After rebirth, I became a great master

Chapter 495 Use magic to defeat magic

Zhou Haoran invited Ji Yingyang to go to Nanji Ren together.

It's very close, right next to the TV station.

"Where are you going?"

Ji Yingyang had other things to do.

After the Spring Festival, Zhongbo Software's smart card business experienced a small surge.

"Crisis public relations".

Zhou Haoran felt that Zhang Yongxiang might not be able to handle this kind of thing well.

"What crisis management?"

Ji Yingyang was still unaware of what was going on.

Zhou Haoran briefly explained the cause and effect to her, "If the newspapers report this in a mess, the brand reputation that we've worked so hard to build will collapse in no time."

"Then what are you going to do?"

Ji Yingyang also felt that this matter was difficult to handle.

"Let's find out what's going on first." Zhou Haoran glanced at her, turning his head. "Have you told Xiao Chen yet?"

Ji Yingyang stared absentmindedly at the vanity mirror, "What did you say?"

"Our relationship... you're not going to become my apprentice anymore."

"I didn't say it."

"Aren't you going to tell her?" Zhou Haoran didn't want to do it secretly. "Get the message out to everyone as soon as possible, and let's have a meal together sometime!"

Ji Yingyang hesitated for a moment, "I'm a little embarrassed."

"What's the big deal..."

Zhou Haoran didn't think there was anything to be ambiguous about.

“There are some things you don’t know.” Ji Yingyang shook his head. “It’s not that simple.”

Zhou Haoran asked: "What's wrong?"

Ji Yingyang said, "Xiao Chen and I have a lot of good friends, and you know them all. Xiao Chen became your apprentice. At first, they were all laughing and joking, thinking it was just a joke. But later, when they heard how capable you were, they were all very envious and told Xiao Chen to recommend them to you, to be your lovers or apprentices or something."

"what?"

Zhou Haoran was both amused and confused.

Ji Yingyang said softly, "If word gets out about our relationship, they'll have something to say again. They might even start pestering me every day, trying to get on your good side."

Zhou Haoran suddenly remembered something, "Oh right, Pei Hui, she works as a waitress at the Red Mansion Teahouse, did you know?"

“I know.” Ji Yingyang glanced at him. “She said she wasn’t a waiter, she was a tea server.”

Zhou Haoran chuckled, "Right, what does she mean? She's been dating rich men for the past few years, she must have saved at least 200,000 yuan, right? Why is she working at the Red Mansion Teahouse?"

"Why did you say?"

Ji Yingyang seemed to be smiling.

Zhou Haoran's expression changed slightly. "They're not coming for me, are they?"

"It's you." Ji Yingyang snorted. "The rich young master she used to date was always hitting people, so they broke up. Now she's looking for someone new!"

Zhou Haoran twitched the corner of his mouth, "Don't come!"

Ji Yingyang covered her mouth and chuckled, "I told her that there's no possibility between you. Xiao Chen also said that you have a mental fastidiousness and only like virgins."

Zhou Haoran quickly replied, "Yes, Xiao Chen is right! I only like young, unmarried women. Let her go find someone else!"

“The Red Mansion Teahouse is a great place…” Ji Yingyang looked at him meaningfully. “I heard that the teahouse hired a group of long-legged models as waitresses. You don’t think they went there just to be waitresses, do you?”

"Ah."

Zhou Haoran had anticipated this.

Ji Yingyang said, "Putting aside everything else, I know Pei Hui. She's incredibly ambitious. When it comes to marrying rich men, she only goes for young and handsome ones. She won't even serve older men who offer more money. She once told me that in the modeling industry, you can't survive without a rich 'boyfriend' to support you."

"They've got their eyes on the customers at the Red Mansion Teahouse," Zhou Haoran chuckled, not taking it seriously. "The people who frequent the Red Mansion Teahouse aren't just ordinary rich people; they're elites who have fought their way up in the business world. You can't win over someone like that with just your looks."

Ji Yingyang sighed, "Aren't all young girls like this? Not to mention Pei Hui, Tan Yuanyuan, Li Shen, Wu Yue and the others also dream of becoming wealthy wives."

Zhou Haoran said, "The wealthy aren't stupid."

“A few years ago, we sisters had a very good relationship.” Ji Yingyang said with a melancholy expression. “Since I followed you and started doing business with you, we’ve had less contact and aren’t as close as we were a few years ago. Xiao Chen feels the same way.”

Zhou Haoran said calmly, "There's a class difference now. You two have both married into wealthy families, while they're still fantasizing about marrying into one."

Ji Yingyang did not deny it, and sighed, "I think they are all quite pitiful. They all want to be singers, dancers, supermodels, and big stars... I remember a couple of years ago, they even mocked Hu Xiaochen. They said she was a junior editor at the TV station and had no future."

"That's a matter of perspective. Isn't TV station great? It's where the real talents are hidden!"

After his rebirth, Zhou Haoran spent several months researching and reflecting.

Then he stepped into the television station.

He understood all too well the influence of television in this era. Like the "smothering death" incident involving Antarcticians.

Television reports can even become factual evidence recognized by many media outlets, which are actively adopted in their reporting and propaganda... If left unchecked, it may soon escalate into a situation of mutual attack.

