I was forced to start the second round because I was raised in poverty

Chapter 200 The left hand turns to the right hand

after get off work.

Su Cheng and Chen Suna's secret meeting.

"Brother Cheng, I'm here!"

Chen Suna jumped a little and excitedly waved to Su Cheng to indicate her position.

Su Cheng put his index finger on his lips and made a hushing gesture.

Chen Suna immediately realized that she was a little too excited and quickly suppressed her emotions.

She handed Su Cheng a file bag containing a shareholding agreement, industrial and commercial registration documents, and four bank cards, two of which were from the same bank, and the other two were from a large bank and a small bank respectively.

Chen Suna took a day off and did these things according to Su Cheng's requirements.

These actions are not illegal, and Su Cheng did not use these things to do anything illegal. He simply used them as a firewall to circumvent his father's financial review of his son.

"it is good."

"Thank you for your hard work, Xiao Chen."

"this is for you."

"Eh? What's this, Cheng?"

"A colleague gave me the steak. Take it home and try it."

"Ahhhhhh, such a strong milky aroma."

"You can do it?"

"Hmm... not really, but I can learn by watching tutorials."

"Yeah, then you learn it."

"Do my master and his family have it?"

"Yes, we have both. I divided them among them. Yours weighs five kilograms."

"Okay, that's good. Thank you, Brother Cheng, for still thinking of me."

"polite!"

……

……

Day three.

Zhao Peng and others received an email from Su Cheng.

The email detailed the specific optimization plan for the product "Heart Signal".

Zhao Peng asked everyone to stop their work and come to the public meeting room to study and discuss the email together.

In addition to what was explained in the last face-to-face meeting, the content in the email can be roughly summarized into three points.

The first is the 'questionnaire survey' that Su Cheng mentioned last time.

This questionnaire is different from the usual ones. Last time I heard Su Cheng say that he would design it himself.

Is it a questionnaire?

Yes.

But the questions in this questionnaire feel very strange.

For example, the questionnaire did not include questions about age, gender expression, career field, hobbies, etc.

At the very least, there should be a question like "What kind of relationship do you hope to find through this platform?", and then give users the options of "long-term partner", "short-term dating partner", "friends", and "interest partners".

Or questions like, "What qualities do you value most in a relationship?"

They don’t know about others.

Anyway, if Zhao Peng and his team were to do it, they would definitely design the questionnaire in this way so that they could clearly understand their user structure and specific intentions.

But the questionnaire designed by Su Cheng is very unique.

Please give yourself a score

The options below are made into small grids with a score of 1 to 10 for users to click.

This question may seem quite routine, but a closer look reveals that it does not have 7 points.

Either score 8, 6, or even 0, but there is no 7.

There are also social hot issues:
What do you think of the recent hotly debated xx incident?

The four options are: [support, neutral, oppose, I don’t care].

and personal experience issues.

Have you ever had the following experience?

The options are: [Domestic violence (hot), school bullying, domestic violence (cold), any degree of mental oppression or trauma]
???

This is incredible.

Su Cheng: Is domestic violence divided into hot violence and cold violence?

This is not yet critical.

The key is, will anyone really fill out this kind of questionnaire?
The questionnaire consists of 12 questions, and users can choose multiple options. However, some questions may appear to be very privacy-invasive in the eyes of users.

Although the questionnaire emphasizes to users at the beginning that it will not disclose privacy and is only for better matching users, it still makes people feel resistant...

If the answers can reveal a client's profile, then the questionnaire can also reveal the thoughts of the questionnaire designer.

They couldn't see the meaning of this questionnaire because what Su Cheng wrote was so strange.

Fortunately, Su Cheng had already written out the specific implementation methods for them in detail.

Let Zhao Peng and others create different user pools based on the results of the questionnaire survey.

The user pool is divided into four groups:

Group A, 85~100 points.

Group B, 70~85 points.

Group C, 55~70 points.

Group D, below 50 points.

Group B is matched against each other within Group B.

The C groups were matched against each other within the C groups.

But Su Cheng also made a special note.

The user pools of the four groups should include approximately 5% of Group A users.

This means that Group C and Group D can see Group A users, but Group A users cannot see Group C and Group D. The software is only for Group A users, and occasionally some high-quality potential users from Group B.

When Zhao Peng saw this, he could already glimpse Su Cheng's thoughts.

This is equivalent to diverting people. The closer the scores are, the higher the matching rate.

The questionnaire was divided into two parts, divided by gender.

