Who would still start a business seriously after being reborn?

Chapter 452 July in Full Bloom

However, while South Korea is famous for its kimchi, it is relatively lacking in the ability to organize large-scale events.

They've been organizing this world esports tournament for three years, and it still retains its petty and small-scale characteristics.

The competition had only a thousand participants, and the champion's prize was only a few hundred thousand yuan, which was even less than the Momo Internet Cafe's famous battle.

The e-sports industry belongs to the category of competitive sports, and it is a gold mine that has yet to be explored and tapped.

This gold mine is also the biggest bargaining chip that allows Momo Internet Cafes to spread all over the country.

While online games generate decent cash flow, they are still relatively small compared to the established esports industry.

First, PC online games are too regionally specific. The same online game that is popular in country A may not be popular in country B. It can be said that online games, apart from making money, cannot form the momentum needed for the development of a large group. This was the biggest problem that Shengda faced in its previous development.

PC online games have a lifespan, just like a TV series. They may be popular for a few years at the beginning, but after a few years, their revenue will shrink significantly, and they will enter a stage of barely surviving.

But esports is different; this market will only get bigger, it will never get smaller.

Because the game involves a fixed set of equipment, it's a game where the equipment remains but the players come and go.

So now, Cheng Yi doesn't want to waste any more time. He doesn't care about reputation or conscience anymore. He'll stop at nothing to get rid of his current competitors.

Soon, with the launch of Momo Internet Cafes in 334 districts and counties over the past two months, coupled with the increasing number of online users on Windows channels, the peak concurrent users of Honghuang Zhanji also broke through the 130 million mark.

The current combined peak concurrent users of Legend of Mir and Legend of Mir 3 are only 190 million.

In the RPG genre, with these three games around, other games have virtually no chance of survival.

Even the peak concurrent users of Miracle Online have been steadily declining, not to mention those RPG games that are still in development.

Lei Jun, the president of Jinshan, climbed to the rooftop several times, silently asking himself where he had gone wrong and why God was treating him this way.

Their online version of JX Online is about to start its closed beta test, and the landscape of this game has changed dramatically.

Starting a business is really too difficult.

Although the peak concurrent users of Honghuang Zhanji cannot compare to those of Shengda Legend, the growth rate of Honghuang Zhanji far exceeds that of Legend.

However, the overwhelming publicity surrounding Honghuang Zhanji also brought a huge influx of traffic to the gaming industry. Many netizens who had never played online games before bought the Honghuang Zhanji installation disc or went to local internet cafes to try it out.

Once you start having this experience, you can't stop.

Traffic to internet cafes increased by nearly 30% in May and June, making many internet cafe owners love Momo Group.

Looking back now, Momo Group wasn't such a bad guy after all; at the very least, it brought them tangible benefits.

There's no way around it, those game ads for "Primordial Era" are just too addictive and brainwashing. Once you've seen them, that disgusting image is stuck in your mind, and you can't shake it off. What's worse, they play them on a loop.

What's most infuriating is that Momo Group keeps chasing after trending topics.

Dao Ming Si from "Meteor Garden" had just finished speaking his domineering words, and before you could even feel his kingly aura, F4 came out and started singing the catchy rap of "The Legend of the Primordial Era".

Shen Lang from "The Legend of the Condor Heroes" had just finished showing off his cool moves, and before the song "Butterfly Flies into My Dream" was even over, an advertisement for Shen Lang popped up shouting: "Even dogs won't take game ads, but hey, if dogs won't take them, I will! The Legend of the Primordial Era, you'll love this game!"

The most morally reprehensible example is "The Return of the Condor Heroes." This drama, with its high rebroadcast rate, always ends with the line: "He's been cuckolded! He's been cuckolded! Gu Dianle has been cuckolded!"...

If it were the earlier episodes, it would be fine, but if it were the episode where Yi Jianlian encounters Xiaolongnu or the Valley of Heartbreak, the audience would feel like they'd swallowed a fly.

Seeing such a scene even once is enough to make it unforgettable for a lifetime, let alone being brainwashed by it every day.

Many people even suspect that if they keep watching like this, they will be able to give up their TV watching habit altogether.

This world is not worth it.

The biggest benefit of brainwashing is that it leaves a deep impression.

This impression quickly had a chain reaction, and many people were curious about what magic this game had that could make so many celebrities recommend it, and in such a shameless and unscrupulous way.

Those with computers should buy CDs; those without computers should go to an internet cafe.

The vast majority of them were experiencing online games for the first time.

