Who would still start a business seriously after being reborn?

Chapter 450 We are a breath of fresh air

"They're killing the goose that lays the golden eggs. At this rate, the authorities will definitely issue policies to restrict the game's promotion within two months," Chen Tianqiao said, his voice full of resentment.

He had already invited celebrities to start producing TV commercials, but before the commercials were even finished, the ads for "Primordial Era" were already all over all the TV stations.

Shouldn't you be more discreet when advertising online games on TV?

Doesn't Momo Group understand the concept of a steady, long-term relationship?

Ding Sanshi said, "I think this 'Primordial War Chronicles' was done on purpose."

"What do you mean?" Chen Tianqiao hadn't quite grasped the meaning yet.

Ding Sanshi said, "Think about it, what do we lack most compared to Momo Group?"

"Channels?" Chen Tianqiao was taken aback at first, then slammed his hand on the table and stood up angrily, "I understand, Momo Group's goal is to block our TV advertising channels."

“That’s right. If the gaming industry loses television advertising, then all that’s left is magazine and internet cafe promotion. And internet cafes are Momo Group’s biggest business. I estimate that it won’t be long before many gaming companies are promoting their products in Momo internet cafes,” Ding Sanshi said with great certainty.

Chen Tianqiao frowned and said, "They are simply pests in our industry, and we must get rid of them."

Ding Sanshi glanced at Chen Tianqiao, then hesitated, as if he wanted to say something but didn't.

Remove it?

How do I remove it?

Now, Momo Group has grown into a behemoth-level enterprise. To deal with such an enterprise, apart from waiting for them to make mistakes on their own, it is difficult for external factors to affect them.

Ding Sanshi said, "That's probably very difficult to do."

Chen Tianqiao said, "It's not difficult. No one knows Momo Group better than me. Momo Group may seem huge, but they have a fatal weakness."

Chen Tianqiao poured Ding Sanshi a cup of tea and said, "That's Momo Internet Cafe. I've carefully studied the structure of the Momo Group. Their entire group's business revolves around Momo Internet Cafe. Momo Internet Cafe is mainly composed of two types: self-operated and joint-venture. Their self-operated stores account for about 30% of the market share, while the majority are joint-venture stores. These joint-venture stores all have corresponding actual investors. As long as we find a way to cause problems with these joint-venture stores, they will collapse like a house of cards."

"Tell me about it," Ding Sanshi said, his interest piqued as he looked at Chen Tianqiao.

Chen Tianqiao said, "Judging from the current internal test data, our Legend 3 has been hampered by the Primordial War Chronicles and its performance may not be ideal in the short term. But Bubble Fighter has been successful. In addition, your Westward Journey 2 is also very popular. We can definitely use these two games to our advantage."

Chen Tianqiao said, "Bubble Fighter can ensure popularity in internet cafes that are not affiliated with Momo, while your Westward Journey 2 pretends to be affiliated with Momo Group and adapts the game to Momo internet cafes."

"Oh?" Ding Sanshi was quite clever. Before Chen Tianqiao could finish speaking, he understood what Chen Tianqiao meant and couldn't help but laugh, "Are you planning to use a 'cut off the fuel supply' strategy?"

"That's right. In China, there are currently no turn-based games like Journey to the West that can replace you. The turn-based games on the market are all from Japan and South Korea. In terms of being relatable to the local audience, they can't compare to you at all." Chen Tianqiao first flattered Ding Sanshi, and then said, "As long as you are willing to join Momo Internet Cafe, Momo Internet Cafe will definitely welcome you warmly. I will help you cover part of the on-the-ground promotion costs and organize some promotional activities at Momo Internet Cafe to boost the popularity of your Journey to the West 2."

“Once your game becomes a hit at Momo Internet Cafe, you unilaterally shut down Momo Internet Cafe's distribution channels, causing Momo Internet Cafe users to migrate to other internet cafes,” Chen Tianqiao said. “As long as Momo Internet Cafe's revenue suffers, we will consider it a success.”

“It is indeed feasible.” Ding Sanshi carefully analyzed Chen Tianqiao’s plan and felt it was very feasible.

Chen Tianqiao said, "I will also negotiate with Momo Group. Since they have launched the Windows version of Honghuang Zhanji, we can also launch the Moc-OS versions of Legend 3 and Bubble Fighter."

