Mixed in 1980

Chapter 79 The Next Hook

One button of the shirt was undone.

Xu Jinqiu felt her body go limp and she couldn't help but lean back. After hearing Chen Fan's words, she couldn't help feeling embarrassed and angry, so she reached back and pinched his waist.

But I can't bear to use force.

Chen Fan kissed her gently on the face and unbuttoned her clothes one by one.

The fingertips gently glide across the skin.

Xu Jinqiu's body trembled slightly, and a breath of hot air blew into her ears. She heard Chen Fan murmur: "Wife, your skin is so good, so tender and smooth..."

"Bah, you stinky scoundrel!"

Xu Jinqiu was extremely embarrassed and angry, but she didn't have the strength to resist and could only spit softly.

"How did you lie to me yesterday? You should make it up to me tonight."

Xu Jinqiu only felt her body being turned around, and immediately felt a soft touch on her lips. That feeling made her unable to resist, yet she was unwilling to resist.

……

The next day, around eight in the morning!

Chen Fan came back from exercise and had breakfast downstairs. When he returned to the room, he saw Xu Jinqiu still sleeping soundly. He couldn't help but hum: "I laughed triumphantly, and laughed triumphantly again..."

Not knowing whether it was because she was disturbed or because the light outside the window was too glaring, Xu Jinqiu pulled the blanket in a daze, covered her head with it and continued to sleep soundly.

Chen Fan smiled, didn't argue with her, took out a pen and paper and continued writing.

I'm going to an advertising company today to write the advertising copy and send it over directly, so we don't have to run back and forth, which saves everyone some trouble.

However, this advertisement is just one of the series of advertisements of Jingfu Jewelry, and is designed for the upcoming series of gold jewelry.

The selling point is the combination of traditional craftsmanship and innovative design.

"Beauty has no limits"!
Chen Fan immediately thought of this advertisement. In his previous life, Hua Xia Jewelry’s brand advertisement had won the bronze medal in the Chuanjian International Advertising Award, which was praised by the industry as “the highest level of domestic advertising creativity and a weathervane of fashion trends.”

This promotional video focuses on depicting the multifaceted and colorful lifestyles of contemporary young people, using contrasting scenes of "new" and "old", dynamic and static to illustrate the diverse and beautiful attitudes towards life.

Striving to balance the ancient charm with the new trend, bringing out individuality and beautiful themes, it almost perfectly meets the requirements of Jingfu Jewelry.

Chen Fan wrote down the creative copy word by word until the last sentence, which was supposed to be "light up a better life", but he omitted it.

Just leave one sentence: beauty has no limits!
The phrase "Light up a better life" is the slogan of the entire brand. The request Chen Fan received was for a series of advertisements, not a brand.

How much money you get paid for how much work you do is based on customer needs.

If the customer has more needs, then the current plan will not work. Chen Fan only took the money and will not do anything extra.

After finishing the copywriting, Xu Jinqiu was still sleeping soundly, with a pair of slender, snow-white long legs exposed from under the blanket, which made Chen Fan's appetite increase.

But this girl has no strength left.

Chen Fan smiled proudly, picked up the manuscript paper and continued writing. The editorial scolding Ah San still needed to be finished, so he took advantage of the free time to finish it.

When Chen Fan finished his work, it was already a little past eleven o'clock. Xu Jinqiu then opened her eyes in a daze, took one look at Chen Fan, and couldn't help but pick up a pillow and throw it at him.

The donkey in the production team is no match for him!
After getting up, washing, and changing into new clothes, he couldn't help but pinch Chen Fan several times.

"Big beast!"

Chen Fan chuckled and put his arms around his wife.

"Comrade Xu Jinqiu, everything requires practice. You need to improve your endurance."

"Bah, you stinky scoundrel!"

Xu Jinqiu was embarrassed and angry, so she stomped on him, turned around and went downstairs.

This guy is becoming more and more shameless.

After lunch, Xu Jinqiu took Wang Chunyu for a walk on the beach, but the weather was getting hot, so they didn't leave the beach and just strolled under the shade of the trees.

Li Hongying drove and took Chen Fan straight to SiChuang Advertising Company.

"This is Wang Peishan, the boss of SiChuang Advertising Company. Just call her Sister Wang."

Li Hongying introduced Chen Fan and said to Wang Peishan, "This is Chen Fan. You should have heard of his name. He is a writer and social critic."

Hearing this, Wang Peishan was stunned.

"The author of moral kidnapping, ineffective apology, and saintly heart?"

