Who would still start a business seriously after being reborn?

Chapter 451 They're not vegetables, they're just bad.

Many game companies thought that Momo Group's advertising intensity had reached its limit, but they never expected that this was just the beginning.

Following Jay Chou's ubiquitous advertisements, Momo Group has once again shamelessly invited numerous popular celebrities to launch a massive, unrestrained bombardment of various television stations.

Hunan TV:

"Hey, I'm Nick Cheung! This is a brand new version I've never played before. Just try it for three minutes, and you'll love this game as much as I do!"

Handong TV:

"It's green! It's green! Gu Dian Le is green! Come and get critical hit equipment, every hit is a critical hit, it's incredibly satisfying!"

China Overseas TV:

"Hey everyone, this is Chen Xiaochun. All my gear has been looted, and I can get it back instantly! If you're a true brother, come and fight me!"

Just as everyone was being brainwashed by these low-quality advertisements, CCTV also came up with a big surprise, airing an advertisement for Jackie Chan's "The Legend of the Condor Heroes".

"Actually, I initially refused to film this 'Primordial War Chronicles' commercial, but after trying it out, wow, the drop rate is really high! Now I play it with my stunt team every day..."

"Damn it!" Chen Tianqiao, who was drinking coffee, smashed his coffee cup on the TV, turning a TV worth over ten thousand yuan into a piece of junk in an instant.

This is outrageous!
This is absolutely outrageous.

This is like draining a pond to catch all the fish!

Chen Tianqiao had also invited some celebrities to shoot commercials. The commercials they shot were high-quality and had a cinematic feel.

Because they filmed entirely according to CG effects.

He originally wanted to showcase the quality of his game company to the nation, but now Momo Group is shamelessly placing such morally reprehensible and low-quality advertisements, which is simply throwing filth on the reputation of the game industry!
As a leading figure in China's gaming industry, Chen Tianqiao could neither accept nor tolerate this.

At this moment, there was someone even angrier than Chen Tianqiao: Lü Wei, the director of the National Television Management Center.

The previous advertisements Jay Chou did were poorly made but still watchable. But what the hell are these advertisements now?

This is simply an eyesore for the entire nation!
"What are these things? Huh? Is this an advertisement for people to see? Don't you have any conscience or bottom line?" In the office, Lü Wei was already furious, pointing his finger at the noses of several department heads and cursing loudly.

Several section chiefs stood there awkwardly, saying, "Director, the main problem is that there's no review standard for TV advertisements nationwide. Moreover, the quality of advertisements is the responsibility of the manufacturers. TV stations don't consider the quality of advertisements when they collect advertising fees. If manufacturers produce such poor-quality advertisements, they're wasting their own money."

“Review standards? Fine, fine.” Lu Wei took a deep breath and said, “Then you guys set the review standards now! The first standard is to strictly prohibit TV stations from cooperating with internet companies! I don’t care if they’re making internet games, internet software, or even internet charities, ban them all! Starting today, no advertisements on TV stations are allowed to contain anything related to the internet industry! These bubble makers really have no bottom line!”

“Yes, we will formulate the system immediately.” A section chief said, “Director, please calm down, there’s no need to get so angry.”

"What? No need to get angry?" Lü Wei glared and cursed, "I went to a meeting at the ministry this morning, and the boss specifically called me out. Do you know what he said about me? He said that people from our TV Management Center are just a bunch of money-grubbing brats!!!"

The section chiefs immediately fell silent; their department head's temper was indeed too explosive.

However, that boss's temper was only directed at the middle-level managers; he was very kind to the ordinary staff below him.

"By the way, Director, what should we do with the advertisements for 'The Legend of the Primordial Era'? They signed a quarterly contract with the TV station. If we cancel them midway, we'll probably have to pay a lot of money," a section chief asked.

Lu Wei took a deep breath and said, "Go and talk to Momo Group. They have an internet TV station, right? Give their internet TV station some benefits and try to get them to remove the ads after this month. As for the penalty for breach of contract, as long as you are patient in negotiating, you can always negotiate a price that is within our acceptable range."

"Okay." Seeing that the director was so understanding, the section chiefs all breathed a sigh of relief.