Zhang Yongxiang was also very anxious about this.

After it had passed, when the matter was brought up...

Zhang Yongxiang said, "I know that since you intervened, the TV station has indeed stopped reporting on it, but many newspapers and magazines have started to follow suit, and I'm dealing with that on my end."

Zhou Haoran asked, "How was it handled?"

Zhang Yongxiang said, "We have contacted Xinmin Evening News and will issue a formal announcement to clarify the misunderstanding to the people of the city and explain the previous incident of 'suffocation to death'. The police have already released their investigation results. The person who died during the Spring Festival died from respiratory failure caused by lung disease, not from being unable to breathe due to thermal underwear."

"That's it?"

Zhou Haoran burst out laughing.

"Actually, we have a second plan, which is..."

Zhang Yongxiang sighed, looking troubled.

Zhou Haoran asked: "What's wrong?"

Zhang Yongxiang said, "The best solution is actually to cultivate good relationships with these mainstream newspapers and magazines, spend a large sum of money on advertising for them, and the relevant reports will be withdrawn. We all know that. But the marketing department has calculated that if we really do that, it will increase our expenses by tens of millions of yuan every year."

“Paying money to avoid trouble,” Zhou Haoran shook his head. “That’s not a good idea.”

Zhang Yongxiang said helplessly, "Yes, who can argue with that? I've heard of a company that makes health products. A few years ago, they were big clients of newspapers, and the newspapers always said good things about them. Now that television has become popular, they've shifted their marketing focus to television and stopped advertising in newspapers. And then things went wrong. After the sponsorship stopped, the newspapers started reporting negative news about them non-stop."

Zhou Haoran said, "What the public needs is not the truth."

"what?"

Zhang Yongxiang was slightly stunned.

Zhou Haoran said with a smile, "Your clarification and explanation are meaningless to the public. They may even make people think that you are making excuses and using your connections to suppress the voice of justice."

"This……"

Zhang Yongxiang felt a sudden pang of panic.

Ji Yingyang sat quietly to the side, smiling without saying a word.

I appreciate Zhou Haoran's performance.

This is an opportunity for her to learn.

Zhou Haoran said, "When faced with such a crisis, sometimes doing nothing is better than doing something. Let time fade the damage, and let the brand prove itself."

“We’re not doing it…” Zhang Yongxiang said with a bitter expression. “The market impact is already evident. Many people are going to shopping malls to buy thermal underwear. When other stores’ sales clerks introduce it with newspapers, Nanji Ren’s potential customers are gone.”

Zhou Haoran said seriously, "The goal of Antarctic is to confront international giants, so of course we can't just do nothing."

Zhang Yongxiang doesn't have the courage to compete with international apparel giants. He's already overwhelmed with problems. "In today's society, there's a serious problem with the mentality of worshipping foreign things. Many consumers are lenient with others but strict with themselves, and they're particularly demanding of domestic brands."

Zhou Haoran nodded. "It is indeed difficult to resist the trend of worshipping foreign things and fawning over foreigners."

“Yes!” Zhang Yongxiang sighed. “The domestic thermal underwear market has taken off, and foreign thermal underwear brands have entered the market to grab market share. This business is getting harder and harder!”

Zhou Haoran remained calm and smiled, saying, "It's alright, we can use magic to defeat magic."

Zhang Yongxiang didn't understand, "Using magic to defeat magic?"

"If you find the right solution, you can turn a disadvantage into an advantage."

Zhou Haoran had already planned what to do before he came. He called Yangyang over mainly to give this apprentice a lesson.

"Sir, what should I do?"

Seeing that he was confident, Zhang Yongxiang felt much more at ease and became more excited.

Zhou Haoran said, "Make good use of the public's tendency to admire foreign things and encourage the media to spontaneously promote and report on Nanji Ren, so that the public will subconsciously recognize Nanji Ren's products."

"This……"

Zhang Yongxiang thought this was unlikely.

Zhou Haoran said to himself, "Not only can this resolve the public relations crisis, but it also provides an opportunity to further strengthen the Nanji brand! It's much more effective than advertising on major TV stations! The best marketing has to be event marketing!"

"Event marketing?"

Although Zhang Yongxiang didn't quite understand yet, he was already overjoyed by what the master had said.

Ji Yingyang's eyes were also bright, eagerly awaiting the results.

Zhou Haoran said with a smile, "This time, Antarctic Man was misunderstood. No matter what happened behind the scenes, an explanation is needed. We can ask the United Nations to step in and have the relevant UN organizations provide proof that Antarctic Man is one of the best thermal underwear in the country, even in Asia and the world. That would be authoritative enough and impactful enough to convince the people of the whole country."

"What?"

Zhang Yongxiang was a little dizzy.

Ji Yingyang was also dumbfounded, and said in astonishment, "Haoran, you...when did you get to know people from the United Nations?"

"Sir, do you really know people at the United Nations?" After saying this, Zhang Yongxiang felt something was amiss. "Sir, even if you know important figures at the United Nations, is it worth wasting such valuable connections for such a trivial matter concerning the Antarctic people?"

(End of this chapter)