“It’s feasible, absolutely feasible!” Ding Sanshi laughed. “However, what if Momo Group doesn’t agree to let us into their system?”

“Then I will sue them for disguised monopoly and malicious competition,” Chen Tianqiao said. “If this matter blows up, it will be difficult for Momo Internet Cafe to attract high-quality access providers.”

“Let’s do it this way then,” Ding Sanshi said with a smile. “I’ll go back and arrange for people to start modifying the game architecture, and then I’ll talk to Momo Group about joining the platform.”

"Hmm." Chen Tianqiao picked up the teacup and smiled, "Then I wish us a resounding victory."

"We will definitely win." Ding Sanshi also picked up his tea and took a sip, a happy smile spreading across his face.

Chen Tianqiao is very confident about the upcoming plan.

Now that the Windows version of "Honghuang Zhanji" has been released, many game developers are considering entering Momo Internet Cafes.

Previously, Momo Internet Cafe was a closed-off place, and game developers preferred to stay away, keeping to themselves.

After all, Momo Internet Cafe charges a 30% channel fee, which could easily cause problems with the point card ratio.

As long as the company is profitable, they have no need to get involved in this mess.

After all, paying that 30% channel fee is like handing over half your life to Momo Internet Cafe.

All game developers use a 9:1 ratio for game cards, and they only give 10% to game card distributors. This means that no matter how much competition there is among game card distributors, their game cards will never be discounted by less than 9%.

But once you join Momo Internet Cafe, it's like giving up 30%.

This could lead to their prepaid cards being sold at a 7% discount.

If Momo Group does something malicious, then discounted prepaid cards will appear on the market, which will seriously impact their originally stable sales channels.

Once the 7% discount on game cards is released, all the game card agent points they have worked so hard to build will collapse.

But now that the game "Primordial War Chronicles" has a Windows version, it's like putting a catfish into their small pond.

In the RPG genre, having one legendary game was already enough of a headache for them, but now there's another one: Primordial Era.

It's so disheartening that they've even considered making turn-based and casual games.

The Windows version of "Primordial Era: War Chronicles" received rave reviews after only one month of closed beta testing. Often, details determine success or failure, and the various small details of "Primordial Era: War Chronicles" make it impossible to tell that this is a pay-to-play game.

The game lacks all the lengthy and annoying time-consuming settings found in other point-card games, giving it a unique feel to play.

comfortable.

There's no longer any stumbling or bumping sensation; it's like sitting on a toilet with complete ease.

During this open beta test, the Windows version of Honghuang Zhanji had a staggering 671 million registered users, with a peak concurrent player count of over 27, making many game developers extremely envious.

This is only the open beta, yet it already has such a high number of concurrent players. It has to be said that the promotional efforts for this game are enormous.

It fully deserves to be called a national game.

After all, those massive TV commercials weren't for nothing, which led to a surge in the domestic gaming population, which was originally only 2000 million, to nearly double.

Many people are brainwashed by TV commercials every day, and can't help but go to internet cafes to see what this thing is all about.

Most people fall for it at first glance.

Many people who have never played online games before are particularly addicted to them and cannot extricate themselves.

Unlike Legend, the setting of Primordial War Chronicles has garnered widespread praise.

The restrictions on minors logging in and the six-hour anti-addiction mode have even been praised by several major state media outlets.

In this internet age with virtually no restrictions, Honghuang Chronicles is truly a breath of fresh air in the gaming world.

"The six-hour anti-addiction mode has indeed had a significant impact on our revenue." Du Yusheng, dressed in a suit, boasted on a CCTV program, "But this is also our original intention. We don't want players to become addicted to the game. Six hours is the limit for normal players to ensure their health."

"In addition, we also want to promote the ecological balance of the game industry." Du Yusheng raised his eyebrows and said, "As we all know, the game we developed, Primordial Era, is really fun. Even I am addicted to it. However, rather than making money, we hope that our peers can develop steadily and healthily. Our Momo Group does not want to become a towering tree that blocks out the sun. We want to give more game companies opportunities."

“The gaming industry also belongs to the IT industry. The more mature the gaming industry becomes, the faster our IT industry will develop.” Du Yusheng put on a compassionate expression and said, “Of all the waters in the world, I only take one sip; of all the hours in the day, I only take three.”

