After rebirth, I became a great master

Chapter 494 Third in the Nation
Zhou Haoran returned to the program team.

The atmosphere here was one of joy and harmony.

The successful rebroadcast of "Everyone's Art" brought a sigh of relief to everyone, and it felt like time had turned back to November of last year.

Fighting spirit, anticipation, pride.

A pretty female director called out from afar, "Producer Zhou, our program has a 13% viewership rating in the harbor area!"

"Great job! You deserve it!"

Zhou Haoran waved to her.

The female director covered her mouth and laughed, "It's all thanks to you!"

Zhou Haoran shouted, "It's all thanks to everyone!"

That's when they arrived at Hu Xiaochen and Dong Lan's side.

Hu Xiaochen said happily, "Actually, what I was most worried about was the harbor area. The first three episodes have already been broadcast three times on the Lifestyle Channel. Once as the premiere and twice as a rebroadcast. I didn't expect that broadcasting it on Red Star TV would still get such high local ratings."

Zhou Haoran said, "What I care more about is the national viewership ratings. We're competing on a national scale now!"

“National viewership ratings…” Hu Xiaochen shook his head, “This data isn’t very reliable.”

"Ok?"

Zhou Haoran raised his eyebrows.

Hu Xiaochen said, "In large cities like Harbor City, including many first-tier cities, the statistics for viewership ratings are quite comprehensive and accurate. In many other places, the diary method is still used, and it usually takes a week to get the viewership rating results."

Dong Lan added, "The ratings we get are more of a reflection of viewership in major cities, and basically don't extend to county towns."

Hu Xiaochen nodded repeatedly, saying, "That's right, that's exactly it. The national viewership ratings we see now are more of a prediction based on major cities... However, urban viewers and rural viewers have different viewing preferences, so this doesn't reflect the tastes of viewers in towns and rural areas..."

"Stop! Stop!" Zhou Haoran stopped them. "Why do we care about the accuracy of the ratings?"

"what?"

Hu Xiaochen was taken aback and exchanged a glance with Dong Lan.

Zhou Haoran said calmly, "Even if the current ratings are based on research and reference, and even if they are not based on research and are purely fabricated, they are still fabricated in a nationwide manner."

"what?"

Hu Xiaochen felt a little confused.

Zhou Haoran said, "The significance of ratings is how much importance the TV station attaches to this program, and it's the bonus that everyone on the production team can receive. Even more importantly, it relates to advertising and sponsorship revenue! Whether it's true or false is unimportant!"

"what?"

Hu Xiaochen, being the apprentice, immediately understood his master's meaning.

Dong Lan's eyes widened. "Producer Zhou, you really don't care whether it's true or false?"

Zhou Haoran laughed and said, "Even if it's fake, so what? This is nationally unified data. All the major TV stations use this as a reference standard after they get the data. For businesses, it's also a reference to adjust their advertising and sponsorship spending."

Dong Lan suddenly realized, "Even if these ratings aren't entirely accurate, they represent the current national consensus! Even businesses using advertising budgets should use this data as a reference."

"Many things are like this: when everyone says the same thing, even a lie becomes the truth."

Zhou Haoran doesn't care about the completeness and accuracy of the current 10% national average viewership rating for "Everyone's Art Up"; that's not important. As long as the TV stations and businesses accept this number, that's enough.

"That's true." Hu Xiaochen felt he had learned another trick from his master. "An imperfect standard is better than no standard at all. Using this standard, 'Everyone's Artistic Achievements' would easily be ranked third among variety shows nationwide!"

Dong Lan said happily, "This is only the first episode. 'Everyone's Artistic Talent' hasn't been promoted yet, and its popularity isn't high enough. After a few episodes air and it gains a market effect nationwide and audience appeal, the ratings might be even higher!"

Zhou Haoran cared about the ranking, "Third in the country?"

"Ah."

Who are the first two?

"First is Hunan TV's 'Happy Camp,' with a viewership rating of around 20%. Second is Hunan TV's 'Variety Show,' with a viewership rating of around 15%. Third is our 'Everyone's Art,' with a viewership rating of a whopping 10%!"

Hu Xiaochen is very proud of this.

Dong Lan confidently declared, "After three episodes, 'Everyone's Art Up' will be able to surpass 'Variety Show' and become the second best in the country!"

Hu Xiaochen agreed, "Yes, it will definitely surpass it. The format of 'Variety Show' is too outdated and can no longer keep up with the market. That rigid, dance hall-style performance feels ridiculous."

Dong Lan said proudly, "The 'Everyone's Art' program is still the most fashionable, trendy, and modern!"

Zhou Haoran chuckled and said, "Editor-in-Chief Dong, I remember you're not from Haigang, are you? How come you've picked up Haigang people's bad habits too?"

Dong Lan was a little surprised, "That's true!"

Zhou Haoran declared boldly, "I don't care about 'Happy Camp' or 'Variety Show,' the goal of 'Everyone's Art Up' is to become the most popular and watched variety show in the country!"

"Yes, there is a chance."

Dong Lan was not entirely certain.

