Mixed in 1980

Chapter 78 Selling Creativity at a High Price

"Sister Li, we can talk about money!"

There is no fixed price for creativity. Everything can be negotiated. No matter if it is high or low, it is fine as long as both parties can accept it.

Wang Peishan obviously didn't know what Li Hongying was thinking. Li Hongying just wanted to know the specific amount.

"Don't say these empty words, just tell me directly, what is the maximum you can give? If it's lower, I won't introduce you. I can't afford to lose face."

"This number is sincere enough!"

Wang Peishan made a cross gesture and said, "This is subject to a prerequisite. The plan must satisfy the customer. Once the customer confirms it, the full amount will be paid immediately."

"So generous? It seems that this case is not small." Li Hongying was surprised.

"My old man helped me with the advertising case for Jingfu Jewelry, but the other party only agreed to give me one chance, and the conditions were very harsh."

Li Hongying understood. No wonder Wang Peishan was willing to spend such a large sum of money.

Jingfu Jewelry is not the largest jeweler in Hong Kong, but it is also a giant enterprise ranked high.

In addition to jewelry, Jingfu Jewelry is also involved in many fields such as watches, gift retail, gold bar trading and diamond wholesale, and its advertising business volume is extremely large.

Only if Wang Peishan’s company wins the first cooperation and proves its strength, will it have the opportunity to take over more advertising business of Jingfu Jewelry in the future.

This cooperation is just the stepping stone.

But unfortunately, her stepping stone was not strong enough to open the door of Jingfu Jewelry.

"Sister Li, please help me!"

Wang Peishan took Li Hongying's arm and started to act coquettishly. The two families were already friends.

"I can introduce someone to you, but it's hard to say whether it will work out. Prepare a copy of the information and I'll bring it back to him to see if he's willing to take it."

"That's no problem. The information is readily available."

Wang Peishan did not hesitate and immediately found the information about Jingfu Jewelry, as well as a stack of plans they had made previously, which contained a lot of information about competing products that could be used as a reference.

"I'll give it to him later. You need to quickly come up with a plan for the advertisement for 'Being a Woman is Easy', including a promotional plan, and implement it as soon as possible."

"We have the creative ideas, and everything else has processes. Our company has extensive experience in this area, so you can rest assured!" Wang Peishan said confidently.

"Then let's do this for now."

Li Hongying took the information and stood up: "If they agree, I will bring the person here tomorrow. If they don't agree, you can find someone else."

"Excuse me, Sister Li. I'll take you there."

After leaving the advertising company, Li Hongying went to another company and was busy until after five o'clock. When she returned home, it was just dinner time.

Li Hongying washed her hands, sat next to her daughter Gu Xiaoxiao, and picked up a piece of food for her daughter with chopsticks.

She is divorced and is raising her daughter by herself.

Fortunately, this girl is very sensible, good at studying, and rarely causes me any worries.

After caring about her daughter for a while, Li Hongying looked at Chen Fan and said, "Xiao Fan, how did you discuss the script today?"

"It's not a big problem. Huang Zhengli is quite professional. Let him write a version first. If there are any problems later, we can communicate and make revisions." Chen Fan responded.

"That's good. The sooner it's done, the sooner we can start filming. The movie market in Hong Kong is very hot right now. The box office of 'Young Master' has exceeded 10 million."

Talking about this, Li Hongying couldn't help but feel envious. Golden Harvest Company broke the box office record in Hong Kong with "Young Master", creating the first "tens of millions box office" movie.

And the success of this movie was not limited to Hong Kong. The copyright was sold to most of Asia. Golden Harvest not only made a fortune, but also further opened up the Asian market.

In this environment, more and more capital began to enter the film industry, and even some associations began to consciously move into this industry.

Now that there was a good script, Li Hongying naturally would not miss it. She also introduced Chen Fan to some things about the Hong Kong entertainment industry, which helped Chen Fan gain a lot of knowledge.

After dinner, Li Hongying got down to business: "Xiao Fan, I have a friend who runs an advertising company. He wants you to do a creative copywriting job. Are you interested?"

"You won't do it in vain."

"The money they pay is quite generous. As long as the creativity you provide can satisfy her clients, she will pay you HK$100,000 as a reward."

"So generous?" Chen Fan was surprised.

Although advertising companies rely on creativity to survive, they are often business-oriented enterprises, and those that make a lot of money are the ones who can sign contracts.

People who are creative don’t make much money.

Looking around the world, it is like this, and it has not changed in later generations.

"This plan is very important to her, so the money she's going to give is naturally high. If you're interested, I'll show you the information."

"Thank you, Sister Ying."

As long as there is money to be made, Chen Fan is naturally willing to do it.

One hundred thousand Hong Kong dollars.

