The battle for traffic in Chinese entertainment

Chapter 27: Direct War

“Ayun is indeed not an artist agent, but there is no way to say that I have nothing to do with them. Ayun has such a big company with so many executives and shareholders, so there must be an explanation for how the Meituan Waimai endorsement came about.

“So you see, no matter what the revelations are, when there is no way they can be proven, there will always be people who believe and people who don’t.

"My fans believe me now because they hope I can become famous. But when I become famous in the future, they will say that I have no capital and that everything is my own hard work.

"Some of my haters don't believe it now because they are afraid that I will really become famous. But when I do become famous in the future, they will say that I was promoted entirely by capital."

Xu Xing explained it to Chen Yuqi.

As for passers-by outside the fan circle, they don’t care about these things and will be influenced by preconceived impressions.

The first impression Xu Xing gave them was "It's a pity there is no if", being cyber-bullied by fans of young handsome guys, and her "true character" performance in the high-quality advertisement "Life is But More Than 76000 Meals" and "One Meat and One Vegetable".

The first impression that the top stars gave them was that they were Shamatte singing and dancing pretty boys, that they suddenly terminated their contracts as if something big had happened, and that their brain-dead elementary school fans posted photos of themselves cutting their wrists and said that if they continued to criticize their brothers, they would commit suicide...

Before Xu Xing's fans grow up and can go out and make trouble, some so-called background rumors will not affect his popularity.

On the one hand, he strives to gain positive impressions from passers-by and attract fans, on the other hand, he maintains the fan circle's disgust for the black fans and provides heat. At the same time, his powerful capital background vaguely emerges to give fans the confidence to buy shares and follow him.

If you don’t want to wait half a year for the movie to be released, these are necessary operations to become a top star as quickly as possible.

In this era, it’s too slow to become popular simply by releasing songs.

The three giants of QQ Music have failed to produce any singers of note, and have had to wait until their fans grew into the main voices on the Internet before they were able to make a comeback.

Even though Deng Ziqi, who just became popular on "I Am a Singer" this year, has become a top singer, she cannot yet compare with the popularity of these real top singers.

It takes a lot of effort, topics, and connections to become a top star just by releasing songs with the support of capital.

When the movie is released, he will be officially crowned and look down on all the other stars.

Since Yu Murong continued to give Xu Xing confidence, there was no need for Xu Xing to hesitate any longer.

The Meituan food delivery spokesperson tied Xu Xing more closely to the two top brands, even going as far as to "directly start a war."

And if Yu Murong really never brags.

The day of the Spring Festival Gala was the first time Xu Xing defeated them head-on.

……

“Is it really impossible to get an endorsement for Ele.me takeout?”

Lu Han asked Yang Zhen, the boss of Yixin Agency, who had not yet signed a formal contract.

He admitted that he had a sense of crisis.

Xu Xing, who suddenly appeared, was too powerful. The feeling of being stepped on to get to the top was extremely bad, not to mention that he now didn't know how to explain to his fans.

Now fans have become particularly sensitive because of Xu Xing.

He is confident about the song "Our Tomorrow" he is about to release. This song is more popular than "One Meat and One Vegetable" and will definitely receive good reviews from the outside world.

But the official endorsement is really not good enough compared to Meituan Waimai.

If he couldn't hold on, he would really become Xu Xing's stepping stone.

At least there should be one thing you can show off!

"...They said they wanted a more down-to-earth spokesperson. Baidu Waimai is interested and has proactively expressed its intention. What do you think?"

Yang Zhen asked helplessly.

She now really wants to know who is behind this Xu Xing and is planning his marketing, each move is more vicious than the last.

Last time, Lu Han got scolded for it, so giving him a look is giving him attention.

This time, he had to officially announce the endorsement of Meituan Takeaway on December 12st - regardless of how he got it, he had to hold up Lu Han and Chris Wu who were about to announce their endorsements.

The knife was placed directly on the neck.

A trainee who couldn't even debut in SM, has already gained the momentum to become the third top star in China in less than a month and a half since his debut.

She had asked about Liu Cheng, who had just transformed himself into a broker. He was more business-oriented and definitely would not have these methods.

She now thinks the biggest suspect is Jia Shikai from Huanrui, who is very resourceful. He had not admitted it when she tested him just now.

But Jia Shikai once worked for Xu Xing's agency in Taiwan, Galaxy Entertainment Music, so it was very likely that Qiu Likuan had asked him to be responsible for Xu Xing's marketing in mainland China.

"It's not necessary."

Lu Han refused.

Currently in China, only Ele.me has a higher market share than Meituan Waimai, and Baidu Waimai is a friendly contestant at the bottom.

Accepting the offer would be like admitting that you are inferior to Xu Xing. "In fact, OPPO, which makes mobile phones, has the intention to cooperate with us, but they want to wait until the new product is released next year before inviting you to be the spokesperson to promote it. If we lower the price of the endorsement fee, we should be able to reach an endorsement cooperation with them in advance.

"This way we will have three endorsements officially announced in December, and the food delivery app will also be installed on the phone. This kind of digital endorsement is much better than his food delivery life official with only a title."

Yang Tianzhen gave her own suggestions.

Lu Han thought about it.

Finally nodded.

"Okay, hurry up."

"Ah."

……

"I urged them, and the endorsement of Uni-President Ice Tea will be brought forward to December."

"Oh," Chris Wu breathed a sigh of relief, "That's good."

In fact, he didn't want to compete with Xu Xing, that freeloader. He knew how many endorsements and resources the team had prepared, so he just had to take it step by step.

Meituan Waimai, with only the title of Life Officer, is Xu Xing’s limit.

The resources behind him are unique in the circle, and Xu Xing can never reach them even if he tries.

He had inquired around and found out that Xu Xing was indeed not promoted by the Ayun Group, but was just a marginal figure in Wanta's circle.

But this breath is really hard to swallow.

I went to sleep, and was asked if Xu Xing's endorsement was great...

……

This advertisement caused quite a stir in the outside world, but among the crew who were concentrating on filming, not many people paid attention to it.

Most of them don’t use Weibo themselves.

Only people like Song Yunhua think that they should have a good relationship with Xu Xing, and praise Xu Xing for her great commercials and new songs.

During the break, director Chen Yushan teased Xu Xing again, saying that he had such a powerful background but had kept it a secret from her.

However, for Ms. Nazha, the impact of this advertisement is extraordinary.

[This ad is so cool! [grin]]

[The song is so beautiful! [heart]]

[You wrote the ad copy! You are so talented! [Strong]]

[Your background is so great! Is your family very rich? [Question]]

[I don’t know when I can have my own endorsement… [crying]]

[When will your shooting end today? [cute]]

[I was just joking last time. You can't be so stingy! [Aggrieved]]

Seven messages were sent in a row.

The last one was five days ago when she withdrew the photo and posted it again. Xu Xing ignored it and finally said angrily, "Don't reply to me again!"

【Just got back to the hotel. 】

Xu Xing replied.

[Are you tired? ]

The other side responded instantly.

【fine. 】

【Have you got a meal yet? 】

【Um. 】

【Would you like to take a shower? 】

【I'll go in a while.】

[The other party sent a video invitation...]
　Thanks to Nanshan Wanfeng and Black Prince Yarek for the tips! Thanks to Black Prince Yarek for the monthly ticket! Thanks to everyone for the recommendation votes and follow-up reading!

　　
　
(End of this chapter)