The KOC of that Ryzen brand, "Abstract Live Car Talk," made a very good point: the vast majority of people don't understand cars. When they buy a car, they like to look at the number of cars on the road, thinking that if everyone else is buying a car, it can't have any major problems.

According to the survey, the top priority for all car buyers is the car's appearance. Zhang Ziqian's comment about imitating Bugatti refers to the popularity of Mi Cars; after mimicking the designs of Porsche and Ferrari, their sales exploded. Moreover, female car owners account for 60% of the total, all drawn by the car's aesthetics.

Zhang Ziqian jokingly asked if she wanted to imitate a Bugatti, which was based on this reason.

Chen Xiao waved his hand, "Copying and imitating is a shortcut that small companies have to take in the early stages, which is understandable. But if a large group like ours also imitates, it would be too shameful. Let's stop imitating. You arrange for the world's top luxury brands to contact us and see if any are willing to sell. A full acquisition is fine, or if that doesn't work, a stake or controlling stake is also acceptable. We need to leverage our supply chain advantages in China, combine the experience of Western countries in making luxury cars, and add Eastern aesthetics to create our own ultra-luxury cars."

Ma Jing and Zhang Ziqian exchanged a glance, realizing they had been too narrow-minded. If Chen Xiao really acquired a Bugatti or Aston Martin, modified it a bit, and created a new energy version, then there would be no need to imitate; it would be their own.

At the same time, this can also greatly and quickly enhance Junxing Auto's reputation, just like Junxiao Commercial Management and Junxiao Hotel. Half a year ago, nobody knew who you were, but now, Junxiao Hotel became famous after acquiring the Dubai Pan-Ship Hotel, while Junxiao Commercial Management started with the acquisition of Ganglong International, followed by the acquisition of Shanghai Huijin Plaza, Hengyuan Plaza, and then yesterday's Pengcheng Wanshang Mall, and has made a name for itself in the commercial real estate circle. Now, in the commercial real estate industry, mentioning Junxiao Commercial Management is enough to make people turn pale.

He wants to achieve a similar status in the automotive industry. Moreover, the automotive market is much larger, with global annual sales of 9300 million vehicles. Even at a unit price of 10 per car, this market is staggering.

The real fun is in this market where you have to fight it out. No matter how strong Junxiao Commercial Management becomes, it can only dominate its own territory and can't make money from foreigners. But cars can. Let those Western natives see the powerful manufacturing capabilities of the world's number one industrial power.

Time flies when you're thinking about things; just now, I was thinking about Xu Wu, and it felt like an eternity.

"Brother Chen Xiao, it seems like President Xu is back."

With a whoosh, Chen Xiao stood up and headed outside. Sure enough, he heard noises coming from Xu Wu's office. His face immediately lit up with excitement, and he rushed to Xu Wu's door.

The long-absent CEO, Ms. Xu, wore a black long dress that clung to her figure, its smooth lines cascading from her shoulders and neck to her ankles, outlining a graceful S-curve. The high-waisted design elongated her proportions, and the slightly slit skirt added an air of mystery, with glimpses of her legs as she walked.

The dress's fitted waistline accentuates her slender figure, while her hips appear naturally full. She exudes confidence without needing to pose, and her sharp shoulders and swan-like neck are further enhanced by the black dress. Her slightly curled long hair partially covers her shoulders, conveying a sense of effortless control.

Hearing footsteps behind her, Xu Wu calmly turned around and saw Chen Xiao standing at the door with a delighted expression, staring at her as if she were a little dumbfounded.

Xu Wu suddenly became excited as well. She casually threw her bag on the sofa and quickly walked towards Chen Xiao. Her high heels stomped on the floor, and her skirt rippled with each step, as if even the air made way for her.

Chen Xiao had already spread her arms wide. This woman, who was like an empress to the outside world, often looked at others with eyes as sharp as ice blades, and when she swept over the crowd, she carried a hint of nonchalant scrutiny—that was the arrogance of someone who had long been in a position of power.

