Zhang Ruier said smugly, "Then you'll be in charge of the KOCs' treatment from now on. Once you're there, the marketing budget will definitely be sufficient. By the way, that 'Abstract Live Car Talk' won't have a chance to form an alliance with Junxing Auto in the future."

Xiao Yuting snorted, "How could that be? This kind of person is a liability to the brand. It's too abstract. They stir up hatred everywhere, put others down, blindly criticize others, and blindly praise their own brand. What's the point of having KOCs like that?"

"Then our company will have to contact you if we want to cooperate with Junxing Motors in the future, haha."

The third function of the public relations department is public relations activities and event marketing, including the planning of large-scale events such as organizing auto shows, new car launches, and technology forums.

Other responsibilities include liaising with the Ministry of Industry and Information Technology and industry associations, tracking regulatory and policy trends, managing internal coordination and team management, coordinating with the marketing and after-sales departments to ensure information synchronization, cultivating a public relations team with automotive industry knowledge, managing the car company's official accounts (WeChat/Douyin), and planning short video dissemination.

This shows the importance of the public relations department. Just like Jin Fu of Shanyun Auto appointed his son as the public relations manager, Chen Xiao appointed his woman as the vice president to oversee this work, because this area is so important.

"Okay, stop rubbing, your shoulders are about to fall apart." Xiao Yuting removed Zhang Ruier's hand. "Think about what I just said. Do you want to come with me? We can still fight side by side. That way, we won't be fighting alone. We'll be an army group. We'll have a chance to deal with that 'Abstract Live Stream Car Talker.' We'll find someone to roast him until he's depressed."

Zhang Ruier was certainly tempted, not only because of what Xiao Yuting described, but also because if she went to Junxing Motors and spent every day with Yuting, wouldn't she have more opportunities to see Chen Xiao?
Tonight, neither of them did a live stream. Perhaps Xiao Yuting will never do live streams again. Her status has changed. She could speak freely outside the car company, but now that she's joined Junxing Auto, she has to be more careful about what she says, especially given her position. All her articles must be carefully reviewed word by word and go through multiple rounds of scrutiny before they can be released to the public, otherwise the impact would be too great.

They didn't know that "Abstract Live Talking About Cars" was targeting her again tonight, commenting in the live stream: "What do women know about cars? Trying to talk about cars like others, she might as well participate in a beauty pageant, that's her area of ​​expertise, the automotive field is not something she should get involved in."

"She not only doesn't understand cars, but she also has no taste. As the top car model, she could have established connections with many car companies, but she chose Junxing Auto, which was the wrong choice."

"She probably thinks Junxing Motors is rich. I heard they have a lot of marketing budget. It's a pity that Xiao Yuting isn't recognized as a KOC by Junxing Motors. She's probably just working for free. It's pitiful. The top of the car model industry wants to be a KOC for Junxing Motors, but they just ignore her."

This shows that everyone has their own expertise. I'm telling you all, I want to go with her to establish an alliance with Junxing Auto. Who will they choose? It will definitely be me. Besides being pretty, what does Xiao Yuting know? How many of her fans actually understand cars?

Because the R&D N7L is about to be launched, the two KOCs (Key Opinion Consumers) have been arguing non-stop for the past few days, almost to the point of fighting tooth and nail. The live stream content of "Abstract Live Talking About Cars" has been edited into clips and is circulating widely online, attracting over 200 million viewers.

Xiao Yuting, as a top-tier car model, already generates a lot of buzz. Her "abstract live-stream car talk" was a way to further capitalize on this and gain attention. Zhang Ruier, unable to sleep at night, scrolled through Douyin and saw this, which made her even more unable to sleep—"That bastard! If I don't beat you to death, I'll go back with Chen Xiao to take care of the kids full-time!"

