This man knows how to hype

Chapter 666: What is luxury?

It is said that the long preparation is only for the moment of blooming.

A long time has passed since Mr. Hu started to acquire related companies and established the Weigu Group.

During this period, Weigu's companies spent a lot of energy and financial resources on the research and development of a series of products.

Now, it's time to see the truth.

Just three hours after the "National Style Culture Festival Promotional Video" that sparked a lot of discussion was banned.

Xu Xiyu, Hu Ningwei, Wei Gu official and other related intranet and extranet platform accounts all released the video titled "China in the Dressing Table: Makeup Chapter".

The video is not long, only 42 minutes.

However, it took more than a year to shoot these 42 minutes, and every shot and every piece of music in it was polished repeatedly.

The goal is to present a "movie-level" texture.

In addition, the reason why it is called "Makeup Chapter" is because there are also "Ornaments Chapter" and "Clothing Chapter".

Click on the video.

It is a foggy mountain scene.

Then, Hu Ningwei, who was dressed in plain clothes and had her hair casually pinned up, took a cloth bag and dropped seeds one by one into the soil with her fair hands, to the accompaniment of soothing music.

The subtitles next to it also appeared.

【Sowing flower seeds】

This flower species mainly has red and blue flowers.

The red and blue flower is a kind of chrysanthemum, which was one of the raw materials used to make rouge in ancient times.

In order to be able to shoot enough good material, Hu Ningwei prepared four acres of land for planting flowers, and she planted more than one acre of land herself.

Of course, not only red and blue flowers were planted, but also rose cuttings.

The video continues, with time-lapse footage recording the growth process of the red and blue flowers and roses. A few empty shots show several months later.

The flowers all over the mountains attracted butterflies and bees.

It also attracted a pair of picking hands. They only picked the fullest petals in the middle of each flower. After filling two baskets, Hu Ningwei rode her horse back to a courtyard with a strong Jiangnan style.

The picked safflower and rose petals are thrown into two large ceramic jars, soaked and rubbed with mountain spring water until the impurities are washed away.

Then she took out the petals and filtered out the excess water with white gauze.

Then put the petals into the stone mortar and crush them with a wooden mallet...

The above processes and raw materials are used to make [Red and Blue Flower Rouge] and [Flower Dew Rouge].

There are some differences in the craftsmanship and color of these two types of rouge. The red and blue flower rouge is pink in color, while the flower dew rouge tends to be the orthodox red.

It is worth mentioning that rouge has a wide range of uses. It can be used as lip balm, blush and eye shadow.

To be honest, if this video was just about making these two things, it would be just a beautiful video at best, and it wouldn't show anything special about it.

What really made the audience realize that something was wrong was when Hu Ningwei made the third item [fragrance powder]

This incense powder is based on starch made from japonica rice. Starch as a material is naturally not expensive.

But when Hu Ningwei took out hundreds of pearls, the audience was obviously a little surprised.

What surprised the audience even more was that the subtitles on the screen read: [Take 100 natural Hepu Nanzhu and grind them into powder]

Wow, everyone who knows about it knows that it is one of the best pearls from Hepu South Pearl.

As for the ones that Hu Ningwei took out, they were all carefully selected for the sake of video effect. They were round and big, each one costing at least a few hundred, and some even thousands.

This means that these one hundred pearls cost at least tens of thousands of dollars.

Of course, most netizens who watch the video will definitely not know the price of pearls in such detail.

However, their intuition told them that this thing was not cheap.

So, when Hu Ningwei crushed these pearls without hesitation, the barrage of comments rolled like a tide.

[No, leave a few for me]

[Ah? Just smashed it like that? ]

[Damn, the cost is a bit higher than 100 million]

Obviously, the audience at this time has not realized that the real "high cost" has just begun.

Next, the [Jia Jian Kou Balm] made by Hu Ningwei, the cost is really high.

Top-grade agarwood, geranium, cloves, musk, sandalwood, styrax, calendula, and tonka bean; paired with nard, linalool, alfalfa, grassroot, patchouli, and zelan.

Sesame oil and beeswax are used for solidification, and safflower and comfrey are used for coloring.

Just by looking at it, I feel that the craftsmanship is extremely complicated.

This is not over yet.

The next thing they produced, [Eyebrow Pencil], further demonstrated what it meant by "one more expensive than the last."

Speaking of eyebrow pencil, we have to mention the top-grade eyebrow pencil "Luozidai" which is worth ten gold coins.

Why is Luozidai so expensive?
Let me put it this way, there is a thing called "Mule Purple" in the raw materials of Luozidai, and it requires 1.2 murex to extract 1 gram of this thing.

However, luozida was originally a product of Persia.

However, since the Sui and Tang Dynasties, it has been widely loved by the upper class in China. Therefore, ancient practitioners referred to this craft, but due to different geographical conditions, they made some material substitutions.

What Hu Ningwei copied was a substitute.

But alternatives aren't cheap either.

