After rebirth, I became a great master

Chapter 150 Gold Does Not Shine
"That's it..."

Jiang Xiong works in book promotion. He knows the difficulty of operating a set of books nationwide and is somewhat worried.

Zhou Haoran said calmly, "If you want to make some achievements in the book industry, you must open up this path. Relying solely on the seaport market will only lead to small-scale success."

Li Changxing immediately understood his good intentions and said quickly, "Mr. Zhou, through early market research, it has been fully demonstrated that supplementary teaching materials such as the Gaokao Champion Handbook have a huge market potential. With the best selection, we should promote it nationwide!"

"It's like this..." Jiang Xiong explained quickly, "Nationwide promotion is certainly difficult. However, there is a simple strategy. We can simply cooperate directly with Xinhua Bookstore and rely on the nationwide Xinhua Bookstore network."

"no!"

If Zhou Haoran wanted to follow the Xinhua Bookstore system, he wouldn't need to bring Jiang Xiong in.

The Xinhua Bookstore system is too easy.

Sold in Xinhua Bookstore.

If the book sells well, Xinhua Bookstore will report it to higher-level bookstores and bring in more bookstores to sell it. If the sales volume reaches the target, more Xinhua Bookstores will be brought in to sell the book.

It's a very traditional recommendation logic.

This is too inefficient.

The life cycle of a new book is about one year.

The new book period of teaching supplementary books is shorter, at most half a year.

In addition, Xinhua Bookstore no longer has the dominant position it had in the planned economy era and has gradually been marginalized by young people.

Zhou Haoran said, "This set of supplementary textbooks is primarily sold to high school seniors. To be user-centric, we need to analyze young people's book-buying preferences. Xinhua Bookstore sells books at full price. Young people are more flexible in their book-buying strategies and information flows quickly, so they'll prefer private bookstores that offer deeper discounts."

Jiang Xiong opened his eyes wide, "Not following the Xinhua Bookstore system?"

Zhou Haoran said, "We need to follow the Xinhua Bookstore system, but that's not enough. We lack initiative. We need to truly control our own distribution channels, rather than relying on Xinhua Bookstore and letting it completely control us."

Li Changxing understood what he meant. "Old Jiang, you still don't understand? Mr. Zhou is a man who can accomplish great things! If we want to expand and strengthen Zhongbo Bookstore's business, we must target the national market. If we want to enter the national market, we must first establish a large market that covers the entire country!"

Zhou Haoran said: "It is indeed difficult to cover the entire country. In the short term, we must at least cover some major provinces where the college entrance examination is held."

Jiang Xiong took a deep breath and said, "I understand."

Zhou Haoran smiled. "How much money we can make from this Gaokao Top Scorer Handbook is secondary. The most important thing is to make good use of this opportunity to build a nationwide book sales channel and establish a comprehensive distribution system in every province."

Seeing Jiang Xiong backing down, Li Changxing said sarcastically, "Old Jiang, Mr. Zhou is willing to take you into business. If you have any selfish motives, don't implicate me! You're not the only bookseller in Haigang!"

"What are you talking about?" Jiang Xiong was a little unhappy. "Who has selfish motives? I'm just evaluating the operational difficulty of this matter."

Li Changxing sneered, "If it wasn't difficult, why would I ask you to do it? Is product selection difficult? Printing is simple, but my printing factory has millions of assets. Isn't this a huge investment?"

Jiang Xiong said angrily: "I'm just thinking about how to do it!"

Zhou Haoran said, "This isn't easy to implement, but it must be done. The old dialectical materialism is unsuitable for a market economy. If you want to do business well, you must find business logic. Logic, not dialectics."

"Huh?" Jiang Xiong was slightly startled. "Dialectics? Logic?"

Zhou Haoran nodded. "Logical thinking is 'because... therefore...'. 'Because I'm hungry, I don't have the energy to work.' The materialistic dialectical thinking of the past was 'although... but...'. 'Although everyone's hungry, we're still full of energy.'"

Li Changxing and Jiang Xiong both left the system and went into business.

There is a chill feeling down the spine.