The following day, the video clip went viral online, sparking a war of words between the KOCs on both sides, along with Xiao Yuting's fans. However, in terms of fan numbers, Huadi's fans clearly outnumbered Xiao Yuting's, and whoever had more fans had a bigger voice, resulting in a one-sided situation. Then, in the afternoon, a live report suddenly appeared online—"From 'Car Model Ceiling' to Car Company Executive! Junxing Motors Appoints Xiao Yuting as Vice President, Overseeing Public Relations and Supply Chain."

Like a stone thrown into a still pond, this press conference held by Junxing Automotive Group caused a great stir. The key announcement was the appointment of Ms. Xiao Yuting as the Group's Vice President, in charge of the Public Relations Department and the Supply Chain.

This report introduces Xiao Yuting's background and cross-industry transformation. She became popular two years ago and was hailed as the "ceiling of the car model industry". Now, with her high popularity and business acumen, she has crossed over to the management of Junxing Motors, where she is in charge of the two core departments of public relations and supply chain.

The report analyzed Junxing Auto's personnel strategy, suggesting it reflects the brand's need to expand its reach. Junxing Auto has been focusing on youth-oriented marketing in recent years, and Xiao Yuting's influencer status may enhance brand exposure. Junxing Auto's CEO, Xu Gang, also stated in an interview: "Ms. Xiao's fashion resources accumulated in the car model industry will optimize the automotive interior supply chain cooperation model."

Online opinions are divided, with one side expressing support: "Traffic equals productivity; Xiao Yuting's social media influence (500 million+ followers) can quickly boost Junxing's brand awareness."

There are also many doubts: "Car models who transition to executive positions lack industry experience, and supply chain management requires professional background support."

Finally, the report concludes by stating that Junxing Auto's appointment is both a bold attempt to monetize online traffic and a breakthrough in the traditional selection mechanism for senior executives in the automotive industry. Whether Xiao Yuting can successfully transform from an "internet celebrity car model" to a "professional manager" will become a typical case study for observing marketing changes in the automotive industry.

Regardless of the debate between supporters and skeptics, the timing of this appointment coincides with the statement made last night during the "Abstract Live Car Talk" segment: "If everyone were to form an alliance with Junxing Auto, Junxing Auto would definitely choose him, not Xiao Yuting."

This clip was put together with Junxing Auto's personnel appointment of Xiao Yuting, and some people started calling out to "Abstract Live Car Talk": "Come and see, Junxing Auto is being slapped in the face on the spot."

"Thanks to 'Abstract Live Car Talk,' Junxing Motors appointed Xiao Yuting as the group's vice president just to embarrass him."

"Does 'Abstract Live Car Talk' still dare to go to Junxing Auto Jianlian? Will they get their legs broken and be thrown out?"

"The person upstairs is overthinking it. If they're not even willing to form a liaison, why would they think about taking care of him for the rest of his life? Break his legs? Make him try to extort money from you?"

The KOC circle of Junxing Auto was in an uproar. They had also connected with Xiao Yuting's live broadcast room before. They were comrades-in-arms. Now their comrade-in-arms has become the big boss of Junxing Auto. Moreover, she can directly decide all their economic interests. Isn't this a great help now?

Their fighting strength immediately increased, and they launched a major counter-offensive.

Meanwhile, "Abstract Live Car Talk" was live-streaming and sourly describing the incident: "Is Junxing Motors joking? They appointed someone who knows nothing about cars as vice president. What future does such a car company have? I suspect that they recruited a bunch of people, wrote their names on a piece of paper, and then drew lots to determine who got the position."

In today's live stream, a bunch of people started criticizing him.

"Abstract, we're waiting for your tiger to descend the mountain, lest you turn into a tiger leaping into the Yellow River."

"Junxing Motors' next car could be named 'Wu Song,' let's see if the tiger still dares to come down the mountain."

While some online were still questioning whether Xiao Yuting's appointment as vice president of Junxing Auto was a farcical affair, and while they believed that Xiao Yuting was just a figurehead and an empty shell within the company, and that her appointment would inevitably harm the interests of Junxing Auto's KOCs, this was the argument of the "Abstract Live Car Talk" group. They have been using this rhetoric to argue with Junxing Auto's KOCs online for the past two days.

