I'm not interested in money or women.

Chapter 81 One general succeeds and thousands of bones wither
"Hello, Mr. Xu, I am the head of Magic City Peak Private Equity, my name is Lu Feng."

Lu Feng took the initiative to extend his hand and looked at Xu Yangtian in front of him with a smile.

Xu Yangtian looked similar to how he remembered him, although a little younger. However, his aura seemed sharper and his every move seemed swift and decisive.

“Private equity?”

Xu Yangtian's eyes flickered slightly, and he raised his hand and shook hands with Lu Feng: "Mr. Lu, nice to meet you, what do you want to do with me?"

People who are decisive and swift don't like to beat around the bush. Before letting go of Lu Feng's hand, Xu Yangtian asked about the purpose of his visit.

Lu Feng did not hide it and replied with a smile: "I am doing private equity, so I must be looking for projects to invest in."

"Oh, Mr. Lu is interested in our company?"

Xu Yangtian laughed, took his hand back, and pointed at the messy environment around him and joked: "I didn't expect that a small family like me could attract the attention of Mr. Lu. It's such an honor!"

“I’m best at finding value.”

Lu Feng looked at Xu Yangtian impartially, and said seriously: "I think Mr. Xu is a priceless gold mine."

Xu Yangtian was slightly stunned, and looked at Lu Feng again as if he was getting to know him all over again.

Every successful entrepreneur believes that he is a destined success.

But recognizing yourself and being recognized by others are two different things.

No one doesn't like to be recognized by others, especially when it is such high praise.

Although Xu Yangtian knew that Lu Feng was most likely complimenting him, he couldn't help but feel secretly happy.

Isn't what they said right?
I am a business genius who made my first fortune at the age of 26.

How many people can live in a villa, drive a luxury car, run an office, and have tens of millions of cash in their pockets at the age of 26?

Moreover, his career is currently booming, with good development momentum and a promising future.

Considering all factors, how could he not be a gold mine?

With a deeper smile, Xu Yangtian raised his hand and invited: "Mr. Lu, please sit over here."

As he spoke, he took Lu Feng to the back of the workstation, where the sofa was placed by the window.

This is the company’s simple reception area.

"Mr. Lu, the conditions are limited, please don't be disgusted."

Xu Yangtian skillfully took out the tea set on the coffee table, boiled water, rinsed it, and prepared to make tea.

"Not bad."

Lu Feng watched his operation and asked casually with a smile: "Mr. Xu was born in the 80s, right? It's amazing that you can run such a profitable company at such a young age."

"I am young?"

Xu Yangtian looked up at Lu Feng and said, "Mr. Lu, you look like a post-90s generation, right? You post-90s generation are starting to come out. This is what we call the back waves pushing the front waves!"

"One wave pushes the other to go further. No matter what age you are, if you cooperate in business and support each other, things will get better and better!"

"Mr. Lu is really good at talking."

Xu Yangtian turned on the water heater, looked at Lu Feng and asked, "Boss Lu, let's talk it out. There are many companies doing foreign trade in Guangdong Province. Why did you choose our company?"

Lu Feng was well prepared and answered seriously, "Actually, I first took a fancy to ROMWE. Later, after learning more about it, I came to Mr. Xu."

"Oh? Have you met Li Peng?"

Xu Yangtian's eyes moved slightly, but his expression remained calm.

Li Peng was one of the two partners who worked with Xu Yangtian when he started his business.

When Xu Yangtian started his business, he started in Jinling and opened a company called Jinling Dianwei Information Technology Co., Ltd.

At that time, Xu Yangtian held 45% of the shares, another partner Wang Xiaohu held 45% of the shares, and Li Peng held 10% of the shares.

But later, due to different business philosophies, Xu Yangtian directly led Dianwei's core management to leave and came to Guangzhou to establish the current Sheinside, which was equivalent to kicking Wang Xiaohu and Li Peng out.

This also led to a rift between the three.

After leaving Dianwei, Li Peng started his own business and founded the cross-border women's clothing brand ROMWE, hoping to create his own fashion brand.

He first cultivated some potential Internet celebrities on the clothing matching website Lookbook.nu, and asked them to endorse him by sending them clothes and cameras every week. After receiving the clothes and cameras, in return, the Internet celebrities would put the ROMWE tag in their posts.

