After rebirth, I became a great master

Chapter 493 Rebroadcast
This was Zhou Haoran's first time running such a high-end business club.

The Red Mansion Teahouse still has many shortcomings.

Not only staffing and regulations, but also attire, speech, training, management, salary system, and fee standards all need improvement. Even the selection of tea and the use of teaware are not top-notch.

And the most important point.

The problem is that the business model lacks innovation, and its uniqueness as "the only one of its kind" is relatively weak.

Rome wasn't built in a day.

We have to take it slowly.

Fortunately, the situation with the Antarctic people has been resolved.

"Everyone's Art" has officially resumed airing on Red Star TV. It was the first episode that was previously "tested" on the Lifestyle Channel, and many locals in the harbor have already watched it.

Zhou Haoran was not involved in the resumption of broadcasting.

I didn't pay much attention to the ratings.

On Monday, I went to Pudu District with Mr. Zhang from Antarctic to meet Uncle Huai.

Talk to him about the bankrupt state-owned garment factory.

When Zheng Xianhuai heard that this kid wanted Nanjiren to come forward and integrate this bankrupt state-owned factory, his expression changed slightly.

Zhang Yongxiang was also a shrewd man.

Sensing something was wrong, he said he needed to go to the restroom, leaving the office to the two of them.

"You've always been clever since you were little, why did you do something so silly this time?"

Zheng Xianhuai was somewhat baffled.

Zhou Haoran said with a smile, "Uncle Huai, please explain yourself more clearly."

Zheng Xianhuai glared at him and said angrily, "Do some things need to be explained so clearly? I told you before that although this garment factory is going bankrupt, it has a good foundation. The equipment was all purchased a few years ago and is all new. The inventory has also been basically cleared out. 60% of the staff are front-line workers, and I can take care of the remaining 40% of the administrative staff."

To put it bluntly, this is a gift from Uncle Huai, who supported the younger generation and used his power to give him.

With simple integration, shedding burdens and starting afresh, you can generate tens of millions in positive returns within a few years.

Zhou Haoran naturally understood, but he would never get involved in such a thing. "Uncle Huai, it's like this, I'm a business genius."

"what?"

Zheng Xianhuai was stunned for a moment.

Zhou Haoran laughed and said, "I'm a business genius. Making money is too easy for me."

"You do not need?"

Zheng Xianhuai understood what he meant.

Zhou Haoran nodded. "This Mr. Zhang from Nanjiren is a private entrepreneur I've mentored. He's in the clothing business. From the perspective of national and industrial development, it would be more beneficial for Nanjiren to integrate the business, as it can create more jobs and generate more tax revenue."

"Such a grand vision?"

Zheng Xianhuai gave him a deep look and couldn't help but chuckle.

Zhou Haoran said seriously, "Uncle Huai, I'm not joking with you. Now many foreign clothing brands are coming to China, causing many domestic clothing factories to go out of business, including well-known local state-owned brands such as 'Dadi,' 'Kangpais,' and 'Hailuo.' I heard that some brands are thinking of joining foreign companies."

Zheng Xianhuai grunted in agreement. "It's the same all over the country. State-owned garment factories are going out of business one after another. On one hand, there's the impact of foreign brands, and on the other hand, there's competition from local private garment factories."

Zhou Haoran said, "The domestic clothing industry is too weak, like a pile of loose sand. We can start by building up Nanji Ren, making it a solid foundation, and establishing it as a brand that can compete with foreign brands. Only then can we give the domestic clothing industry more confidence, let them understand that foreigners are not invincible, and not to be afraid or surrender at the first sign of trouble."

Zheng Xianhuai felt somewhat embarrassed upon hearing this.

The first to surrender were state-owned garment factories.

It's not just the apparel industry.

This is true for many industries.

For decades, national brands have lost faith. When foreign companies come, local governments eagerly flock to them, welcoming them while simultaneously surrendering, voluntarily handing over 51% of the shares to foreigners and relinquishing control of the national brands to foreigners.

If Nanjiren succeeds, it could become a force capable of competing with international giants.

That would at least change this foreign-worshipping mentality within the clothing industry.

The Antarctic people did not surrender and held their ground.

They even won!

Why can't others do it?
This can bring confidence and change to the industry.

“Look at this…” Zhou Haoran pointed to the cashmere coat on the sofa, “My coat was a gift from a friend, it’s a Montblanc, and it cost over 7000 yuan. I looked it up, and it’s made in Suzhou, which means it’s purely Chinese-made. What’s even more ridiculous is that in Europe, Montblanc is at most a small, unknown brand, but it’s invincible in China.”

Zheng Xianhuai's eyes widened. "That's half a year's salary for me!"

Zhou Haoran said, "That's right, this is the current misconception about the clothing industry in China."

"The general public still doesn't understand foreign countries..."

Zheng Xianhuai sighed.

Zhou Haoran chuckled and said, "Uncle Huai, this has nothing to do with the general public, does it?"

"Ok?"

“We have a centralized system, and the top always sets an example for the bottom. The reason why the masses have this erroneous idea of ​​worshipping foreign things is because such erroneous understandings exist at all levels of society, leading to misguidance.”

"You kid!"

Zheng Xianhuai pointed at him and couldn't help but laugh.