That magical experience was completely different from single-player games; it was an interaction between strangers.

From the moment they enter the game, they have a second life.

This life has no mundane family matters, no rules and regulations, only the law of the jungle, only love, hate, and passion.

Once you're hooked, it's very difficult to quit.

Nevertheless, this epic saga is not gold, and it cannot please everyone.

Many players who dislike fighting or being killed and forced to quit games are starting to choose other games to heal their wounded hearts.

Online player counts for games like Magic Baby, Westward Journey 2, and Bubble Fighter all started to rise simultaneously. Even Stone Age saw its first increase in online player count after seven consecutive days of decline.

If one side's price increases while the other's price decreases, then they are considered competitors.

But if all turn-based and casual games see an increase, that means there's volume.

Apart from RPG games, where only "Honghuang Zhanji" is experiencing growth, all other game categories are showing a rapid upward trend.

It can be said that this move by Honghuang Zhanji has also influenced its competitors to some extent, slightly increasing its favorability by a few percentage points.

While these game companies were still wavering and hesitating about whether to join the Momo system, Westward Journey 2 was the first to issue an announcement.

[Westward Journey Online 2 is scheduled to officially launch on the Moc-os system on July 3rd, opening Moc-os servers. Data between the two systems will not be shared.]

Just after Fantasy Westward Journey 2 released its announcement, Shengda Group also released an announcement, declaring that Bubble Fighter would be available on the Moc-os system.

With NetEase and Shengda taking the lead, other game companies no longer hesitated.

The signal they sent was so obvious; it was clear they were bowing down to Momo Group.

July was definitely the busiest month for Momo Group. They had to review the source code and gameplay of these game companies to prevent any issues related to pornography. Games like "Lineage" and "A3" were all removed.

After reviewing the source code, contracts must be signed with the game companies promising not to leak the source code or game content, thus alleviating their concerns.

After completing these procedures, the next step is to put the game on the market.

To create a complete Moc-os ecosystem, Cheng Yi instructed the Momo system to increase its promotional efforts for these games. Whenever a user logged into Momo PC, the game icons would flash on the desktop, and promotional links for these games would appear on the Momo Coins recharge page.

These are all paid items that will be available later, but during the grand opening promotion in July, they will all be free.

Although there are only a little over a million computers running the Momo system, which is not even a fraction of the number of Windows computers in China, these computers are considered highly active.

With the introduction of games like Fantasy Westward Journey 2 and Bubble Fighter, many female college students have also begun to embrace online games.

"This Momo Internet Cafe is really going too far." Inside the technical department of Shengda Games, Chen Danian looked at the newly released data and gritted his teeth in anger.

After Bubble Fighter entered Momo Internet Cafes, their online player count did indeed surge. However, all the games they joined had to use Momo Pay.

Their point card sales website cannot be used within the Momo system. All software and games integrated into the Momo system require payment via Momo coins.

In other words, their prepaid card revenue has a settlement cycle.

Momo Group's settlement cycle was originally half a month, but Shengda's Bubble Fighter game's recharge process was more complicated, so the half-month cycle became a month.

Chen Danian viewed these petty actions as malicious targeting.

However, Cheng Yi did indeed cry foul about this matter. Shengda's game comes with a built-in point card external link system, which often encounters error problems when connecting to third-party payment systems. Just to solve the recharge problem of Bubble Fighter, Yu Sen and his entire team worked day and night.

“Anyway, we won’t be staying for long, so let them be,” said Tang Peng, Chen Danian’s right-hand man. “They need to strip away our original recharge system and then link it to their own, which is indeed a bit troublesome.”

Tang Peng is in charge of the game recharge platform and is quite familiar with the recharge system.

Hearing Tang Peng say this, Chen Danian's anger subsided somewhat, and he snorted coldly, "Even so, they are probably just slacking off."

"This is inevitable. After all, we are competitors. To be honest, I was already quite surprised that he agreed to let us join the Momo system," Tang Peng said. "Also, Mr. Nian, have you noticed a major loophole in the Momo system?"

Chen Danian looked at Tang Peng with a puzzled expression and asked, "What loophole?"

"It's a payment issue," Tang Peng said. "Although they've switched to Momo Coins for all payments, they've overlooked one thing: the activation codes within the game."

Tang Peng said, "Actually, we can bypass Momo Group and enjoy their traffic, but we don't need to share the revenue with them."

"Oh?" Chen Danian's eyes suddenly lit up.

