Zhang Ruier peeked at the videos and immediately said, "Didn't someone online already debunk these rumors? They're all fabricated by trolls. How can your offline stores show these to customers?"

The salesperson hadn't expected this reaction from the two women. Why were they even defending the Junxing M7? It seemed they were also potential customers for the Junxing M7, so the salesperson put the video away to avoid upsetting them. They added, "I haven't actually seen any videos refuting the rumors, but there are a lot of these. I thought they were all true."

Little did they know that Xiao Yuting's inner universe was about to explode. Junxing Auto had too little online presence and was constantly being attacked by those trolls. Recently, she started suing them one by one, but lawsuits require evidence. Many trolls don't spread rumors, they just comment, and there's nothing you can do about them.

Zhang Ruier thought the Ruishi N9 was too big and heavy, and the interior was too outdated. The salesperson recommended the N7, but she felt that the car wasn't stylish enough and the exterior was too ugly. Seeing that she probably didn't like any of them, the salesperson said to her, "Madam, we will be launching the N7L soon. We'll have a press conference next week. You can keep an eye on it. I think it should meet your needs."

"Oh? I'll keep an eye on it. If I like it, I'll order it from you."

“Sure, I can add you to the prospective car owner group first.”

He waved his hand and said, "No need, I won't join the group. I'll contact you directly later."

The salesperson's attitude cooled down. This pretty woman clearly wasn't sincere. If she really wanted to buy a car, what difference would it make if she joined a group?

Back at the hotel, Xiao Yuting was still sullen. She had been livestreaming every day to speak up for Junxing Motors, but unfortunately, her online presence wasn't enough. The main problem was that not all of her fans were watching the Junxing M7. She was so angry that she didn't even want to do livestreams anymore.

"Yuting, tonight, we can check out the live streams of other brands' KOCs."

As Zhang Ruier spoke, she scrolled through Douyin (TikTok), checking to see if any brand's Key Opinion Consumers (KOCs) were doing live streams. "Huh—"

Xiao Yuting turned around at the sound of the voice. It turned out that Zhang Ruier had seen an interview with the general manager of Ruishi, and the host was interviewing him, asking about the Ruishi N7L. In the program, Ruishi's general manager, Li Huanghe, was full of vigor and seemed to be introducing the Ruishi N7L with great confidence.

"Our Ruishi N7L is a new type of luxury car with three motors and a cloud carpet chassis. It is at least 5 years ahead of our competitors in terms of technology."

Zhang Ruier glanced at Xiao Yuting, and the two shook their heads. They had both met Li Huanghe before. He was a very capable general manager under Huadi Auto Group. Otherwise, they wouldn't have let him manage Huadi's high-end brand, Ruishi. However, his boasting made the two of them very unhappy because he said that he was five years ahead of the competition, and that included Junxing Auto.

As if the topic wasn't blown out of proportion, the host pressed on, asking, "How do you think the Ryzen N7L performs compared to the two best-selling M7s on the market?"

The two best-selling M7 models on the market refer to the HarmonyOS-enabled M7 and the Junxing M7. These two are absolute kings in the luxury mid-to-large SUV segment around 300,000 yuan, with monthly sales exceeding 20,000 units. Other competing models in the 300,000 yuan price range only sell around 10,000 units at best.

Li Huanghe pushed up his small glasses and said confidently, "Our product is absolutely superior to those two. I believe that once our Ruishi N7L is launched, our competitors will face an unprecedented impact."

“I saw online that people said you were too confident. They said that selling 10,000 units would be a success.”

Li Huanghe laughed and said, "If we can't even sell 10,000 units, then I might as well jump into the Yellow River. Online friends can look forward to the launch of our Ruishi N7L next week.

Junxing Motors has relatively few fans, since it only has one model, the M7, on sale right now, and the total number of deliveries is less than 5. Occasionally, a few people criticize it online, but they are quickly drowned out by the scrolling barrage of comments. On the other hand, HarmonyOS has a huge number of fans, with comments saying things like, "Wait for Li Huanghe to jump into the Yellow River."

