and is still very young, while other entrepreneurs are in their seventies or eighties and are still on the front line.

By ending their succession plan now, they can have more time to pass on power and avoid creating a power vacuum within the group.

If a power vacuum were to occur in such a large corporation, those wolves who have been eyeing it for a long time would surely pounce on it like madmen.

Good buddies who usually call each other brothers, business partners who have cooperated for many years, will definitely turn against you.

Some companies submit not only to the power of the Emperor Group, but also to the fear of Su Tianyan himself.

As long as he is alive, no one will dare to rebel.

But it's different for Xiaocheng. She might rebel here today and betray there tomorrow. When she's exhausted, she'll make mistakes in decision-making.

They also need to give Xiaocheng enough time to build her prestige in the business world.

It's not just the circles that are visible on the surface; it's also about the super-powerful figures like Su Tianyan and Zhang Lekang who operate behind the scenes.

People like them keep personal relationships and business matters very clearly separated.

The personal relationship between General Manager Su and General Manager Zhang is so good that General Manager Su entrusts Xiao Zhang to him for guidance and training in business.

However, in the business world where there is conflict, neither side will show any mercy.

When the time is right, they can use any trick they want on each other, and the next day they can still sit together for steak and red wine without affecting their private relationship.

The losing side may even admire and respect the winning side more.

"Zihua, I know what you're worried about."

"It's not appropriate for him to take over now."

"First, he is not mature enough."

"Secondly, the timing was wrong."

"I will make my own arrangements when the time comes."

Bai Zihua didn't press the issue further: "Alright, President Su." Su Tianyan was currently contemplating...

Should he invest in "Heart Signal"?

He is very optimistic about the potential of this social media app.

However, since it was Su Cheng who helped develop and optimize the project, Su Tianyan couldn't bring himself to say no.

It was as if... he only got this advantage because of Su Cheng.

In reality, as long as Su Tianyan invests in "Heart Signal", he will benefit from Su Cheng's influence.

The father makes money through his son.

As an arrogant man, Su Tianyan was somewhat reluctant to lower himself.

So he's torn.

Once "Heart Signal" is successful, it will bring massive wealth to the group for at least the next three to five years.

This money can then be invested in scientific and technological research and development, as well as in training more talent for the group.

If you want to invest, you should take advantage of the current early stage of "Heart Signal" to exchange a small amount of money for a larger proportion of shares.

Su Tianyan has ingrained the concept of maximizing profits into his very being; it's his subconscious thought process.

soon.

A subordinate came in to announce, "President Su, President Zhang has arrived."

"Old Zhang is here?"

Soon, Zhang Lekang, dressed in casual golf attire, appeared in everyone's sight and greeted Su Tianyan warmly.

"Old Zhang, you've come at the right time. Quickly take a look at the proposal my son made."

Su Tianyan excitedly handed over "Heart Signal" and Su Cheng's proposal, showing them to Zhang Lekang while explaining them to him.

Bai Zihua remained silent, and the way he looked at Su Tianyan was as if he were showing off his child's award to other parents.

Zhang Lekang, also a business tycoon, immediately understood and identified the problems with "Heart Signal," and highly approved of the optimization plan proposed by Su Cheng.

"sharp."

"Brother Tianyan, Xiaocheng is really too wise."

"That's right, you don't even know who his father is."

Zhang Lekang really likes the concept of "lightning dating" in "Heart Signal".

This thing actually exists in real life, it's just not connected to the internet.

From five-star hotels to nightclubs and bars, and even McDonald’s and coffee shops bustling with customers, 'flash dating' actually exists everywhere.

When people reach a certain age, they generally stop pursuing everlasting love and become more like haggling at a market.

Compared to formal or informal dates arranged by friends or colleagues, such as those in nightclubs, bars, nightclubs, or nightclubs, whirlwind dates are very safe.

It may attract all sorts of malicious criticism, but at least it won't have any embarrassing consequences.

Zhang Lekang has already foreseen that dating apps similar to "Heart Signal" will quickly become mainstream among young people.

