Mixed in 1980

Chapter 77: How Much Money Can You Give?
The bright rays of sunlight fell into the room.

Xu Jinqiu opened her eyes drowsily, stretched comfortably, turned around and saw Chen Fan sleeping soundly next to her, and slightly raised the corners of her mouth.

Reaching out and pinching the tip of Chen Fan's nose, he said, "Get up, accompany me to the beach to pick up shells."

Chen Fan opened his eyes with a resentful look.

This girl is so useless. She just sets fires and doesn't care about putting them out. This makes me so angry that I wrote until three o'clock last night and woke myself up again early this morning.

It's getting more and more sinister!

"Hurry up and get up. I'll tell you some good news later."

After kissing Chen Fan on the lips, Xu Jinqiu got up, washed, and changed into a short-sleeved T-shirt and cropped shorts, both of which Li Hongying had sent to Beijing.

Seeing that Chen Fan was still confused, Xu Jinqiu shook him awake and bit her lip: "Chen Fan, get up and accompany me to the beach to pick up shells."

Chen Fan smiled bitterly and could only get up and wash up.

Xu Jinqiu raised the corner of her mouth, it turned out that "biting the lips" was the most effective trick.

After Chen Fan washed up, changed his clothes, and left the room, Xu Jinqiu blinked and whispered, "I lied to you last night."

"..."

Chen Fan was stunned for a moment, then his face turned black.

This girl is extremely sinister. She only spoke after she left the room.

Just as he was thinking about carrying the girl back to her room, she had already reached the stairs. Chen Fan could only mutter to himself, "I'll deal with you tonight to make up for what I did last night."

Xu Jinqiu smiled and walked very quickly.

This guy is just a bull. If I hadn’t lied to him last night, would he have been able to get out of bed in the morning?

Wearing slippers, walking on the beach, looking at the morning sea, Xu Jinqiu couldn't help but quicken his pace and soon reached the beach.

The waves rushed over and hit my legs.

Xu Jinqiu giggled.

Seeing her happy expression, Chen Fan suddenly felt that being cheated last night was worth it.

After playing for a while, Xu Jinqiu started looking for shells and pulled Chen Fan to look for them together. When he couldn't hold them all in his hands, he let Chen Fan hold them in his clothes pocket.

Xu Jinqiu didn't stop until Chen Fan's clothes could no longer hold him.

When they returned to the villa, it was already past eight o'clock. The Li family members had all gotten up. When they saw the two people coming back, they quickly invited them to have breakfast.

"I'll go up and change some clothes."

Chen Fan's shirt was mostly wet, so he went upstairs to change into another one, and took down the advertising copy he wrote last night: "Sister Ying, the advertising copy is ready, take a look at it later."

"Hurry up and sit down and have breakfast."

Li Hongying took the manuscript and ate bread while reading the copy. Her eyes became brighter and brighter. "Your copy touched my heart and is completely in line with the brand concept of Feixing."

Chen Fan swallowed the bread and drank another sip of milk: "That's good, I was worried that you might not like it, after all, I don't know much about the clothing industry."

"I have never seen better creative copywriting than this. None of the advertising companies I have contacted before could achieve this level."

Speaking of this, Li Hongying couldn't help but sigh.

When she first heard Li Hongbing talk about how Chen Fan helped him, as Li Hongbing's elder sister, she always felt grateful and wanted to repay Chen Fan.

Unexpectedly, Chen Fan's trip gave him a huge surprise.

"You can't compare it that way. I can only come up with an idea. As for how to implement the advertisement, all these need the help of an advertising company. They are professionals." Chen Fan smiled.

"We will finalize this matter this afternoon. I have an appointment with the screenwriter this morning. He will come over around 10 o'clock. You can discuss the script of God of Gamblers then."

"So fast?" Chen Fan was surprised.

“It’s pretty easy to find screenwriters in the circle that I’ve worked with before.”

Screenwriters in Hong Kong are often not taken seriously and have a very low status in the circle, and their royalties are not high either. Only those who are extremely famous can get good royalties.

For example, Ni Kuang's "One-Armed Swordsman", which he wrote as early as 1967, earned millions at the box office, and Chang Cheh also became the "million-dollar director" because of this movie.

Ni Kuang also became Hong Kong's ace screenwriter, and his income from royalties was also unique.

No wonder he later said that the two things he was most proud of in his life were writing novels for Jin Yong and writing scripts for Chang Cheh.

Chen Fan is at a disadvantage in this regard, as it is impossible for him to get top-level royalties, but compared to ordinary screenwriters, he also has great advantages.

It's just that he is very famous!

From the first three editorials, namely, Moral Kidnapping, Ineffective Apology and Virgin Heart, to the weekly editorial published by Oriental Daily, the name Chen Fan has become very famous.

Li Hongying is still able to help him get a good amount of royalties.