Zhang Ruier swiped it up and said angrily, "Next week, I want to see how well their Ruishi N7L sells. I don't think their sales will be good because their sales experience store is so small and cramped. At the price of 30 yuan, it is considered a luxury car now. Without the reputation of a luxury brand to back it up, consumers won't buy it."

Xiao Yuting nodded, "The Junxing M7 has seized this market share with its superior product strength. What President Xu Gang said at the launch event was right; we really lose tens of thousands of yuan on each car. It's only as deliveries increase and supply chain costs are spread out that we can alleviate the losses somewhat. It's also because of the hot sales of the Junxing M7 that Junxing Auto's brand awareness and reputation have skyrocketed."

However, to say that Junxing Auto is a recognized luxury brand among consumers, there is still a long way to go. The key is whether the Junxing M8 can maintain its position in the 35-45 yuan price range in the second half of the year and achieve good sales.

Nodding, Zhang Ruier had been researching Junxing Auto quite a bit recently. She said, "There's another point. Although Junxing Auto isn't very well-known, Junxiao Group is. Because of the backing of such a large group, consumers feel reassured. There are over 100 car brands in China now, and in the end, probably less than 10 will survive. But Junxing Auto will definitely be one of them. I doubt anyone online will question that anymore."

What's there to question? Haven't you seen the financial headlines? For the past few months, Junxiao Group has practically dominated the news. Junxiao Hotel Group and Junxiao Commercial Management are constantly making headlines—one day they're acquiring a 6-star hotel for billions, the next day Junxiao Commercial Management is acquiring a shopping mall from the top 10 nationwide for tens of billions. This has made Junxiao Group a household name across the country, anyone who regularly reads the news knows about it.

Junxing Motors, once met with skepticism—when it was acquired by the relatively unknown Junxiao Group, many believed it wouldn't last more than a few months and would declare bankruptcy again—has now seen Junxiao Group spend hundreds of billions in just a few months. Who dares say Junxing Motors will collapse? Even if its Junxing M7 were still selling like hotcakes, even if it were still selling a few hundred cars a month like before, it wouldn't go bankrupt.

While Shanyun Auto went out to beg for donations and spent a lot of effort to get back several billion yuan, Junxing Auto can get tens of billions of yuan from the group company in no time. Didn't you see that the financial headlines mentioned this a few days ago? Junxing Auto will build another super intelligent factory with an annual production capacity of 20 units in the second half of the year.

The planned production capacity of 20 units does not mean that its upper limit is 20. If the staff works in three shifts, doubling the production capacity is not a problem. In that case, the two super smart factories plus the existing factories can meet the demand of Junxing Automobile's sales of 100 million units next year.

One million? The two men exchanged a glance. Could Junxing Auto achieve sales of one million units next year? That's actually quite difficult, because the market for cars priced above 300,000 yuan is only so big. Huadi Auto Group can sell several million units a year because its main sales range is below 200,000 yuan, which are its best-selling models. Currently, Junxing Auto needs to solidify its high-end brand image. Once that image is firmly established, then it can consider moving downmarket.

It's difficult to go from low to high, but it's much easier to go from high to low. Using brand momentum to go down is a way to achieve a "dimensional reduction attack".

"This looks like Huadi's KOC." Zhang Ruier said, pointing to a streamer with a big beard when she came across a live stream.

Xiao Yuting hummed in agreement. She often livestreamed Junxing Motors, so she naturally knew about other brands' KOCs. She particularly disliked this one called "Abstract Livestream Car Talk" because he liked to criticize Junxing Motors in his livestream.

Sure enough, his live stream was talking about the Ruishi N7L right now—"Let me tell you, that Junxing M7 is just a car for fools who don't know anything about cars, you know? No normal person would buy that car."

Sure enough, it was that same argument again. Xiao Yuting felt that this person criticized others without being able to pinpoint exactly what was wrong with them; his name truly lived up to its abstract nature.

