This man knows how to hype

Chapter 668: Even More Exaggerated Than Expected

“How long until it goes on sale?”

"More than eight minutes."

In Shanghai, in an office at Dior's Chinese headquarters, five or six people were huddled together looking at computers.

The homepage of Wei Gu’s official website is displayed on the computer screen.

On the homepage, there is a release countdown ticking [00:08:35].

On the right side of the countdown is the product display picture of [Wei Gu Black Lacquer and Mother-of-Pearl Gilded Makeup Box].

Below the picture, there is a price tag of [188.88 million], [Stock: 200] and a [Buy Now] button, which is currently gray.

However, according to the prompts, you can first register as a member of Weigu and fill in the relevant information so that you can purchase it as soon as possible later.

The launch of Wei Gu's makeup box naturally attracted the attention of peers in the industry.

Especially those overseas colleagues who have joined the International Beauty Industry Equal Rights Mutual Aid Association. After all, they have just jointly boycotted Yurun’s raw materials.

Speaking of which, these colleagues originally thought that Wei Gu would give in because of this matter.

As a result, Wei Gu not only did not give in, but instead left a message saying "It's the same thing again, nothing new, you dirty beast, get out of here", and then launched a set worth 188.88 million.

This kind of behavior is a naked provocation to these colleagues and is simply intolerable.

"Can this dressing box be sold?"

"This is Wei Gu's own official website. Only they know whether it has been sold or not."

"That's right. Even if they are fake, they have to sell out these 200 sets. What we need to consider now is how long it will take to sell out the products and how long it will take to achieve the desired publicity effect. Will it be two days, three days, or even a week?"

"No, let alone a week, even two days seems a bit long. 200 sets should be sold in one day. A single-day sales of 3.7776 million is more than enough for a new brand to promote itself."

"One day? Ha! If Wei Gu dares to sell out all the goods in one day, I will openly question their fraudulent practices!"

"Hahahaha..." As soon as the words fell, a burst of laughter suddenly rang out in the office.

Those who know Dior should know that they are affiliated with LVMH and are a well-known sub-brand of the world's largest luxury giant.

After working for the largest group in this special industry for a long time, it is inevitable that you will develop a mentality of looking down on everyone.

This is reflected in the sales clerks in their offline stores.

However, it is said that the more you know, the more you will feel your ignorance.

By the same token, the higher your position in an industry, the more aware you are of your current situation.

But Dior's current situation is not good.

Objectively speaking, if it were 10 years ago... no, even if it was 5 years ago, when seeing Wei Gu standing here, these colleagues would not even pay attention to it, let alone waiting here to see the release of the makeup box.

But today is different from the past.

In recent years, Dior's repeated acts of insulting flowers and the recent sensation of "plagiarism of the horse-faced skirt" have caused its reputation and sales in China to decline again and again.

The decline in the first quarter of last year alone was as high as 14%.

People only feel pain when they suffer losses.

The same goes for brands.

In fact, it is not just Dior, other sister brands of its parent company LVMH have also seen some slow sales in China.

There are many reasons why sales are slow. The public explanation is that the economic downturn has caused people to have no money to spend.

But to be frank, it’s because their brand power is declining.

In other words, even if the economy recovers and everyone becomes richer, their sales will most likely not return to their previous levels.

You know, the desire to consume luxury goods will always exist.

This has not changed from ancient times to the present. When you have money, you naturally want to use things that others cannot afford. Otherwise, wouldn’t the money be earned in vain?

This means that luxury brands will still exist.

However, it is not certain whether people will still recognize today’s luxury brands in the future.

After all, some brands' products have no "irreplaceable craftsmanship" to speak of except for making up stories, and their brand tone is essentially derived from Europe's past international status.

Once Europe becomes low-end, their brands will inevitably become low-end as well.

And Low is a fatal blow to luxury brands.

Every one of the people in the office is very clear about these principles.

But even though it is clear, I am powerless to change it.

Therefore, when faced with the powerful "Wei Gu", they instinctively chose to "degrade" and "ridicule", trying to maintain their "sense of superiority" through such behavior.

Unfortunately, words may be tough but actions are not.

When the countdown on Weigu's official website jumped to [00:00:30], everyone who was originally laughing suddenly shut their mouths unconsciously and stared at the screen.

Maybe he felt that the sudden silence was a bit embarrassing.

When the countdown jumped to [00:00:15], a nonchalant voice asked: "How long do you think it will take to sell the first set?"

"How long do you think it will take to sell the first set?"

"Ten minutes?"

"10 minutes. With Xu Xiyu and Hu Ningwei's shameless spirit, it will probably be bought in the first second."

【00:00:05】

"Indeed, you say that these low-quality domestic products are low-quality products. Who would dare to use their products if they are so shameless?"

"If it were me, I definitely wouldn't use it. I'd find it embarrassing."

【00:00:01】

The [Order Now] button changes color.

“Oh, it’s time to buy.” “Let’s count and see how long it takes to sell the first set. 1, 2, 3, 4… Hey, why is the order button gray again… Wait, wait a minute, what the hell?!”

