Mixed in 1980

Chapter 80 The fish bit the hook

Chen Fan pulled his wife over, let her sit on his lap, and put his hands on her waist.

"My previous manuscript fee was 4 yuan, and Sister Ying gave me 10 yuan. If the advertising deal here is successful, I'll get another 10 yuan. When I return to Beijing, it will be enough to buy a big courtyard."

"What kind of yard costs so much money?"

Xu Jinqiu reached out and pinched Chen Fan's nose. This guy was such a spendthrift. He planned to spend all the money before he even got it.

"We have a large family, so we should buy a three-story house. We can live in the backyard and live our own life behind closed doors, hehe..."

"Can you be more serious?"

Xu Jinqiu didn't know whether to laugh or cry. This person had no good intentions in his mind: "Even if it's a three-story courtyard, it won't cost that much money."

"About the same. The ones in Nanluoguxiang cost more than 20,000 yuan."

"Who buys a house and calculates it by 'step'? It's calculated by 'room'. What's going on in your mind? If I really let you go and buy a house, you will be ripped off." Xu Jinqiu covered her face.

"By the room?"

"Well! What else?"

Xu Jinqiu calculated it carefully for him. According to the housing prices in Nanluoguxiang, the main house is about 2000 yuan per room, the east and west wing rooms are 1800 yuan per room, the back room is 1800 yuan per room, and the back room and the ear room are also 1500 yuan per room.

As for the yard and open space, they are not charged, or rather, they are already included.

The layout of a general three-in-one courtyard house is basically the same.

As you enter the courtyard, there is a gatehouse, three back rooms, and four rooms, which together cost 6000 yuan.

The second courtyard, which is the main courtyard, has 3 main rooms, 2 ear rooms, and 6 east and west wing rooms, which total 19800 yuan.

There are three courtyards and five rooms in the back, and the total cost is 5 yuan.

All in all, a three-story courtyard house only costs 34800 yuan.

A better three-courtyard house will have additional ear rooms on both sides of the east and west wing rooms. Even with this type of house, the total price is only more than 40,000 yuan.

"Is it so cheap?" Chen Fan was surprised.

It is much more cost-effective to buy a courtyard house with three entrances than one with one entrance.

There is a courtyard as soon as you enter it, with a gatehouse and 4 back rooms, 3 main rooms, 2 ear rooms, and 6 east and west wing rooms in total, which cost more than yuan.

But the open space is far from enough.

Chen Fan had always believed that buying a three-story courtyard would cost at least 70,000 or 80,000 yuan, or even 100,000 yuan.

It turns out that I had understood it wrongly. I had always been thinking according to the thinking of later generations and did not understand the market conditions of this era.

"You are the one who collects camel dung."

Xu Jinqiu, haha, he keeps nagging about buying a yard every day, but he doesn’t even know how to sell a yard. Fortunately, I mentioned it today, otherwise I would have been ripped off.

Chen Fan leaned back slightly and slapped Xu Jinqiu's butt lightly.

Camel dung collectors are not a nice word, used to describe people who are tall but dumb and stupid: "Comrade Xu Jinqiu, are you planning a rebellion?"

"What else is it called? Di Le Po Zi?"

Di Le Po Zi is a Beijing dialect, which means mole, short and ugly? This girl is really naughty, Chen Fan will not indulge her, he picked her up and pressed her on the bed.

"Chen Fan, I was wrong!"

Xu Jinqiu begged for mercy decisively. This guy was the donkey of the production team. If he was really tortured, he might have to sleep until noon again tomorrow.

"Do you really know that you are wrong?"

"Uh-huh!"

"It's not impossible to let you go tonight, but..."

Xu Jinqiu's eyes lit up, and she nodded. Then she felt the hand brushing across her neck, and her body couldn't help but tremble slightly: "But what?"

Chen Fan raised his eyebrows: "Wife, you are from a dance troupe, but you haven't danced for me yet, how about tonight..."

"Dancing? Sure!"

"Do you think I'm in the mood to watch dancing right now? I mean, people who practice dancing are very flexible. We can give it a try..."

Hearing this, Xu Jinqiu was stunned.

When she realized what was happening, her pretty face turned red, and she pinched Chen Fan's face in shame and anger: "Chen Fan, you stinky hooligan, I'm going to fight you!"

Obviously, she overestimated her own abilities!

The next day, it was past eleven again. Xu Jinqiu woke up in a daze and saw Chen Fan writing something in the room. She got up and bit Chen Fan's shoulder hard. She didn't let go until Chen Fan grimaced in pain, and didn't forget to call him a beast!
After washing up, it’s time for dinner.