At this moment, looking at Chen Xiao, her eyes were filled with tender affection, so deep it was almost overwhelming. Chen Xiao hugged her tightly, saying, "I've missed you so much."

Zhang Ziqian and Ma Jing were tidying up in the office, preparing to leave work. At this time, Chen Xiao met Xu Wu. It wouldn't be over until 7 pm, and since they didn't need anyone to serve them today, they decided to leave the upstairs to their own private time. That way, they could have some fun.

Xu Wu got a spanking, and it was a barrage of slaps—next time she absolutely won't be allowed to leave for so long.

This separation made Chen Xiao realize that Xu Wu had unknowingly become so important in his heart.

“Awu, why don’t you move to Xishan Linyu too? Your villa is all ready, and Xiangjun has mentioned it several times.”

Of Chen Xiao's other women, the first one Zhao Xiangjun knew was Xu Wu. This woman, who managed all the businesses for the Chen family, held a transcendent position in both his and Xiangjun's hearts, so a place in the villa complex was reserved for her long ago.

Xu Wu did not refuse, "I heard she's pregnant, I'll go see her."

“Anytime is fine, Xiangjun will be very happy to see you—” He remembered that in the past at Bihu Shuangxi, every night when Xiangjun couldn’t hold on any longer, she would shout: “Go find Xu Wu, go find your Xu Wu.”

"Awu, why don't you have a child too?"

A flutter of excitement ran through her. Women probably all want a child, especially since Chen Xiao brought it up. Xu Wu sat up and said, "Let's wait. The group has too many things to deal with right now. Junxing Auto and Junxiao Retail are still relatively weak, especially Junxing Auto. Although Junxiao Retail is just starting out, compared to other large retailers across the country, it's not a threat. But in terms of business philosophy, we have a crushing advantage over them."

Junxing Motors is different. This is the most competitive market, with rivals who are oligopolies in their respective fields, and the forces behind them are all top-tier globally. Once Junxing Motors stabilizes, I can take a break for a while and then consider other options.”

Chen Xiao patted her snow-white bottom, indicating that she could do her best!
-
Xiao Yuting and Zhang Ruier's apartments in Jindi Xiushan Yin are on the same floor. Because they had just bought the apartments, they went on a business trip. Therefore, unlike He Qing and Han Xue, who have hired housekeepers to cook and take care of housework, Xiao Yuting's apartment is not as convenient.

But this time when Xiao Yuting came back, Zhang Ziqian had already made arrangements for her. The nanny would be able to start work in the next couple of days, but she would have to make do today.

For Xiao Yuting, not having anyone to cook wasn't the real hardship; the real frustration was arguing with people online. Because her recent livestreams have focused on cars, she's been labeled a KOC (Key Opinion Consumer) for Junxing Auto. Since she has publicly opposed some of the views expressed by "Abstract Livestream Car Talk," she has been mentioned more than once in the past two days.

She's a beautiful car model, she might know how to handle cars, but that doesn't necessarily mean she understands them. Does she know anything about electric motors and electronic controls? Does she know anything about CDC variable damping air suspension? And yet, given how beautiful she is, how she's a top car model, and how high her annual income is, why is she still making a living online?

This infuriated Xiao Yuting, but that guy could find all sorts of "wins" in a single line, leaving Xiao Yuting's fans, or rather, Junxing Auto's fans, speechless. If you want your favorite brand to be awesome, then that brand has to produce awesome products.

The Junxing M7 sells well because it's packed with high-quality hardware. It uses the best materials in both visible and invisible parts. For a car in this price range, aluminum alloy accounts for 78% of its weight, which is incredible. Who else dares to use so many materials?

However, when it comes to these things, people just say, "Anyone can do that, we have the technology, do you?"
Junxing Motors certainly has the technology; its intelligent vehicle lighting technology is far ahead of the competition. But then they said, "That's all show and no substance. When buying a car, what matters is the motor, electronic control system, and chassis. Huadi is truly outstanding in these areas, and their batteries are top-notch too."

