After rebirth, I became a great master

Chapter 149: Support from noble people
"Ha ha!"

"Come on, have a drink!"

"Mr. Zhou, you have to drink this one... Come on, Lao Jiang, let's toast him together!"

Li Changxing and Jiang Xiong both stood up with rosy faces and raised their glasses.

Zhou Haoran couldn't refuse, so he stood up, clinked glasses with them, and said generously, "Let's have a drink, and congratulate the success of our cooperation!"

"drink!"

"Come!"

Li Changxing and Jiang Xiong were so excited that they could hardly control themselves.

This is the famous Peace Hotel.

The three of them met here.

Celebrating the huge sales of "Children's Encyclopedia".

Zhou Haoran didn't want to drink a lot, he didn't live alone.

Going home drunk is somewhat irresponsible.

"Boss Jiang, how much inventory do you have?"

Zhou Haoran went to the bookstore today and witnessed scenes of people rushing to buy books.

Jiang Xiong laughed and said, "There aren't many left. There are less than 4 copies left. These three bookstores have really big appetites. Each of them has taken orders for 5 copies."

Zhou Haoran nodded, "This shows that our TV commercial was successful."

"Yes, it's really successful!" Jiang Xiong expressed his admiration. "To be honest, I've always been worried about TV ads for books. I've asked many experts and listed various reasons, but no one believes that TV ads can promote books."

Zhou Haoran smiled and said, "That's the theory, but there are always exceptions."

Li Changxing said disdainfully, "What expert? Among all those booksellers, who can compare to Mr. Zhou's little finger?"

Zhou Haoran smiled.

Acquiesce to this statement.

Jiang Xiong, whose personality wasn't as bold as Li Changxing's, said cautiously, "People from Sanlian Bookstore, Commercial Press, Fudan Publishing House... they're all elites in the industry."

"What a bullshit elite!"

Li Changxing simply disdains those people.

Jiang Xiong smiled and said, "You can't say that."

"Really?" Li Changxing snorted coldly. "In addition to the Children's Encyclopedia, Mr. Zhou has recently been helping a friend sell another set of books... Haha, let me tell you, Mr. Zhou's book sales strategy is the same across the country!"

He gave a thumbs up.

Jiang Xiong didn't know, so he was very curious, "Are there other books?"

Zhou Haoran smiled and said, "Yes, the main reason we called Boss Jiang here this time was to discuss a new business deal. The Children's Encyclopedia project has already been finalized. With a month's advertising cycle, we'll definitely be able to clear out the 20 copies of inventory."

Jiang Xiong said: "It's more than 20? I think if we print another 20 copies, maybe..."

"No more printing, let's quit while we're ahead." Zhou Haoran waved his hand, rejecting the proposal. "There are only 300 million teenagers in Haigang. 20 sets of books would already saturate the market."

Jiang Xiong was in awe, "Mr. Zhou is very insightful."

Li Changxing was already completely impressed. "This Children's Encyclopedia is nothing. Mr. Zhou's current book sales project is truly a grand undertaking! He doesn't have a publishing license, doesn't use bookstores, relies on just a few high school students to sell copies, and has already secured orders for tens of thousands of copies."

"No version number?" Jiang Xiong was surprised. "Pirated?"

Zhou Haoran smiled and said, "It's not piracy. We only do legal business. What we sell here are not books, but photocopied learning materials."

"what?"

Jiang Xiong was confused.

Li Changxing volunteered to tell Mr. Zhou about his business in the college entrance examination top scorer manual. He became more and more excited as he talked.

Although he only played the role of printing and did not make much money, he participated in it and fully understood Mr. Zhou's operation methods, and he also felt a sense of accomplishment that he could empathize with him.

After hearing this, Jiang Xiong also said sincerely: "Mr. Zhou is the god of business!"

Zhou Haoran wasn't being modest. "How about it, Boss Jiang, are you interested in joining us? The Children's Encyclopedia has been a huge success, and I think the cooperation with Zhongbo Bookstore can continue."

"Great!" Li Changxing was naturally willing, his excitement overflowing with words. "Mr. Zhou is willing to take us into business. What an honor! This is a great honor!"

"All is subject to Mr. Zhou's arrangements!"

Jiang Xiong also felt that he was being supported by a noble person, so he picked up the wine glass and drank it all in one gulp.

Zhou Haoran smiled and said, "Gaokao Top Scorer Handbooks—this is a very good book category. You've seen the results. A batch of photocopies without edition numbers, each selling for just over ten yuan, can sell tens of thousands of copies for just a few high school graduates."

Jiang Xiong's face flushed.

It's like seeing a mountain of gold.

Zhou Haoran smiled and said, "Books like this will sell well in Haigang, and certainly nationwide. However, if we want to sell them nationwide, we can't just go door-to-door to sell study materials. We have to go through the orthodox book distribution channels."

Li Changxing had heard Mr. Zhou mention this idea before, and he quickly asked, "Next, are we going to officially publish the 'College Entrance Examination Champion Handbook'? Do we need to apply for a book number from the Publishing Bureau?"

"Yes." Zhou Haoran nodded. "If we want to expand this business, we have to formalize the operation and officially publish this set of books."

Li Changxing was very happy. "I think it's okay! Lao Jiang, you are familiar with this!"

Jiang Xiong said, "Leave the formal publication of the book to me, along with all the related formalities and processes. It's no big deal. I can get everything done in the fastest possible time!"

"it is good!"

Zhou Haoran was very satisfied. This was what he wanted Jiang Xiong to do.

Now it is a three-party cooperation.

How to cooperate?

Zhou Haoran looks for projects, Jiang Xiong opens up channels, and Li Changxing takes care of publishing and printing.

"But..." Jiang Xiong hesitated. "Mr. Zhou, if this is a formal book publishing, the costs of various aspects will be very high. It is not as profitable as selling photocopied learning materials."

Zhou Haoran disagrees. "Even if we sell it to distributors and major bookstores nationwide at a 50% discount, there's still huge profit margin."

Jiang Xiong quickly said, "Mr. Zhou, what I mean is that if the business is too small, there's no need to waste too many channel resources, especially national channel resources. The Children's Encyclopedia has been unsold for so long, and I haven't considered selling it to the national market. The cost... how should I put it..."

Zhou Haoran understood immediately and said with a smile, "It's just marginal cost!"

"Huh? Marginal cost?"

Jiang Xiong had never heard of such professional terms.

Zhou Haoran said, "The larger the print run and the greater the sales volume, the lower the marginal cost. The channel resources you mentioned also require maintenance costs. If the scale is too small, the cost will be too high."

"Right!" Jiang Xiong clapped his hands in admiration. "Mr. Zhou said it very well. That's exactly what I meant!"

This kind of book must be large-scale.

If the scale is not enough, it is best not to promote it nationwide and only operate it locally. If the books are sold in the tens of thousands or hundreds of thousands of copies, if they are promoted nationwide, they will not be enough to cover the channel fees.

The current domestic logistics system is very different from what it will be in ten or twenty years.

Twenty years later, a new book with 2 copies printed can still be distributed to bookstores nationwide. This is not possible now. Local regions have their own protections, and the distribution system is fragmented, without a unified market.

Zhou Haoran said: "Don't worry, I have already considered it."

"is it?"

Jiang Xiong didn't understand, and Li Changxing didn't quite understand either.

Zhou Haoran smiled and said, "There are many subjects in the college entrance examination. We can use the college entrance examination champion handbook to classify them into different categories, such as Chinese, mathematics, English, physics, chemistry, history, geography, and so on. Each subject is a book. In total, there are seven or eight books in a set. It's large enough!"

(End of this chapter)