After lunch, Chen Fan and Xu Jinqiu had already planned to buy gifts today. Li Hongying arranged a driver to follow them throughout the trip.

The two of them didn't go to any high-end shopping malls, just ordinary shopping malls. The prices there were acceptable to Xu Jinqiu and they were not too outrageous.

Some things are even cheaper than in the mainland.

For example, clothes!

Chen Fan remembers that Liu Xiaoqing later recalled in the program "Like Water Flowing Years": "After the Spring Festival Gala, a shirt called Xiaoqing Shirt became popular all over the country and sold very well."

It was a red shirt that Liu Xiaoqing bought at a night market stall when she came to Hong Kong for 5 Hong Kong dollars. According to the exchange rate in 83, 5 Hong Kong dollars was equivalent to 2.15 yuan.

The clothes in the mall are naturally more expensive than those in the night market, but they are not much more expensive than those in ordinary malls. The two of them picked out the good ones and bought only a few dozen Hong Kong dollars for a piece of clothing, which is cheaper than in a department store.

There are many people in the family, so the two of them bought as much as they wanted. Chen Fan also bought a Polaroid camera and took a lot of photos of Xu Jinqiu along the way.

Such a busy day!
The next morning, Wang Peishan came to the door and paid a check for 10 Hong Kong dollars as agreed before.

"Mr. Chen, thank you for helping us successfully win the advertising business of Jingfu Jewelry."

"Sister Wang, you're too polite. This is a win-win situation for both of us." Chen Fan took the check, looked at the number on it, and the corners of his mouth rose slightly.

"Mr. Chen, Jingfu Jewelry wants to do another brand advertisement. I wonder if you are willing to take another order? They require that the tone cannot be too different."

Wang Peishan was also surprised. She didn't expect that after the advertising proposal was approved and the contract was signed, the other party looked at the complete advertising idea and put forward new requirements on the spot.

Wang Peishan was naturally happy, but it was not easy to come up with an advertisement with a similar tone all of a sudden.

So I thought, it’s better not to bother two people with the same thing.

It's nothing more than spending a little more money. Compared with the fees given by Jingfu Jewelry, the creative fee is not a big amount, and the bulk of it is still yours.

“Still the same price?”

"Yes, still one hundred thousand!"

"Wait a mininute!"

Chen Fan went upstairs and came down with a manuscript paper in a few minutes: "Sister Wang, take a look and see if this one can be used."

Wang Peishan took the manuscript and was slightly stunned.

Did Chen Fan predict in advance that Jingfu Jewelry would have such a demand? So he prepared the idea in advance, just waiting for him to speak?
Thinking of this, I couldn't help but take a breath.

Is this person a monster?

Wang Peishan recalled the scene at the venue yesterday. The people from Jingfu Jewelry were very satisfied at first, but after reading the proposal, they hesitated.

It seems like he wants to give up.

For some unknown reason, they agreed after communicating with each other, and after seeing the complete creative idea, they put forward a new requirement, which was to shoot a brand advertising film.

It was not until then that she understood why the people from Jingfu Jewelry hesitated.

Because the brand promotional videos they made before were actually not that good, and were too different from the "Beauty Without Limits" series of product advertisements.

Doing so will overshadow the main event, weakening the brand and creating a situation of strong branches and weak trunk, which is unacceptable to many brands.

But in the end, they still chose the idea of "Beauty has no limits", which created the need to upgrade the brand promotional video.

Chen Fan had obviously guessed it, which was why he prepared the creative ideas for the brand promotional video in advance.

It is not surprising that Chen Fan could make such a judgment. The information brought back by Li Hongying included Jingfu’s previous advertising materials, and the introductions were very detailed.

After watching it, Chen Fan came to a conclusion that Jingfu’s previous advertisements were not particularly amazing, and in the eyes of future generations, they were just average.

Once they accept the product advertisement of "Beauty Without Limits", it will inevitably have a certain impact on brand advertising, resulting in a situation where the priorities are reversed.

At this time, there are basically only two choices: either abandon the "Beauty Without Limits" advertisement, or upgrade the brand advertisement.

This is the hook that Chen Fan set.

If the fish takes the bait, you will make more money.

Chen Fan didn’t care if the fish didn’t take the bait. It was unexpected money after all.

It turned out that he was right.

This creative copy was written by Chen Fan when Xu Jinqiu was still sleeping in the morning. It was also the brand advertisement of Hua Xia Jewelry in its previous life.

Wang Peishan looked at the creative copy, frowned slightly, and had an absurd idea.

PS: I just woke up, and my schedule is totally messed up ~ It’s terrible, it’s so tiring to adjust my schedule, please vote!
(End of this chapter)