In fact, with the development of new energy vehicles, the differences in motors and electronic controls are not significant. As for the chassis, as long as you are willing to spend money, you can also fine-tune it. The most difficult part now is the intelligent features, which is also Huadi's weakness and one of the reasons why their cars cannot be made high-end.

Fans of Junxing Motors said that their intelligent driving assistance is better than that of Huadi Motors. "Abstract Live Car Talk" said: "You say you are better, but where are you better? Who is more certain? None of us have reached the L3 level, we are all L2, so there is no one who is better than the other."

Intelligent driving relies on user experience, which can only be judged by word-of-mouth or the percentage of users actually using intelligent driving features. "Abstract live-stream car reviews" are all about abstraction; in short—everyone's at Level 2, but they won't acknowledge your superiority.

This means Junxing Motors has nothing to brag about, but Huadi does. They are the world's leading new energy vehicle seller, ranking first in sales and among the top five automakers globally. They are indeed one of the most impressive automakers in China, and you can't argue with that.

However, calling it perfect wouldn't be an exaggeration. Leveraging its cost advantage, it's unbeatable in the sub-20 yuan price range, which represents the mainstream of car consumption. As the first to enter this market, it has reaped huge profits and captured consumers' minds in this price segment. At this price point, it's impossible to buy a car without comparing it to Huadi Auto.

However, it falls short above 20 RMB. Customers with over 20 RMB in revenue now have higher demands for intelligent driving and smart cockpits, and Huadi's intelligent features are somewhat lagging behind. Furthermore, HarmonyOS has already firmly established itself in the high-end ecosystem, making it even harder for Huadi to move upmarket. These KOCs (Key Opinion Consumers) fail to acknowledge the company's own problems, blindly boasting and constantly adding various qualifiers to prove their success.

This is actually very dangerous. No company or individual is perfect. Only by facing our mistakes and shortcomings can we improve. Covering up our weaknesses will only allow them to accumulate. We may not notice them when the company is growing, but once it enters a stable or declining phase, these problems will erupt all at once, and then they will be very difficult to correct.

Despite the many problems Huadi has, it cannot be denied that it can provide its KOCs with a lot of media bombardment, and this bombardment is "winning". Its sales are far ahead, and this alone has made Junxing Auto's fans, including KOCs, furious.

Once you connect online, they'll ask you: "Huadi Auto sells 40 vehicles a month, while you only sell 2. That's less than a fraction of our sales. Even if you work hard for another five or six years, your total sales won't even match our export volume."

Xiao Yuting and her fans would argue that Junxing Auto is a luxury brand, and in the 25-35 yuan price range, Junxing Auto sells better than Ruishi. But they would say, "This is the initial stage of your launch. Let's wait until this wave of hype dies down before making any further comments. We need to look at stable sales. Even if Huadi Group wanted to sell cars in the 25-35 yuan price range, they would still sell more than 3 units a month. How can you say that Huadi is not doing well in the high-end market?"

In short, they can find different angles to demonstrate how awesome their brand is, and they win every time.

Junxing Auto's KOC (Key Opinion Consumer) strategy is something others can't replicate. Junxing Auto doesn't have much to boast about; currently, it doesn't have anything that's absolutely number one. While it does have a few leading technologies, the user experience isn't strong. If it weren't for the strength of the Junxiao Group, Junxing Auto wouldn't have much to say. But a car company can't just keep bragging about its headquarters' strength. Ruishi (a car brand) praises Huadi's strength, since they're both car manufacturers; Ruishi is simply a high-end brand launched by Huadi.

The online battle that evening undoubtedly left Xiao Yuting and Zhang Ruier feeling incredibly frustrated. Zhang Ruier angrily shut down her livestream and yelled, "I'm going to see how well their Ruishi N7L sells. If it doesn't sell well, I'm going to make them pay!"