At half past nine, the screenwriter arrived. He was a middle-aged man in his thirties, wearing black-framed glasses, with a thinning head, and he was heading towards the Mediterranean.

Hwang Jung Lee!
He is not a well-known screenwriter, but he is also a veteran in the industry. He has participated in the screenwriting of several movies and TV series and has a certain degree of fame.

For Chen Fan, this is enough.

The story of "God of Gamblers" is already very complete and does not require a talented screenwriter to adapt it. It only needs a ghostwriter to rewrite it into a script.

Even so, there are still many things to communicate. The film's style, scenes, characters, actions, etc. are not tasks that can be completed in a day or two.

Huang Zhengli is very concerned about this matter. He is different from Chen Fan. After the script is completed, Chen Fan will take the money and leave, but Huang Zhengli will stay with the crew.

The most popular model in Hong Kong is to revise the script while filming, or even write the script while filming. Many screenwriters follow the crew for a salary.

This is also what annoys Chen Fan the most.

In order to prevent the script from being arbitrarily changed, Chen Fan and Huang Zhengli worked hard to make the script as perfect as possible when writing it.

I'm just afraid of running into an unreliable director who will make a mess of the movie.

SiChuang Advertising Company!

The young female boss Wang Peishan warmly welcomed Li Hongying to her office.

Li Hongying is a major financial sponsor of their company. Because of her family connections, she was able to get Li Hongying's advertising business.

"I came to you today because I want you to help me look at an advertising idea."

Li Hongying took a sip of tea and went straight to the point, taking out the creative copy written by Chen Fan.

Wang Peishan remained calm on her face, but she was secretly anxious in her heart. She took the manuscript and asked, "Sister Li, what other companies did for you to make advertisements?"

"A friend wrote this. Take a look."

Hearing this, Wang Peishan secretly breathed a sigh of relief. She just hoped it wasn't another company. She was afraid that other companies would suddenly intervene and steal the financial sponsor away.

Li Hongying's family owns more than a dozen clothing brands, large and small.

Putting these thoughts aside, Wang Peishan read the copy carefully. Almost at first glance, she was attracted by the content of the copy.

Every word above touches the woman's heart.

These simple words describe the secular prejudice against women, and are full of the power of women to resist the secular world, insisting on but breaking the "sense of propriety" given to women by the secular world.

Being a woman is so easy!
What’s even more rare is that such a simple sentence fits perfectly with Feixing’s brand concept.

"It's a great idea, better than any ad I've ever made."

Wang Peishan put down the copy, with a flash of surprise in her eyes: "Sister Li, can we let SiChuang do this advertisement? I promise to make it a classic case."

"I was originally planning to hand it over to your company, but before that, you need to help me estimate the price and what is the appropriate compensation for this idea."

Hearing this, Wang Peishan was stunned.

How do you set a price for creativity?
It can be worthless or priceless; it has no fixed value.

Just like in their company, those who earn the most are usually the salesmen who sign the orders, and definitely not the creative planners and copywriters.

"Sister Li, it depends on your own intention. If I were a client, and you could guarantee to come up with such an idea, I would be willing to pay more."

"That's the same as not saying anything!"

Li Hongying rolled her eyes at her and suddenly felt that this matter was a bit troublesome.

Chen Fan had helped Li Hongbing before, and she wanted to repay him, but she didn't expect that the other way around would make her owe Chen Fan a favor again.

How much money should be given?

Wang Peishan said with a sullen smile, "Sister Li, you are not short of money anyway, just do as you like. We are all friends, so they shouldn't mind."

Seeing Li Hongying nod, Wang Peishan sat next to her and said, "Sister Li, your friend is amazing. Can you introduce her to me?"

Li Hongying narrowed her eyes and said, "Looking at you, are you trying to poach me? Forget it, it's impossible. I'm from the mainland, so I just came here to play for a few days."

"People from the mainland can also stay here. With our guarantee, it's not difficult to become a citizen."

"Don't think about it. I still have to go to college."

"Written by a young man in college? That's amazing. He's so young and can write such great copy. You don't have to poach him. We can still collaborate with him."

Seeing Li Hongying narrowing her eyes, Wang Peishan did not hide it: "I have a case on hand, a particularly large case, but the client is very difficult to deal with. We submitted several plans, but the client was not satisfied with any of them. I would like to ask your friend for help."

"How much money can you give?" Li Hongying's eyes lit up.

I was still struggling over how much money to give Chen Fan. Now I don’t have to worry about it anymore. I just have to pay the amount that Wang Peishan is willing to pay.

PS: The script of "A Better Tomorrow" has been changed to the script of "God of Gamblers". I don't have enough information, which affects the reading experience. I am very sorry.

Thanks to the book friend "龙~败家子" for providing the information!
(End of this chapter)