It turns out that my past understandings were all wrong!
No wonder the book business is not doing well. They almost went bankrupt because of a poorly made set of books.

Zhou Haoran said, "The logic of the market is that national sales capabilities are only possible because of national sales channels. Don't expect something to just fall from the sky, like 'even though there aren't national sales channels, gold will always shine.' Is gold still gold if it's buried in the ground? Unearthing the gold is more important than the gold itself. Only when there's a market can there be a product; only when there's a mentor can there be a thousand-mile horse."

Li Changxing suddenly realized, "I finally understand why the economy didn't do well in the past. Mr. Zhou really hit the nail on the head. In the past, we were all busy creating gold. But gold is only gold if it's dug out. If it's not dug out, it's just dirt."

"Gold shines because sunlight shines on it and reflects into the user's eyes. This requires three elements: one is that the gold is not buried in the soil, one is that it needs sunlight, and one is that the consumer needs to be present. All three are indispensable." Zhou Haoran could also see that Jiang Xiong seemed to have some limitations in his thinking.

You have to make your words clear.

To break away from the past business concepts and return to the market.

Li Changxing sympathetically said, "It's true. The success of the Children's Encyclopedia is also due to the discovery, promotion, and presentation of this series of books through television commercials."

Zhou Haoran said, "In the past, if it was a good book, such as Haizi's poetry collection or Lu Yao's novel, it could be slowly promoted nationwide through the Xinhua Bookstore's distribution system. As long as it's gold, it will shine. Times have changed, and that's no longer the case."

Jiang Xiong raised his glass and said, "Mr. Zhou, everything is as you say! Whatever you say, we'll do it!"

"That's how it should be!"

Li Changxing was very happy and raised his glass as well.

The three of them clinked their glasses and drank together.

This matter is settled.

Li Changxing smiled and said, "Mr. Zhou is the real Bole."

Jiang Xiong said solemnly: "Well, there are many good horses, but there are few good horse trainers."

They are both cultured people.

It is very easy to understand if we use the relationship between Bole and the Thousand-Li Horse as an example.

As long as we follow logic, it is easy to reach a consensus.

Even people in the Tang Dynasty could reach such a consensus.

I’m afraid of people talking to themselves without any logic.

What the market cares about is logic, while what human nature cares about is dialectics.

After the deal was done, Zhou Haoran started talking about his personal affairs and asked, "By the way, Boss Jiang, Boss Li, do you have any friends overseas? I want to buy some books. Could you bring them back for me?"

"Buy books?" Li Changxing has many connections overseas. "I'll take care of it. My great-uncle's family all went overseas. We reconnected more than ten years ago. Whatever books you want to buy, I'll take care of it."

"It's a book about inspiring humanity. There's an American writer named Carnegie. His books are bestsellers around the world, so there must be one."

Zhou Haoran has realized that the concept of "success studies" has not yet become popular, and there are no such books in China at all, so he can only explain it.

"Okay, leave it to me!" Li Changxing immediately realized something. "English version, okay?"

Zhou Haoran smiled. "Sure, English is no problem. There should be a lot of inspirational books like this in the US that guide people to success. Buy some and bring them back. The more the better, and the sooner the better."

Li Changxing thought he was looking for a new book project, so he asked tentatively, "Mr. Zhou, are you looking for good books abroad, translating them, and publishing them in China?"

Zhou Haoran said frankly: "No, I want to write a letter and find some reference materials."

"write a letter?"

Li Changxing frowned slightly.

"I'm going to do a little experiment and look for an opportunity to seek enlightenment." Zhou Haoran didn't want them to know that he worked at a TV station, so he changed the subject. "Your suggestion is a good one. Find good books abroad, translate them, and publish them in China. Yeah, that's an idea!"

Jiang Xiong is very familiar with this. "There are two main difficulties in translating books. First, copyright management is complicated; second, translation is complicated. Some particularly good books have been snatched up by those powerful state-owned publishers."

Zhou Haoran nodded and said, "Well, but there are still opportunities in the book industry in the next few years."

(End of this chapter)