Several KOCs (Key Opinion Consumers) from Junxing Auto also participated in a live stream, analyzing why they lost every online debate. The main reason, they argued, is that Junxing Auto's only real selling point right now is the Junxing M7, which isn't enough to prove their success. They need one or two more models to achieve the same level of success as the Junxing M7 and maintain strong sales. Currently, there's nothing to boast about, so Junxing Auto's KOCs need to be patient for now.

The two of them were so angry they couldn't sleep, and the KOCs (Key Opinion Consumers) also connected online late into the night to express their indignation—a frustration they had never experienced before. The root of all this was the upcoming launch of the Ruishi N7L, which was being marketed as a direct competitor to the Junxing M7 and the HarmonyOS M7, leading to a massive price war.

They're not strong enough to fight against HarmonyOS fans, but dealing with Junxing Motors, a small player, is a piece of cake. So, Junxing M7 has taken the brunt of this media offensive. According to their propaganda, after the Junxing M7 sells for a few more months and all existing orders are fulfilled, new customers will probably not choose Junxing M7 anymore, but will all turn to Ruishi N7L.

Meanwhile, Chen Xiao and Xu Wu discussed work while exercising until 21:00 PM, where they reorganized the development strategy for Junxing Motors. Going forward, Junxing Motors will receive significant resource allocation from the group.

Xu Wu's inspection trip this time was also based on the future development needs of Junxing Auto. He focused on inspecting some supply chain companies, most of which had already accepted investment from Junxiao Capital. Naturally, they dared not cause any problems in their cooperation with Junxing Auto.

In terms of supply chain integration and cost control, Junxiao Group may not be weaker than rice.

The next day, Xiao Yuting went to the 58th floor of Junxiao Huanhu CBD Center early in the morning. After Chen Xiao's stormy baptism, he put his arm around her and started to talk about business. Of course, his hands didn't stop while they were talking. He could never get enough of playing with her long legs.

When Xiao Yuting heard that Chen Xiao wanted her to work at Junxing Motors, she exclaimed and asked, "Chen Xiao, do you have some kind of magic touch?"

Chen Xiao was taken aback. Xiao Yuting was the first person to bring up this question, and even Xiang Jun didn't know this secret. He asked calmly, "What kind of cheat code?"

He wanted to hear what Xiao Yuting had to say, what exactly she knew. Xiao Yuting held his hands tightly and said urgently, "It's about special abilities. Can you enter other people's dreams? Last night I dreamed that I joined Junxing Motors and was in charge of the company's public relations. I also dreamed that I started as a junior employee and, because I worked hard enough, I was promoted to a department manager in the public relations department after a year."

Chen Xiao laughed heartily. It turned out that she had a dream last night that startled her so much that she almost broke out in a sweat. She needed to be punished, so he gave her a whack with a stick. Xiao Yuting let out a soft "uh," and they decided to postpone their business until the afternoon.

To avoid being interrupted again, he pulled Xiao Yuting, who looked as if she had been beaten with thousands of lashes, to sit on the sofa. "Yuting, it's not that I have a cheat code, it's that you have one. The dream you had yesterday has come true today."

Xiao Yuting rubbed her knee, which was already red, and said, "Chen Xiao, I'll follow your arrangements. I'll come to work at Junxing Auto, so I won't have to leave Jiangzhou so often."

"Wouldn't the sacrifice be too great? The car model industry has now reached a ceiling-level Xiao Yuting. Giving up one's career takes a lot of courage."

It's impossible for her not to feel a little reluctant. She has worked very hard to achieve her current status, but for her, Chen Xiao is her foundation.

"It's okay. The car model industry won't miss me. Besides, it takes a lot of courage for you to use me. Aren't you afraid I'll mess it up?"

Chen Xiao laughed, "What does it matter if you mess up? Our family can afford to pay for it. Besides, you don't need to take on the whole world by yourself. I will provide you with the most luxurious team to assist you in your work. And you won't be afraid to ask for anything like Xu Gang. Just come to me if you need anything. You only need to serve me like you did today."

Xiao Yuting pouted, "You're so mean! Look at my knees, they're all red. When am I supposed to report for duty?"

