Can not doing what one wants be called rebirth?

Chapter 165 163. Their sleepless night

"The data increase is so low? What's going on?"

In Hangzhou, in a JK uniform store called "Checkered Story", the owner Ma Shiduo frowned and kept observing the real-time data in the store's backend.

The cigarette butts in the ashtray formed a small pile, growing higher and higher, and his brows became more and more furrowed.

【Checkered Story】As the name suggests, this store specializes in checkered skirts among JK uniforms.

"Plaid skirt" is one of the most representative items in JK uniforms.

In order to distinguish plaid skirts from ordinary pleated skirts sold on the market, enthusiasts and merchants have clear regulations on the material and style of plaid skirts. The most important point is that they are "hard".

A good skirt must have "sharp and tough" pleats. A good uniform skirt is one that has tough pleats that do not spread out.

Ma Shiduo was a former overseas student in Japan, and as a veteran 2D artist himself, he has a good understanding of the JK uniform market.

Today's domestic industry is a thriving blue ocean. After graduation, he returned to Hangzhou without hesitation and devoted himself to the JK uniform industry.

His secret to going from zero to one is simple.

--Copycat.

Relying on his connections and experience studying abroad in Japan, he quickly contacted a suitable supply chain, basically copied the Japanese JK uniforms, and sold them at a fraction of the price.

He quickly opened up the market in such a simple and crude way.

In 2014, there were few competitors, let alone originality.

For counterfeiting, you just need to copy, clone and sell it, but for originality, there are many things to consider.

Within a year, Ma Shiduo made a fortune.

[Checkered Story] has also become famous in the newly established JK uniform product category.

Of course, when it comes to making money, there are always people following the trend and imitating.

Ma Shiduo has found a new business opportunity, so others can naturally learn from it.

It’s just a copycat, the threshold is almost zero.

Therefore, at this stage, several of the top-ranked JK uniform stores basically sell a lot of counterfeit products.

Everyone's pricing is also harmonious. The average price of Japanese brands is more than 1000 yuan, so we set it at 200-300 yuan per set so that girls who are interested can afford it.

No problem!
But on Double Eleven this year, Ma Shiduo discovered something was wrong.

The market, which was originally a blue ocean, seems to have a catfish appearing and is slowly changing.

"Your mother is the one who makes the orders for this store, right?"

He refreshed the same page over and over again, looking surprised.

Double Eleven, a feast.

It is not just Singles' Day in the traditional sense, but also a well-known shopping festival in the new era.

Five years ago on November 11, Taobao Mall began to hold promotional activities on Singles' Day. The original starting point was just to create a festival of its own so that everyone would remember Taobao Mall.

Choosing this day is actually a bit risky.

Because Singles' Day falls right in the middle of the traditional retail industry's National Day Golden Week and the Christmas promotion season.

But the weather was changing at that time, and it was the time for people to buy winter clothes. I wanted to try whether online promotions could become an attractive window for consumers.

The result was out of control, and "Double Eleven" became synonymous with the e-commerce consumption festival, and even had a certain influence on non-online shopping people and offline shopping malls.

E-commerce platforms generally use this day to carry out large-scale discount promotions to increase sales.

The Double Eleven in 2014 saw the largest number of participating merchants in history.

Putting aside the shops, the 14 express delivery companies cooperating with Cainiao Network alone added 25 couriers just for today, and the customer service staff invested by Tmall and merchants has reached nearly one million.

Mr. Lu’s [Tanhua Customization] is one of them.

At this moment, Ma Shiduo was staring at the page of [Tanhua Customization], thinking about something in a daze, until he felt a burning sensation on his fingertips and came to his senses.

"The price is 150 yuan, and the plaid skirt is original. What the hell is going on?"

Ma Shiduo is not a fool. He vaguely saw the ambition of "Tanhua Customization" from the word "original".

"There's something wrong with you."

A sense of crisis suddenly came over him, and Ma Shiduo took out his cell phone and contacted a factory friend he had known for a long time.

There is a consensus among industry insiders about the huge profits of JK uniforms.

[Grid Story] is looking for a local OEM factory in Hangzhou. In the OEM factory link, the gross profit margin is suppressed to a very low level.

That is to say, if there are enough orders for a JK plaid skirt with a per-customer price of 250 yuan, the profit of the OEM factory will be less than 10%.

JK’s production requirements are relatively high; even counterfeit products have to go through 29 processes, and the unit price is relatively transparent.

"With six-digit orders, what gross profit margin can be controlled?"

The two made a simple calculation on the phone and concluded that the minimum order amount for fabric is 1000M-2000M, and 1000 meters of fabric can make 800 skirts.

We are all insiders and know that polyester fabric is about 10 yuan/meter and Tr fabric is about 20 yuan/meter. One order requires at least 1 to 2 yuan in fabric costs.

If we spread it out evenly, the cost of fabric alone is 12.5-25 yuan per piece.

With huge orders, the factory's processing fee can be controlled at 20 yuan per piece, so the cost per piece is 32.5 yuan to 45 yuan.

For the JK store that mainly sells counterfeit goods, he doesn't know how to calculate the design fee.

