The battle for traffic in Chinese entertainment

Chapter 25 What virtue does a useless freeloader have?
When she asked Chen Yushan for leave, she sighed helplessly.

"I just want to make a movie of my own. Why is my new leading actor acting like a superstar?"

"Because he will definitely be a superstar in the future."

"Good! You have great ambition! I'll grant you leave!"

……

Compared to the movie, the shots in the advertisement are very fragmented. This advertisement was originally shot through some fragments of life: farewell dinner, overtime meal, drinking party, roadside stall, wedding banquet, reunion dinner and so on.

All that was needed for each clip was two or three seconds of footage.

So most of the time is actually spent on changing clothes.

Many times, the director told Xu Xing before she felt anything, which made Xu Xing complete the shooting of the entire commercial in a daze.

But the director praised Xu Xing for being in great shape and very natural, which is rare.

He also admitted that Xu Xing's writing was indeed excellent, but when he first heard that he, a young man who had just finished high school in the United States and was not yet 20 years old, was asked to play the role, he refused in his heart.

I didn’t expect that Xu Xing could portray the ups and downs in the lives of Chinese people so appropriately.

It's like I've experienced it all.

"Good acting."

Xu Xing is conceited.

"It's really good."

The director continued to praise.

An extra bonus from filming this commercial was that the actress who played the girlfriend who married someone else in the blink of an eye was actually Li Yitong.

I don’t know if she got this supporting role based on her experience in If You Are the One.

During the break, Xu Xing politely asked her if she had signed with a company.

Hearing that she had already signed, Xu Xing added her on WeChat and didn't chat any further.

In addition, when we were finishing work, there were actually more than a dozen fans waiting outside.

It should be arranged by assistant Chen Yuqi.

Xu Xing thanked them for coming, took photos with them, and then told Chen Yuqi not to allow fans to come to cheer for the time being.

In the evening, she had her first chorus rehearsal with teacher Han Hong, and as expected, she was beaten. However, she reflected that her performance was not very good and her voice was a little hard.

"One Meat and One Vegetable" is a tender song.

……

Return to the Island Province.

The day before filming started, the main creators of the crew went to see the movie "Interstellar" which was currently in theaters.

Some people who have seen it in advance have raved about how stunning the movie looks.

“Did you check it out in advance?”

Chen Qiaoen, who was sitting next to Xu Xing, asked.

"No."

Xu Xing lied.

"Me neither, I'm looking forward to it!"

She looks beautiful when she smiles, and has the feeling of a lovely sister.

The movie opens.

When the protagonists entered the space and the black hole was refreshed on the screen, there were exclamations in the theater one after another.

Including Chen Qiaoen who is beside her.

She stared at the screen blankly, her eyes wide open and a look of shock on her face.

When we arrived at Miller's planet, which was full of water and where one hour was equal to seven years on Earth, huge waves that covered the sky and the sun pressed down on us.

Xu Xing turned his head again and was surprised to find that she was looking at him.

Her long hair was draped over her shoulders, and the dim light from the screen shone on her profile.

Xu Xing looked down but couldn't see clearly.

But he could feel her touching his right hand.

……

In the evening, Ms. Nazha, who had not contacted Xu Xing for a few days, sent photos again.

The difference is that this time it is cooler.

She withdrew the message after more than a minute, explaining that she had accidentally sent it to the wrong person.

Xu Xing, who happened to see this skit, which he directed and acted in, was holding his mobile phone and had no time to pay attention to her.

Even though she sent it back ten minutes later with an [angry] expression, saying: How stingy, just look at it!
Xu Xing still ignored her.

In comparison, her talent is really lacking.

Not to mention the difference in real sense of inclusion.

……

On the 25th.

The crew of "My Girlhood" started filming in a low-key manner.

Chen Qiaoen missed the opening ceremony, and her scenes, which were originally scheduled to be filmed in the morning, were moved to the afternoon.

Yan Chengxu, who was to play the adult Xu Taiyu, was unable to arrive in the morning and would not arrive until the afternoon.