There are two completely different sets of questionnaires to fill out for male or female accounts.

The former is more about the understanding of the world view, views on current affairs, the meaning of life, and even the scoring of historical figures.

For example, one of the questions in the boys' questionnaire was a comprehensive evaluation of Emperor Wu of Han, which required a subjective rating based on his achievements, contributions, personal life, and children's education.

The rules Su Cheng wrote below are: users who rate six stars will not get extra points, and users who rate seven stars will lose one point.

Those who rated 8 stars will add two points, those who rated 9 stars will deduct five points, and those who rated 10 stars will add one point.

Zhao Peng didn't know what principles Su Cheng used to set the plus and minus points.

If you give Emperor Wu of Han 8 stars, you can add 2 points to yourself, but if you give him 9 stars, you will lose 5 points.

Rating 6 stars does not add any points, but rating 5 stars can add 10 points.

Would giving a rating of 10 actually add extra points?

This is somewhat unbelievable.

Zhao Peng has figured it out. Su Cheng wants to classify users and then match them accordingly.

But can these questions really be accurately distinguished?
This is actually a set of classification rules summarized by Su Cheng's own research.

If you want to understand someone, don't ask him directly what kind of person he is, which is often inaccurate. Instead, ask him about his understanding of the world, his views on fashion brands, and his opinions on certain hot social events.

In addition to the questionnaire.

Su Cheng also requested that "Heart Signal" add some mini-game modules.

For example: Gobang, Draw and Guess, Jump, Guess the Animal by Part, and other casual and fun games.

At the same time, user speaking rules are added.

Words such as "date", "WeChat", and "add v" are prohibited.

Zhao Peng could understand this.

I know you're here for a date, and I created this app to help you date, but you can't just say you want to date a girl. This isn't about showing off, it's about helping some people increase their chances of success.

How can you possibly win a girl's favor if you ask her out right away?

At least have a relationship, even if you break up after a week. It is too purposeful to just date and it will never succeed.

The last point is about commercialization decisions.

After completing the survey, you can get a 30-day membership for free.

Then ask the artist to create a member benefits chart, which must be conspicuous and represented by a check mark comparison chart.

The following are the promotion suggestions for advertising.

Email to the end.

Ok?
Gone?

Uh...it's difficult for Zhao Peng to comment on this plan.

It’s not that he thinks it’s not feasible, it’s just that there are very few things he can understand, and many things are confusing.

Even Zhao Peng had some doubts, not to mention Pan Shuai and the others, who had even stronger objections to this.

"No, Brother Peng, why does the plan look so strange?"

“I don’t understand it at all!”

The funniest thing is that Su Cheng actually asked them to put a slogan on the VIP gift page at the end of the software questionnaire: [Please don’t get addicted to it, pay more attention to your own life].

That's a bit... arrogant.

Su Cheng seemed to be very confident about his plan and seemed to have it in hand.

Pan Shuai immediately imagined Su Cheng wearing a suit worth nearly 20,000 yuan, sitting in a luxurious conference room with his head held high and pointing fingers at him.

Zhao Peng went over it in his mind first.

Questionnaires, traffic diversion, VIP membership, slogans and other things are not difficult to do. They don’t require much technical skills and can be done in a week or two.

But some of Su Cheng's ideas conflicted with Zhao Peng's own product concepts.

For example, the mini-games.

Zhao Peng has always believed that simplicity is the ultimate truth and that simplicity is the most important thing.

If you add some mini-game modules, it won’t be concise enough.

Zhao Peng had actually deleted a lot of things in the early stages, such as the flash photo function, video function, and voice function.

Anyway, other mainstream contact information will be added in the end, so Zhao Peng made an extremely concise treatment of "Heart Signal".

Only keep the core matching + chat functions and discard the rest.

Zhao Peng was worried that by adding a small game and then adding this and that, he would be going back to the old path, making "Heart Signal" more and more bloated and losing its purity.

Besides.

Last time, before leaving, Zhao Peng specifically discussed some things about retention with Su Cheng.

Su Cheng did not mention this thing. He didn't know whether Su Cheng didn't realize it or for some other reason, so he mentioned it specifically last time to remind Su Cheng to pay attention to this aspect in the future and see if there was any good solution.

But this email still does not contain any suggestions on the "retention" issue.

The retention that Zhao Peng mentioned is not how many customers can be retained after advertising.

Rather, it is a problem of natural traffic loss after users actually start dating.