Tang Peng continued, "We can create some activation codes that correspond to game time. When users use the activation codes in the game, the game time will be automatically credited to their game accounts. In this way, Momo Group will not be able to collect our service fees."

"This is a good idea." After careful consideration, Chen Danian found that the plan was flawless.

They're just selling activation codes within the game; it's an internal practice of the game company.

As long as they don't have to share profits with Momo Group, it's considered a victory for them.

“Not bad, very good.” In the office of the vice president of Momo Group, Cheng Yi was debugging the back-end monitoring software written by Lin Qingyin.

For the past few months, Lin Qingyin's research institute has been working with Yu Sen to improve the Momo system.

The research institute is full of geniuses. The six of them are divided into six different fields, and they are all talents that the Momo system urgently needs. Otherwise, Yu Sen would not have agreed to give up Kong Feng.

Cheng Yi protected Lin Qingyin very well; he was determined to train her to become a top-notch computer expert.

For the sake of this goal, everything else must be put on hold, including matters of the heart.

Ever since his relationship with Zhang Lingyu, Cheng Yi's inner desires have been rekindled.

But for entrepreneurs, the most basic ability is to control their desires.

Because this stuff is really addictive, he didn't want Lin Qingyin to experience it too early.

The biggest difference between men and women lies in how seriously they take relationships.

After a man has experienced sexual intercourse, he can quickly enter a saintly mode, then put aside this love and affection to do great things, which is what many people call "being ruthless after getting rid of sex."

Women are different. Once a woman gives herself to a man, she enters a cycle of love from which she cannot escape. She will wonder why he hasn't contacted her, why he hasn't asked if she has eaten, whether he will ask her out again today, and so on.

Therefore, when boys and girls are in a relationship, it is often the girls whose grades are affected.

Lin Qingyin is currently a blank slate, and her talent lies almost entirely within this blank slate. She can focus wholeheartedly on studying computer technology without any distractions. If this blank slate is torn up, Cheng Yi doesn't know if Lin Qingyin can maintain her current rate of progress.

Many people have prejudices against female programmers. Some think that female programmers lack logical thinking skills, while others think that female programmers lack talent.

In fact, these are all deep-seated prejudices.

The fundamental reason for the scarcity of female programmers lies in their upbringing and workload.

The typical upbringing for boys is: You are a boy, you must study science, master math, physics and chemistry, and you will be able to go anywhere in the world without fear.

A girl's typical upbringing involves the following: you, as a girl, cannot speak loudly; you must speak softly; you must study literature; and you must become knowledgeable and reasonable.

Even if a girl is highly talented, even if she does get into a big company, the comments she gets are: Are you crazy? Why would a girl like you be a programmer? Go be a product manager in the product department.

Cheng Yi had seen far too many of these kinds of things in the rogue factories of his previous life.

Prejudice formed over thousands of years in China has led to a situation where, regardless of whether it is a boy or a girl, no matter what he/she does, they will be trapped in a cycle of thinking that "you should do this or that" and "girls/boys are more suited to doing this or that."

It's not that girls can't write code well, nor that their logical thinking is inferior to boys'; it's just that fixed mindsets combined with universal values ​​put Chinese girls under greater pressure when making choices.

When computer technology first emerged, all programmers were women, and programming was even considered a profession that only women could hold. However, gradually, this profession was replaced by men.

The reason for this substitution is both realistic and harsh: men's work capacity is twice or even more than that of women.

To put it bluntly, men are the strongest and most robust, capable of frequently staying up all night and working overtime, while women, due to their physical structure, cannot withstand such high-intensity work.

Gradually, in the eyes of capital, women are completely inadequate. With the same salary, men's workload is several times that of women, so who would still want to hire women?
When hiring oxen and horses, the sturdier and more durable the better.

Although Lin Qingyin doesn't have a demanding job, as long as she has talent, that's enough. Cheng Yi's only thought now is to do everything he can to train Lin Qingyin into a real computer killer and help him deal with things hidden in the shadows of the internet.

There are many things that the programmers he hired are completely incapable of doing. For example, Yu Sen, although technically very good, would shake his head if asked to help attack Shengda's official website.

For example, only Lin Qingyin is capable of handling this backend monitoring software.

With so many game and software companies joining the Momo system in July, without a backend monitoring software, these companies could easily find ways to bypass the Momo payment system, thus occupying Momo Group's traffic without paying Momo Group.

Companies that try to outsmart others like this must be dealt with severely to make an example of them and show no leniency!

(End of this chapter)