"I saw some fans saying that the Junxing M7 is selling well. Yes, the reason it's selling well is because 90% of the people who buy cars in this world don't understand cars, so it sells well."

But—and I mean but—when a truly good product comes along, even the most clueless car enthusiasts, no matter how stupid, will eventually compare it. What does the Junxing M7 have? A refrigerator, a color TV, and a big sofa? What kind of technology does it have? Look at our Ruishi N7L, three motors, a compass-like U-turn—does it have that? I'm asking them, do they even have that? All they do is boast about luxury all day long—luxury my ass!

Let me tell you, the reason the previous two M7s sold so well was simply because there were many people who didn't know much about cars, plus the Ryzen N7L hadn't been launched yet. Next week, the N7L will be launched, and it will be absolutely dominant, like a tiger descending the mountain. Those two M7s will immediately be knocked off the table; there won't be a place for them left."

Xiao Yuting was furious and said angrily, "This person looks like he's been hit by a nuclear bomb, and he talks in such an abstract way? I'll see how well their cars sell next week. If they don't sell well, hmph, like a tiger descending the mountain—I hope he doesn't run into Wu Song."

Every brand has rational fans and brainless fans. People like "Abstract Live Car Talk" are extremely abstract, but they can also purify their fans. There are only two types of people in his live broadcast room. One type is the brainless fans of Huadi. They don't buy cars themselves, or have never test driven competing cars, but they think their own brand is invincible and everyone else's is garbage.

Another type of person comes to criticize this "abstract live car talker," but he seems to enjoy being criticized, because it brings traffic, and being infamous is still fame.

At this point, someone asked "Abstract Live Car Talk" to predict the monthly sales of the Ruishi N7L after it stabilizes, because he said that the M7, which is like a tiger descending the mountain, will make those two M7s roll off the table and their monthly sales are over 20,000.

Without hesitation, "Abstract Live Car Talk" said, "I think the Ruishi N7L will conservatively sell 3.5 units a month, and ideally it could reach 5 units. It's like a tiger descending the mountain, leaving those two M7s eating dirt."

"Pah!" Xiao Yuting angrily threw Zhang Ruier's phone at her. "Is this guy an idiot? What car company can ramp up production so quickly? 35,000 a month? I want to see if the Ruishi N7L can do that. If he can't even sell 10,000 units, how will he explain it? You know, the internet remembers."

Zhang Ruier scrolled through the scrolling text below, "It's not worth getting angry with this kind of person. He's Huadi's KOC, so of course he should speak up for Huadi."

Xiao Yuting chuckled, "Their chairman said they never belittle their competitors. Such a good company has had its reputation ruined by these few KOCs, and they've lost all goodwill with the general public."

KOCs are opinion leaders; they are car owners themselves and have a certain influence online. These individuals have their own fan bases, so their advocacy for the brand is sometimes more effective than the company's own promotion. Currently, car manufacturers are increasingly valuing the role of KOCs. Junxing Auto's performance in this area is relatively weak. This is partly because Junxing Auto currently has a small number of vehicles on the road and a small fan base, but also because Xu Gang (the CEO) still holds traditional automotive mindsets, focusing solely on product development and neglecting public opinion.

“Yuting, I think you can give Chen Xiao some advice when he calls you back this time. He should strengthen the promotion on the Internet. Otherwise, many uninformed consumers will be misled. Just like today at the Ruishi service center, if ordinary consumers are misled by that video, they will not only stop buying Junxing cars, but may also help spread rumors that Junxing car batteries are unsafe and intelligent assisted driving is unsafe.”

Xiao Yuting is bombarded with online trolls every day and has long felt that Junxing Motors hasn't invested enough in this area. If Chen Xiao hadn't intervened, there would be fewer rumors now, whereas before there were all sorts of rumors flying around. "I shouldn't bring up his business matters, right? Will he think I'm meddling, or that I'm up to something?"