Then, on the second day after Xiao Yuting took office, Junxing Auto issued an announcement—Junxing Auto KOC (Key Opinion Consumer) Selection Criteria and Benefits.

I. KOC Selection Criteria:

Fan base:

1. Number of followers ≥ 1, with over 70% being genuine followers;

2. Must have a consistent output of content in the automotive, technology, or lifestyle fields.

Content quality:

1. High originality is required; avoid "template-based" assessments.
2. Showcase real-life car usage scenarios (such as commuting or family travel), and avoid excessive special effects or studio shooting.

Value alignment:

1. Agree with Junxing Motors' brand philosophy of "technology-led, user experience-first";

2. No history of maliciously defaming competitors.

II. KOC Benefits and Rights

Material incentives:
1. Cash Rewards: High-quality content creators can receive a creation subsidy ranging from 2000 to 100000 yuan;

2. Exclusive privileges: such as coffee gift boxes, holiday gift boxes, limited edition merchandise, etc.

Experience Privileges: Priority Test Drive: Experience the vehicle before the new product launch;
Traffic support:

1. High-quality content can be forwarded and recommended by the official Junxing Auto account and featured on channels such as the Junxing Auto APP;
2. Participate in brand activities (such as winter testing, technology launch events) to enhance personal brand exposure. Long-term cooperation mechanism:

Tiered contracts: S-level KOC: Annual contract with the highest benefits (such as invitations to global technology summits); A-level KOC: Project-based settlement, focusing on regional market coverage.

III. Special Policy Support

Whistleblower Protection: KOCs who encounter malicious attacks can apply for legal support from Junxing Auto (with a reward of 1000 to 10 million RMB for reporting black PR attacks).
Finally, Junxing Auto prioritizes genuine influence and content quality in its KOC (Key Opinion Consumer) selection process, building long-term partnerships through substantial incentives and deep collaboration. Its core logic is: focusing on technological experience, rejecting fake traffic, and achieving a win-win ecosystem.

This announcement caused a stir online, with views instantly exceeding ten million. Junxing Auto's KOCs were ecstatic. Sure enough, the first thing General Manager Xiao did upon taking office was to standardize Junxing Auto's KOC cooperation methods and significantly improve the treatment of Junxing Auto's KOCs. This is basically the best KOC cooperation condition in the industry.

Someone tagged him in the "Abstract Live Car Talk" video, asking if he wanted to form an alliance with Junxing Auto.

Some people mocked him, including those who said Xiao Yuting was just a pretty face and had no real power there, and that this would be a disaster for Junxing Auto's KOCs. Now, Junxing Auto's KOCs have become the biggest winners, while "Abstract Live Car Talk" has completely disappeared.

When she got angry at the criticism, she retorted: "Don't look at the temporary glory, look at whether it can last. This policy was formulated quickly, but can it be implemented? Will other departments cooperate? Will the finance department restrict her expenditures? Will there be problems with the settlement of KOC fees? You know, many car companies now delay settling payments with the media for more than a year, or even default on their payments. Don't be fooled by her good promises now, the key is whether she can deliver on them."

This argument was met with fierce criticism as soon as it was made.

"This idiot is Huadi's KOC? Is it that abstract? You can question everything about Junxing Auto, but no one can question their speed of payment. Their speed of lending to suppliers is absolutely number one in the industry, without exception. This is Junxiao Group's consistent practice. Go ask everyone who has cooperated with Junxiao Group."

"Yeah, this idiot just spouts whatever comes to mind. This is what you call a smear campaign, a troll online. I saw in Junxing Auto's announcement that they've made it clear they'll never work with people like this."

"This guy is definitely a liability for Huadi, a real antagonist. I didn't buy a car from Junxing Auto, but I admire Junxiao Group's attitude towards its suppliers. This guy dares to question Junxiao Group, so I can't stand him."

