The wealthy entrepreneur: I want to support millions of employees!.

Chapter 1130 Darun Supermarket's Determined Reform and Sincerity! Exposing its Own Shortcomings

Chapter 1130 Darun Supermarket's Determined Reform and Sincerity! Exposing its Own Shortcomings!
"Uh... Chairman, could you explain more clearly?"

Su Yang's tone made him a little nervous.

“We need a representative, an official spokesperson, to handle interviews with reporters and the media!” Su Yang said earnestly. “I think you’re quite good!”

Xu Kaicheng took a deep breath and looked at Jiancheng Investment and a group of senior executives from Darun Supermarket. They all lowered their heads silently. Finally, he focused his gaze on Xiang Weixin.

“I think the boss’s suggestion is great!” Xiang Weixin cleared his throat, without looking at Xu Kaicheng. “After all, Mr. Xu is our marketing director, and this is his forte!”

Uh… Xu Kaicheng was stunned.

He never expected that his partner would betray him at such a crucial moment!

He thought that since everyone was valued by Chairman Su, invested in Jiancheng in Shanghai together, and worked hard for Darun Supermarket, they should have an unbreakable alliance and comradeship!

"I also think Mr. Xu is a great person!"

"Yes! Yes! Mr. Xu is very suitable to be the spokesperson for our Darun Supermarket!"

"..."

Seeing that the chairman was interested, the general manager Xiang Weixin also supported it, and the other senior executives all expressed their agreement!
Even Shen Hao, general manager of the parent company Gaoxing Retail, nodded in agreement!
If they raise objections, then we must recommend someone... Are we going to let them do it themselves?

Moreover, Xu Kaicheng is the company's vice president and marketing director, so there is indeed no one more qualified or suitable than him!

"It seems everyone has seen your abilities!" Su Yang said with satisfaction. "President Xu, shall you go ahead?"

Xu Kaicheng swallowed hard, took a deep breath, and said, "Alright!"

Now, he has no choice but to go!

"Don't look so gloomy!" Su Yang said with a smile. "If you do well, I'll definitely give you a bonus. Don't be afraid of that!"

"Good boss!"

Su Yang certainly had great trust in Xu Kaicheng's abilities.

Xinghuo Media gave Xu Kaicheng extremely high praise!

Moreover, with Su Yang as a safety net, there won't be any major negative public opinion incidents!

The next day arrived quickly, and Xu Kaicheng, under the guidance of Xinghuo Media, began preparing to accept media interviews.

Darun Supermarket wants to capitalize on the momentum to continue its marketing efforts. It doesn't aspire to become like Donglai Supermarket, but it also wants to build a reputation for caring for its employees and being willing to share profits with them!

Ideally, its reputation should surpass that of Minghui Supermarket, and it should become the second Donglai Supermarket!

Su Yang also has the confidence and ability!

On Saturday afternoon, July 7th, RT-Mart held a press conference in Shanghai, attended by executives from Jiancheng Investment and RT-Mart.

The news media came here to interview because RT-Mart has been very popular lately!
Nowadays, it's not just self-media; even official media outlets like to ride the wave of trending topics and gain traffic. Just look at the news they repost—many of them are rumors that aren't properly verified!

Jiancheng Investment didn't hold back either, and directly had Xu Kaicheng unleash a major move! They planned to adopt a partnership system in more than 500 supermarket stores across the country, and after setting a target profit, 30% of the excess profit would be distributed to the store employees.

The target profit is the supermarket's profit from last year, and they have also promised that the target profit set for each store will not be increased within ten years!
This statement surprised many news media outlets.

They immediately cheered; RT-Mart was really making headlines!

It was definitely worth the trip!
Anyone with a discerning eye knows that this kind of partnership system is not unusual; RT-Mart is clearly imitating Donglai Supermarket and Minghui Supermarket.

Since it's 30% of the excess profit, it's clearly copying Minghui Supermarket, but they're even more aggressive than Minghui Supermarket!
Minghui Supermarket is simply adjusting its stores and implementing a partnership system, taking a steady, step-by-step approach!
But RT-Mart brought together more than 500 stores nationwide.

That's true courage!

I heard that the new owner of RT-Mart is a young man... He really has guts!

A reporter asked, "Mr. Xu, what prompted RT-Mart to make this reform?"

Xu Kaicheng picked up the microphone and said sincerely, "Because the salaries and benefits of our frontline employees at Darun Supermarket are relatively low, many employees only receive two or three thousand yuan a month, and in some areas, frontline employees receive less than two thousand yuan a month... We, the management, should take responsibility for this!"

Upon hearing Xu Kaicheng's words, all the reporters present fell silent!
"We also want to improve the service level of our employees!" Xu Kaicheng added, "However, because the wages of frontline employees are so low, we are a little embarrassed to ask them to improve their service level... After all, their wages are so low, we can't be too demanding of them!"

Many media reporters were stunned!
Goodness, do I really need to be this sincere?

This is like someone planning to expose their own company's shortcomings in front of the entire nation!

And aren't you afraid that by saying that, employees will take "slacking off" for granted?
Xu Kaicheng didn't dare to be so "sincere" at first, but after Su Yang's guidance, he quickly understood!

He had considered this "sincere" and down-to-earth public relations approach.

But even the best "public relations" model needs to be based on the company's actual situation, the support of management, and the support of major shareholders!
Now, Gaoxing Retail is Su Yang's sole authority, so he can make all the decisions and give Xu Kaicheng this kind of support and courage, allowing him to act freely!
For such high-end talent, sometimes money is no longer important!
They want more space to develop their talents and realize their life's value!
Any journalist with a modicum of conscience could genuinely feel Xu Kaicheng's sincerity, as could the sincerity of the management of RT-Mart!

Another reporter asked, "Isn't RT-Mart worried about declining profits?"

"Our target profit is last year's profit, and we promise it will remain unchanged for ten years. So as long as our employees work a little harder than last year and retain one more customer, they will earn more money!" Xu Kaicheng said with a smile. "Moreover, we have recently been conducting internal anti-corruption work and have purged a lot of corrupt officials. President Xiang is also leading a team to optimize the supply chain. With the reduction in costs, the company's operating profit is expected to continue to increase... Even if the turnover remains unchanged, the company's overall profit will definitely increase, and the overall profit of the stores will also increase!"

"So, you're confident about the company's profits this year?"

"Of course!" Xu Kaicheng affirmed. "Our entire management team is very confident about this!"

The management team behind Xu Kaicheng were all keeping their eyes down, pretending not to hear what the vice president was saying!
Xu Kaicheng's confidence comes more from the recent sales data of RT-Mart!

Furthermore, he has great faith in his colleagues, the chairman, and the strength of the partner companies!
I have to say, working here is actually pretty enjoyable!

Moreover, he said "the entire management team," so does that mean he included Xiang Weixin and his group?

If something happens, none of us can run away!
"Are you copying Minghui Supermarket's partnership model?"

A reporter raised a rather pointed question.

"Yes, we are copying!" Xu Kaicheng said sincerely, "but as long as it is an excellent and advanced business model, we should learn from it and emulate it, and strive to do even better!"

(End of this chapter)

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