Even if we ignore it, based on a customer unit price of RMB 150 (excluding accessories), the gross profit margin is between 70% and 78%.

This is already a very scary number, exceeding the gross profit margin level of the clothing industry.

Designer brand JNBY announced a comprehensive gross profit margin of 2014% in fiscal year 63.7. La Chapelle's gross profit margin has also remained at around 60%.

The store [Tanhua Customization] in front of you adopts the sales method of pre-selling in advance and collecting the final payment on Double Eleven Day.

Ma Shiduo stared at the sign in the store that said "Monthly Sales of 10+", then looked at the product that suddenly appeared, called "The World is a Dream", and felt a little dazed.

Sales have exceeded 15 million, and after deducting all costs, there is at least eight figures in revenue, which is real money. Can domestic uniforms sell in such large quantities?
What's more, to his surprise, [Tanhua Customization] adopted a pre-sale system and had no inventory.

In other words, the financial expenses and administrative expenses are much lower than those of traditional clothing companies, and the net profit margin is definitely higher than that of traditional clothing companies.

"That's really something. The marketing is also amazing. How did you do it?"

Peers are enemies.

A hot product suddenly emerged, and not only Ma Shiduo was studying it, but all his colleagues were also trying to figure out the secret behind it.

"Whatever. Since it's a hit, let's try to imitate it."

Success is path dependent.

Ma Shiduo has been deeply involved in the uniform industry for such a long time, so naturally he has his own unique skills.

He has the confidence to control costs and defeat originality with counterfeiting.

In the early morning of Double Eleven, most young people in China were still awake.

Whether it is shopping or grabbing orders, many people are awake.

Zhong Ruixi is one of them.

Like millions of other young people waiting for Double Eleven, she was busy emptying her shopping cart.

Wait for discounts on seasonal clothes, favorite beauty products, and essential daily necessities, then pay and place your orders.

The same thing happened among her roommates.

The young girls shared their money-saving tips and exchanged daily necessities, and their hearty laughter echoed in the dormitory.

Shopping is a different kind of happiness that is written in girls' genes.

"Jia Jia! Let me tell you, this Estee Lauder foundation is super suitable for you, it's absolutely perfect!"

Xu Ya waved her mobile phone screen in front of Ni Jiayun and recommended the products she had ordered in the dormitory.

"Really? It seems a bit expensive. I'll buy a small bottle to try first."

Ni Jiayun readily accepted the recommendation. Xu Ya is an authority in the dormitory when it comes to beauty, but she also has her own strengths.

"Look Ruirui, your smile is so sweet. Did the monitor help you clear the shopping cart?"

She was as attentive as ever.

"No, no. How is that possible?"

Zhong Ruixi blushed, shook her head and denied it flatly.

She knew that Lu Jincheng had made a lot of money, in addition to opening stores and companies. She heard from Xu Ya that the skirt called "The World is a Dream" had become a hot item.

10+!

Although everyone on the Internet says that it is normal for men to spend money on their girlfriends, including some roommates who think so.

But she still didn't have the slightest thought of asking Lu Jincheng to empty her shopping cart.

The reason why she was so happy was because Lu Jincheng sent her a message.

"Lv Jincheng sent me a message saying that he had customized a set specifically for me."

"The present world of custom-made models is all a dream?"

Xu Ya, who had just paid the balance, immediately raised her voice.

Custom-made, one-of-a-kind product.

The one that senior sister Miao Keyan is wearing is one of the earliest custom-made models. It is said to be a further production based on the original design, and it also comes with hairpins, hair ties and a bow tie of the same pattern.

Originally, Zhong Ruixi would have gotten it first, but she is tall and cannot wear the one-size-fits-all size, so she can only wait for the next batch of custom-made ones.

"I'm so envious of Ruirui."

"Me too, I feel like the skirt in the shopping cart is not good-looking anymore."

"+1!"

Tonight, Miao Keyan couldn't sleep either.

But her insomnia had nothing to do with emptying her shopping cart.

She picked up her Porsche from the Guanggu 4S store.

In that year, 718 was not called 718. The convertible was called Boxster and the hardtop was called Cayman. They were two separate series.

Parked downstairs at the Conservatory of Music and Dance is a soft-top convertible sports car in classic bright red, with a horizontally opposed four-cylinder engine and a mid-mounted engine. It is small and light as a swallow.

This car belongs to Miao Keyan.

Buying a car and a shopping cart may sound similar, but they are actually two completely different things.

The brand new shopping experience in her life and the great pleasure of showing off in front of others made her completely forget about emptying her shopping cart on Double Eleven.

"Miao Miao, can...can you let me drive for a while?"

On the way back from picking up the car, Jiang Yu took out his mobile phone and took countless photos.

She sat in the passenger seat, looked around carefully, and touched here and there.

"Okay, no problem."

"There's a large open space over at the industrial park later. You can try it."

The convertible was open. Miao Keyan, wearing Gucci sunglasses, held the steering wheel with one hand and placed the other hand on the car window. The wind blew her curly hair behind her ears, bringing a smile to the corners of her mouth.

Luxury cars, beautiful women, passers-by all saluted them with their eyes.

She was excited the whole night, and her roommate who went with her also couldn't sleep the whole night.

(End of this chapter)