"Brother Tianyan, I think this company has great potential. We should consider investing in it."

Upon hearing this, Su Tianyan immediately became cautious.

He was just hesitating about whether to acquire the company behind "Heart Signal".

It was Wang Zhiying who discovered "Heart Signal," but it was Su Cheng who brought "Heart Signal" to Su Tianyan.

Whether it's injecting funds or finding a new team to create something similar, it's inevitable that they'll benefit from Su Cheng's influence—the premise of a father making money off his son.

For Zhang Lekang, he had no burdens at all.

But Su Tianyan wouldn't just give up so easily.

I'd rather make the money myself than let others do it.

Su Tianyan said decisively, "Don't even think about it, we've already invested."

"Huh? I don't see Emperor Group listed on the shareholdings at all."

"It hasn't been officially accepted yet, but I've already started talking to people," Su Tianyan explained.

Bai Zihua: ???

They're already in talks?
How come he didn't know about this?
If it involves investment matters, we will definitely discuss with him how many shares to buy and how much money to spend.

Bai Zihua could tell that Su Tianyan was initially hesitant, considering whether to invest, but he only kept the idea in his mind and didn't say it aloud.

However, since Zhang Lekang had proposed to invest, it immediately solidified Su Tianyan's resolve to do so.

"Okay, okay, then I won't fight with Brother Tianyan anymore." Zhang Lekang stretched out his hands in surrender.

Zhang Lekang came to Jingzhou not for business, but for his son Zhang Yangwen.

"Brother Tianyan, how's my son doing lately?"

“There’s been progress.” Su Tianyan waved his hand, signaling another team leader who was specifically keeping an eye on Zhang Yangwen to come over. “Report to General Manager Zhang.”

They deployed additional personnel to conduct comprehensive surveillance on Zhang Yangwen.

After a comprehensive evaluation by the specialized team, Mr. Zhang's performance has improved recently.

The first step is to reshape our concepts of economics and time.

Zhang Yangwen no longer spends time traveling long distances to buy pastries and coffee. Apart from necessary social interactions, his movements are now limited to a simple routine between his company and his residence.

Furthermore, they discovered that Young Master Su Cheng had made an exception and opened a group database account for Young Master Zhang.

Although it's unclear what specific materials Zhang Yangwen consulted, the account usage time was increasing every day.

In other words, Zhang Yangwen has only now begun to utilize the time he saved from commuting for academic improvement.

"See? Your son Zhang has already noticed this problem."

"Yes, yes!" Zhang Lekang was overjoyed.

In such a short time, Yangwen was able to realize the problem and make the best choice for himself.

Besides his own awareness, it was largely due to the environment provided by Su Tianyan.

The impact includes companies such as Dihao Group, Shengyue Consulting, and Su Cheng.

He secretly rejoiced that sending his son to Su Tianyan was the best decision he had made recently.

"Old Zhang, look at the usage time of this account. Although there is no browsing history, the daily usage time and number of times are clearly recorded."

"Xiao Zhang is either sleeping or focused on studying."

"I reckon he hasn't played with that toy much lately; judging from his schedule, he simply doesn't have time to play with it."

"This is a very good sign."

“That’s definitely true, Brother Tianyan,” Zhang Lekang agreed.

Judging from the schedule and activity patterns, there was simply no time to assemble that toy.

Zhang Lekang couldn't understand what was so fun about those toys.

He had previously been tacitly in favor of letting the child play as he pleased.

But when compared to the son of the Su family, this behavior immediately appears to be very idiotic and childish.

Others can become vice presidents, and you're still spending your days playing with toys.

Playing with toys will ruin your ambition!

Zhang Lekang felt that his son was doing just fine as he was.

Although we started late, as long as we keep making progress, that's fine.

The expert continued, "He may have some weaknesses in his personality."

"According to our observation, Mr. Zhang had a conflict with a girl in his group a couple of days ago; the two were fighting over the refrigerator..."

(End of this chapter)