The crew first shot a few sets of empty shots and found some fragmentary roadside shots for Xu Xing and Song Yunhua to get the feel for it.

The staff members watching praised the two of them for being a good match.

in the afternoon.

When Ms. Chen Qiaoen came, she seemed unusually calm and finally acted like a mature queen in front of Xu Xing.

Chen Yushan praised her for being particularly charming today.

She said she had a good sleep.

Chen Qiaoen, Yan Chengxu and Liu Dehua, who was originally scheduled to fly in that afternoon, finished filming their guest scenes together. The crew members pulled them to take photos.

Then they all left the crew.

The next day, the crew went to Hsinchu High School to start filming the campus scenes.

Perhaps because his body and mind were temporarily cleansed, Xu Xing was in surprisingly good condition.

Director Chen Yushan sighed many times: Xu Taiyu is worthy of being her chosen one!

……

12 month 1 day.

Liu Cheng called and told Xu Xing, who was filming on the set, that "Life Is Nothing More Than 76000 Meals" would be released at noon together with the song "One Meat and One Vegetable".

At the same time, Xu Xing was officially announced as Meituan’s takeaway life officer.

Xu Xing watched the advertisement while having lunch.

[If you live to be 25000, you may have passed more than two million people, greeted more than 76000 mornings and evenings, and, of course, eaten meals.

Break up dinner.

Some meals are the ones you never want to end. The person who bet you would cry, cried first.

Overtime meal.

Some meals are hard to tell whether they are breakfast or dinner. I use them to feed my tired body, and use my tired body to feed my growing dreams.

Wine bureau.

Some meals swallow a lot of "drunk" wine...]
The gentle male voice in the advertisement tells the story.

A crossroads with a lot of people.

The rising sun at the seaside, the setting sun between the buildings, the turning hands of the clock, the torn calendar...

Xu Xing, dressed in various styles, drank and chatted with his girlfriend, worked overtime alone late at night, talked about his dreams with his girlfriend, forced himself to applaud at his girlfriend's wedding, filled his stomach alone in the dark room, and happily ate dumplings when he returned home for the New Year...

[Some people eat three times a day,
Some people eat once a day.
Some meals come once in a lifetime.

Some meals can't be cooked.

Some meals can't be forgotten.

Some meals you eat hastily,

Some people are also afraid that your food will get cold.

Life is but 76000 meals.

Sweet, sour, bitter and spicy are all flavors, and every meal deserves to be treated with care. ]
The entire advertisement ends after the Meituan Takeout logo appears.

The black screen begins to thank the behind-the-scenes crew who filmed the commercial.

At the same time, a warm male voice slowly sang.

[Sunrise and sunset, deep and deep, a small square table, with one meat and one vegetable. A back figure is busy and leisurely, and a pair of hands makes this time warm...]
……

The advertisement topped the trending search lists of major social media platforms such as Weibo, Baidu Tieba, and Bilibili.

Various marketing accounts have been praising the product and netizens have given it rave reviews.

"So true!"

“I cried…”

"Million-dollar copywriter!"

“Best Advertisement of the Year!”

"Please give us more ads like this!"

“The last song is so nice too!”

In the evening, major financial media also came out one after another, expressing their feelings that the ongoing arms race in the food delivery industry had suddenly started, and Meituan had caught its competitors off guard.

The popularity of the advertisement has exploded.

In the fan circle, the enthusiasm aroused by this advertisement is no less.

At first, some people who had followed Xu Xing were very surprised to see that he was officially announced as the Meituan Life Officer.

Then I soon discovered that the male lead in the advertisement that was popular all over the Internet was actually Xu Xing.

How can a mediocre person who has only released one song have such merit? ? ?
No, there are two now.

This treatment is too exaggerated!
Which sponsor gave him such resources?

...Who said that Xu Xing wrote the advertisement copy???

How shameless he is and how much his fans brag about him!

What the hell!

It really is……

　Thank you all for your recommendations and reading!

(End of this chapter)