I'm not interested in money or women.

Chapter 80 Early Xiyin
The next morning, after eating breakfast made by Sun Qiao, Lu Feng drove his uncle's Mercedes-Benz straight to Guangzhou.

Along the way, Lu Feng was worried that this teenage old car would abandon him halfway.

But the car performed quite well and took him to his destination safely.

In an office building in Panyu, Guangzhou, Lu Feng found the destination of this trip.

This is a small office with only a dozen employees working in front of computers.

Most of the space next to the computer workstation is filled with clothes hangers.

The hangers are filled with colorful and various clothes, all of which are women's clothes.

On the ground were rolls of plastic packaging bags, large and small cardboard boxes, and strapping tapes.

If it weren't for the SheInside website logo hanging on the door, people who didn't know the situation might have thought this was a garment workshop.

But Lu Feng knew that this was the place he was looking for.

The office was busy and no one even paid attention to Lu Feng who came in.

So, Lu Feng took the initiative to find a workstation and asked the girl in front of the computer: "Hello, is Mr. Xu here?"

On the girl’s computer screen was an interface similar to a shopping website, filled with photos of models wearing various clothes.

She opened several interfaces, on which strings of English messages kept popping up, and she responded skillfully in English.

Hearing Lu Feng's question, she looked up blankly, then turned around and looked at a slightly larger workstation at the innermost side.

"Eh? You were still here just now?"

Seeing the empty workstation, she muttered to herself and signaled to Lu Feng, "He may have gone out. Please wait for a while. He should be back soon."

Hearing this, Lu Feng nodded, walked around the office, found an empty stool, and sat down.

In the office, the employees were all busy and no one paid any attention to him.

Lu Feng didn't care and just sat aside and observed.

The company operates a cross-border e-commerce website called SheInside, but it is not well-known yet.

However, in a few years, this website will be renamed SHEIN and become a fast fashion e-commerce company that is popular overseas.

That is Guangzhou Xiyin.

Xiyin focuses on overseas sales of fashionable women's clothing, with its business focus mainly overseas, covering multiple markets including North America, Europe, the Middle East, India, Southeast Asia and South America.

It relies on a low-price strategy and uses cheap and quickly updated fashion items to capture a large number of overseas female users.

Ten years later, it single-handedly surpassed Amazon, the world's number one e-commerce platform for many years, and became the world's largest fast fashion app, with more than 3 million fans, more than 1.2 million registered users, and more than 3000 million annual active users.

This number of daily active users accounts for half of the top ten fast fashion apps in the world.

Relying on this outstanding achievement, Xiyin once became the world's fourth largest unicorn with a valuation of 4500 billion.

But at present, this company is just a second-hand dealer with only dozens of employees, relying on information asymmetry, plagiarism and pattern making to sell domestic low-priced clothing abroad.

In short, it is a purchasing agent who buys cheap domestic clothes for foreigners.

"Hello, please make way."

An employee holding a pile of clothes came up to Lu Feng and tried to take the stool from under him.

Lu Feng stood up and stepped aside. He put his hands behind his back and turned back to the girl he had just spoken to, watching her work with interest.

This girl is obviously a customer service representative, handling inquiries from overseas users.

At present, Xiyin has not established its own complete supply chain, but relies on the model of small orders and quick response to bet on hot products. The overall business model is more like a large online store.

However, even so, the company's profits are still considerable.

This is also the biggest difficulty for Lu Feng to discuss the project this time.

The purpose of Lu Feng's trip was to invest in Xiyin.

The market value of this company will increase by tens of thousands of times in the future. However, unlike Ele.me and Mihoyo, this company is not short of money.

The founder of this company is Xu Yangtian, who is also Mr. Xu that Lu Feng is going to visit.

Xu Yangtian initially worked in an online foreign trade marketing company. He left the company in 08 and started his own business with two partners.

In the early days of his business, he was engaged in the cross-border wedding dress business.

At that time, wedding dresses in the overseas market were expensive, but wedding dresses produced in Suzhou were inexpensive and of good quality.

So he registered a company and started working as a wedding dress agent. He placed a large number of advertisements on Google and Facebook and became an instant hit.

At that time, wedding dresses were the second largest cross-border e-commerce category after digital products, and the demand was huge.

At that time, when selling wedding dresses across borders, the purchase price in RMB was basically converted into US dollars, and the profit margin was as high as six or seven times.

Thanks to the booming business in those years, Xu Yangtian made a lot of money, so he is not short of money now.

If Lu Feng directly talked about investment and shares, the probability of Xu Yangtian agreeing was very small.

But Lu Feng still came.

He is confident that he can make this project a success.

Because he can provide what Xu Yangtian needs.

"If Li Peng can do it, so can we. We can find some people with potential and train them ourselves. It's nothing more than giving them some clothes and cameras. What's so difficult about that?"

A slightly sharp male voice came from outside the office door.

Lu Feng looked in the direction of the sound and saw a man as thin as a monkey and slightly hunched over, walking in quickly, followed by a young man.

This skinny guy is Xu Yangtian.

Lu Feng knew him because they had dealt with each other in their previous life.

Xu Yangtian came to him for financing 23 years ago.

At that time, Xiyin had passed its peak period, but due to the impact of the overall environment during the mask period, its listing on the New York Stock Exchange failed.

At the same time, its biggest competitor, Temu, began to exert its strength and seize its market.

Behind Temu is Pinduoduo, the pioneer of low-price competition and online marketing.

Under the offensive of 10 billion yuan in subsidies and advertising, Xiyin's development speed slowed down.

Coupled with the increase in production and logistics costs, Xiyin's profit margin dropped significantly, its valuation began to decline, its listing plan was delayed again and again, and it even had to settle for the second best and began to seek a listing in London.

In order to increase the company's valuation, Xu Yangtian approached Lu Feng, asking him to inject capital to enhance domestic capital confidence and improve Xiyin's valuation.

But Lu Feng asked his men to do the math and decided it was not worth it, so he refused.

But just because it wasn’t worth it then doesn’t mean it’s not worth it now.

At present, Xiyin is just a small workshop and one can buy shares in it with a few million US dollars.

As long as Lu Feng sold all his shares and cashed in when the valuation was the highest 22 years ago, he could get a return of tens of thousands of times. Why wouldn't he do it?

It's just that through that dealings, Lu Feng had some understanding of Xu Yangtian.

This person is very decisive and ruthless in his actions. He only cares about profits and is a typical businessman.

If you want to get benefits from him, you still need some thought.

"Mr. Xu."

Lu Feng stepped forward and called out to Xu Yangtian.

Turning his head to look at him, Xu Yangtian asked in confusion: "Who are you?"

(End of this chapter)