The Momo Group is backed by the National Poverty Alleviation Office, which has more power than their television management center.

If this matter can be resolved in a way that pleases everyone, that would be wonderful.

As for that internet TV station, since they can't be broadcast on closed-circuit television channels anyway, it doesn't matter if we give them a little empty title.

There are many unlicensed TV stations operating on wireless networks. They are simply TV stations set up by districts and counties themselves. The authorities have no control over these stations and generally just let them develop. However, for this internet TV station, they could issue it a license to officially recognize it. As long as the penalty for breach of contract is reduced, it's just a small favor.

This brainwashing-style, multi-faceted bombardment by Momo Group went too far, causing the recently relaxed game policies to tighten again. By the end of June, the National Television Administration Center finally issued regulations.

2003 Rules for Reviewing Cable Television Advertising Business

The first rule is to strictly review advertisements in the internet industry.

Although it doesn't explicitly say that the internet industry is prohibited from entering, anything with the words "strict review" is basically banned.

"???" Upon hearing this news, Chen Tianqiao grabbed the large sword on the wall and was about to rush out.

"Chairman, what are you doing?"

"Brother, don't be impulsive."

Chen Tianqiao gripped his greatsword, trembling with rage, and roared, "Those scoundrels, I wish I could kill them all!"

In the past month or so, in order to shoot a high-quality game advertisement, they spared no expense to invite the team from "East Meets West" to form an all-star lineup.

Chen Tianqiao was absolutely certain that as long as their game CG advertisement appeared on television, it would definitely leave a lasting impression on the gaming industry.

To create the advertising storyline, he invited several well-known Hong Kong directors to continuously design the script, completely dissecting the game Legend and using grand scenes to tell the story of the three heroes of Marfa.

It cost 2000 million yuan and took 50 days to complete this epic live-action CG blockbuster.

This CG ad is only 30 seconds long, but judging from the first half of the sample footage, it's absolutely amazing.

In just 30 seconds, love, hate, and passion are all intertwined.

But now, it's all over.

Those bastards at Momo Group can shoot a shoddy advertisement in an hour. The celebrities they hired came in the morning, and by the time they finished shooting, it wasn't even lunchtime yet.

If they only shoot one or two commercials, you could say they have poor aesthetic sense, poor filming skills, or even that they're incompetent.

But if they filmed fifty or sixty ads, it only proves that the people at Momo Group are truly wicked at heart.

"I really want to hire someone to kill that Du Yusheng!" Chen Tianqiao sat down on the sofa with a dejected look on his face, his eyes full of loneliness.

Chen Danian sat down next to Chen Tianqiao and said, "Brother, it's okay. We control so many internet cafes and have connections with so many magazines. Even without TV ads, our game's exposure won't be a problem." "It's not about that," Chen Tianqiao said through gritted teeth. "I hate how ruthless they are! Everyone should compete fairly; why drag the whole industry down with them? Those people are just so low-class!"

Chen Danian sat beside him, unsure of what to say.

Chen Tianqiao looked up at Zhou Haibin beside him and said, "Let those celebrities go back. Just say the collaboration is canceled."

"Are you still paying the final payment?" Zhou Haibin understood the implication in Chen Tianqiao's words.

"The cooperation has been cancelled, so why pay the final payment?" Chen Tianqiao frowned and said, "The contract doesn't specify any terms regarding the cancellation of the cooperation."

"Okay, I'll go talk to them right away." Zhou Haibin felt a little helpless.

The contract did not include any breach of contract clauses in case of cancellation of the cooperation because those celebrities trusted Shengda's financial resources.

This whole mess is really not good.

However, to be fair, nobody's money grows on trees. The total investment for this half-finished advertisement was 2000 million, and they had already paid 1400 million upfront. There was indeed no need to pay the remaining 600 million.

As for these celebrities...

In their eyes, celebrities are just tools; even if they make celebrities run naked, those celebrities have no choice but to obey.

These celebrities dare not have conflicts with them. If things really escalate, they can easily buy out a celebrity's management company and make that celebrity sweep the streets every day.

This is the power of capital.

Zhou Haibin obediently left the office to deal with the celebrities' problems.