As the sound of "Oh shit" came from their ears, the people present instinctively moved their heads closer to the screen.

Next to the [Inventory] logo on the official website, five large characters are clearly displayed:

The item is sold out.

"???"

"?????"

“It’s… sold out?”

"How dare they? How dare they play like this? Aren't they treating us like fools?"

"Okay, okay, you really don't care about your dignity. Sold out in 3 seconds. 3 million in 3.7 seconds. Is this possible?"

"Expose it. Find someone to question Wei Gu's fraud. We must question it!"

Excited.

Several people were in the office, blushing inexplicably.

The success of a colleague is already frustrating, but what is even more frustrating is that this colleague succeeded under the suppression of a group of people.

Therefore, they would never accept this result.

In fact, not only did they not accept it, even Xu Xiyu and Hu Ningwei in the Wei Gu sales department, who were looking at the backend data, found it hard to believe.

"Isn't it a bit too much?" Standing in front of a big screen, Xu Xiyu leaned close to Hu Ningwei's ear and whispered.

"What do you mean by too much?" Hu Ningwei, who was in a state of surprise, was stunned when she heard it.

"Didn't you arrange this?" Xu Xiyu thought that this was someone arranged by Hu Ningwei, because the two of them had discussed this plan before.

But Hu Ningwei heard this and said with a smile: "I did arrange people, but I arranged for the purchase to be completed in batches within half a day."

"So, what we are selling now are all orders from real customers?"

"Yes!" Hu Ningwei nodded.

Hearing this, Xu Xiyu smacked his lips twice, crossed one hand over his chest, and scratched his chin with the other hand. After a long while, he laughed and sighed: "There are still many rich people."

There are indeed many rich people.

Because, even as the two were talking, someone had already bought a second-hand item online at a premium.

[200 million to buy "Wei Gu Makeup Box", if it is sold privately, the price is negotiable]

There are even second-hand ones.

Those self-media, marketing accounts and even netizens who paid attention to the sale must have reacted to it.

For a time, the two topics #Weigu 188 makeup box set sold out in 3 seconds# and #Weigu makeup box second-hand transaction price exceeded 200 million# appeared on major platforms at a rapid speed.

In the content related to the entry, there is also a sliced ​​video, which clearly shows the entire process from the end of the countdown to the sold out.

Seeing this situation, the netizens were instantly shocked.

[Wow, is there really anyone buying this? ]

[Nonsense, this thing will obviously appreciate in value, buying it is like making a profit, I really can't afford it, otherwise I'd have to buy a whole set]

[Damn, I have to think for a long time when buying a piece of clothing that costs 188 yuan, but you guys spend 188 million without blinking an eye, right?]

[It's different. Your clothes are consumables, but this thing is an investment. Didn't you see that some people have paid a premium for it? ]

【好家伙，编号1/8/18/66/188的妆奁，已经有人开价300万收了】

[Wow, wouldn’t those who bought this number make a fortune? 】

[No number. Please note that Weigu makeup boxes are not engraved with numbers. This is to prevent the value difference from being too large, causing dissatisfaction among consumers. This is a case of not understanding the situation clearly.]

【how do you know? 】

【Because I am an employee of Weigu】

[Haha, a bunch of people are standing here and shouting, sold out in 3 seconds, is that possible? It's clearly a self-directed and self-acted show, Danchu is the best at this, and will do anything to hype it up]

[Sour, continue to be sour]

[I am jealous? Wei Gu's tricks have been exposed by her peers (picture) (picture)]

question.

Along with the discussion, various doubts also followed.

Most of them are people with various titles of "industry insiders" who secretly say some sarcastic words on their media accounts.

[Someone asked me what I thought about #薇古妆奁3秒售出#? What else can I do? Just treat it as a story (dog head)]

[Marketing is a good thing, but over-marketing may not be, and it may backfire]

[Let me state first that I firmly believe in the authenticity of the 3-second sell-out. Of course, it would be even better if Mr. Hu and Mr. Xu could prove that it is indeed true (dog head)]

[How does this prove that customer privacy still needs to be protected (dog head)]

Seeing that each of these "insiders" had a "dog head" on their face after making comments, Hu Ningwei sneered, "These people are quite aware of their own species and identity."

Xu Xiyu, who was sitting opposite her and reading public opinion on her phone, was amused by this: "Why didn't I realize that you are so sharp-tongued before?"

"I learn it from you."

"I didn't teach you that."

"You don't want to admit it, right? Before I met you, I was a lady." Hu Ningwei said, and she stood up and sat next to Xu Xiyu, bumping her shoulder against Xu Xiyu as if she was acting coquettishly.

"Okay, okay, lady, since you said you learned from me, have you ever learned it? How should you respond to these doubts?" Xu Xiyu held his arm around her waist, holding back his laughter.

"It's hard to say about other things, but I really learned this." Hu Ningwei said with her head slightly tilted and smiled sweetly at Xu Xiyu.

(End of this chapter)