Seeing Li Hongying nod, Wang Peishan shook Chen Fan's hand enthusiastically: "Hello, Teacher Chen, your articles are really well written. I have never missed a single issue."

Chen Fan was startled by her enthusiasm: "Sister Wang, you are too polite. You can just call me by my name. You are not worthy of the title of teacher." Teacher Chen!

These three words sound weird.

Wang Peishan didn't understand the meaning of "Teacher Chen" and thought that Chen Fan was being modest. Naturally, she didn't think about speaking. She asked the two to sit down and started to make tea.

"Teacher Chen, you don't know that after those editorials were published, our company's employees had several quarrels because of them. They were all about workplace moral blackmail."

We are all colleagues, so please help if you can!
You got the bonus, treat everyone to a meal!
If you are capable, you should do more work. Those who are capable should do more work!

……

Wang Peishan talked about the content of the article: "But this is also a good thing. After a few arguments, the atmosphere in the workplace has improved a lot."

Chen Fan smiled bitterly. It seemed that he was indeed famous in Hong Kong. Fortunately, the media here did not create a "Chen Fan phenomenon".

Chen Fan still feels a little uncomfortable when thinking of the four words "Chen Fan phenomenon".

After a while of greetings, the tea was ready and Wang Peishan served them one by one: "Teacher Chen, you should have read all the information Sister Li brought you, right?"

"I won't hide it from you. This case is just a stepping stone. It's related to whether we can get the advertising business of Jingfu Jewelry in the future. Thank you for your help."

Chen Fan took a sip of tea and took out the manuscript paper from his bag: "Sister Wang, please take a look. If it's not suitable, I'll change it later."

Wang Peishan was stunned. Is it finished?

one night?
My goodness, our company has been busy for a month since we took on this case, but we still haven’t come up with a suitable solution.

Isn't this too fast?
After taking the manuscript and taking a look at it, Wang Peishan's eyes lit up.

Feel the copy, hit the heart directly.

Especially the last paragraph:
Be restrained and tolerant while being outspoken, use technology to innovate tradition, let fine wine awaken the fragrance of tea, find a tacit understanding between inheritance and trend, and achieve a balance between complexity and simplicity.

It almost perfectly interprets the needs of Jingfu Jewelry: traditional craftsmanship and innovative design.

At the end, there is another sublimation:
It turns out that beauty is like light, silent and yet blends into the heart.

Beauty without limits!

The entire copy is poetic and picturesque, and the beauty in it is enough to immerse people in it.

"As expected of you, Mr. Chen. Just like the editorials you wrote, they can touch people's hearts."

Wang Peishan put down the copy and refilled Chen Fan's tea: "If Jingfu Jewelry still doesn't like this plan, we can only give up."

"I will take the plan to Jingfu Jewelry tomorrow. If everything goes well, the 100,000 Hong Kong dollars promised earlier will be paid the day after tomorrow."

"Teacher Chen, do you think this is okay?"

Chen Fan nodded in agreement. As for whether the plan would pass, Chen Fan was not worried at all.

This is an advertising plan that won a big award in later generations, and it is completely consistent with Jingfu Jewelry's product series. Such a plan still cannot pass, and Chen Fan can only say: Ask for someone else's help!

"That's fine. Teacher Chen rarely comes over, so let's have a simple meal together."

Wang Peishan stood up, called the assistant, and handed the creative copy to the assistant: "Let the people in the advertising department work overtime, make a proposal tonight, and go to Jingfu Jewelry tomorrow."

The proposal is for the client to see.

Before the contract is signed, no one would be foolish enough to submit a complete advertising plan, and even the core part of the idea would not be leaked.

After giving instructions, Wang Peishan was busy entertaining Chen Fan and Li Hongying. Her enthusiastic attitude almost made Chen Fan drunk.

When we got back, it was already getting dark.

Chen Fan went upstairs, took a shower, changed into pajamas, and got rid of the smell of alcohol.

"Wife, what are you doing this afternoon?"

"Nothing much, just chatting with Sister Chunyu, and then watching TV for a while. They all spoke Cantonese, which was really hard to understand." Xu Jinqiu smiled bitterly.

"Tomorrow we'll be free, let's go out and buy all the gifts."

"Okay, did you have a smooth outing today?"

"If nothing unexpected happens, it should work."

Chen Fan raised the corner of his mouth slightly. There was actually a hook in the advertising copy this time.

It depends on Jingfu Jewelry whether it will take the bait.

PS: In the last ten days, please help me and get 1000 monthly tickets so that I can draw a prize! Thank you for your support!

(End of this chapter)