After Zhou Haibin left, Chen Tianqiao said in a deep voice, "Da Nian, do you think we can win this life-or-death battle with Momo Group?"

“We have a very high chance of winning,” Chen Danian said. “We don’t have heavy assets, and our cash flow is more than ten times better than Momo Group’s. Although Momo Group’s revenue is decent, they need to pay a huge amount of money just to maintain such a large operation. As long as we win this game war, there will be no more wars afterward.”

Chen Tianqiao nodded slowly and said, "You think the same way I do. Now it depends on how well Bubble Fighter and Westward Journey 2 perform. As for Legend 3, don't go to Momo Internet Cafe for now."

"Hmm." Chen Danian responded, "Momo Internet Cafe has really gone too far in this matter. To apply to become their internet cafe, you have to provide all the source code materials for review. They also require game manufacturers to set up anti-addiction systems. This is simply an act of coercion! If we let them grow bigger, we game manufacturers will really be meat on the chopping block."

Chen Tianqiao stood up, carrying his greatsword, and said, "We will definitely win this battle because we are on the side of justice!"

"Achoo!" At this moment, Cheng Yi was rubbing his nose while operating the 14-piece War Saint set to wreak havoc.

In just one day, he had already sneezed more than a dozen times.

If you do the math, there are only about a dozen successful game companies in China.

It seems that the announcement from the TV management center earned him a lot of warm greetings.

However, he didn't think he had done anything wrong.

With so many advertisers on TV, one more online game won't make a difference.

Advertising in the internet cafe industry is hard to secure, and online games are a major part of that. Portal websites rely on online game advertising for revenue. If TV stations take all the profits, what will happen to internet media?

Besides, Cheng Yi's original intention was to take this path of television advertising to its end, leaving his competitors with nowhere to go.

Anyway, as long as he throws money at them, those TV stations will definitely accept it all.

Despite spending 400 million yuan on advertising, the results were very encouraging.

During the open beta test of the Windows version of "The Legend of the Primordial Era," the number of online players filled 61 servers, with almost two new servers opening every day, and each server was completely full.

The so-called "open beta" is, in essence, a public beta.

It's just that I don't have much confidence in myself, which is why it's called an open beta test.

If a problem arises, testing can be used to explain it.

If there are no problems, then it's the official public beta.

You can also top up your account, and your data will be retained.

In just one month, the market share of "Primordial War Chronicles" on Windows reached 19%.

Legend remains in first place with a market share of 33%.

The second largest category is miracles, with a share of 16%.

Bubble Fighter and Westward Journey Online 2 also captured 14% and 9% of the market share, respectively.

Of course, this data is just a result compiled by some media outlets from the highest online player counts of all games and then aggregated into a percentage, so the result is not very accurate.

According to Cheng Yi's guess, the share of Legend should be superimposed on the share of Legend 3, and the two together reach 33%. As for Miracle and Primordial War Chronicle, there are also many discrepancies.

Because whether it's counting peak concurrent users or registered users, there's a lot of inaccuracy in the statistics. For example, users of Legend and Legend 3 might be playing both games, which leads to overlap in peak concurrent users.

The market share of Honghuang Zhanji can be roughly seen from the user preferences in Windows internet cafes.

In many Windows-based internet cafes, players of the game "Honghuang Zhanji" make up almost a third of the clientele, making it the absolute majority of the market.

As for Bubble Fighter, it is a casual game, mostly played by gamers who are tired of competitive or RPG games and want to relax.

"My fellow warriors, don't blame me for being ruthless, but time waits for no one." Cheng Yi controlled his game character to hack and slash at the members of the Mad Blade Alliance, while pondering his next move.

2003 was known as the Year of Games in its previous life.

It wasn't just because many popular online games were released, but also because the World Cyber ​​Games that year attracted attention from 37 countries around the world.

The third World Cyber ​​Games, held in South Korea in particular, undoubtedly proved the appeal of esports to the world.

In the previous life, after the third World Esports Championship, esports was included in the 99 officially recognized sports by the General Administration of Sport of China. Only then were esports enthusiasts separated from internet addicts.

(End of this chapter)