Surpassing "Happy Camp" won't be easy, because that show primarily targets young viewers. In the market of young audiences, "Everyone's Art Up" will likely find it difficult to compete with "Happy Camp."

"By the way, how's it going with your new role as deputy director?"

Zhou Haoran chuckled. Dong Lan then remembered the previous misunderstanding, and her face flushed slightly. "It's...it's great. The ratings for 'Everyone's Art Up' are so high, something that has never happened before on Red Star TV. Such an achievement is enough for me to gain a foothold in the Arts Center."

Zhou Haoran knew it wouldn't be that easy. Seeing that she only reported good news and not bad, he thought that this Editor-in-Chief Dong had quite a personality. He smiled and said, "You, as the deputy director, will have a lot to do next!"

What are the arrangements?

Dong Lan's eyes lit up.

She's a leader now, but in front of Zhou Haoran, she doesn't have any leadership demeanor at all; she's just like his little secretary.

Zhou Haoran said, "To run a TV program, you still need to generate revenue and make money. Now that 'Everyone's Art Up' has been successfully rebroadcast and is now targeting the national market, many businesses will definitely come to us for business. You should coordinate this matter and see if the advertising department should take over, the sales department should handle it, or 'Everyone's Art Up' should directly establish a marketing team."

Hu Xiaochen snorted, "The advertising slots on satellite TV are definitely controlled by the advertising department. But when it comes to sponsorships within the program, we're the ones who have to oversee it."

Dong Lan immediately stated, "I agree. We need to set up a marketing team specifically for this. We can't just bring in a lot of junk ads for health products, men's and women's health products, and the like, just because they offer more money. Only our own people care about the 'Everyone's Art' brand. If we let outsiders do it, they'll definitely just sponsor whoever has the most money."

Zhou Haoran gave her a deep look and said, "Then you'll have to work hard. It's not easy to protect such a big piece of cake."

"I was chosen as the deputy director; it's what I should do!"

Dong Lan is not afraid of challenges.

Zhou Haoran nodded. "Okay, if you really run into something you can't get through, come find me."

"Hmm? Looking for you?"

When Dong Lan noticed that he glanced at her chest a few times, she relapsed into her old habit.

He started having wild fantasies.

I wondered if this was some kind of hint.
Should I ask you out?
No, you should just say what you have to say.

If you want to sleep with me, can't hold back, and want to take action, just say so. Don't make people guess.

It's just a matter between men and women!

It's not like the first stirrings of love in teenagers.

Is there any point in hiding it?

Can you just be direct?
……

When it was piloted last year, "Everyone's Art" caused a sensation in the harbor.

Major media outlets have reported on this.

Some contestants from "Everyone's Art" left a deep impression on the audience, and many newspapers and magazines even sent reporters to conduct exclusive interviews with them.

This immediately generated a strong social impact.

The program is now back on air.

Media coverage is back!

This kind of grand stage that can give grassroots contestants a chance to showcase their talents is in line with the social spirit of the proletariat being the masters of the country, and has great publicity value and significance in guiding public opinion.

Zhou Haoran came out of his workplace.

I went directly to a nearby newsstand.

Let's flip through it.

I found that many newspapers' entertainment sections had reports about "Everyone's Artistic Awaits".

However, the first episode was a rebroadcast in the harbor area, and the media had already reported on it. Now that it's being rebroadcast, if we're going to focus on reporting on "Everyone's Artistic Achievements," then the only relevant topics will be related to that.

until……

"This……"

Zhou Haoran saw this article in the Morning News.

The person who's getting all the attention is Nanji Ren, the main sponsor of "Everyone's Artistic Achievements"!
The report states that Nanji Ren recently suffered a "suffocation incident," leaving a lingering shadow in the minds of consumers. As a private enterprise that has emerged in recent years, Nanji Ren should abide by laws and regulations, prioritize product quality, and operate with integrity!
Thermal underwear is worn close to the skin.

If thermal underwear has quality problems, or even uses the same heat insulation material as hospital CT scans, it will pose a serious threat to the health and life of consumers.

The report also quoted some statements from the entertainment channel's "Consumer Frontier".

They actually used "Consumer Frontier" as evidence!

Zhou Haoran quickly flipped through a few more newspapers.

Surprisingly, such reports are not uncommon.

Some reports even placed them specifically in the social section. Instead of using the TV program "Everyone's Art" as a starting point, they immediately launched a scathing attack on the people of Antarctica, claiming that their products were of seriously poor quality and caused people to "die from suffocation" during the Spring Festival.

We demand that the authorities conduct a serious investigation and that the Antarctic people provide a reasonable explanation.

Zhou Haoran was also a little confused for a moment.

Are these reports truly driven by media professionals' concern for public events, or are they instigated by competitors...? Or perhaps they're simply jumping on the bandwagon and trying to boost sales by reporting on Antarctic People's rise to fame with "Everyone's Art Up"?

This needs to be resolved quickly!
Do crisis public relations!
Otherwise, before they can even compete with foreign brands, they'll be killed by their own people.

(End of this chapter)