This man knows how to hype

Chapter 667: Honest President Hu

[118.88 million? Wei Gu is crazy about money? ]

[I really can't imagine who would spend this much money to buy such a set of things]

[With this money, wouldn't it be nice for me to buy a house? ]

[I already have a house, wouldn't it be nice if I had this money to buy a Mercedes-Benz S450? ]

[I don’t know what you are mocking. This thing is obviously a luxury product. The target audience is not us at all.]

[And the materials in this set are not cheap. Just the Hetian jade seed material on the makeup brush, do you know how much it would cost to buy a single one of the same weight? ]

[Indeed, the Hermès bag my friend carries is a tiny one, and costs more than 12 yuan]

[Why can this thing be compared with Hermès? ]

[In terms of craftsmanship, how can Hermès compare with this black lacquer and mother-of-pearl gilded cosmetic box? How can it compare with the cloisonné rouge box inside? How can it compare with the underglaze red and blue-and-white porcelain? ]

As expected, the quarrel broke out again on the Internet.

Even though this news was just "rumor" spread by a so-called "marketing account", these netizens still treated it as a true story.

This is actually quite normal.

There is no difference between the online public opinion field and the debate field.

You can have a debate anytime and anywhere when faced with topics that are meaningful, meaningless, true, or fabricated.

The purpose of a debate has always been to win.

It doesn’t matter whether the topic is meaningful or true.

However, having said that, this time the "rumor" was really leaked by someone arranged by Hu Ningwei.

As the topic on the Internet about #Wei Gu makeup box set priced at 118.88 million# becomes more and more popular.

Hu Ningwei also took the opportunity to make a video response.

She was seen standing in front of the camera and said: "Hello everyone, I am Hu Ningwei, the chairman of Weigu Group.

Recently, many people have been discussing the release of the [Weigu Black Lacquer and Mother-of-Pearl Gold-Painted Makeup Box Set] on the Internet. Here, I would like to make a few responses.

First, our company is indeed planning to sell the [Wei Gu Black Lacquer Inlaid Mother-of-Pearl and Gilded Makeup Box Set] on our official website, but the price of this set is not the 118.88 yuan that is circulated online..."

At this point in the video, the number of comments from the audience suddenly increased.

[I was like, how could they set such an outrageous price? ]

[Indeed, I think it is more reasonable to set the price at 18,000. This way, there should be many rich men and women willing to buy it.]

[Marketing accounts really can’t be trusted]

As the comments passed, Hu Ningwei's response video continued. She said, "Our current price is 188.88 million per set..."

【? ? ? 】

[Take less? 】

[Good guys, are you crazy? ]

[188 million to buy this? Have money but nowhere to spend it? ]

[If you guys can sell this stuff, I'll stand upside down and eat shit]

[There is no shit left for you to eat. It has all been pre-ordered by the guy who talked about the sales of "Journey to the West: The Sequel" last time]

When Hu Ningwei's price of "188.88 million" was announced, the audience watching the video almost broke their waists.

It turns out that the price rumored in the grapevine is not higher, but lower?

Hu Ningwei had already guessed that this would be the audience's reaction, and this was also the reaction she and Xu Xiyu wanted after discussing it.

If you want to be a luxury product, the price must exceed expectations.

This is why those foreign luxury brands always have some "weird" but expensive things on their shelves.

For example, a paper clip sells for thousands or even tens of thousands.

This thing is not put on the shelves to be sold, but to emphasize the high premium image of their brand.

Therefore, Xu Xiyu and Hu Ningwei first gave a price of 118.88 million when they spread the gossip, and then raised it again when they clarified the matter, giving the public another "pricing awareness."

Not only that, after giving a price, you also have to emphasize the "non-essential nature" of your product.

At the same time, and most importantly, it is to create a "confident + honest" business personality for Hu Ningwei.

She continued in the video: "We have only prepared 200 sets of this makeup box set. The main reason is that lacquerware makeup boxes are not easy to make and require a lot of time. Weigu will not release the same model in the future.

Of course, each of the dressing boxes currently on sale, including the items inside, are not identical, because they are all handmade.

Also, some decorative materials are difficult to achieve consistency. Therefore, each finished product will have some differences, and each finished product is unique.

However, I must remind everyone that the practicality of the [Weigu Black Lacquer and Mother-of-Pearl Gilded Makeup Box Set] is not very high, and it mainly serves as a collection.

Therefore, if you don’t particularly like it, or if you are a person who pursues cost-effectiveness and practicality, then I don’t recommend you to buy it, there is no need.

It should be particularly emphasized that in addition to the [Weigu Black Lacquer and Mother-of-Pearl Gilded Makeup Box Set], in the future we Weigu will also release some products with the same positioning.