Nowadays, even in Hong Kong, it is not a small sum of money.

You can exchange it for more than 3 yuan when you take it back, which is enough to buy a nice house in Beijing.

But the advertising creativity is worth the price. A good advertising creativity can create extremely amazing profits.

For example, Laoji is afraid of getting angry, Naojin does not accept gifts, a sweater has sheep, a technical school has the best excavator technology...

These classic advertising ideas are difficult to measure with specific monetary amounts.

After taking the information handed over by Li Hongying, Chen Fan immediately understood why the other party was willing to spend a lot of money to buy creativity. The customers gave more.

Jingfu Jewelry, a giant in the jewelry industry.

Winning Jingfu Jewelry's advertising business is not just about making money, the advertising company's reputation will also quickly increase and become a rising star in the industry.

In the future, when you go out to discuss business, just say “We made the advertisement for Jingfu Jewelry”, and clients will unconsciously gain more trust in you, and some clients may even come to you on their own initiative.

"Sister Ying, when do you want it?"

"I'll take you to their company tomorrow and you can discuss the details yourself."

"Okay, let's go tomorrow."

Chen Fan laughed. He had been thinking that since he had finally come to Hong Kong, he had to find a way to make some extra money to bring back.

Unexpectedly, the money came to me on its own.

Li Hongying nodded slightly, asked the servant to bring the bag over, took out the checkbook from it, and quickly filled in the amount: "Xiao Fan, this is your reward."

Chen Fan took it, looked at the amount, and was stunned: "Didn't they say that we have to wait until the advertising company's clients are satisfied before paying the remuneration?"

Li Hongying smiled and said, "This is what I gave you as payment for "How Easy It Is to Be a Woman."

"Sister Ying, stop making trouble!"

Chen Fan handed the check back and said unhappily, "I'm just helping you out. If I charge you for this, what kind of person would I be?"

"Xiao Fan, with your knowledge, you should be very clear about what kind of effect a good advertisement will have on a brand, right?"

Li Hongying did not take the check, and said seriously: "With this advertising idea, the Philippine Bank will soon be able to reach a higher level. In fact, I got a great deal."

"If you think highly of me, just accept this money. If I have difficulties in the future, I will be able to ask you for help. Don't you think so?"

Chen Fan smiled bitterly. This was forcing him to collect the money.

"Chen Fan!" Xu Jinqiu shook her head slightly.

Although the money is a lot and it is tempting to look at, this money should not and cannot be accepted.

Li Hongying has helped me enough.

"Little girl, don't mess with me." Li Hongying smiled and pinched her face.

She turned to Chen Fan and said, "Xiao Qiu doesn't understand, but you don't understand, do you? I'll need advertising ideas in the future and I'll ask you for help. You can't let me be unable to speak in the future, right?"

Chen Fan smiled bitterly but accepted the check anyway.

"That's right, you guys keep chatting. I've been busy all day, so I need to go to bed early."

Seeing that Xu Jinqiu wanted to say more, Li Hongying quickly got up and went back to her room.

Xu Jinqiu had no choice but to pinch Chen Fan a few times and drag him back to the room: "Why did you take the money? You haven't repaid the favor before, and now you owe it again."

"I don't owe you a favor this time. That idea is worth the price. You will know it later."

Even though it’s only the 80s, the advertising industry is very prosperous in developed regions.

Every year, many companies spend millions or tens of millions on advertising, but fail to achieve good results because they lack good ideas.

There is no question of who is getting the better deal and who is losing out by accepting the money. The advertising copy that Chen Fan came up with is worth the price, or even far exceeds the value.

But then again, creative people usually don't make money.

It’s just that Li Hongying happened to have this need.

Chen Fan put the check away and hugged the girl from behind: "The money is enough to buy the yard. Think carefully about what gift to bring back."

Xu Jinqiu nodded, and now she had some money left. She was not a stingy person.

Just as I was thinking about it, I felt something strange in my abdomen, and a breath of hot air blew into my ear: "Wife, your waist is so thin, almost as thin as an A4 paper."

"Ok!"

Xu Jinqiu blushed, and her big hands slowly moved up from her waist to the impressive altitude, exerting a little force.

"Wife, your genes are really good. A few years ago, everyone was poor and couldn't eat meat. Many people were malnourished. How did you grow so big?"

"Chen Fan!"

Xu Jinqiu blushed, but couldn't help gritting her teeth and said, "Can you be serious?"

Chen Fan nimbly unbuttoned a button and blew hot air into her ear: "Wife, I'm discussing the issue of physical development with you. This is very scientific."

"Why are you so unruly?"

PS: It’s the end of the month, do you guys still have tickets? Thank you for your support!

(End of this chapter)