Zhang Ruier, holding a cushion in her arms, sat cross-legged on the sofa. Upon hearing this, she said irritably, "What do you mean? Does the Chen family have a family rule that the harem cannot interfere in politics?"

That's not true at all. In the Chen family's harem, it's not just interference in politics, but basically the harem controls the government. Chen Xiao is a typical example of "the emperor no longer holds morning court".

"When I go back and see him this time, if I have the chance, I'll talk to him and give him some advice. Rui'er, do you want to come with me?"

"Miss, even if you're going to form a clique, at least find someone with real power. Do I even have the right to speak to him?"

Xiao Yuting glanced at her; she was wallowing in self-pity, and her words were sarcastic.

In the general manager's office of the Ruishi brand, Li Huanghe is preparing for the launch event of the Ruishi N7L new car on the 15th of this month. Today, the media interview about him has generated a lot of buzz online.

With hype comes attention, and that's how publicity works. Regardless of whether the online reaction is positive or negative, more people are paying attention to this new car. Hopefully, it can take a big slice of the pie from the two M7s. The Ryzen brand also needs a blockbuster model to prove itself. Right now, both within the group and among its fans, too many people are questioning itself, saying that the Ryzen brand has ruined its path to becoming a high-end brand.

But can we blame him? The Ruishi brand is just a sub-brand of Huadi Auto Group. Unlike other car companies, it doesn't have full autonomy. It can't even fully control the product definition. How can it compete? It seems that the only thing it can do is marketing.

Therefore, he interacts with several brand KOCs the most frequently, often interacting with them online. However, they are very supportive of him, blindly so. Even if he farts, they can describe it as a fart with technological barriers from the perspective of improving air quality.

That "abstract live car talker" is even better at boasting than himself. The car hasn't even been launched yet, but he's already hyping it up, as if the Ryzen N7L is punching the traditional BBA (BMW, Mercedes-Benz, Audi) and kicking the two domestic 7s (referring to the 700, 600, and 700, respectively). The phrase "a tiger descending the mountain" has already spread widely online. Hopefully, the launch of the Ryzen N7L will sweep away their strongholds and completely crush them.

"Okay, let's disclose some key technical points and get it on the front page tomorrow, to generate some buzz in advance."

He still needs to create momentum online. When it comes to online momentum, he admits that he is far inferior to HarmonyOS Smart Selection because HarmonyOS has a huge fan base. But bullying Junxing Motors is a piece of cake.

Meanwhile, Junxing Auto's second car, the executive sedan Junxing S7, is also under intensive preparation. This car is also the model previously developed by Tianqi Auto, and has already completed road testing.

The new model acquired by Junxiao Group is still under design and development. The technical solution has just been demonstrated, and the prototype is expected to be built in the second half of the year. At the same time, a six-month testing and safety certification will begin, and production and market launch will not be possible until the first half of next year.

This second car is crucial. SUVs are more popular in China, while the audience for business sedans is relatively small. The slightly higher-end market is basically dominated by the three German luxury brands (BBA), leaving other brands with nothing. If the second sedan can still sell well, it will be a huge boost to the confidence of Junxing Auto and its fans.

"Ziqian, Mr. Xu will be back today, right?"

Zhang Ziqian rolled her eyes. Did he think he wouldn't know if it was today? "Boss, President Xu is definitely coming today. He'll be at the company at 15:30 PM sharp. You've asked him more than a dozen times."

Chen Xiao chuckled dryly. It had been almost a month since he'd seen Xu Wu. That woman was really something; even an emperor wouldn't stay this long on a trip to the south. Now that he had a private jet, going out again would be much more time-efficient.

Moreover, all the aircraft he purchased were Gulfstream G700s, with cabins 17.28 meters long and 1.96 meters high, featuring five living areas (master bedroom, dining room, entertainment suite, etc.) and accommodating 19 passengers.

The layout includes a living area (leather sofa), a dining area (marble-topped dining table), a bedroom (reclining chair or double bed), and a separate bathroom.