These products are more likely to reflect culture and craftsmanship, and their prices are definitely higher than those of products with the same function. I do not recommend these products to people who do not have such consumption habits. I also do not recommend consumers who want to support national handicraftsmen to buy these products.

I hope that every consumer who consumes Weigu luxury products does so out of love, because I believe that our products are indeed worth liking.

It carries a lot of rich culture and exquisite craftsmanship.”

It must be said that Hu Ningwei's last few words, coupled with her sincere expression and serious tone, really made the audience watching the video laugh.

【Thank you for your suggestion】

[As if you suggested it and I can afford it]

[I am dying of laughter. This is the first time I hear someone say that their products have no value for money]

[The main reason is that there is really no cost-effectiveness (dog head)]

[Luxury products are not about cost-effectiveness]

[Why do I feel like she knows she can't sell this thing, so she's trying to save face here? ]

【Don’t worry about this】

[I always feel that what she said sounds a little familiar? ]

[The creator of "Journey to the West: The Sequel" also said this when he was interviewed. He said he hoped that people would buy the game because they liked it, and would not consider other factors.]

[Good fellow, they are from the same camp, and their thinking is the same.]

[I think the reason why they have this idea is because they are confident in their own products]

[Confidence, I think it's Pu Xin, it can't be sold, do you really think rich people are fools? ]

It turns out that rich people are not fools.

200 sets of limited edition out-of-print items, the craftsmanship itself is valuable enough if sold alone, and selling for 188.88 million, can you call it expensive?

If you buy it today, it may appreciate in value tomorrow.

If the "Wei Gu" brand really becomes popular in the future, the price of this limited edition cosmetic box released in the first batch may be worth increasing several times.

The most important thing is that now everyone knows that this dressing table set is "very expensive", so after you buy it, can't you use it to show off?

Isn't it just a good opportunity for you to go online and get scolded by others like "You have some filthy money but you don't know where to spend it"?
The emotional value alone is worth 188.88 million.

Where can you find such an opportunity to show off your wealth that attracts the attention of the entire network?
Based on the above mentality.

A group of wealthy people began to inquire when the "dressing box set" would be available on Weigu's official website, and whether there were other channels to purchase it in advance?

That is, while they were asking, a bunch of netizens were still watching Hu Ningwei's response video.

The second half of this video lays the foundation for Hu Ningwei's "confident + honest" business personality.

“I will stop here for the topic of [Weigu Black Lacquer and Mother-of-Pearl Gilded Makeup Box Set]. Next, I would like to take this rare opportunity to introduce our Weigu Group to everyone.

Our group was established not long ago, but the companies under the group have been working in the industry for at least 10 years.

For example, Yurun Bio, which was recently boycotted, has been established for 13 years.

Over the past 13 years, Yurun has been deeply engaged in the research and development and production of [hyaluronic acid], [superoxide dismutase] and other raw materials, and its current products have reached the international top level.

Our products and raw materials have been recognized by many brands, and our shipment volume has always been at the forefront of the domestic industry.

ICEA is also well aware of this, which is why they chose to retaliate by boycotting Yurun.

Please don't get me wrong, I'm not saying all this to gain sympathy.

In fact, after the business adjustment, Yurun Bio's raw materials will mainly supply Weigu's own skin care product line in the future.

We don’t care whether ICEA boycotts or not.

Because we know very well that with the development of Weigu, it is bound to compete with foreign brands. Since there will be competition, even if they don't boycott today, they will boycott sooner or later.

Faced with such current situation and expectation, all we can do at Weigu is to continuously improve the strength of our products.

In the future, Weigu will have three main product lines in beauty products, except for the product line that I just introduced that has little cost-effectiveness.

The other two are our products that are truly aimed at the general public, one is cosmetics and the other is skin care for all genders.

The pricing of these products may not be cheap either, but what I can guarantee is that the safety of our Weigu products is absolutely guaranteed.

Of course, I will give you a detailed introduction to the specific contents of the makeup and skin care product lines at the press conference in a few days. I hope for your support.

Oh, by the way, the [Weigu Black Lacquer and Mother-of-Pearl Gilded Makeup Box Set] will be available on the Weigu official website at 8 o'clock tonight. Friends who are interested can pay attention to it.

Finally, thank you again for your attention and support to Weigu, thank you! "

A video is not short.

There isn't much substantive content.

But creating a brand tone is sometimes like doing that, which requires some necessary foreplay. You can’t just take off your pants and do it, as that won’t give people a very good experience.

However, the "main topic" of this video was deliberately mentioned repeatedly.

When people heard that the [Wei Gu Black Lacquer and Mother-of-Pearl Gilded Makeup Box Set] would be on sale at 188.88 o'clock tonight, many people wanted to see how many sets of this thing, which costs million yuan per set, could be sold.

(End of this chapter)