Afterwards, Li Peng used some data manipulation to push the photo to the top of the rankings, causing ROMWE to become popular overnight.

Li Peng's promotional method was very forward-looking. Even many years later, many brands doing online marketing also used this method to find Internet celebrities to promote their products and advertise.

ROMWE became popular overseas last year, and it was after seeing the popularity of ROMWE that Xu Yangtian founded Sheinside at the beginning of this year.

However, he positioned Sheinside as fast fashion, that is, selling all kinds of women's clothing styles. He asked buyers to frantically look for hot items, make samples and sell them online, and seize the market with efficiency.

However, Li Peng's ROMWE is positioned as a trendy brand, focusing mainly on brand influence.

Seeing that Xu Yangtian kept looking at him after asking, Lu Feng knew that he actually cared a lot about Li Peng's ROMWE.

"I have investigated, but I have not had any contact with Mr. Li for the time being."

Lu Feng also looked at him and said calmly: "I think that making trendy brands is always a niche business. No matter how big the brand influence is, it can't cover the entire market.

No matter how famous Coca-Cola’s brand is, it can’t compete with Amazon.

Compared to Li Peng, I am more optimistic about Mr. Xu."

After hearing Lu Feng's answer, Xu Yangtian fell silent.

drop!
The electric kettle boiled. Xu Yangtian reached out to take the kettle and reached for the tea leaves next to the teapot.

But halfway through his hand, he paused, reached into the iron box under the coffee table, took out a small bag of tea, and began to brew it.

"Li Peng is a very capable person, smart and competent, and very popular in school."

Xu Yangtian spoke, as if speaking to Lu Feng, but also as if speaking to himself: "He is an elite, more idealistic, and wants to achieve something, gain both fame and fortune.

But he is not suitable for business because he has never suffered. "

At this point, Xu Yangtian paused, poured tea for Lu Feng, and then continued: "When I was a child, my family was very poor, my parents went out to work, and my grandfather and I stayed at home.

My grandfather had to do farm work and sometimes didn’t have time to cook, so I would eat steamed buns with soy sauce.

When I was in my third year of high school, I started working outside, and I also worked part-time while studying in college.

I know how hard it is to make money, and I also know that the poor still make up the majority of people in this world.”

Xu Yangtian looked at the tea in front of him, as if lost in memories: "Li Peng and Wang Xiaohu's family conditions are better than mine. They have eaten good food, met rich people, and played expensive games. So when doing business, they always want to do business with rich people.

They want to create a brand and make money from brand premium, but I think they should do business with the general public and try to expand the sales population.

How many people in China can afford Nike? Probably less than 1%?

Aren’t most people still wearing various cheap clothes produced in Guangdong?

I want to do 99% of the business, not 1%. Even if the profit is a little lower, but a little bit adds up to a lot, I can make a lot of money! "

Listening to Xu Yangtian's words, Lu Feng also felt emotional.

Every successful business person is not a mediocre person and has a vision that transcends ordinary people.

Lu Feng himself stands from the perspective of a prophet and can see future trends.

But Xu Yangtian relied on his own understanding and chose the right route.

His idea was the same as the strategy of sinking into the market that later allowed Mr. Huang of Pinduoduo to defeat his former employer, Taobao.

He just chose to focus on overseas sinking markets and make money from foreigners.

Although it is a bit unfair to kick out partners while leading the core of the team.

But the facts have proved that Li Peng and his team's brand strategy is indeed not as good as Xu Yangtian's strategy of sinking 99% of the market.

This is also the helplessness of many entrepreneurs. It is not their responsibility to make money. Without the decisiveness of a drastic measure, it is impossible to become strong and big.

But sometimes, doing so cannot avoid hurting some people and bringing criticism to oneself.

Perhaps this is what is meant by "one general's success is the result of the sacrifice of thousands of soldiers"?
"I tried cooperation, but the result was not satisfactory, so I decided to do it myself. Even if it is a little difficult, at least it can make the whole company united."

Xu Yangtian said this, then he looked at Lu Feng again and said seriously: "So, I may not have any plans to raise funds in the short term. I hope you can understand, Mr. Lu."

(End of this chapter)