The key point is that the "abstract live car talk" is not afraid to speak his mind. One netizen commented: "You say Xiao Yuting is no good at this or that, so why did Junxing Motors choose her as vice president, while you are still groveling to car companies to make a living?"

He replied, "Because talented horses are common, but discerning judges are rare. I predict that companies like Junxing Motors will pay a heavy price for their choices today. I'm signing this as my pledge: if Junxing Motors' public relations department, under Xiao Yuting's leadership, manages to make any waves, I will immigrate."

“‘Abstract’ could be the subject of a mental illness series. Immigration? You’re a damn mental foreigner to begin with.”

These online flame wars were of no concern to Chen Xiao, or even Xiao Yuting. She had just taken up her new post and was now working in the Junxiao Lakeside CBD Center, making it convenient for Chen Xiao to summon her at any time. Right now, the two of them were in the conference room discussing some actions and behaviors.

Xiao Yuting stood on one leg on the floor and the other leg on the desk, her upper body leaning forward, her head turned back to kiss Chen Xiao.

She used to live far away from him, seeing him only once every ten days or half a month, and she didn't feel anything. But these past few days, being summoned to him so often has really drained her energy. It's all because she's too charming; Chen Xiao has been particularly addicted to playing with her long, snow-white, and voluptuous legs lately.

"How's work going?"

Afterwards, the two began discussing work on the sofa. Zhang Ziqian also appeared just in time. She and Ma Jing were very disappointed today because their boss had gotten into a mood and had a one-night stand with Xiao Yuting in his small conference room, so they couldn't see anything.

"I heard there's been a lot of online arguments lately, and that we're at a disadvantage here, right?"

Xiao Yuting hadn't expected that Chen Xiao had also heard about the online clashes between the two groups of KOCs and fans. She nodded and said, "Yeah, there's no way around it. Huadi Automotive Group is too strong in the automotive industry, and they have a lot of fans, so they have a lot of online buzz. Plus, they often have some big news and hot topics, which keeps them in the spotlight. In comparison, Junxing Auto doesn't have much to generate buzz online. But it's much better than before. At least in the weekly new energy vehicle sales rankings, we're consistently in the top 10 with one model, and it's even a model priced around 30 yuan. KOCs and users have more and more confidence in Junxing Auto."

Chen Xiao turned to look at Zhang Ziqian and laughed, "See? Luckily we were prepared, otherwise we would have been defeated by General Yuting today."

Looking at Xiao Yuting, who looked confused, Zhang Ziqian explained, "When we were preparing to have you join Junxing Motors, the boss had already considered these issues and made some arrangements. From now on, it will be good news for Junxing Motors. Your public relations department will be very busy."

When Xiao Yuting learned that Chen Xiao planned to invest 500 billion yuan annually in GPUs for data centers and computing chips for autonomous driving, she was truly shocked. He wasn't one to act rashly; when he did, it was earth-shattering. In China, who else could afford such a massive investment?

Investing 500 billion yuan annually, and in a national strategic high-tech breakthrough like chips, is big news. Junxiao Group's entry into this important field is a major event with global implications. Junxing Auto can definitely turn the tide in public opinion by taking advantage of this opportunity. From now on, Junxing Auto's KOCs and users will have something called emotional value.

If the manufacturing process of the computing chips at Junxing Intelligent R&D Center catches up with the world's top level, this alone will allow Junxing Motors to always remain invincible in public opinion.

"President Xu has already arranged a press conference for this news on the 15th of this month. You know why the 15th was chosen, right?"

Xiao Yuting glanced at Chen Xiao and immediately understood. Because the Ruishi N7L was launching its new car on this day, Chen Xiao's arrangement was to steal its thunder. On that day, all eyes would be on Junxing Intelligent R&D Center, while the launch of the Ruishi N7L was destined to be unremarkable.

He's too ruthless. He used 500 billion to bully people—no, he used 500 billion to help her vent her anger. Xiao Yuting felt a warm glow in her heart and suddenly became a little emotional. If Chen Xiao pulled her back inside now, she would definitely muster up the courage to say all those "trash talk" he had made her say that she was too embarrassed to say aloud.