Du Yusheng's offhand remarks deeply moved the host next to him.

This was the first time she had met an entrepreneur with such a broad mind.

The host immediately said, "Sitting here, I can clearly feel Chairman Du's patriotism. If only we had more entrepreneurs like Chairman Du in our country. The game industry is currently rife with problems, and many game companies are targeting students who lack cognitive abilities. Chairman Du, what do you have to say about this phenomenon?"

"We must resolutely resist these kinds of game companies!" Du Yusheng shouted angrily. "Every student is a flower of our motherland, and I absolutely cannot tolerate anyone reaching out to harm our budding talents! This is also the bottom line of our Momo Group! We were entrusted by the National Information Industry Association to establish Momo Internet Cafe. From the moment we were established, we have been silently fulfilling the regulations that strictly prohibit minors from accessing the Internet. We are a technology company, an IT company, and we pay more attention to the cultivation of students than any other company. Only when these students succeed can our technology advance and a virtuous cycle be formed."

When Du Yusheng got excited, he stood up and grabbed the microphone.

At that moment, he was completely possessed by Amway.

He waved his arms and shouted, "Any internet cafe or game company that dares to prey on students, we at Momo Group will crack down on them! I strongly suggest that all parents unite, report them, and take action against these black sheep, so that our children can have a bright and clear world!"

Du Yusheng's resounding words caused the surrounding audience to stand up and applaud.

"Boss, to be honest, restricting minors from accessing the internet and playing games has cost us a lot of money," Du Yusheng said, sitting on the sofa in the Momo Group's lounge, watching Cheng Yi drinking noodles.

Cheng Yi ignored Du Yusheng; his gaze remained fixed on Du Yusheng on the television screen.

That's great. In the past two years, Du Yusheng's public speaking skills have been fully developed.

He slurped down two mouthfuls of noodles, then picked up a piece of pickled vegetable and took a bite before slowly saying, "Minors don't have money."

"Huh?" Du Yusheng was taken aback.

Cheng Yi laughed and said, "Our game is different from Shengda's. Shengda makes money by selling game cards, so they don't care about men, women, or children. Our game is different. Our game has an in-app purchase store, so we need a group with some income. This year is the year with the largest number of urban and rural employed people in our country, with nearly 700 million migrant workers, of which 300 million are young migrant workers. This group is our future cash cow."

Cheng Yi finished his bowl of soup, wiped his mouth, and said, "They earn 600 yuan a month, so it's not unreasonable for us to earn 100 yuan from them, right? Because what they're playing isn't games, it's loneliness."

“There are many problems with minors. Putting aside their lack of money and social criticism, just look at their internet usage patterns. When they have holidays, they crowd into internet cafes, and when it’s time for school, they all disperse. This makes the occupancy rate of internet cafes extremely unstable. But it’s different for working people. Many of them work shifts, whether it’s day shift or night shift, which can ensure that our internet cafe’s occupancy rate remains at around 75%. We don’t need to be booming now, we just need to be stable.”

“That makes sense.” Du Yusheng understood Cheng Yi’s meaning and said, “Our game is mostly team battles, and these students only log on for two days a week, so no guild can recruit them.”

"Well, let's leave these ticking time bombs to our fellow industry players," Cheng Yi laughed. "We have to give them a way to survive, right? Our internet cafes and games all implement a real-name registration system, which is actually a kind of screening."

After the TV program ended, it immediately switched to an advertisement for Jay Chou's "The Legend of the Prehistoric Era".

Momo Group has certainly invested heavily in advertising.

Since the launch of the in-app purchase store for Honghuang Zhanji, in-app purchase revenue has exceeded that of game cards. Currently, Honghuang Zhanji has a monthly turnover of up to 8 million yuan. After deducting the channel share from Momo Internet Cafe and operating costs, Honghuang Zhanji's monthly net profit reaches 4 million yuan.

Cheng Yi's request was to donate a month's net profit to all television stations across the country.

4 million, bombarding for a month!

They continued bombarding the country until it issued a policy restricting online game advertising.

Online games are not fit for high-end television advertising; they are only fit for low-end internet cafe promotions.

(End of this chapter)