Huayu 1992, my entertainment era

"Let's go with the posters! Let's make the posters a little more scary, do more publicity, and try to cover the entire Hong Kong with posters."

"I think we still have to go for a star-studded cast. Our company has a lot of big-name celebrities on good terms. We'll put in some effort at the premiere and invite everyone we can."

Several senior executives spoke first.

Zhou Ziheng was not very satisfied after listening to this. The promotional methods they mentioned were all traditional methods without any novelty.

Zhou Ziheng finally turned his gaze to Jerrys, the only foreigner present.

This person originally worked at Fox. Zhou Ziheng met him when he went to Fox to discuss cooperation. After chatting, they felt that they got along well, so he left his contact information.

At the beginning of this year, this guy offended the senior management at Fox and was fired. Zhou Ziheng took the opportunity to invite him to Hengyu Film to be responsible for the company's publicity.

"Viral marketing!" Jerrys said with narrowed eyes.

"Specifically?" someone asked.

“It’s very simple, we cut out the part of the videotape from the movie, make it into a videotape, and release it on the market.

Then they made up some fake news, saying that there was a videotape circulating in the market and that the people involved in it had all died. "

"hiss……"

After hearing what Jerrys said, everyone present took a deep breath.

Someone directly said, "Is this fake news? Will the audience come and smash our company?"

Zhou Ziheng's eyes lit up when he heard this.

When it comes to promoting horror films, Europe and the United States are absolutely unbeatable.

Horror films released in Europe and the United States are not like those in China, where they always have all kinds of weird and strange ways of promotion, such as posters and celebrity promotion.

Later, when the film "The Nun" produced by the famous Chinese horror director James Wan was released, in order to attract attention, the premiere was held directly in a cemetery in the middle of the night.

Then, there was a film called "Dangerous Smile", which featured a terrifying, thrilling and weird smile. In order to attract audiences, the film company decided to use viral marketing and directly invited a large number of actors to show weird smiles in various public occasions where they could show their faces on camera, such as sports events.

The exaggerated smile directly made headlines on various video websites at the time, and the TV station even invited special researchers to study what was going on.

In a word, when it comes to promoting horror films, we have to look to the Americans in the West.

However, Zhou Ziheng was somewhat hesitant about Jerrys' proposal.

The situation in China is different from that in foreign countries. Even though Hong Kong has been exposed to more Western culture, Hong Kong people are still very traditional in the strict sense.

The Ghost Festival is coming soon.

Would it be a bit too much to do this?

If you're not careful, you might scare people...

"Jerrys, the kind of publicity you mentioned can indeed attract a certain amount of attention, but our movie won't be released for long, so I'm afraid it will be difficult to achieve the method you mentioned."

Florence Hui next to her spoke up.

Hearing this, Zhou Ziheng nodded. It was indeed the case.

“Well, this method is indeed a bit too extreme.

If we’re not careful, something big might happen. If someone gets into trouble because of the videotape, I’m afraid…”

Liming, who originally didn't want to speak because he was not Hengyu's man, also interrupted.

"I still stick to this method, it is the most effective."

Jerrys said stubbornly.

After thinking about it, Zhou Ziheng decided to do it.

Horror movies are very promotional.

Without adequate publicity, even if the film is of good quality and very scary, it will be very difficult to get good box office.

And Jerrys's method of publicity is actually very good.

Maybe, this matter can cause a sensation in the whole of Hong Kong and attract huge attention. After handing the matter over to Jerrys, Zhou Ziheng left Hengyu with Liming.

Florence Hui is also here. We haven’t been together for a long time. Zhou Ziheng is free today, so please have fun.

Of course, there were definitely more than just the three of them. People like Tony Leung and Lizhi also came.

Jet Li also made a rare appearance.

This guy usually never goes out of the house. He stays at home when he is not filming. This time he finally came out.

"Brother Jie's contract with Yongsheng is about to end, what do you think after it's finished?"

The party was held in a newly opened nightclub in Hong Kong. After Zhou Ziheng chatted with most of the people, he walked over and sat down next to Jet Li.

"What, you want to sign me?" Jet Li turned around and said with a smile.

"Of course, I think there is no company in Hong Kong that doesn't want to sign you!"

Zhou Ziheng nodded.

In the whole of Hong Kong, there are currently a few people that all film companies are trying their best to sign with them.

The first one is naturally Jackie Chan, followed by Stephen Chow, and then Jet Li.

Whenever a contract of the three ends, a large number of people from other companies will come to their door immediately.

Zhou Ziheng was not among them.

In terms of popularity, he is indeed not inferior to these people, and may even surpass them.

But his achievements in film are actually quite weak.

So far, his representative works are "New Hard-Earned Brothers" and "Tazza".

Both films are feature films that rely on the plot to win, although Zhou Ziheng is the leading actor.

But relatively speaking, the style is not strong.

At present, Zhou Ziheng's influence among the audience may even be less than that of Andy Lau.

There is no way. Becoming a movie star is not something that can be achieved overnight.

The reason why Jackie Chan, Jet Li and Stephen Chow have reached their current positions is not due to one or two movies, but at least six or seven movies that were box office hits and had a considerable influence.

However, Zhou Ziheng is different from others because he has the support of a large number of fans. Even though his influence in the film industry is small, he is one of the people with the highest pay.

This is just like the treatment of Lu Han and others when they were at their most popular in later generations. The audience may not necessarily buy into their accounts, but they can still benefit from the fan base, and their pay is several times higher than that of many veteran actors.

“People have been saying that my contract with Yongsheng is about to end, but in fact, I still have several contracts with them.

I am not considering signing with other companies for the time being."

Jet Li paused and said, "By the way, I talked to Mr. Sammo Hung about cooperating on a new film, Once Upon a Time in China, which will be set in Europe and America.

You have a lot of influence over there, and I hope you can come and help out when the time comes!"

"Once Upon a Time in Europe and America?"

Zhou Ziheng was stunned, and an interview with Jackie Chan in the future emerged in his mind.

It is said that Jet Li's "Once Upon a Time in China II" seems to have plagiarized his ideas.

It is said that it was Jackie Chan who originally wanted to shoot such an idea and told Sammo Hung about it at a party.

As a result, Sammo Hung took this idea and collaborated with Jet Li on Once Upon a Time in China: The Lion of the West, which made Jackie Chan sad for a long time.

Later, Jackie Chan used this idea to shoot "Who Am I".

"No problem, call me when your movie is released and I will be there if I have time."

(End of this chapter)