"In addition, we are now in talks with all the ultra-luxury car brands. The boss's idea is that if those poor guys are short of money and want to sell their brands, we can acquire a few outright or take a stake, so that Junxing Motors can incorporate some ultra-luxury car genes, while also ensuring that Junxing Motors continues to generate hot topics."

Xiao Yuting realized that Chen Xiao was truly daring. Few of those ultra-luxury car brands were profitable. Chen Xiao had money and was willing to spend it, so it was very possible that he could acquire a few of them. That would be interesting. Junxing Auto would suddenly have several ultra-luxury brands under its umbrella, which would create emotional value and help solidify Junxing Auto's luxury brand image. At the same time, it would lay the foundation for the next step of entering the ultra-luxury brand market.

She realized that by throwing money at Chen Xiao, Junxing Auto's KOCs were in for a treat. She had improved their benefits since taking office, and Chen Xiao was creating so many trending topics for them, which would bring them a huge number of fans. And once their fan base grew, it would benefit Junxing Auto in return. This was a win-win situation.

Since this long-legged beauty would be closer to him from now on, Chen Xiao no longer dragged her along for training sessions several times a day. After she went downstairs to work, he told Zhang Ziqian that he was going out for a walk.

Normally, he would have brought Zhang Ziqian with him, but now he had two assistants. Bringing one was inconvenient, and bringing two would be too much. After going downstairs, he got into his Brabus G900, which he hadn't driven in a long time, and headed towards the High-tech Zone.

Two Mercedes-Benz GLSs followed at a leisurely pace. Junxiao Group had upgraded its bodyguard vehicles; all bodyguards of the company's chairman and above had been replaced with Mercedes-Benz GLSs. The large group wanted to demonstrate its prestige and extravagance in every aspect.

In a dilapidated office building in the High-tech Zone, Yao Lingling watched her best friend "part-time" as a director and felt it was so abstract. How could someone who studied mathematics become a director?

Gao Xia was someone Yao Lingling met while working at Chanel. They were colleagues for seven months. Later, Gao Xia said that there was no future in sales and that she wanted to start her own business. Yao Lingling initially thought that Gao Xia was going to follow in her father's footsteps and go back to the catering business. Little did she know that Gao Xia would actually learn to make short dramas.

Everyone says that this market is profitable now, but they haven't seen the losses. People probably only see the 1% who get rich overnight and think that they can do it too, but they don't realize that if they do it, they could very well become one of the other 99%.

She remembered that Gao Xia was from a neighboring province, and she never expected that she would come to Hanjiang to develop her career. She saw her location on WeChat Moments a couple of days ago and realized that she was in Jiangzhou. Yao Lingling made a special trip to see her today.

Gao Xia looked at her pitifully and sighed, "You've never experienced the hardships of life, so you don't know how happy you were before."

She came to Hanjiang because she needed funding for her short drama studio. She had approached many investment institutions in Qingyang Province, but none of them were interested. After inquiring around, she heard that Junxiao Capital in Hanjiang offered simple procedures and quick approvals for investing in projects. As long as the project was good, the success rate was very high. There were many high-tech companies in Qingyang Province, such as those in the automotive supply chain and AI-related fields, which had received investment from Junxiao Capital. Moreover, there was no upper limit to the investment amount as long as the project was good.

Good heavens! That's quite a powerful statement, almost on par with those international oligarchs. Gao Xia wondered if it would be easier to secure funding if she moved her studio to Hanjiang, the headquarters of Junxiao Group. After all, proximity to the source of funding is advantageous. So, she came here.

Upon hearing her reasoning, Yao Lingling was speechless with astonishment. Did investment projects really have anything to do with distance? What kind of project did Gao Xia have that made her worthy of investment? She couldn't see it.

Gao Xia could tell what she was thinking from her expression, and sighed, "I understood later that we weren't a good match. But I refuse to give up. Even if no one invests money, I'll slowly make a name for myself." (End of Chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like