Zhou Haoran said in a serious tone: "Nanjiren needs to make a difference so that the whole society and all walks of life can realize that domestic brands are capable of competing with world-class brands. This is of great significance. I don't do clothing business, but I can support Nanjiren in making this business a success."

“Nanji Ren…” Zheng Xianhuai thought for a moment and asked, “Isn’t Nanji Ren your company?”

Zhou Haoran laughed and said, "No."

Zheng Xianhuai said, "If it's not your company, then the previous conditions will have to change."

"Change the conditions?" "Giving it to you is one condition, giving it to outsiders is another."

"How about it?"

Zhou Haoran's expression was a bit strange, thinking to himself that Uncle Huai really did differentiate between those he was close to and those he was distant from.

Zheng Xianhuai said with a smile, "There are three state-owned garment factories in Pudu District that are insolvent and facing bankruptcy. One has already been negotiated, and the remaining two will be taken over by Nanji Ren. Consider it a favor to me."

"can."

Zhou Haoran agreed without asking for details.

Zheng Xianhuai was somewhat surprised, "Wait until President Zhang returns, then discuss it with him?"

"No need, he'll listen to me."

Zhou Haoran resolved this matter as planned, by arranging a job for Mr. Tang's son, Tang Shiyi's older brother, Tang Youzhi.

Let him become the deputy general manager of Nanji Ren.

In charge of non-thermal underwear business.

……

Zhou Haoran no longer drives a Xiali.

I usually drive a Cadillac DeVille.

This car is rare.

It can also be distinguished from the Audi cars used by leaders.

And most importantly, he's grown up and no longer needs to be as low-key as before.

In the afternoon, he went to his workplace.

"Haoran, are you at work?"

They unexpectedly ran into Song Yongjun, the director of the lifestyle channel, who was riding a bicycle there.

Zhou Haoran laughed and said, "Director Song, are you going home for lunch?"

"Yeah, I'm going home to get some sleep." Song Yongjun also got a subsidized apartment, right next to Zhou Haoran's, very close to his workplace. "By the way, 'Everyone's Art Up' is back on air, and the ratings are pretty good!"

"No? They told me it's less than 10%?"

Zhou Haoran had received a phone call earlier.

Song Yongjun laughed and said, "That's different, that's the national average viewership rating!"

Zhou Haoran was not satisfied with the result. "That won't do either. I saw the news reports about the 'Water Margin' that just finished airing on Crown TV. What was the ratings? Nearly 80%!"

“Water Margin?” Song Yongjun couldn’t help but chuckle. “You really know how to make comparisons. That’s a national drama, the last of the Four Great Classical Novels, a key national project that even the CCTV News broadcasts!”

Zhou Haoran walked into the Red Star Building with him, saying, "The difference is just too big."

"That's normal. Infrastructure limitations make it difficult for local TV stations to compete with Crown TV."

Song Yongjun reached out and pressed the elevator button.

Anyone who didn't know better would think Zhou Haoran was a leader.

What infrastructure?

Zhou Haoran had not conducted any research in this area.

Song Yongjun said, "In many rural areas, cable TV isn't even widespread yet. You need an antenna to watch TV, and you can only receive Crown TV. How could Crown TV's ratings not be high?"

"Oh!" Zhou Haoran then realized the policy differences between local and state-run television stations. "It really is!"

Song Yongjun continued, "Satellite channels across the country, including Red Star TV, are said to be satellite-enabled and receivable nationwide, but in reality, they only cover major cities. In some county towns, it's difficult to even watch Red Star TV programs, so naturally, the viewership ratings are low."

Zhou Haoran laughed and said, "So, does that mean the 10% national average viewership rating for 'Everyone's Art Up' is not bad?"

"It's more than just 'okay'?"

"what?"

"That's great!"

Song Yongjun felt honored about this, after all, it was a program that had been promoted from the Lifestyle Channel.

Zhou Haoran asked, "Generally speaking, what is the average national viewership rating for local satellite TV channels?"

Song Yongjun said, "For normal programs, local satellite TV stations generally get 1%-5%; Crown TV is basically between 5%-10%. The port is a bit special. We don't think much of Crown TV, so Crown TV's ratings are generally low in the port."

"Is it normal for it to be between 1% and 5%?"

Zhou Haoran felt relieved.

No wonder Hu Xiaochen was so happy when he called; it turns out that "Everyone's Art" is already considered "abnormal" among the national satellite TV programs.

Song Yongjun laughed and said, "That's right, that's the general statistics from local TV stations. If a program's national viewership exceeds 5%, it must be a well-known program or a phenomenon."

Zhou Haoran immediately thought of something, "What about 'Happy Camp' on Volcano TV?"

"That looks really tall!"

Song Yongjun's expression turned serious.

Zhou Haoran asked, "How many?"

Song Yongjun said, "It's estimated to be around 20%. As it stands, it's arguably the most popular program on local TV stations, with higher ratings than most TV dramas."

"The difference is huge..."

Zhou Haoran murmured to himself.

Song Yongjun laughed and said, "This is only the first episode, so this is already a great result. You'll see when you get to Red Star TV. I reckon even Old Gu will have to give you a medal!"

(End of this chapter)