Just by taking out those minerals, plant pigments and ingredients, the audience can only smell the smell of money.

[Is this thing really affordable for ordinary people? ]

[What are you thinking? These things are always luxury goods.] [But having said that, after seeing the production process, I finally understand why expensive things have their own reasons.]

[Indeed, the colors of these things are really beautiful]

[If you don’t understand, just ask, how much does it cost to make these things? 】

No one can answer how much it costs to make these things.

But soon, some viewers actually found out how much the other thing cost.

In the video, after Hu Ningwei finished making rouge, powder, lip balm and eyebrow pencil, she took out several containers to put them in.

When they were about to be put in, Hu Ningwei looked at the containers and showed an unsatisfied expression.

Then she threw the container aside, and the scene switched to the plane. In the next shot, she appeared in Jingdezhen.

Such a location, combined with the previous camera language, makes the audience quickly realize what is going on.

[Is she planning to make her own porcelain to hold those things? ]

When this barrage of comments came out, the video screen gave the answer.

Hu Ningwei did plan to make her own porcelain. Not only that, the kiln she found was noticed to be different by knowledgeable viewers.

[What the hell? Is this the kiln of Chunfeng Xiangyu? ]

[If you don’t understand, just ask, what is Spring Breeze Jade? 】

[The first kiln of Jingdezhen teaware, a red underglaze hand-pressed cup costs hundreds of thousands]

【antique?】

No, modern.

[A modern teacup costs hundreds of thousands? Who would buy this? ]

【Lots of people buy】

[My goodness, are you looking for Chunfeng Xiangyu to make a rouge jar? This jar is probably more valuable than the rouge inside, right? ]

It's not just the jar that is more valuable than rouge. After Hu Ningwei made an underglaze red rouge jar to hold perfumed powder, she brought white clay from Jingdezhen and went to the capital to make a few small cloisonné boxes to hold other things.

At this point, the video is only halfway through.

Then, in front of the audience's surprised eyes, Hu Ningwei made a set of makeup brushes.

The head of the brush, the part that wraps around the bristles, is made of carved Hetian jade seed material. The handle of the brush is made of red sandalwood inlaid with gold thread patterns. The tail of the handle is also inlaid with a top-grade southern red bead as an embellishment.

If you have to say what the cheapest thing on this brush is, it would have to be the squirrel hair and yellow wolf hair used for the bristles.

Rat hair is relatively soft and suitable for making blush and loose powder brushes; while wolf hair has good elasticity and a harder texture and is suitable for making lip brushes, eyebrow brushes, etc.

At the end of the video, Hu Ningwei made the [Black Lacquer and Mother-of-Pearl Gold-Painted Makeup Box] which had complicated craftsmanship but the finished product was stunningly luxurious.

Every single one of the audience watching the video was dumbfounded.

[What the hell?! ]

[I have always heard that lacquerware is a luxury item. Today I finally understand why it is a luxury item]

[Also, lacquer is very easy to cause allergies]

[Is this too awesome? ]

[Is this really Hu Ningwei's doing? I can't believe it.]

[Why don’t you believe it? Every step was recorded with fast-forward camera.]

[Why does she know so much? ]

[It’s not that they know a lot, it’s that they put their heart into it. I heard that this video took a year and a half to shoot, which is longer than the time it takes to make a movie.]

Discussions among netizens made the video "China in the Dressing Table" quickly become popular on major platforms.

500 million.

1000 million.

2000 million.

Within one day of the video being released, the number of views on Station D alone exceeded 2000 million.

At the same time, it has been viewed 1000 million times on YouTube, and foreigners in the comment section were all shocked by the craftsmanship and exquisiteness of the last lacquerware dressing box.

This shock lasted until the second and third day.

Because "China in the Dressing Table·Decorations" and "China in the Dressing Table·Clothing" have also been published one by one.

In terms of clothing, Hu Ningwei replicated various embroidery techniques, shapes, combinations, etc.

The accessories are reproduced and can be worn on the head, on the hands, hung on the waist, or even held in the hand.

Of course, the most special thing is that many of the accessories reproduced by Hu Ningwei are props from "Journey to the West: The Sequel", and these props have indeed been carefully researched.

This sudden linkage made foreign players completely excited, and they felt that their horizons had been greatly broadened.

In fact, domestic audiences also feel that they have broadened their horizons. These things not only shock foreigners, but also domestic people.

Shocked more, the data is good.

YouTube has no reason to blatantly ban these videos. Seeing that there is another wave of cultural export, the major official media reported the incident collectively as expected.

As the heat continues to rise.

Another "rumor" suddenly spread.

[The Weigu Group commissioned various intangible cultural heritage inheritors to hand-make the same "Weigu Black Lacquer Mother-of-Pearl Makeup Box Set" as in "China in the Makeup Table" and plans to sell it to the public. The price is as high as 118.88 million per set]

Wow, as soon as this price came out, all the netizens who saw the news couldn’t hold back any longer.

(End of this chapter)