According to Su Cheng, this is also an inherent disadvantage of social apps.

Apart from characters like Aquaman, everyone will focus on giving time to each other in 1v1. There is no time to fish or feed the fish, so the number of times "Heart Signal" is used is naturally less.

Many people will uninstall it after finding a boyfriend or girlfriend.

Zhao Peng was still discussing this version of the plan with everyone when his cell phone suddenly rang.

It was Wang Zhiying who called and said she had arrived at the company but didn't find them.

"Mr. Wang, my colleagues and I are in the conference room. Where are you now? I'll pick you up."

After hanging up the phone, Zhao Peng dismissed the brothers: "Everyone, go home first. I will discuss the details with Mr. Wang."

Before leaving, Pan Shuai specifically reminded him, "Brother Peng, you must have a good chat with Mr. Wang."

"I know."

Zhao Peng took Wang Zhiying to the public meeting room and reported Su Cheng's plan to her.

Wang Zhiying is now the largest shareholder of "Heart Signal", so it would definitely be a good idea to seek her opinion.

"Boss Wang, let me report to you the plan that Boss Su gave us."

Zhao Peng first talked about the original plan, and then added some of his own insights at the end.

Although Wang Zhiying didn't understand, she still listened to Zhao Peng's statement patiently.

I don’t understand.

But don't be impatient.

What’s wrong if you don’t understand? Just ask someone who knows.

Although Su Cheng "cheated" her out of a lot of money, he still had a strong business acumen and made great decisions.

So Wang Zhiying passed this version of the plan easily.

"Boss Zhao, you will still be fully responsible for Heart Signal, but Boss Su's opinions are generally accurate and forward-looking, so feel free to adopt them."

"From now on, President Su and I will basically not be involved in the company's decision-making. You will still be the CEO. Unless it is a major decision, you can make the final decision for the rest."

“Just send me an email when the time comes.”

What Wang Zhiying was interested in was Su Cheng's last advertising business.

Su Cheng didn't say what method to use for advertising, nor did he say how to advertise, or whether to shoot a promotional video.

He only had one suggestion: to find channels where female groups were more concentrated for promotion, and to spend all the money in the account except for three months of basic operations.

As for male users, Su Cheng didn't even consider them.

Su Cheng explained the plan as follows: Under natural growth conditions, the growth rate of male users is much higher than that of female users.

His data comes from an experimental survey in the early 20th century: men are 240% more likely to accept a date invitation than women.

This does not need further explanation, those who understand will understand.

"I'll take care of the advertising and promotion business, and you'll be responsible for the rest, Mr. Zhao."

Wang Zhiying wanted to use a beauty company to advertise.

When it comes to channels where women are concentrated, what could be better than the beauty industry?

Wang Zhiying can use the beauty bloggers she has trained to promote her products.

95% of the customers are female, and they can all be potential users of "Heart Signal".

This is one of them.

Second.

Damn it, Su Cheng cheated her out of so much money, she had to find a way to "retaliate".

Without affecting the company's operations, advertising efforts and target groups, Wang Zhiying made back the money she lost.

Wang Zhiying started cultivating beauty bloggers at an early stage. There are many big Vs on the market who seem to be rational, but in fact they were all cultivated by her.

As long as she sends a message, these big Vs will immediately publish soft articles for promotion.

In fact, it doesn’t matter if it’s not the money from “Heart Signal”. They are all my own industries and connections anyway, and the money basically flows from one hand to the other.

But Wang Zhiying didn't want Su Cheng to take advantage of her resources for free.

She's still angry now!

Collect money!

Must collect money!

"Boss Zhao, have you seen Boss Su these days?"

"No, Mr. Wang, Mr. Su just sent us an email today."

"Didn't you go to Shengyue to look for him?"

"Uh, no." Zhao Peng was curious. "What do you want to talk to him about, Mr. Wang?"

Have!
And it's big!

Normally she was the one who cheated the stinky men out of their money, but now she was being cheated by this guy?
These are not tens of thousands or hundreds of thousands, but directly three or four hundred thousand, four or five hundred thousand!
She just trusted Su Cheng too much!
Although she was later approved to pay a sum of money to Charm Diary, it was impossible for her to transfer the money directly from the public account to her personal account.

After several operations and procedures, she can finally get some of the food.

Anyway.

Su Cheng, don't let her catch you.

Otherwise, she would have to tie Su Cheng up and humiliate him to vent her anger.

(End of this chapter)