It also features a full-size kitchen and a 100% fresh air circulation system.

The office facilities inside are also fully equipped, with high-definition screen conference rooms and satellite phones. It can be used as a mobile office, so Mr. Xu can still issue orders while on a flight.

This was Xiao Yuting and Zhang Ruier's first time flying on a private jet. They had heard about the luxury of Gulfstream business jets before, but experiencing it firsthand was still quite a shock.

After greeting them, Xu Wu had to go and approve the emails, while Zhang Ruier and Xiao Yuting enjoyed the blue sky and white clouds through the panoramic oval porthole.

"Yuting, have you noticed? There isn't a single man on this plane, not even a female bodyguard."

Xiao Yuting had noticed it long ago, and the flight attendants were all incredibly beautiful. This wasn't surprising, since Junxiao Group was wealthy and could offer high salaries, so naturally they would choose the best.

"Yuting, are you going to see President Chen today?"

Xiao Yuting glanced at President Xu not far ahead and whispered to Zhang Ruier, "Are you stupid? What am I going to do today? When we were in Jiangzhou last time, President Xu was away on a business trip for a long time. She only came back after so many days. And didn't you see that she was still reviewing emails on the plane? I guess she won't have time to work when she gets to the company."

Zhang Ruier seemed to be savoring something, a hint of allure in her eyes, as she murmured, "Then I'm afraid there won't be time to work. It won't be finished in less than a few hours."

"Miss, you're lost in thought. What are you thinking about?"

Xiao Yuting looked at her with a puzzled expression, and Zhang Ruier blushed. "I'm thinking about what to eat tonight."

"What the hell are you eating? How can you even eat? You're going to do a live stream tonight to promote Junxing cars and argue with that KOC from Huadi. It's infuriating."

That "abstract subjective car reviewer" did a live stream today and again made Junxing Motors sound worthless, saying things like "when a tiger comes down the mountain, Junxing becomes Junxing No Good."

Xiao Yuting thought fiercely, "If Chen Xiao finds out, you're dead for saying those three words, 'Jun Bu Xing'."

Zhang Ruier seemed quite indignant, "Okay, I'll also do a live stream tonight. From now on, we'll only talk about cars and speak up for Junxing Motors. But it's so difficult. Huadi has too many fans, and they often come to our live stream now."

"This is nothing. When you see the power of the sea lion, you'll find that Teddy's fighting ability is nothing to brag about. And if you see the power of the monkey, you'll find that Teddy isn't abstract enough."

That makes sense. Compared to the other two, Huadi's fans have a much smaller voice. If they can't handle this one, what will they do when they face the other two?

Junxiao Lakeside CBD Center, 58th floor office.

"Ziqian, have you arranged a car to pick up President Xu?"

Zhang Ziqian noticed that Chen Xiao seemed senile today. Ma Jing laughed and said, "Brother Chen Xiao, what's wrong with you today? Do you still need to worry about President Xu Wu when she comes back? The Junxiao Group's motorcade is more eager to pick her up than to pick you up."

This is no exaggeration. Xu Wu is the head of Junxiao Group and holds the power of life and death over these people. Although Chen Xiao is the boss, he rarely appears in public, and apart from a very few high-level executives, many people don't recognize him.

Chen Xiao chuckled to himself, realizing he was getting a little too excited to control himself. He changed the subject, asking, "Ziqian, how's your new car? Do you like it?"

"Yeah, I really like it. There's just one thing: I've had several people shout while I'm driving, 'Look, that's a Mi YU7!'"

Haha, Chen Xiao couldn't help but laugh: "Good designs always come from the same mind. I heard Lei Jun say that his car is not copied from Ferrari in any way. When I heard this, my admiration for Lei Jun arose spontaneously. All the praise in the end condensed into one word - Damn."

The two women were amused by his words, but Zhang Ziqian said, "Boss, how about Junxing Motors makes a Bugatti-like model?" (End of Chapter)

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