Chen Xiao picked her up and rubbed her knees, saying, "Next time, stand up, and your knees won't turn red."

After he finished speaking, he realized something was wrong—she seemed too tall. Luckily, Xiao Yuting didn't question him, otherwise he would have been utterly humiliated.

"Wait for Junxing Motors to hold a media press conference, and we'll let you make a high-profile appearance."

Xiao Yuting sat up abruptly from his lap and turned to look at him: "Seriously? I'm just an employee joining the company, why do I need to hold a press conference?"

Chen Xiao stood up, walked to the window, and looked down at the boundless surface of Egret Lake. At this moment, he couldn't help but feel a sense of complete control over everything.

"You will be appointed as the Vice President of Junxing Automotive Group, in charge of the public relations department. You will also be assigned a strong public relations general manager to assist you."

He intended for Xiao Yuting to start in the public relations department and gradually integrate into the Junxing Auto system.

"Ah—Vice President, isn't that a junior employee? How could I suddenly be in such a high position?"

Chen Xiao turned around and walked up to her. "You are my woman, Chen Xiao's woman. What else can you do if not be a vice president? This is our family business, so you naturally have to take responsibility. Start from the bottom. What can you do? Start from this position. Don't be afraid of making mistakes. I can afford to pay for your tuition."

Xiao Yuting stared at him blankly. Chen Xiao's eyes were bright, which made her feel a little flustered. She didn't expect him to give her such a big stage. She wrapped her arms around his neck with emotion and gave him a sweet kiss.

"You're the one who provoked me," Chen Xiao said, picking her up and carrying her into the lounge.

In the secretary's office, Zhang Ziqian sighed to Ma Jing, "One problem after another."

Ma Jing mimicked her tone, saying, "Day by day, day by day."

Xiao Yuting dragged her tired body back to her home in Jindi Xiushan Yin. Zhang Ruier came over and asked her, "How much did Chen Xiao give you? You look like you've been busy from morning till night."

"Pour me a glass of water—" Xiao Yuting's voice was a little hoarse, and her whole body ached as if she had been beaten up. The two rounds were originally just right, but she got too excited at the end and deliberately stirred things up again. Who could she blame for that?

Zhang Ruier seemed to be mocking her, but there was a hint of sourness in her tone. She thought back to that time again; it was tiring, but only those who felt good knew how great it was.

Not only did he pour water for Xiao Yuting, but he also ran over to massage her shoulders, asking, "You must be tired from supporting yourself with your arms, right?"

Xiao Yuting rolled her eyes at her. How could she imagine such a vivid scene? It was as if she was familiar with all of Chen Xiao's tricks. That old man always had a new trick up his sleeve.

“Rui’er, I’m about to start working at Junxing Motors. My main job will probably be in the public relations department. Would you like to come with me? I think Chen Xiao would agree.”

"Public relations department?" Zhang Ruier naturally knew this department; it was a very important department for car companies.

Xiao Yuting gave a brief overview of the situation, explaining that Junxing Auto's public relations department's intelligence mainly consists of six modules:

I. Responsible for brand strategy and communication management
1. Brand positioning and image building: It is necessary to formulate a long-term brand strategy that aligns with the car company's vision and clarify its core values;
2. Execute the communication plan, plan annual/quarterly communication strategies, coordinate press releases and social media content to ensure information consistency, and design special communication campaigns for new car launches and technological highlights (such as autonomous driving).

As soon as she finished speaking, Zhang Ruier sighed: "Yesterday you and I were fighting as individual KOCs, but tomorrow you will be leading a large army at Junxing Motors. From now on, these KOCs will be your guerrilla force outside."

The second function of this department is media relations and public opinion management. This includes maintaining media resources, expanding cooperation with central/vertical automotive media (such as Autohome and DCD), and planning high-exposure activities such as test drives and interviews; it also involves real-time monitoring of online public opinion and developing contingency plans for quality complaints and recalls. (End of Chapter)

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