The battle for traffic in Chinese entertainment

Chapter 26 The Newcomer with the Strongest Capital in History

In contrast, Lu Han and Chris Wu, who have returned to China for two months, have not yet officially announced their names.

Although countless big brands have come to them and are in contact with their team.

But what Lu Han is preparing to officially announce in two days is Hansu, a company that started out as a micro-business, and a shopping platform that no one has ever heard of.

Chris Wu is preparing to officially announce the Penguin App Store that he and William Chen will endorse.

Fans have been claiming that they were being taken advantage of, but Li Yifeng, who has never been able to squeeze to the front row to complain, has just been officially announced as the spokesperson for QQ Browser.

suddenly!

A freeloader who was forcibly tied up officially announced the endorsement of Meituan Waimai...

That doesn't make sense!!!

Why???

Did Meituan think that by officially announcing him, it was also officially announcing his two biological fathers???
——No, he is not worthy of being his brother’s biological son!

This is so disgusting!!
How did he get so popular?

Isn't it all because of the scolding from his own grandmothers - No... We don't have such a lowly grandson either.

There are actually some bloggers who know Wang on Weibo, as well as a large number of Sima black fans in the fan circle, who sarcastically say that Xu Xing's commercial brand value has surpassed others?
This is a bus that carries 100,000 passengers a day!!!

For the food delivery platforms that are looking for such spokespersons, are the food in your food delivery boxes filled with dog shit???
I will never order food from your APP again!
You have forever lost our two companies’ combined 100 million fans at home and abroad!!!

The freeloaders and the shitty brands deserve to be criticized, but Sima’s team deserves to be fucked even more!
Even a lowly freeloader can get an endorsement from Meituan!

What about your brother’s endorsement?
What about the endorsement? What about the endorsement? What about the endorsement? What about the endorsement? What about the endorsement?

Why are you taking your salary and saving it for Nima's funeral expenses? ? ?

Before 24: tonight!
The spokesperson for Ele.me, the No.1 domestic food delivery platform!
Send it to your father!
One second late!

Go hang yourself at the door of that rusty dog's kennel!
Don't force us to do it!
Don't think we won't take action!

Get moving!!!
……

Of course, fans don’t just lose their minds and get angry.

They can also analyze rationally.

Meituan said that the copy was written by a freeloader, so it was written by Meituan?
A living officer, not a spokesperson.

A brand as big as Meituan didn’t even have an official media event, it just posted on Weibo.

The image of the dog has not been updated in the APP.

All these doubts indicate that Changou was definitely just selling the channel to the sponsor and asked the sponsor to cooperate with Meituan on this advertisement.

There is also a high probability that the PR person in charge of this matter within Meituan is my brother's hater. She abused her power for personal gain, used public funds as black public relations expenses, disregarded the brand image, and seriously neglected her duties!

Sisters, let’s call Meituan and report it!
……

Seeing the fans of both groups were so anxious that they were jumping up and down.

SM family fans and EXO fans are naturally happy to watch the dog-eat-dog fight.

As for fans from other domestic fan circles, they couldn't help but feel a sense of crisis.

What is the background of this Xu Xing?
The press releases issued by the crew of "So Young" and Meituan both said that Xu Xing moved them with his work.

It is undeniable that he does have talent, but the entertainment industry has never been an environment where works can determine resources.

Not to mention the initial stage of debut.

The fact that the resource of "It's a pity there is no if" suddenly appeared was already exaggerated.

Chris Wu just covered "Time Cooks Rain" from "Tiny Times", and Lu Han's theme song "Our Tomorrow" for "20 Again" which has already been scheduled will not be released until tomorrow. And Xu Xing is just a trainee who just terminated his contract.

Now he has immediately got the endorsement from Meituan!

This development momentum is really terrifying!

……

In the industry, it was only when chatting about the fierce traffic of young idols and talking about jokes about fan fights that I remembered the name Xu Xing again, a name that my company seemed to have come across, and became curious about which company he finally signed with.

Now it is surging violently again.

In the later era of big capital buying stocks, when all kinds of news were revealed and gossiped about, industry insiders explained why there were so many new resources with mediocre qualifications:

[The brand is betting on the people behind it to make it successful.

For a newcomer, film and television resources can only reflect his front-line relationships. What can really reveal some traces of the capital behind him are endorsements that far exceed the newcomer's brand value.

In the entire circle, ask yourself, is there anyone who can guarantee that Xu Xing can get the endorsement of Meituan now?

And Xu Xing actually got it.

This radical strategy of promoting people is exactly the style of Internet capital that is rampant in the domestic entertainment industry today.

It wouldn’t be the Le family who are working with Huace on Xu Xing’s script “The Beginning”. They don’t have the ability to do so.

Ayun Group, which has been investing and supporting Meituan all the way, seems more likely.

Ayun’s big entertainment strategy was launched last year, and they definitely want to produce a top artist of their own.

The capital behind Xu Xing is most likely Ayun Group.

In addition, I heard that after Xu Xing terminated his contract and returned to China, he received signing invitations from over 20 companies in the industry, and all companies were optimistic about his value.

He can be said to be the newcomer with the strongest capital in stock buying in history.

By the way, you don’t seem to know that Xu Xing’s first play after his return was “The Beginning”, which he wrote himself. [狗头]】

——The above is an in-depth analysis from a long Weibo post by the Minister of Nanshan Entertainment.

Shortly after this long Weibo post was published, the minister liked a revelation in the comment section:
"Can you go back to your SM job cleaning toilets? You always pretend to be the best! The TV series "Beginning" has just been approved, and Xu Xing's first youth film has already started shooting."

Let’s put aside the fact that Xu Xing has actually started acting in a movie.

The director of Nanshan toilet was slapped in the face and was overjoyed!!!

And then Xu Xing has actually started acting in movies???
Capital to buy stocks?

You bought a butt???
These brainless marketing accounts have actually used the "over 20 companies have invited us! Capital is buying shares! Brands are betting!" and other methods that are perfectly suited to UC's shocking style to earn traffic...

Some financial self-media also joined in the fun: Xu Xing blew the horn of the takeaway war! Ayun Entertainment entered the field of artist management! The strategic struggle with Penguin Group has entered a white-hot stage! "On how to unravel the strategic decisions of Internet giants from an endorsement?"

It's so speechless!
……

Meituan pushed the advertisement across all its platforms, and fans of the two top-tier companies worked hard to increase their popularity. Xu Xing’s online presence was like that of a superstar emerging from the entertainment industry!

After all, the fans of both top stars were scared to death.

The favorable comments from passers-by on the advertisement also suppressed their voices within the fan circle.

Until late at night——

A financial media outlet reported an interview with Ayun Group. According to anonymous sources, Ayun Group's entertainment department has no plans to manage artists and does not know Xu Xing.

The top fans who had been depressed for most of the day were resurrected on the spot!

The painted skin was blown apart!
The toilet director was slapped twice!
That bastard's face is thicker than a city wall!

There is a person growing on the rumor!
Waiting for Meituan to fire the traitor!
(End of this chapter)